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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Fundraising
Venture Capital
Startup CPG
CPG
CPG Industry
Consumer Brands
Retail
Expo West
Entrepreneurship
E-Commerce
Whole Foods
OOSO Sparkling Tea
Branding
Product Development
Investment
Social Media Marketing
Food Service
Inventory Management
Packaging Design

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes497Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Lindzi Shanks, founder and CEO of XO Marshmallow, to unpack how she built an organic social following of 1.4 million across platforms and turned it into real, trackable sa... more

YouTube

In this episode of R&D Radio, host Adam Yee sits down with Drake Nickell, founder of Dimitri's Greek Kitchen, to talk through how he used Startup CPG's Product Developer Database to find the right partner for reformulating his brand's pita chips.

Dr... more

YouTube

In this Investor Spotlight, host Hannah Dittman sits down with Ellen Gorra of Whole Foods Market, who leads the retailer's equity investment and warrant partnership programs, to unpack how one of the industry's most influential retailers evaluates, i... more

YouTube

In this Founder Feature, host Caitlin Bricker sits down with Harri Magaldi, founder of My Neighbor's, a regenerative tallow and vegan skincare brand manufactured in-house in the Hudson Valley.

Harri left nine years on Wall Street after her daughter ... more

YouTube

Key Facts

Accepts Guests
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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer
Taste Radio
Taste RadioBevNET Inc.

Recent Guests

Ellen Gorra
Executive leading Whole Foods equity investment and warrant partnership efforts
Whole Foods Market
Episode: How Whole Foods Invests in Emerging Brands with Ellen Gorra
Harri Magaldi
Founder of My Neighbors, regenerative tallow skincare brand
My Neighbors
Episode: Tallow, Trust, and Testing: Inside My Neighbor's Rapid Growth
Marion Nestle
Professor of Nutrition, Food Studies and Public Health at New York University, author of Food Politics and Sugar Coated
New York University
Episode: #265: Marion Nestle on Food Politics and the Cereal Aisle
Tal Moore
Founder and CEO of Popsmith
Popsmith
Episode: Turning Customers Into Investors: A Popcorn Brand's Crowdfunding Playbook
Danielle Nuss
Founder of Short Story
Short Story
Episode: She Couldn't Find a Clean Electrolyte Brand, So She Created One
Casey Bauer
COO of Bobbie, leading infant formula brand in the U.S.
Bobbie
Episode: R&D RADIO: Building a Reliable Formula Brand with Casey Bauer, COO, Bobbie
Troy Bonde
Co-Founder and CEO of Sauz
Sauz
Episode: From Hand Sanitizer to Tomato Sauce - How Sauz Went From 10 Doors to 3,500 in a Year
Chris Kilham
Medicine Hunter, botanical expert
Medicine Hunter
Episode: Happy Caapi: The First Non-Hallucinogenic Ayahuasca Vine Supplement
Gonzalo Bisquerra
Founder of Happy Caapi
Happy Caapi
Episode: Happy Caapi: The First Non-Hallucinogenic Ayahuasca Vine Supplement

Hosts

Daniel
Host of The Startup CPG Podcast, focused on founders, investors, and industry practitioners.
Hannah Dittman
Operations and Finance host with a focus on founders' stories and investor perspectives.
Caitlin Bricker
Host covering founder journeys, brand building, and marketplace insights.

Reviews

4.9 out of 5 stars from 933 ratings
  • A must listen

    As a new CPG founder, the Startup CPG podcast has been an invaluable resource. It’s like having a crash course in the industry in your pocket—full of practical advice, honest founder stories, and insights I can actually apply as I build my brand. I’ve learned so much and genuinely feel less alone navigating the wild world of CPG. A must-listen for any emerging founder!

    Apple Podcasts
    5
    Gaby │ Ourkraut
    United Statesa month ago
  • Highly Informative

    These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.

    Apple Podcasts
    4
    hmjgfrg
    United States4 months ago
  • Startup CPG Retail Sales Tracker

    I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more

    Apple Podcasts
    5
    Syren Spreads
    United States5 months ago
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United States8 months ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable insights and founder-focused stories.
Community and mentorship come through as a key value proposition.
Content is consistently relevant to early-stage CPG brands and investors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Tallow, Trust, and Testing: Inside My Neighbor's Rapid Growth
Q: What does grass-fed and grass-finished mean for your products?
Grass-finished means the animals are never finished with corn or soy at the end of life; it's about sourcing from pasture-raised, humane farming which affects the quality and scent of the tallow and aligns with their regenerative ethos.
Tallow, Trust, and Testing: Inside My Neighbor's Rapid Growth
Q: What is My Neighbors and what makes it unique?
My Neighbors is a regenerative skincare brand that uses beef tallow (suet) and vegan formulas, manufactured in the Hudson Valley with strong emphasis on local sourcing, transparency, and farm partnerships.
How Whole Foods Invests in Emerging Brands with Ellen Gorra
Q: What makes a brand impressive to investors in early stages, from the retailer's perspective?
A clear product vision with a credible pipeline for 4-5 years, a balanced portfolio that avoids over-extending into too many categories, and a solid plan showing how each product extension fits the brand's core and profitability.
How Whole Foods Invests in Emerging Brands with Ellen Gorra
Q: What kind of things should founders be thinking about as they consider benefits or long-term partnerships with Whole Foods?
Founders should consider whether Whole Foods is the right strategic partner, understand the implications for exclusivity, and plan for the longer-term communication with merchants to align on goals and avoid surprise moves with pricing or retailer strategy.
#263 - When Cookies Aren't Just Cookies - with Fields Good and Cognizin
Q: Why choose Cognizin as the branded ingredient, and how does that affect consumer trust?
Katie and the founders argued that Cognizin provides credibility through extensive research and a trusted brand, which helps consumers trust and adopt the product more quickly, especially when the ingredient's science is accessible on a company site and in partnerships.

Audience Metrics

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

A practical, founder-focused show that unpacks real-world CPG challenges from fundraising and packaging to retail partnerships and co-branding. Episodes consistently feature founders, investors, and legal/brand experts who share actionable playbooks, templates, and behind-the-scenes stories that illuminate how to build, fund, and scale consumer brands. The show stands out for its hands-on guidance, emphasis on relationships and community, and a willingness to cover both strategic and operational hurdles with concrete examples and takeaways for early-stage brands and sponsors seeking authentic access to the CPG ecosystem.

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. CPG Week by BevNET & Nosh
3. Operators
4. Taste Radio
5. Startup To Scale

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 497 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Ellen Gorra
2. Harri Magaldi
3. Marion Nestle
4. Tal Moore
5. Danielle Nuss
6. Casey Bauer
7. Troy Bonde
8. Chris Kilham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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