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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Fundraising
Venture Capital
CPG Industry
Startup CPG
CPG
E-Commerce
Entrepreneurship
Consumer Brands
Expo West
Retail
Whole Foods
Investment
OOSO Sparkling Tea
Branding
Product Development
Trade Shows
Social Media Marketing
Food and Beverage Industry
Food Service

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes485Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this Founder Feature, host Caitlin Bricker sits down with Mackenzie Muth and Nolan Spencer, co-founders of HOL Health Club, makers of the first and only bone broth protein bar - with 20 grams of protein and no protein powder.

Mackenzie and Nolan ... more

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In this mini episode of the Startup CPG Podcast, host Daniel Scharff sits down with Keith Seiz of the National Honey Board to unpack why honey has become one of the most in-demand ingredients in food and beverage right now - and what that means for b... more

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In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Bob Williams of BevSource - a beverage industry veteran Daniel calls "the beverage Oracle" - to unpack the most common (and costly) manufacturing mistakes beverage brands ... more

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In this episode of R&D Radio, host and food scientist Adam Yee sits down with Hermi Galstian, founder of The Food QA, to break down the real difference between food safety and quality - and what founders should actually be looking for when they walk ... more

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Operators
OperatorsSean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Recent Guests

Hannah Dittman
Former investor, operator, and host of Startup CPG's Saturday investing focus episodes
Startup CPG
Episode: #261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman
Dan Graham
Co-founder and General Partner at Springdale Ventures
Springdale Ventures
Episode: Springdale Ventures' Dan Graham on Financial Forecasting and Investor Communications
Sheena Hamby
Founder of Mac Squares
Mac Squares
Episode: Founder Feature: Sheena Hamby of Mac Squares
Lauren Senne
Senior Manager of Taste Modulation and Applications, Certified Flavor Chemist
Imbibe
Episode: R&D RADIO: Natural Flavors and Taste Modulation with Lauren Senne of Imbibe
Victor Guardiola
Founder and CEO of Bawi
Bawi
Episode: Founder Fundraising Journey: Victor Guardiola, Bawi
Stefanie Garcia Turner
Co-founder of Tuyyo Foods
Tuyyo Foods
Episode: Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner
Regina Trillo
Co-founder of Tuyyo Foods
Tuyyo Foods
Episode: Founder Feature: TUYYO FOODS - Jocelyn Ramirez, Regina Trillo, Stefanie Garcia Turner
Hillary Hughes
Attorney, Foster Garvey
Foster Garvey
Episode: #259 - Mini-Episode: Legal Considerations for Co-Branding Agreements with Foster Garvey
Conner Mennig
Co-founder of Frozen One
Frozen One
Episode: Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig

Hosts

Caitlin Bricker
Host of The Startup CPG Podcast, Managing Editor at Startup CPG
Hannah Dittman
Host focusing on operations and finance for startup CPG
Daniel
Host of The Startup CPG Podcast

Reviews

4.9 out of 5 stars from 933 ratings
  • A must listen

    As a new CPG founder, the Startup CPG podcast has been an invaluable resource. It’s like having a crash course in the industry in your pocket—full of practical advice, honest founder stories, and insights I can actually apply as I build my brand. I’ve learned so much and genuinely feel less alone navigating the wild world of CPG. A must-listen for any emerging founder!

    Apple Podcasts
    5
    Gaby │ Ourkraut
    United States3 days ago
  • Highly Informative

    These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.

    Apple Podcasts
    4
    hmjgfrg
    United States4 months ago
  • Startup CPG Retail Sales Tracker

    I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more

    Apple Podcasts
    5
    Syren Spreads
    United States4 months ago
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United States7 months ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise pragmatic, actionable insights and real-world founder stories.
Feedback notes strong depth on manufacturing, packaging, and fundraising topics, with some critique on interview pacing.
The community and resources (including a Slack group) are highly valued by founders seeking practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman
Q: What makes the December Founders & Funders event special and how do applications work?
The December event is invitation-only with a capped number of brands; applicants fill out a structured one-pager and, if selected, participate in a series of pre-game one-on-one meetings with investors, followed by a networking program and panels.
#261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman
Q: What does it mean for a brand to be investible in your view?
Investibility means a clear path to return on investment, with factors like category fit, total addressable market, exit potential, margins, and traction; brands should be able to articulate a compelling story and demonstrate scalable economics and a credible plan to profitability.
#261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman
Q: Hannah, what's your background and how did you end up with Startup CPG?
Hannah describes a pivot from cosmetics and private equity into consumer investing, highlighting her extensive experience across brands, operations, and investment evaluation, which informs her current role reviewing founder applications and shaping content around fundraising.
Springdale Ventures' Dan Graham on Financial Forecasting and Investor Communications
Q: What do you need to hear in the first communication with a brand or in an intro email for you to want to learn more?
Traction data is key—revenue, doors, pace of growth, and other indicators that align with a fund's thesis; being explicit about where the founder fits within the thesis helps accelerate meaningful dialogue.
Springdale Ventures' Dan Graham on Financial Forecasting and Investor Communications
Q: When you're dealing with founders going through a fundraising process, what are the most common pitfalls or oversights?
Early-stage founders often focus on story and mission at the expense of traction data; investors first want to see evidence of sales, distribution, and clear margins. Later-stage founders risk over-forecasting, which can backfire as actuals diverge from projections, undermining deal terms.

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

A practical, founder-focused show that centers on building consumer brands in the CPG space. Conversations span sourcing, manufacturing, and go-to-market hurdles, with deep dives into product development frameworks, supply chain decisions, investor dynamics, and regulatory pathways. Noteworthy is the strong emphasis on real-world tactics: from ROC-certified heritage grains and sustainable farming to stage-gate development, co-manufacturing, and board governance—all aimed at helping early-stage brands scale efficiently. The mix of founder stories, investor perspectives, and hands-on guidance makes it a valuable resource for startups, product developers, and executives navigating growth in consumer goods.

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. Operators
2. CPG Week by BevNET & Nosh
3. How I Built This with Guy Raz
4. Shopify Masters
5. The Foundr Podcast with Nathan Chan

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 485 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Hannah Dittman
2. Dan Graham
3. Sheena Hamby
4. Lauren Senne
5. Victor Guardiola
6. Stefanie Garcia Turner
7. Regina Trillo
8. Hillary Hughes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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