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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Americans With Disabilities Act
Consumer Protection
Unite Foods
Fishwife
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes344Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

Listen to this Podcast

Artwork for The Startup CPG Podcast

Latest Episodes

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Fo... more

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Hannah Dittman interviews Deborah Benton, Founder and Managing Partner of Willow Growth Partners, to discuss the rea... more

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of The Startup CPG Podcast, Caitlin Bricker welcomes Elan Halpern and Kiki Couchman, co-founders of Sourmilk, a Greek yogurt brand designed to r... more

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff explores the ins and outs of selling on QVC with two founders who have recently gone through the expe... more

Key Facts

Accepts Guests
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Recent Guests

Elan Halpern
Co-founder of Sourmilk and an advocate for gut health through yogurt
Sourmilk
Episode: Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
Kiki Couchman
Co-founder of Sourmilk, passionate about health and wellness, with a strong retail background
Sourmilk
Episode: Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
Suzannah Raff
Founder of Cleo and Coco, a clean personal care brand focusing on effective natural deodorants
Cleo and Coco
Episode: Founder Feature: Suzannah Raff of Cleo+Coco
Kelley Bridenbaugh
Marketing Manager at Karma Water
Karma Water
Episode: #220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water
Kaitlyn White
Director of Scientific Affairs at Radicle Science
Radicle Science
Episode: #220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water
Katie Emerson
Senior Manager of Scientific Affairs at Kyowa Hakko USA
Kyowa Hakko USA
Episode: #220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water
Liz Myslik
Managing Partner at Loft Growth Partners
Loft Growth Partners
Episode: Investor Spotlight: Liz Myslik of Loft Growth Partners
Ben Zises
Founder and GP of SuperAngel Fund, an early stage fund investing in consumer products, prop tech, and future of work.
SuperAngel Fund
Episode: Investor Spotlight: Ben Zises, SuperAngel.Fund
Austin Gardner-Smith
Co-founder and CEO of Drivepoint
Drivepoint
Episode: #218 - Forecasting 101 with Graza & Drivepoint

Hosts

Daniel
Host of the Startup CPG Podcast
Caitlin Bricker
Editor at Startup CPG

Reviews

5.0 out of 5 stars from 877 ratings
  • Best CPG podcast ever

    I love every episode such depth of education and variety.

    Apple Podcasts
    5
    Crystal4Beam
    United States11 days ago
  • Always incredibly informative!!

    Great real talk about a wide variety of topics from true experts in the industry! Cassandra, cofounder Kelsi‘s brownie batter bites (shelfie finalist!)

    Apple Podcasts
    5
    Cassandrasf
    United States2 months ago
  • Great REAL education for new CPG Entrepreneurs

    Very informative interviews with real life scenarios that can help any new CPG brand navigate the waters a little easier. A must listen. Thanks!

    Apple Podcasts
    5
    KrackCorn Popcorn
    United States3 months ago
  • Great founder community resource

    Startup CPG is a beneficial founder community resource for shared gain and efficient access to CPG specialists. Follow!

    Apple Podcasts
    5
    founder exec
    United States3 months ago
  • Invaluable Info!

    Startup CPG is the best resource for anyone in CPG. This podcast has been invaluable to our team as we navigate this crazy industry and times!

    Apple Podcasts
    5
    Monica - PBSC
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging content that addresses real industry challenges.
Highlighting community support for emerging brands.
Offers invaluable insights for CPG founders and teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
Q: What are your plans for the future for Sourmilk?
They plan to launch in grocery stores in NYC and aim to expand beyond after establishing a loyal customer base.
Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
Q: What makes Sourmilk different than all these other yogurts that are on the shelf?
Sourmilk uses targeted probiotics instead of traditional yogurt bacteria to support gut health while being delicious.
Investor Spotlight: Deborah Benton of Willow Growth Partners
Q: What are some common mistakes or missteps you see founders or companies making when they're going through the fundraise process?
Deborah noted that many founders fail to do their research on the funds they approach and often focus too much on getting funding instead of building a relationship with potential investors.
Investor Spotlight: Deborah Benton of Willow Growth Partners
Q: Can you share your title, a background of your experience prior to Willow Growth Partners, and what led you to investing?
Deborah Benton shared her background, emphasizing her role as the founder and managing partner of Willow Growth Partners, and her transition from operating brands to investing.
Investor Spotlight: Liz Myslik of Loft Growth Partners
Q: What are reasons you would pass on a deal that you thought was still a good concept?
A reason to pass could be that while the business has great potential, it may not align with our investment strategy or fund dynamics. We focus on brands capable of scaling significantly, which not every idea might achieve.

Audience Metrics

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the dynamic world of consumer packaged goods (CPG), this podcast features engaging narratives and practical insights from industry founders and experts. Regularly emphasizing the challenges of launching and scaling CPG brands, it covers essential topics like fundraising, operational strategies, branding, and market trends. Unique for its blend of expert interviews and founder stories, it offers a candid look into the realities of the CPG landscape, making it a valuable resource for both aspiring and established entrepreneurs.

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Rephonic provides a wide range of podcast stats for The Startup CPG Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Startup CPG Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. OPERATORS
3. Shopify Masters
4. Masters of Scale
5. Moneywise

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 344 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Elan Halpern
2. Kiki Couchman
3. Suzannah Raff
4. Kelley Bridenbaugh
5. Kaitlyn White
6. Katie Emerson
7. Liz Myslik
8. Ben Zises

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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