Trust & Influence in B2B
Joel HarrisonI’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marke... more
| Publishes | Weekly | Episodes | 67 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
In this special edition of Trust & Influence in B2B, Joel Harrison is joined by Fiona McKenzie of Marketbridge to make sense of Cannes Lions 2026. Fresh from five days of multi-stream content, installations and fringe events, they let the dust settle... more
Most of the conversations that decide a B2B deal happen in a room you'll never be in. Buyers swap recommendations, compare notes and build their shortlists in spaces marketers can neither see nor measure – and by the time you're in contention, the de... more
Lead generation is the discipline B2B marketing relies on most and trusts least. In this episode of Trust & Influence in B2B, Robin Caller, founder and CEO of Leadscale, explains why, and what it would take to fix it.
Most people in B2B know that a ... more
In this episode of Trust and Influence in B2B Marketing, Joel Harrison sits down with Tom Rudnai, Founder of Demand Genius and author of the Dark AI study — a research project that analyzed hundreds of AI prompt clusters across major B2B categories t... more
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Apple Podcasts | #206 |  United States/Business/Marketing |
Apple Podcasts | #17 | United Kingdom/Business/Marketing |
Apple Podcasts | #82 |  Norway/Business/Marketing |
Apple Podcasts | #223 |  India/Business/Marketing |
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Frequently Asked Questions About Trust & Influence in B2B
What is Trust & Influence in B2B about and what kind of topics does it cover?
The show centers on trust in B2B marketing, exploring how brands build credibility through thought leadership, influencer programs, and advocacy in a fragmented media landscape shaped by AI. Episodes routinely examine practical frameworks for governance, audience trust, and measurement, with real-world case studies from CMOs, agency leaders, and practitioners who are shaping B2B influence. A notable strength is the consistent focus on human-centric approaches—authenticity, employee advocacy, and credible voices—paired with pragmatic guidance on implementation, measurement, and governance across complex buying journeys. Listeners are likely to gain actionable frameworks for improving trust, influence, and impact in B2B campaigns, whether the... more
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How many listeners does Trust & Influence in B2B get?
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Which podcasts are similar to Trust & Influence in B2B?
These podcasts share a similar audience with Trust & Influence in B2B:
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How many episodes of Trust & Influence in B2B are there?
Trust & Influence in B2B launched a year ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Trust & Influence in B2B?
Recent guests on Trust & Influence in B2B include:
1. Robin Caller
2. Tom Rudnai
3. Laura Chamberlain
4. Kate Hassler
5. Tejal Patel
6. Brian Macreadie
7. Maureen Blandford
8. Angela Tangas
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