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Artwork for The Startup CPG Podcast

The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Consumer Protection
Americans With Disabilities Act
Unite Foods
Fishwife
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes396Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Jamie Borteck, independent board-level advisor, to explore what it really means to bring an experienced operator into your corner—and why the right advisor can be the diff... more

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Emmanuel Waters and Courtney Tucker, co-founders of Old Hillside Bourbon Company—a premium spirit brand that celebrates history, heritage, and homage in every pour. What ... more

In this episode of the Startup CPG Podcast, host Daniel Scharff reunites with attorneys Adam Marsh and Gabrielle McGonagle from Giannuzzi Lewendon—a top-tier CPG law firm working with over 3,000 brands—to tackle the most frequently asked legal questi... more

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Jesse Konig, co-founder and CEO of Jesse & Ben's, to explore what it really takes to disrupt a legacy category, raise capital in CPG, and build a fast-growing brand from t... more

Key Facts

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Recent Guests

Lindsay Hancock
Founder of My Better Batch, with over 20 years of experience in the CPG industry.
My Better Batch
Episode: Founder Feature: Lindsay Hancock of My Better Batch
Ryan Williams
Founder of Northall and CPG finance expert
Northall
Episode: Unpacking CPG Finance: Ryan Williams, Founder of Northall
Kun Yang
Co-Founder of Pricklee, a natural hydration drink brand
Pricklee
Episode: Founder Feature: Kun Yang of Pricklee
Brian Bernstein
Investor at Rich Products Ventures
Rich Products Ventures
Episode: Investor Spotlight: Brian Bernstein, Rich Products Ventures
Chef V
Founder of Alchemy of Food, a sauce brand elevating plates with clean ingredients.
Alchemy of Food
Episode: Founder Feature: Chef V of Alchemy of Food
Janice Greenwald
Fractional CMO with about 20 years of CPG experience.
Episode: #233 - Ask-Me-Anything: Marketing with Janice Greenwald
Brian Folmer
Investor at FirstLook Ventures, with a background in scaling consumer businesses and ecosystem building.
FirstLook Ventures
Episode: Investor Spotlight: Brian Folmer, FirstLook Ventures
Rebecca Styn
Founder of Blind Tiger Spirit Free Cocktails, creating classic cocktails inspired by the prohibition era.
Blind Tiger Spirit Free Cocktails
Episode: #232 - 2026 Brand Resolutions
Trevor Rechnitz
Principal at Ventera Ventures with extensive consumer investing experience
Ventera Ventures
Episode: Investor Spotlight: Trevor Rechnitz, Vanterra Ventures

Hosts

Daniel
Host of the Startup CPG Podcast
Hannah Dittman
Operations and Finance host of the Startup CPG Podcast
Caitlin Bricker
Managing editor and Host of the Startup CPG Podcast

Reviews

5.0 out of 5 stars from 925 ratings
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United Statesa month ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United Statesa month ago
  • What a find !

    What would I do without this podcast! Thank you !

    Apple Podcasts
    5
    live2bikechic
    United States2 months ago
  • The best CPG podcast out there!

    I recently discovered the startup CPG on Instagram while on my journey to transforming my herbal tea business to a RTD will mocktail brand. It’s been quite difficult to find the right people, firms and just getting good advice. Between the podcast, the Slack team, Instagram everything I’ve needed is all in one place. Super grateful for this team and the insight all of these founders provide!

    Apple Podcasts
    5
    Monica | Lakay Goods
    United States2 months ago
  • So informative

    As a founder, I love this podcast. There are so many incredibly helpful episodes. It is also an amazing community!

    Apple Podcasts
    5
    Su Bu 8797
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise is given for the engaging, community-driven conversations that resonate well with those on a similar entrepreneurial journey.
Many comments appreciate the podcast's practical focus, offering real-world advice rather than superficial concepts.
Listeners highlight the essential, actionable insights provided by founders and industry experts, making it a top resource for new entrepreneurs.
The podcast is frequently recommended for its depth of knowledge and the motivation it provides to its audience, particularly those in the CPG sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
Q: What is the best way to determine the size of a fundraising round that I need?
You usually need more money than you think, ensuring enough to reach the next milestone, and consider potential unforeseen costs.
Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
Q: How did you approach selecting investors?
They treated investor selection seriously, emphasizing the importance of not just positive references but understanding past experiences and how investors react in challenging times.
Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
Q: What do you wish you knew when you started your fundraising journey?
Fundraising takes more time than expected; spending focused time on it pays dividends compared to a scattered approach.
Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
Q: Did you ever consider bootstrapping at the beginning?
They understood from the start that they wanted to grow quickly and built a vision around that, realizing that to compete at scale with established brands, they needed capital.
Founder Fundraising Journey: Jesse Konig, CEO & Co-Founder of Jesse & Ben's
Q: What's the fundraising journey been like so far?
The fundraising was challenging, as they started with little more than a pitch and a dream. They eventually created a proof of concept, raised funds through SAFE notes, and aimed to secure enough to scale their operation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the consumer packaged goods (CPG) industry, this podcast features engaging conversations with founders, investors, and industry experts. It offers a wealth of insights surrounding entrepreneurship, fundraising strategies, and essential lessons from the journeys of emerging brands. Episodes frequently discuss pivotal themes like navigating eCommerce, understanding retail dynamics, and the importance of product-market fit, all while providing actionable advice for listeners interested in launching or growing their own CPG brands. A defining feature is the community aspect, as discussions often emphasize the relevance of real-world experiences and shared learnings that resonate deeply with new entrepreneurs in the space. Overall, t... more

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. The Tim Ferriss Show
3. My First Million
4. CPG Week by BevNET & Nosh
5. Masters of Scale

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Lindsay Hancock
2. Ryan Williams
3. Kun Yang
4. Brian Bernstein
5. Chef V
6. Janice Greenwald
7. Brian Folmer
8. Rebecca Styn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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