The Hotel Podcast from Aró
Áro Digital StrategyAró is a leading digital agency based in Galway, Ireland and London, UK. Five star by every measure, we partner with luxury, independent hotels to maximise revenue through their own website. We do this by providing bespoke design, a great booking engine and dynamic marketing strategy to our partners. And by asking ourselves – how can we help to grow your business?
| Publishes | Monthly | Episodes | 20 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
In this deep dive, we talk to Daniel Stewart from influencer marketing agency Tailify to better understand this oft maligned marketing channel. He explains what an influencer is (and that they prefer to be called creators); why you would work with on... more
Welcome to 2023. Although economic uncertainty is swirling around us, the consensus is that this year will be a rewarding one for the hospitality industry. Direct bookings are rising and people are looking for an escape from a long winter of bad news... more
Although picking the right agency to work with you on your book direct strategy is key, as we have mentioned in previous podcasts this works better as a partnership and that is certainly how we work with our clients. In this episode we talk about how... more
What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of your target audience. It is an absolute reflection of what your customers should expect from you. Gett... more
At Aró in order to be five star by every measure and maximise online revenue for our luxury hotel clients, we follow the science and collect as much data as possible in order to make evidence based decisions about any changes we make to a hotel's boo... more
One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for your ideal guests. Once you have identified your preferred audiences, you will find it easier to influ... more
The top 3 trends in online retail are #1 omnichannel strategies, #2 personalisation and #3 immediacy. A hotel Internet booking engine (IBE) is essentially a highly specialised version of a general ecommerce platform and these top three trends apply e... more
At Aró Digital we are focused on our customers' needs, data driven and dedicated to planning strategies for book direct success. That is why our clients survived and thrived during lockdown and are now reaping the benefits of the upswing in tourist n... more
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