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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Americans With Disabilities Act
Consumer Protection
Fishwife
Unite Foods
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes420Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Craig Dubitsky, Co-Founder and CEO of Happy Products — a modern beverage brand reimagining how coffee can make us feel. Craig is one of CPG's most iconic brand builders, h... more

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Matt Beaman, co-founder of Goodburn Sauce Co., a regenerative, farm-focused hot sauce brand based in Austin, Texas with a deep love for rare and exotic chili peppers from... more

In this special episode of the Startup CPG Podcast, host Daniel Scharff and Managing Editor Caitlin Bricker — a former retail buyer — run a live pitch practice session recorded on YouTube Live, where founders jumped up to deliver their 30-second pitc... more

In this episode of R&D Radio, hosted by Adam Yee, Adam sits down with Travis Zissu, founder of Scale Food Labs — an FDA-registered pilot food manufacturing facility in Golden, Colorado helping emerging brands turn benchtop formulas into scalable, pro... more

Key Facts

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Recent Guests

Elly Truesdell
Founder and managing partner at New Fare Partners
New Fare Partners
Episode: Investor Spotlight: Elly Truesdell, New Fare Partners
Hannah Pollack
Founder and CEO of Nightingale Ice Cream Sandwiches
Nightingale Ice Cream Sandwiches
Episode: Founder Feature: Hannah Pollack of Nightingale Ice Cream
Ryan Hall
Partner at Giannuzzi Lewinden, focused on representing CPG brands
Giannuzzi Lewinden
Episode: #243 - Building Your Team Legal Considerations with Giannuzzi Lewendon
Blake Horn
Partner at Giannuzzi Lewinden, focused on representing CPG brands
Giannuzzi Lewinden
Episode: #243 - Building Your Team Legal Considerations with Giannuzzi Lewendon
Denise Lambertson
Founder and Managing Partner at Constellation Capital
Constellation Capital
Episode: Investor Spotlight: Denise Lambertson, Constellation Capital
Gabriella Labi
Co-founder of Gato Dates
Gato Dates
Episode: Founder Feature: Gabriella Labi and Tonya Reznikovich of Gato Dates
Tonya Reznikovich
Co-founder of Gato Dates
Gato Dates
Episode: Founder Feature: Gabriella Labi and Tonya Reznikovich of Gato Dates
Brian Chau
Founder of Chau Time, an R&D operations consulting firm
Chau Time
Episode: R&D Radio: Brian Chau from Chau Time
Kiki Sourmilk
Co-founder of Sourmilk, Greek yogurt designed for gut health
Sourmilk
Episode: #242 - KeHE Grocery Run Recap

Hosts

Hannah Dittman
Operations and Finance host of The Startup CPG Podcast
Caitlin Bricker
Managing Editor at Startup CPG

Reviews

5.0 out of 5 stars from 927 ratings
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United States3 months ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United States3 months ago
  • What a find !

    What would I do without this podcast! Thank you !

    Apple Podcasts
    5
    live2bikechic
    United States4 months ago
  • The best CPG podcast out there!

    I recently discovered the startup CPG on Instagram while on my journey to transforming my herbal tea business to a RTD will mocktail brand. It’s been quite difficult to find the right people, firms and just getting good advice. Between the podcast, the Slack team, Instagram everything I’ve needed is all in one place. Super grateful for this team and the insight all of these founders provide!

    Apple Podcasts
    5
    Monica | Lakay Goods
    United States4 months ago
  • So informative

    As a founder, I love this podcast. There are so many incredibly helpful episodes. It is also an amazing community!

    Apple Podcasts
    5
    Su Bu 8797
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is practical, actionable, and well-suited for early-stage brands.
Community around CPG entrepreneurship is a strong draw for listeners.
Guests bring a mix of founders, investors, and operators who share hard-earned lessons.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#242 - KeHE Grocery Run Recap
Q: What lessons did you learn from being in the industry for a long time and applying them to your own brand?
Emphasizes prudent financial decisions, ROI-focused spending, careful channel selection, and taking time to interview multiple partners before committing to a route-to-market.
#242 - KeHE Grocery Run Recap
Q: Ryan, what were the coolest conversations you had or the opportunities you're most excited about?
Highlights conversations with Sprouts and other retailers, and a rapid onboarding path facilitated by KeHE, underscoring the value of in-person connection for accelerating distribution.
#242 - KeHE Grocery Run Recap
Q: What would you tell a new brand trying to stand out and crush at a show like this?
Suggests using a bold, attention-grabbing booth presence, an edge like a fresh honeycomb on display, clearly branded materials, and a simple, low-pressure engagement approach to attract buyers.
#242 - KeHE Grocery Run Recap
Q: So Cam, coming to you first, what did it actually feel like to be there?
Cam describes the energy as exhilarating and notes the strong validation from buyers and fellow brands, with the event feeling like a launchpad for broader retail opportunities.
Investor Spotlight: Elly Truesdell, New Fare Partners
Q: What is more important for a brand to show, sales growth or profitability?
Profitability matters, especially as you move toward an exit or strategic sale, but early on growth and clear traction are prioritized. The right balance depends on stage: early, focus on top-line growth and viable margins; later, profitability and cash efficiency become critical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

A practical, founder-focused show centered on consumer packaged goods, fundraising, retail strategy, and brand building in the CPG space. Episodes consistently cover topics like fundraising tactics, unit economics, supply chain challenges, and go-to-market lessons for emerging brands, often featuring founders, investors, and marketing leaders. Notable strengths include a strong community around early-stage CPG entrepreneurship, hands-on advice from both operators and investors, and concrete, actionable takeaways for scaling a brand or preparing for investor discussions.

Where can I find podcast stats for The Startup CPG Podcast?

Rephonic provides a wide range of podcast stats for The Startup CPG Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Startup CPG Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Startup CPG Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Startup CPG Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Startup CPG Podcast?

Rephonic provides comprehensive predictive audience data for The Startup CPG Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Startup CPG Podcast have?

To see how many followers or subscribers The Startup CPG Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. Moneywise
3. OPERATORS
4. The Prof G Pod with Scott Galloway
5. Founders

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 420 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Startup CPG Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Startup CPG Podcast?

Rephonic pulls ratings and reviews for The Startup CPG Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Startup CPG Podcast?

Rephonic provides full transcripts for episodes of The Startup CPG Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Elly Truesdell
2. Hannah Pollack
3. Ryan Hall
4. Blake Horn
5. Denise Lambertson
6. Gabriella Labi
7. Tonya Reznikovich
8. Brian Chau

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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