The Startup CPG Podcast
Startup CPGThe top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
| Publishes | Daily | Episodes | 524 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
In this Founder Feature, host Caitlin Bricker sits down with Jessica Assaf, founder of All Natural Flavor, a new candy brand built on clean ingredients and a very simple purpose: joy. Jessica is a self-described professional pivoter who previously co... more
In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Matt Merson, President of Once Upon A Coconut, for a deep, practical primer on retail pricing: how to set a shelf price, what it means for your wholesale price, and what a... more
In this Founder + Funder episode, host Hannah Dittman sits down with Lindsay Leopold, Founder and CEO of Joy Supply, and Brandon Alster, Founder and Managing Partner of Sling Ventures, to unpack how the two met at a Startup CPG Founders & Funders Roa... more
In this Founder Feature, host Caitlin Bricker sits down with Isabella Hoag, founder and CEO of OSIA, a caffeine-free energy drink made with real fruit, no natural flavors, and a functional blend of ingredients, to talk about building a brand through ... more
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- A must listen
As a new CPG founder, the Startup CPG podcast has been an invaluable resource. It’s like having a crash course in the industry in your pocket—full of practical advice, honest founder stories, and insights I can actually apply as I build my brand. I’ve learned so much and genuinely feel less alone navigating the wild world of CPG. A must-listen for any emerging founder!
Apple Podcasts5Gaby │ Ourkraut
United States3 months ago - Highly Informative
These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.
Apple Podcasts4hmjgfrgUnited States6 months ago - Startup CPG Retail Sales Tracker
I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more
Apple Podcasts5Syren SpreadsUnited States6 months ago - Absolutely brilliant
Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.
Apple Podcasts5Sakiko_LAUnited States9 months ago - Thank you for providing another resource in the world of CPG.
As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.
Apple Podcasts5JimA734United States10 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #113 | United States/Business/Entrepreneurship |
Apple Podcasts | #150 |  Canada/Business/Entrepreneurship |
Apple Podcasts | #91 |  Taiwan/Business/Entrepreneurship |
Apple Podcasts | #215 |  India/Business/Entrepreneurship |
Apple Podcasts | #225 |  Austria/Business/Entrepreneurship |
Apple Podcasts | #234 |  Ireland/Business/Entrepreneurship |
Talking Points
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Audience Metrics
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Frequently Asked Questions About The Startup CPG Podcast
What is The Startup CPG Podcast about and what kind of topics does it cover?
A practical, founder-focused show that unpacks real-world CPG challenges from fundraising and packaging to retail partnerships and co-branding. Episodes consistently feature founders, investors, and legal/brand experts who share actionable playbooks, templates, and behind-the-scenes stories that illuminate how to build, fund, and scale consumer brands. The show stands out for its hands-on guidance, emphasis on relationships and community, and a willingness to cover both strategic and operational hurdles with concrete examples and takeaways for early-stage brands and sponsors seeking authentic access to the CPG ecosystem.
Where can I find podcast stats for The Startup CPG Podcast?
Rephonic provides a wide range of podcast stats for The Startup CPG Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Startup CPG Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Startup CPG Podcast get?
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What are the audience demographics for The Startup CPG Podcast?
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How many subscribers and views does The Startup CPG Podcast have?
To see how many followers or subscribers The Startup CPG Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Startup CPG Podcast?
These podcasts share a similar audience with The Startup CPG Podcast:
1. How I Built This with Guy Raz
2. Operators
3. CPG Week by BevNET & Nosh
4. BigDeal
5. Taste Radio
How many episodes of The Startup CPG Podcast are there?
The Startup CPG Podcast launched 7 years ago and published 524 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Startup CPG Podcast?
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Where can I see ratings and reviews for The Startup CPG Podcast?
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How do I access podcast episode transcripts for The Startup CPG Podcast?
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What guests have appeared on The Startup CPG Podcast?
Recent guests on The Startup CPG Podcast include:
1. Jenna Cameron
2. Marc Jonna
3. Zachary Cartwright
4. Moira O'Connell
5. David Yu
6. Kai Lim
7. Andrew Firestone
8. Andrew Kuzera
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.