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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Consumer Protection
Americans With Disabilities Act
Fishwife
Unite Foods
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes353Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Daniel Scharff moderates a friendly debate between two ecommerce experts: Rugved Nakadi from Daybreak Agency (Amazon specialists) and Kevin Gawronski from Gawronski Media (DTC paid media). The conversa... more

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Jaxon Stuart, Investor at Spacestation Investments, to explore a unique intersection of venture capital, influencer marketing, and creator-led brands. The conversation rev... more

In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Linda Xu, founder of Huā Wellness—a wellness brand dedicated to stress relief through natural, clinically backed ingredients. Linda shares her journey from a demanding career in... more

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Kent Yoshimura, co-founder and CEO of Neuro Gum, to explore how a rejected Shark Tank pitch turned into a nine-figure functional supplement brand pioneering the chewable e... more

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Recent Guests

Jaxon Stuart
CPG investor at Spacestation Investments, blends operator, finance, and venture experience.
Spacestation Investments
Episode: Investor Spotlight: Jaxon Stuart, Spacestation Investments
Linda Xu
Founder of Huā Wellness, focused on natural stress relief products
Huā Wellness
Episode: Founder Feature: Linda Xu of Huā Wellness
Alex Malamatinas
Founder and managing partner of Melitas Ventures
Melitas Ventures
Episode: Investor Spotlight: Alex Malamatinas of Melitas Ventures
Ashley Waldman
Founder of Jubilee's, a brand making a super milk for kids with no added sugar and secret vegetables.
Jubilee's
Episode: #223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
Damiano Messineo
Founder of Loopini, providing better-for-you frozen pizza that's high in protein and fiber.
Loopini
Episode: #223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
Aaron Garcia
Partner from Main Post Partners
Main Post Partners
Episode: Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners
Brooke Gil
Category Manager at Whole Foods Market, overseeing pastas, pasta sauces, oils, and vinegars
Whole Foods Market
Episode: #222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market
Elan Halpern
Co-founder of Sourmilk and an advocate for gut health through yogurt
Sourmilk
Episode: Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
Kiki Couchman
Co-founder of Sourmilk, passionate about health and wellness, with a strong retail background
Sourmilk
Episode: Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk

Hosts

Daniel
Host of the Startup CPG Podcast
Caitlin Bricker
Editor at Startup CPG

Reviews

5.0 out of 5 stars from 877 ratings
  • Investor Spotlights

    Great!! Every Episode!

    Apple Podcasts
    5
    I Love Camelina
    United States9 days ago
  • Best CPG podcast ever

    I love every episode such depth of education and variety.

    Apple Podcasts
    5
    Crystal4Beam
    United Statesa month ago
  • Always incredibly informative!!

    Great real talk about a wide variety of topics from true experts in the industry! Cassandra, cofounder Kelsi‘s brownie batter bites (shelfie finalist!)

    Apple Podcasts
    5
    Cassandrasf
    United States3 months ago
  • Great REAL education for new CPG Entrepreneurs

    Very informative interviews with real life scenarios that can help any new CPG brand navigate the waters a little easier. A must listen. Thanks!

    Apple Podcasts
    5
    KrackCorn Popcorn
    United States3 months ago
  • Great founder community resource

    Startup CPG is a beneficial founder community resource for shared gain and efficient access to CPG specialists. Follow!

    Apple Podcasts
    5
    founder exec
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging content that addresses real industry challenges.
Highlighting community support for emerging brands.
Offers invaluable insights for CPG founders and teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Founder Feature: Linda Xu of Huā Wellness
Q: What advice would you give to any other founders considering entering the wellness space?
Focus on what would make you different as a brand and just start, even if it's just a small commitment on weekends or while still having a full-time job.
Founder Feature: Linda Xu of Huā Wellness
Q: Did you create this product out of a personal need, or did you just simply see a need for it in the market?
Definitely, it was inspired by a personal need, as Linda experienced burnout and could not find effective solutions for managing her stress.
Founders Feature: Lucy Dana of One Trick Pony
Q: What has that looked like as far as capturing retailers?
Lucy explains that they were previously focused on artisanal retailers but now feel they have a mass appeal with the new jar design, leading to inbound interest from larger retailers.
Founders Feature: Lucy Dana of One Trick Pony
Q: Can you tell us what is One Trick Pony?
Lucy describes One Trick Pony as a two ingredient peanut butter made with Argentinian peanuts and salt, addressing the oil separation issue common in natural peanut butter.
#224 - The Rise of NeuroGum with Kent Yoshimura
Q: What does it feel like when you were that person pitching on Shark Tank or even just in the early days to now at the point where you're running a hundred million dollar brand?
The hardest part is to stop and think about it. A lot of luck, obviously, as well.

Audience Metrics

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the dynamic world of consumer packaged goods (CPG), this podcast features engaging narratives and practical insights from industry founders and experts. Regularly emphasizing the challenges of launching and scaling CPG brands, it covers essential topics like fundraising, operational strategies, branding, and market trends. Unique for its blend of expert interviews and founder stories, it offers a candid look into the realities of the CPG landscape, making it a valuable resource for both aspiring and established entrepreneurs.

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. Shopify Masters
2. How I Built This with Guy Raz
3. OPERATORS
4. CPG Week by BevNET & Nosh
5. My First Million

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 353 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Jaxon Stuart
2. Linda Xu
3. Alex Malamatinas
4. Ashley Waldman
5. Damiano Messineo
6. Aaron Garcia
7. Brooke Gil
8. Elan Halpern

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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