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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Venture Capital
Fundraising
Startup CPG
CPG
CPG Industry
Consumer Brands
Expo West
Whole Foods
Retail
Entrepreneurship
Product Development
OOSO Sparkling Tea
E-Commerce
Branding
Investment
Social Media Marketing
Inventory Management
Packaging Design
Brokering

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes512Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with David Heiser, Co-Founder of Grassroots Marketing, to walk through a new, free report analyzing 34,000 in-store demos at Whole Foods, Sprouts, Central Market, and Erewhon, ... more

YouTube

In this episode of R&D Radio, host and food scientist Adam Yee sits down with Dr. Selina Wang, chemist and Professor of Cooperative Extension at the University of California, Davis, to talk about a recent study suggesting that many store-bought produ... more

YouTube

In this Founder Fundraising Journey episode, host Hannah Dittman sits down with Ryan Raish, founder of Fave, a first-to-market certified organic powdered drink mix bringing nostalgic flavors back to the category without artificial colors, flavors, or... more

YouTube

In this Founder Feature, host Caitlin Bricker sits down with Jacob Cooper, founder of Bagelverse, who's reinventing the classic pizza bagel with real mini New York bagels and bold flavors like spicy vodka and barbecue chicken.

Jacob spent eight year... more

YouTube

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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Recent Guests

Jane Kate Wong
Founder of Noon World, cognitive wellness company
Noon World
Episode: Why This Architect is Choosing to Build a National CPG Wellness Brand
Gulrez Arora
Founder of Gymkhana Fine Foods, former Mars innovator
Gymkhana Fine Foods
Episode: #268 The Rise of Gymkhana Fine Foods with Gulrez Arora
Juliet Choi
VP of Product at Grüns, early employee #9
Grüns (acquired by Unilever)
Episode: How "Taste to Retain" Built a Billion-Dollar Supplement Brand
Erica Haft
Founder of Sweeter Collective, ex-attorney
Sweeter Collective
Episode: How This Ex-Attorney Reinvented Hard Candy as a Health Tool
Ashley Hartman
Managing Partner at Bluestein Ventures
Bluestein Ventures
Episode: The 4-Part Diligence Framework Every Founder Should Know
Caroline Dai
Founder of TofuGo
TofuGo
Episode: Meat Stick Who? How TofuGo Turned Tofu Into a Viral Protein Snack
Lindzi Shanks
Founder and CEO of XO Marshmallow
XO Marshmallow
Episode: #266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow
Drake Nickell
Founder of Dimitri's Greek Kitchen
Dimitri's Greek Kitchen
Episode: R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate
Ellen Gorra
Executive leading Whole Foods equity investment and warrant partnership efforts
Whole Foods Market
Episode: How Whole Foods Invests in Emerging Brands with Ellen Gorra

Hosts

Daniel
Host of The Startup CPG Podcast, focused on founders, investors, and industry practitioners.
Hannah Dittman
Operations and Finance host with a focus on founders' stories and investor perspectives.
Caitlin Bricker
Host covering founder journeys, brand building, and marketplace insights.

Reviews

4.9 out of 5 stars from 934 ratings
  • A must listen

    As a new CPG founder, the Startup CPG podcast has been an invaluable resource. It’s like having a crash course in the industry in your pocket—full of practical advice, honest founder stories, and insights I can actually apply as I build my brand. I’ve learned so much and genuinely feel less alone navigating the wild world of CPG. A must-listen for any emerging founder!

    Apple Podcasts
    5
    Gaby │ Ourkraut
    United States2 months ago
  • Highly Informative

    These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.

    Apple Podcasts
    4
    hmjgfrg
    United States5 months ago
  • Startup CPG Retail Sales Tracker

    I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more

    Apple Podcasts
    5
    Syren Spreads
    United States6 months ago
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United States9 months ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable insights and founder-focused stories.
Community and mentorship come through as a key value proposition.
Content is consistently relevant to early-stage CPG brands and investors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Meat Stick Who? How TofuGo Turned Tofu Into a Viral Protein Snack
Q: How are you approaching international distribution and partnerships?
International expansion is driven by bottom-up demand and strong inbound interest, with initial steps including coordinating with 3PLs, adapting pricing, and leveraging networks to connect with buyers in new markets like the UK and Canada.
R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate
Q: What communication strategies did you use to align with the product developers?
They used quantified attributes (e.g., oiliness level 6/10, salt level 5/10) and a gold standard reference to establish a common language, ensuring all parties understood the sensory targets and could reverse-engineer from that benchmark.
R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate
Q: How did you structure the scope of work and expectations when you engaged developers?
He prepared a concise, tangible list of 10 product requirements, including mouthfeel, texture, flavor, cost targets, and ingredient stack, then shared a clear timeline and budget range to guide conversations and avoid scope creep.
R&D RADIO: How Startup CPG's Product Developer Database Helped This Founder Reformulate
Q: Why did you decide to use the Product Developer Database instead of sticking with in-house R&D
The founder wanted to accelerate development and access a broad pool of vetted experts to ensure the right fit for both the product and the brand, reducing time spent trialing multiple contractors and avoiding overkill with a large team.
#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow
Q: How does a viral video translate into sales and revenue for the business?
Viral views often correlate with spikes in TikTok shop performance and inbound free-sample requests; however, not every viral moment converts immediately, so we focus on funneling viewers to owned channels like our website and email list to drive repeat purchases.

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

A practical, founder-focused show that unpacks real-world CPG challenges from fundraising and packaging to retail partnerships and co-branding. Episodes consistently feature founders, investors, and legal/brand experts who share actionable playbooks, templates, and behind-the-scenes stories that illuminate how to build, fund, and scale consumer brands. The show stands out for its hands-on guidance, emphasis on relationships and community, and a willingness to cover both strategic and operational hurdles with concrete examples and takeaways for early-stage brands and sponsors seeking authentic access to the CPG ecosystem.

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. Operators
2. How I Built This with Guy Raz
3. Shopify Masters
4. The Foundr Podcast with Nathan Chan
5. CPG Week by BevNET & Nosh

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 512 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Jane Kate Wong
2. Gulrez Arora
3. Juliet Choi
4. Erica Haft
5. Ashley Hartman
6. Caroline Dai
7. Lindzi Shanks
8. Drake Nickell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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