Trust & Influence in B2B
Joel HarrisonI’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marke... more
| Publishes | Weekly | Episodes | 80 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||
Listen to this Podcast
Latest Episodes
Four in five CEOs still see B2B marketing as a support function, not a growth driver. That's the headline finding from new Propolis research, and it's the starting point for this conversation between Richard O'Connor, CEO of B2B Marketing's Propolis ... more
Here's an uncomfortable idea for any B2B business competing for a high-value deal: your biggest competitor may not be a better business. It may simply be one that's easier to believe.
That's the starting point for the second year of the Trust Advant... more
Why AI makes human experiences more valuable, not less, with Claire Ellis of JPC
ABM was supposed to be about relationships. As AI makes targeting and personalisation cheap and abundant, the thing ABM was meant to build in the first place, trust wit... more
Everyone's talking about buyer group marketing. Far fewer are doing it well, and most organisations have no reliable way of knowing how mature their approach really is. For this sponsored episode, Joel Harrison is joined by Greg Salmon, CEO of Pretzl... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Great podcast!
This podcast is very interesting and great to be honest!
Apple Podcasts5Yonis77333
United Kingdoma year ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #43 |  United States/Business/Marketing |
Apple Podcasts | #3 | United Kingdom/Business/Marketing |
Apple Podcasts | #65 | United Kingdom/Business |
Apple Podcasts | #171 |  Germany/Business/Marketing |
Apple Podcasts | #48 |  South Korea/Business/Marketing |
Apple Podcasts | #129 |  Hong Kong/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Trust & Influence in B2B
What is Trust & Influence in B2B about and what kind of topics does it cover?
A show focused on trust, influence, and authentic storytelling in B2B marketing. Episodes explore how influencers, employee voices, and creative strategy shape credibility in tech-driven buying journeys, with practical steps for CMOs, marketers early in their careers, and sales teams. Conversations often center on balancing value-added content with self-promotion, ethical lead generation, governance of AI in marketing, and real-world campaigns that build trust at scale. Noteworthy angles include the rise of employee advocacy, the tension between consistency and bold positioning, and the role of events, sponsorships, and data health in delivering measurable impact.
What stands out is the consistently practitioner-focused approach: guests ar... more
Where can I find podcast stats for Trust & Influence in B2B?
Rephonic provides a wide range of podcast stats for Trust & Influence in B2B. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Trust & Influence in B2B and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Trust & Influence in B2B get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Trust & Influence in B2B, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Trust & Influence in B2B?
Rephonic provides comprehensive predictive audience data for Trust & Influence in B2B, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Trust & Influence in B2B have?
To see how many followers or subscribers Trust & Influence in B2B has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Trust & Influence in B2B?
These podcasts share a similar audience with Trust & Influence in B2B:
1. The $100 MBA Show
2. With and For hosted by Dr. Pam King
3. Smart Travel: Upgrade Your Getaways
4. Health or Hype
5. MarTech Podcast ™ // Marketing + Technology = Business Growth
How many episodes of Trust & Influence in B2B are there?
Trust & Influence in B2B launched 2 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Trust & Influence in B2B?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Trust & Influence in B2B?
Rephonic pulls ratings and reviews for Trust & Influence in B2B from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Trust & Influence in B2B?
Rephonic provides full transcripts for episodes of Trust & Influence in B2B. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Trust & Influence in B2B?
Recent guests on Trust & Influence in B2B include:
1. Lorraine Emmett
2. Claire Ellis
3. Greg Salmon
4. Jeff Lowe
5. Guy O'Brien
6. John Rockhold
7. Michelle Huff
8. Karen Feldman
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.