
Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are r... more
| Publishes | Twice monthly | Episodes | 158 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||

The majority of early-stage brands chase investors way too late and with a mindset of moderate-to-extreme desperation. Investors can smell it, and you attract the worst actors, who, themselves, do not have the track record to develop a deal flow pipe... more
These four tips derive straight from my best-selling business book, referred to by many as “The CPG Bible” for founders new to the industry - Ramping Your Brand. It’s about discipline. The discipline to work on the business and on yourself. Check it ... more
Brands crossing the $100M line, roughly speaking, face a privileged danger : deceleration. It happens very quickly once you hit max ACV or even ¾ of your category’s max ACV. If you didn’t prepare for this, you will have to act fast. It’s very hard to... more
In the last episode I described the content studio revolution inside high growth brands and how it is upending traditional assumptions about how to use promotional agencies, especially social media agencies. Have a listen!
Your Host: Dr. James F. Ri... more
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James and his knowledgeable guests talk all things business, but it’s so much more than that! You’ll get tons of actionable advice and tangible tips, but you’ll also get heaps of inspiration from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, James - keep up the great work!
James provides insightful guidance to those who are working hard to atart and scale their businesses
I am one of the engineer - investor - CEOs who Dr. Richardson has cheated out of pre-paid consulting services at the rate of $250 / hr. I am the paying customer who is the subject of Richardson's made-up factoid about an engineer who would not give context on the business and defensively blustered when challenged. Richardson said to me, he does not read briefing papers and does not prepare for paid consultation meetings. In my career I have never seen an engineer bluster.
The sneering tone o... more
These bite sized episodes are practical and actionable for any early stage CPG founder. James is brutally honest and will save you from making the mistakes that kill many new CPG brands.
Cuts to the chase - realistic, concise, fun.










Listeners, social reach, demographics and more for this podcast.
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Startup Confidential launched 7 years ago and published 158 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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