Rephonic
Artwork for The Good Food CFO podcast

The Good Food CFO podcast

The Good Food CFO
Food Industry
Cash Flow
Cash Flow Management
Profitability
Farmers Markets
Consumer Packaged Goods
The Good Food CFO
Foxtrot
Marketing Strategies
Food Businesses
Customer Understanding
Cost Of Goods Sold
Sustainable Business Practices
Bill Pay Systems
Gross Profit Margin
Expo West
Direct To Consumer (D2C) Model
Bankruptcy
Restrictive Covenants
Food Access

Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com

PublishesMonthlyEpisodes174Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Good Food CFO podcast

Latest Episodes

She called numbers “hugely intimidating.” Working with a fractional CFO, she grew The Salt Market’s monthly profit from $19,000 to $107,000 anyway.

In this episode of The Good Food CFO Podcast, Sarah Delevan sits down with Maude Kusserow, founder an... more

For years, food founders have had exactly two bookkeeping options:

* Pay a bookkeeper hundreds of dollars a month (and hope they understand your industry and provide accurate & timely numbers)

* Do your own bookkeeping (with no access to guidance o... more

Revenue is up 40%. Online ads are working! But cash is tighter than ever. Should they raise their prices?

If you’ve ever stared at growing sales numbers while your bank account tells a completely different story, this episode is for you. Sarah is wa... more

This is a free preview of a paid episode. To hear more, visit thegoodfoodcfo.substack.com

Thrive Market has built a loyal following of health-conscious consumers who are actively looking for better-for-you brands.For good food founders, it’s a direc... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Side Hustle Show
The Side Hustle ShowNick Loper of Side Hustle Nation | YAP Media
Hard Fork
Hard ForkThe New York Times
The Daily
The DailyThe New York Times

Recent Guests

Maude Kusserow
Founder and CEO of The Salt Market and Good Wolf
The Salt Market; Good Wolf
Episode: Numbers Felt “Hugely Intimidating” - She Grew Monthly Profit from $19K to $107K Anyway
Jennifer DeFilippo
Bookkeeper and official bookkeeping partner of The Good Food CFO
The Good Food CFO
Episode: Traditional Bookkeeping Isn't Serving Small Businesses - So We’re Reimagining It
Katie Dunn
Angel investor focused on underrepresented founders in CPG and tech
Masthead Strategy
Episode: Angel Investor Katie Dunn: Warm Intros, Thesis Fit, and Financial Models That Get Investors to Say Yes
Daniel Goetz
Founder of Good Pop
Good Pop
Episode: BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going
Shelley Elkovich
Co-founder, CEO, and self-proclaimed flavor maven of For Bitter For Worse
For Bitter For Worse
Episode: BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
Louise Lacouf
Founder of Elderberry Grove
Elderberry Grove
Episode: The Power of Organizing Your Data: What These Food Businesses Learned in Their First Month Using Financial Strategy Software
Kelley Scanlin
Founder and CEO of Pure Simple Foods; parent company to Lark-Ellen Farm and Purely Sprouted
Pure Simple Foods
Episode: BABOYOT w/ Kelley Scanlin of Pure Simple Foods
Barb Myers
Founder of Fixa Foods, featured in a sponsor highlight segment
Fixa Foods
Episode: Profit by Design: Building a Food Business That Doesn't Require Endless Investment
Catt Fields-White
Founder and CEO of Farmers Market Pros
Farmers Market Pros
Episode: Farmer’s Market Strategies w/ Catt Fields-White: On Pricing, Scaling & When to Walk Away

Hosts

Sarah Delevan
Host of the show, finance expert focusing on profit and cash flow for food brands
Chelsea Deer
Producer on the show
Chelsea Steer
Producer and co-host

Reviews

5.0 out of 5 stars from 45 ratings
  • Grounded, Real Advice for Good Food Brands

    I found The Good Food CFO through a talk at the InTents Conference, then again in the episode with Christopher from Benny Blanco Tortillas.

    As the founder of Sequoia Nut Butter, it's so refreshing to hear thoughtful, realistic business advice that doesn’t push the "do it all" mindset. Sarah brings honest context, helpful tools, and encouragement to build a business on your terms. Thank you for creating this space, it's exactly what food founders need!

    Apple Podcasts
    5
    Samantha | Sequoia Nut Butter
    United Statesa year ago
  • Such a great resource

    Sarah Delevan, the good food CFO, really knows her stuff. This podcast is full of useful information that will benefit entrepreneurs especially in the food business. She covers basic finance concepts and how they pertain to real life. She and her producer make an excellent listening experience that is both enjoyable and very educational. Keep up the great work!

    Apple Podcasts
    5
    j8ask
    United States2 years ago
  • Keep up the great work!

    Sarah does such a good job at breaking down the fundamentals so that they’re understandable. As a founder, I have learned so much from listening to this podcast. I haven’t joined her office hours yet, but see that as a possibility in the future days. While I no longer live in LA, I feel like if our paths had crossed while I was living there, we’d easily be friends. Through the podcast, you get a sense not only of her intelligence but also her kindness. So glad to have found this as a resource. K... more

    Apple Podcasts
    5
    Stephwiley
    United States2 years ago
  • A must-listen for any small food business

    Relevant and transparent, this podcast asks the right questions and find the truth about what we all want to know. There’s so much information here that can steer a business founder in the right direction.

    Apple Podcasts
    5
    cocobeenut
    United States2 years ago
  • So Helpful for Small Food Businesses with Values!

    I discovered this podcast a few months ago & have been binge listening. We’ve been running our foraged foods businesses for 8-years now, and the learning curve is steep. This podcast is full of gems of wisdom & practical advice, just wish I discovered it sooner. I also love their values around food & the industry.

    Apple Podcasts
    5
    Chris Gilmour - Sante
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently bring founder-focused insights and case studies that feel applicable to small to mid-sized brands.
Hosts are approachable, knowledgeable and give clear, real-world guidance.
Listeners value practical, actionable finance advice for food brands.

Top Entrepreneurship Podcasts

Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement PodcastHala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
Proven Podcast
Proven PodcastCharles Schwartz
Business MVP
Business MVPSammy Peterson
The Money Mondays
The Money MondaysDan Fleyshman

Talking Points

Recent interactions between the hosts and their guests.

BABOYOT with Joe Nicchi of CVT Soft Serve: Packaging Innovation, Avoiding Trends, and the Power of Luck
Q: What role did luck and networking play in achieving national scale?
Joe emphasizes lucky breaks and introductions—meeting a consultant who became head of sales, and getting connected to Live Nation through a mutual contact—as essential factors alongside hard work and a strong product.
BABOYOT with Joe Nicchi of CVT Soft Serve: Packaging Innovation, Avoiding Trends, and the Power of Luck
Q: What margins strategy helped sustain growth across channels?
They set a target SRP around $5, ensured distributor and retailer margins would allow profitability, and used direct-to-warehouse placements to optimize margin where possible.
BABOYOT with Joe Nicchi of CVT Soft Serve: Packaging Innovation, Avoiding Trends, and the Power of Luck
Q: How did Gelson's onboarding impact subsequent expansion?
Gelson's served as a proof point; they launched at full price with no promotions and used data from Gelson's to drive talks with Bristol Farms, Northern California retailers, and Kroger‑affiliated stores, accelerating national reach.
BABOYOT with Joe Nicchi of CVT Soft Serve: Packaging Innovation, Avoiding Trends, and the Power of Luck
Q: What sparked the move from trucks to packaged pouches?
Joe explains the 'to go' concept emerged from testing and a desire to make soft serve accessible to people who couldn't own a machine, fueling the shift from a pure service model to retail-ready pouches.
BABOYOT w/ Kelley Scanlin of Pure Simple Foods
Q: How do you balance shareholder expectations with the need for prudent growth?
You must know your end game and align growth with profitability and cash flow. Sometimes that means delaying big retail windfalls in favor of deeper, regional market development and maintaining a strategy that delivers real margins while keeping investors informed and aligned.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Good Food CFO podcast

What is The Good Food CFO podcast about and what kind of topics does it cover?

The show centers on practical finance, operations, and strategic growth for food businesses. Episodes typically dissect cash flow, margins by channel, pricing, and go-to-market decisions through founder stories, case studies, and expert analysis. Listeners benefit from actionable frameworks to improve profitability, manage working capital, and plan sustainable growth without blindly chasing top-line scale. A notable strength is how real-world examples and founder-friendly financial tooling are woven into conversations, making complex concepts accessible and applicable to small to mid-sized food brands. The format often blends rigorous financial thinking with candid founder journeys, industry insights, and hands-on tips for navigating channe... more

Where can I find podcast stats for The Good Food CFO podcast?

Rephonic provides a wide range of podcast stats for The Good Food CFO podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Good Food CFO podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Good Food CFO podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The Good Food CFO podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Good Food CFO podcast?

Rephonic provides comprehensive predictive audience data for The Good Food CFO podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Good Food CFO podcast have?

To see how many followers or subscribers The Good Food CFO podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Good Food CFO podcast?

These podcasts share a similar audience with The Good Food CFO podcast:

1. How I Built This with Guy Raz
2. The Mel Robbins Podcast
3. The Side Hustle Show
4. Hard Fork
5. The Daily

How many episodes of The Good Food CFO podcast are there?

The Good Food CFO podcast launched 6 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Good Food CFO podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Good Food CFO podcast?

Rephonic pulls ratings and reviews for The Good Food CFO podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Good Food CFO podcast?

Rephonic provides full transcripts for episodes of The Good Food CFO podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Good Food CFO podcast?

Recent guests on The Good Food CFO podcast include:

1. Maude Kusserow
2. Jennifer DeFilippo
3. Katie Dunn
4. Daniel Goetz
5. Shelley Elkovich
6. Louise Lacouf
7. Kelley Scanlin
8. Barb Myers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days