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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Consumer Protection
Americans With Disabilities Act
Fishwife
Unite Foods
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes374Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Trevor Rechnitz, Principal at Vanterra Ventures, to explore the realities of fundraising—not just what looks good on paper, but what truly matters to investors. Trevor bri... more

In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Taylor Espinoza, founder of Unicorn Bites, a fast-emerging better-for-you snack brand known for its 100% date-sweetened, allergen-free mini cookies.

Taylor shares her remarkable jo... more

In this solo episode of the Startup CPG Podcast, founder and CEO Daniel Scharff shares the tools he actually uses every day to save time and run his business more efficiently in 2026. None of these are sponsors or partners—just genuine recommendation... more

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Brian Bustamante-Nicholson, a partner at Greycroft in the consumer brands vertical, to explore what growth-stage investors actually look for in consumer businesses—and how... more

Key Facts

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Recent Guests

Taylor Espinoza
Founder of Unicorn Bites, specializing in date-sweetened mini cookies that are school-safe and allergen friendly.
Unicorn Bites
Episode: Founder Feature: Taylor Espinoza of Unicorn Bites
Brian Bustamante-Nicholson
Partner at Greycroft, experienced in consumer brands and investing.
Greycroft
Episode: Investor Spotlight: Brian Bustamante-Nicholson, Greycroft
Alan Scholnick
Founder of Datefix
Datefix
Episode: Founder Feature: Alan Scholnick of Datefix
Josh Fischer
VP of product at Cin7
Cin7
Episode: #230 - From Self-Distribution to Full-Service Distributor: Scaling Ops with Smidge Beverage and Cin7
Michael Brandt
CEO of Ketone IQ and competitive marathon runner
Ketone IQ
Episode: #229 - The Rise of Ketone IQ: Creating a New Energy Category with Michael Brandt
Matt Craighead
R&D Manager at Trubar
Trubar
Episode: Operator Spotlight: R&D Insights with Matt Craighead, R&D Manager Trubar
Stephanie McGregor
Founder of Ringa, a Moringa and apple cider vinegar infused beverage with no added sugar and no natural flavors.
Ringa
Episode: Founder Feature: Stephanie McGregor of RINGA
Jocelyn Ramirez
Founder of Todo Verde and winner of the pitch slam at Chicago Grocery Run
Todo Verde
Episode: #228 - Spotlight on Grocery Run Events with Amna Mettmann of Brause and Jocelyn Ramirez from Todo Verde
Alex Borschow
General Partner at Rocana Ventures
Rocana Ventures
Episode: Investor Spotlight: Alex Borschow, Rocana Ventures

Hosts

Daniel
Host of the Startup CPG Podcast
Hannah Dittman
Operations and Finance host of the Startup CPG Podcast
Caitlin Bricker
Managing editor and Host of the Startup CPG Podcast

Reviews

5.0 out of 5 stars from 922 ratings
  • What a find !

    What would I do without this podcast! Thank you !

    Apple Podcasts
    5
    live2bikechic
    United States18 days ago
  • The best CPG podcast out there!

    I recently discovered the startup CPG on Instagram while on my journey to transforming my herbal tea business to a RTD will mocktail brand. It’s been quite difficult to find the right people, firms and just getting good advice. Between the podcast, the Slack team, Instagram everything I’ve needed is all in one place. Super grateful for this team and the insight all of these founders provide!

    Apple Podcasts
    5
    Monica | Lakay Goods
    United States19 days ago
  • So informative

    As a founder, I love this podcast. There are so many incredibly helpful episodes. It is also an amazing community!

    Apple Podcasts
    5
    Su Bu 8797
    United States19 days ago
  • 1 and done

    The first and last place you need to look if you’re starting a CPG Business today

    Apple Podcasts
    5
    keckles28
    United States20 days ago
  • Obsessed!

    Love this podcast and all of the interesting guests they have on.

    Apple Podcasts
    5
    MegB0117
    United States20 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise is given for the engaging, community-driven conversations that resonate well with those on a similar entrepreneurial journey.
Many comments appreciate the podcast's practical focus, offering real-world advice rather than superficial concepts.
Listeners highlight the essential, actionable insights provided by founders and industry experts, making it a top resource for new entrepreneurs.
The podcast is frequently recommended for its depth of knowledge and the motivation it provides to its audience, particularly those in the CPG sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Investor Spotlight: Brian Bustamante-Nicholson, Greycroft
Q: Are there any consumer trends, market shifts, macroeconomic factors that are of particular interest to you right now?
There's been a lot of activity in health and wellness and VMS, as well as a need for brands to build strong retail strategies parallel to their online efforts.
Investor Spotlight: Brian Bustamante-Nicholson, Greycroft
Q: When you're saying growth for those that maybe are a little bit less familiar with the investing spectrum, what does that mean to you and to your firm?
Growth means signals that show strong product market fit, important metrics include repeat purchase rate and unit economics.
Founder Feature: Alan Scholnick of Datefix
Q: Where do you see Datefix going in say the next five years?
Alan outlines their aim to be in more retail locations, educating consumers on the versatility of Datefix, and making it a common, accessible fruit.
Founder Feature: Alan Scholnick of Datefix
Q: Have you done any testing with CGMs or finger pricking and using Datefix versus another product?
Alan shares that they discovered Datefix's benefits for diabetes management through customer testimonials, especially relating to low glycemic responses.
Founder Feature: Alan Scholnick of Datefix
Q: What makes Datefix different than these other energy gels that are on the market?
Alan explains that Datefix prioritizes whole, low glycemic ingredients that are easy to digest, unlike traditional synthetic gels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the consumer packaged goods (CPG) industry, this podcast features engaging conversations with founders, investors, and industry experts. It offers a wealth of insights surrounding entrepreneurship, fundraising strategies, and essential lessons from the journeys of emerging brands. Episodes frequently discuss pivotal themes like navigating eCommerce, understanding retail dynamics, and the importance of product-market fit, all while providing actionable advice for listeners interested in launching or growing their own CPG brands. A defining feature is the community aspect, as discussions often emphasize the relevance of real-world experiences and shared learnings that resonate deeply with new entrepreneurs in the space. Overall, t... more

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How many listeners does The Startup CPG Podcast get?

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To see how many followers or subscribers The Startup CPG Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. CPG Week by BevNET & Nosh
3. Founders
4. The Prof G Pod with Scott Galloway
5. David Senra

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Startup CPG Podcast?

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Taylor Espinoza
2. Brian Bustamante-Nicholson
3. Alan Scholnick
4. Josh Fischer
5. Michael Brandt
6. Matt Craighead
7. Stephanie McGregor
8. Jocelyn Ramirez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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