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Artwork for Jonny Ross Fractional CMO

Jonny Ross Fractional CMO

Jonny Ross
EEAT
Google
Authority
Artificial Intelligence
Expertise
Website Project Management
Blogging
Website Design
Experience
Brand
Annual Website Review
Trust
E-E-a-T
Repurposing
Website Briefs
Website Credibility
SEO
Youtube
Search Engine Optimization
Webproud

Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders. Looking for marketing strategy? Jonny delivers marketing consultancy, marketing training and marketing campa... more

PublishesMonthlyEpisodes144Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Jonny Ross Fractional CMO

Latest Episodes

In episode 62 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni look at why getting found online is now only half the job.

AI tools are shortlisting businesses before buyers ever reach a website, and audiences increasingly doubt w... more

YouTube

This is the 61st episode of the 90-Day Website Mastery Podcast, and Jonny Ross and Pascal Fintoni answer a critical question facing business owners and marketing leaders: Why is AI making product and service page updates so overwhelming, and why is y... more

YouTube

In this milestone 60th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a question that stops many marketers from repurposing their best content: if you bring your social media posts onto your website, are you creat... more

YouTube

In this instalment of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni close out their four-part E-E-A-T mini-series by tackling the final and most decisive letter: T for Trustworthiness.

Drawing on Ahrefs' guide to E-E-A-T by Mateu... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Social Media Marketing PodcastMichael Stelzner, Social Media Examiner

Recent Guests

Sandra Phillipson
Brand and customer strategy expert
Crozest
Episode: #139 Why brand matters more in an AI world, with Sandra Phillipson

Hosts

Jonny Ross
Host of the show, marketing strategist and practitioner; Fractional CMO background.
Pascal Fintoni
Co-host, digital marketing expert and presenter; involved in website strategy and marketing strategy segments.

Reviews

5.0 out of 5 stars from 11 ratings
  • Reliable Content

    There some some podcasts where their content is hit and miss… but not this one. Jonny invites some amazing guests onto the show, where I get at least 2 learning points out of it! Keep up the great work!

    Apple Podcasts
    5
    Canuck _Mom
    United Kingdom2 years ago
  • Relevant, timely and engaging

    Plenty to inspire!. Jonny asks THE questions to people with knowledge and passion. Brilliant.

    Apple Podcasts
    5
    Bumble Bob
    United Kingdom6 years ago
  • A wonderful host with some really interesting content

    Jonny is a fantastic host and a pleasure to listen to. He asks probing questions to really dig into topics

    Apple Podcasts
    5
    Know your friends
    United Kingdom6 years ago
  • Marketing inspiration

    Really inspiring ideas and tips.

    Apple Podcasts
    5
    ted rogan
    United Kingdom6 years ago
  • HIGHLY recommend!

    Great marketing and SEO tips. Found this really helpful as I myself have been struggling over lockdown.

    Apple Podcasts
    5
    Zackarooney123454321
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host duo is seen as knowledgeable and approachable, with a tendency to translate complex topics into repeatable playbooks.
Listeners appreciate practical, actionable marketing tactics and credible guidance on AI-assisted strategies.
Guests bring diverse expertise and real-world business examples that feel relevant to small-to-mid-size teams.
Shows are praised for clear questions, structured frameworks, and use of tools to boost pre-sales and conversions.

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Talking Points

Recent interactions between the hosts and their guests.

#135 AI & SEO in 2026: Are You Sharing Too Much? Google's New Rules Explained
Q: Should I worry about sharing website tactics with large language models and competitors?
The hosts advise balancing risk and reward: share enough to gain actionable feedback while minimizing sensitive data, ensure privacy settings are correct, and prefer private environments or paid plans to reduce exposure.
#139 Why brand matters more in an AI world, with Sandra Phillipson
Q: What is the most important step to take this month to improve brand performance?
Audit your brand footprint across the AI and Google space, check how you're shown on Reddit and forums, and ensure your messaging is consistent, clear, and compelling in every channel.
#139 Why brand matters more in an AI world, with Sandra Phillipson
Q: What do brands understand that most businesses miss when it comes to growth?
Brand taps into consumer psychology and creates a clear positioning that resonates with customers, which allows a business to differentiate in commoditized markets and justify premium pricing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Jonny Ross Fractional CMO

What is Jonny Ross Fractional CMO about and what kind of topics does it cover?

The show centers on practical marketing strategy for small-to-mid-sized businesses, with a strong emphasis on online credibility, EEAT, branding in an AI-enabled landscape, and website-driven growth. Episodes frequently cover how to build trust signals (reviews, case studies, testimonials), optimize websites for visibility and conversions, and leverage AI tools to improve content, SEO, and pre-sales processes. A recurring thread is turning interview material and tactical insights into repeatable, multi-format content and actionable website briefs. Notable angles include repurposing content across formats, auditing online presence (Google EEAT principles, online reputation), and balancing transparency with privacy in AI-assisted workflows. T... more

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These podcasts share a similar audience with Jonny Ross Fractional CMO:

1. The Digital Marketing Podcast
2. Social Media Marketing Podcast

How many episodes of Jonny Ross Fractional CMO are there?

Jonny Ross Fractional CMO launched 6 years ago and published 144 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Jonny Ross Fractional CMO?

Recent guests on Jonny Ross Fractional CMO include:

1. Sandra Phillipson

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