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Artwork for The Good Food CFO podcast

The Good Food CFO podcast

The Good Food CFO
Cash Flow Management
Foxtrot
Food Industry
Cash Flow
Sustainable Business Practices
Bill Pay Systems
Bankruptcy
Restrictive Covenants
Food Access
Profitability
Funding Rounds
Business Efficiency
Accounting Systems
Cost Of Goods Sold
Financial Literacy
Retail Expansion
Plant-Based Food
AI Technology In Food Business
Generative AI
Kroger-Albertsons Merger

Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com

PublishesWeeklyEpisodes163Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Good Food CFO podcast

Latest Episodes

What if the secret to massive food business profits isn't growing revenue first? Sarah reveals a counterintuitive "grow last" strategy that transformed a seasonal business from $19K to $107K monthly profits in just two years.

This client's 14% gross... more

What if the secret to a profitable food business isn't scaling bigger, but growing smarter? Sarah challenges the "grow fast or fail" mentality that's crushing food entrepreneurs, revealing why 75% of VC funded businesses fail and sharing a proven app... more

While most founders obsess over store count, Kartik Das, Founder of Doosra is building repeatable revenue systems. Rather than chasing new accounts Kartik focused on just 15 core retail partners and developed a multi-channel strategy that generates p... more

The Good Food CFO is launching first-of-its-kind financial strategy software built exclusively for food founders!

After seven years of perfecting her approach with hundreds of clients, Sarah's taking everything she knows about building profitable f... more

Key Facts

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Recent Guests

Christopher Hudson
Owner of Benny Blanco Tortillas
Benny Blanco Tortillas
Episode: BABOYOT with Benny Blanco Tortillas: Premium Pricing, Patient Expansion, and the Secret Code of Giving
Brian Bianchetti
CEO of People's Choice Beef Jerky
People's Choice Beef Jerky
Episode: BABOYOT with People's Choice Beef Jerky: Crafting Legacy on Their Own Terms
Sara Bianchetti
VP of Marketing at People's Choice Beef Jerky
People's Choice Beef Jerky
Episode: BABOYOT with People's Choice Beef Jerky: Crafting Legacy on Their Own Terms
Stacey Mitchell
Co-executive director at the Institute for Local Self-Reliance and policy advocate focused on dismantling concentrated corporate power.
Institute for Local Self-Reliance
Episode: Breaking the Monopoly: How Founders Can Navigate a Consolidated Market
Hope Lawrence
Founder of Hudson Henry Baking Company, focused on granola production and operations.
Hudson Henry Baking Company
Episode: BABOYOT with Hope Lawrence of Hudson Henry Baking Co.: Building and Selling a Million Dollar Brand
Bill Brinkerhoff
Co-founder of Argus Farm Stop
Argus Farm Stop
Episode: Revolutionizing Local Food: The Story of Argus Farm Stop
Kelly Bennett
CPG food and beverage brand strategist
Bread & Butter Law
Episode: The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks
Nicole Schwartz
Trademark attorney and co-founder of Bread & Butter Law
Bread & Butter Law
Episode: The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks
Sarah Nathan
Founder of Nooish, expert in CPG and Jewish culinary space
Nooish
Episode: BABOYOT with Sarah Nathan of Nooish: How an Industry Veteran Created a Buzz-Worthy and Profitable Product

Host

Sarah Delevan
Host of The Good Food CFO podcast

Reviews

5.0 out of 5 stars from 43 ratings
  • Grounded, Real Advice for Good Food Brands

    I found The Good Food CFO through a talk at the InTents Conference, then again in the episode with Christopher from Benny Blanco Tortillas.

    As the founder of Sequoia Nut Butter, it's so refreshing to hear thoughtful, realistic business advice that doesn’t push the "do it all" mindset. Sarah brings honest context, helpful tools, and encouragement to build a business on your terms. Thank you for creating this space, it's exactly what food founders need!

    Apple Podcasts
    5
    Samantha | Sequoia Nut Butter
    United States5 months ago
  • Such a great resource

    Sarah Delevan, the good food CFO, really knows her stuff. This podcast is full of useful information that will benefit entrepreneurs especially in the food business. She covers basic finance concepts and how they pertain to real life. She and her producer make an excellent listening experience that is both enjoyable and very educational. Keep up the great work!

    Apple Podcasts
    5
    j8ask
    United States10 months ago
  • Keep up the great work!

    Sarah does such a good job at breaking down the fundamentals so that they’re understandable. As a founder, I have learned so much from listening to this podcast. I haven’t joined her office hours yet, but see that as a possibility in the future days. While I no longer live in LA, I feel like if our paths had crossed while I was living there, we’d easily be friends. Through the podcast, you get a sense not only of her intelligence but also her kindness. So glad to have found this as a resource. K... more

    Apple Podcasts
    5
    Stephwiley
    United Statesa year ago
  • A must-listen for any small food business

    Relevant and transparent, this podcast asks the right questions and find the truth about what we all want to know. There’s so much information here that can steer a business founder in the right direction.

    Apple Podcasts
    5
    cocobeenut
    United States2 years ago
  • So Helpful for Small Food Businesses with Values!

    I discovered this podcast a few months ago & have been binge listening. We’ve been running our foraged foods businesses for 8-years now, and the learning curve is steep. This podcast is full of gems of wisdom & practical advice, just wish I discovered it sooner. I also love their values around food & the industry.

    Apple Podcasts
    5
    Chris Gilmour - Sante
    Canada2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the substantive and actionable financial advice tailored for food entrepreneurs, highlighting the practicality and relevance of the discussions.
Many appreciate the supportive and community-focused approach, eager for guidance from someone who understands the unique challenges faced in the food industry.
The podcast successfully merges inspiration with education, making complex financial concepts understandable and relatable for those new to entrepreneurship.

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Talking Points

Recent interactions between the hosts and their guests.

Ask The Good Food CFO: How to Establish a Marketing Budget, Tips for Increasing Margin, and Clarifying Debt vs. Equity Funding
Q: What should founders consider when increasing their margins?
Founders should analyze product costs, seek efficiencies in production, and explore potential adjustments in pricing while ensuring the market responds positively.
Ask The Good Food CFO: How to Establish a Marketing Budget, Tips for Increasing Margin, and Clarifying Debt vs. Equity Funding
Q: How do we start to map out a marketing budget as we begin to onboard new stores?
Begin by determining the types of promotions required by the stores, reviewing past marketing efforts that were effective, and calculating a budget based on your financial margins and goals.
BABOYOT with Emily Winston of Boichik Bagels: Navigating Growth and Expansion from a Single Location to a Bagel Empire
Q: What is your vision now? Has it changed?
The vision remains to build a bagel empire, continuing the strategy of growth and expansion across locations while maintaining quality.
BABOYOT with Emily Winston of Boichik Bagels: Navigating Growth and Expansion from a Single Location to a Bagel Empire
Q: Are you still using those markers to make your growth decisions? Have they changed at all?
Yes, with the factory open, the decision to expand became clearer, leading to the idea of creating outpost stores instead of fully-equipped locations.
Co-Ops: How Transitioning to Employee Ownership Creates a More Equitable Food System, Solidifies Community Ties, and Builds a Legacy for Your Food Business
Q: Why would someone choose employee ownership as a structure?
It's beneficial for additional wealth building, keeping businesses intact in the community, and providing employees with a voice.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The Good Food CFO podcast

What is The Good Food CFO podcast about and what kind of topics does it cover?

Conversations center around financial strategies and insights specifically tailored for food entrepreneurs. Discussions often include navigating economic challenges, understanding profit margins, and sustainable practices in the food industry. The host draws from her expertise to guide listeners on essential financial concepts, emphasizing practical tools and clear communication. Notable themes include community engagement, ethical practices in business, and the balance between profitability and personal values, offering listeners both inspiration and actionable advice for building their brands. This podcast is particularly beneficial for small food business owners seeking realistic guidance in a competitive market.

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How many listeners does The Good Food CFO podcast get?

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How many subscribers and views does The Good Food CFO podcast have?

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Which podcasts are similar to The Good Food CFO podcast?

These podcasts share a similar audience with The Good Food CFO podcast:

1. How I Built This with Guy Raz
2. My First Million
3. Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
4. Ranchonomics
5. Ranching Returns Podcast

How many episodes of The Good Food CFO podcast are there?

The Good Food CFO podcast launched 5 years ago and published 163 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Good Food CFO podcast?

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What guests have appeared on The Good Food CFO podcast?

Recent guests on The Good Food CFO podcast include:

1. Christopher Hudson
2. Brian Bianchetti
3. Sara Bianchetti
4. Stacey Mitchell
5. Hope Lawrence
6. Bill Brinkerhoff
7. Kelly Bennett
8. Nicole Schwartz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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