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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Consumer Protection
Americans With Disabilities Act
Unite Foods
Fishwife
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes325Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Startup CPG Podcast

Latest Episodes

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Sarah Hartmann, founder of Vêsucré, a zero-waste, plant-based dessert company based in On... more

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Matt Merson, Head of Strategy and Sales at Once Upon a Coconut, and a veteran executive ... more

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews BJ Howard, founder of Wild West Chocolate, a chocolate brand revolutionizing the confecti... more

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Startup CPG Operations and Finance Correspondent Hannah Dittman, and Simon Solis-Cohen, Founder of Huxley,to discuss Founders & Funders — Startup CPG’s largest event to date. The... more

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Recent Guests

BJ Howard
Founder of Wild West Chocolate, with over 20 years of experience in the organic food space
Wild West Chocolate
Episode: Founder Feature: BJ Howard of Wild West Chocolate
Simon Solis-Cohen
Founder of Huxley, a brand focused on better-for-you energy drinks.
Huxley
Episode: #214 - Founders & Funders: The Early Stage Investor Event of the Year
Hannah Dittman
Finance and operations lead at Startup CPG
Startup CPG
Episode: #214 - Founders & Funders: The Early Stage Investor Event of the Year
Tim Richards
Founder of Philosopher Foods, creator of Gut Nuts.
Philosopher Foods
Episode: #213 - The Rise of Almonds with Daily Crunch and Philosopher Foods
Mario Carbone
Chef and restaurateur, involved with Carbone brand
Carbone
Episode: #212 - King of Sauce: How Eric Skae Has Grown Carbone Fine Food into a $100M+ Brand
Todd Hoffman
COO of Brightland, involved in operations and strategy for the brand.
Brightland
Episode: Ops Spotlight: Todd Hoffman, COO at Brightland
Greer Tessler
Founding partner of Simple Food Ventures, with a background in consulting and expertise in grocery retail.
Simple Food Ventures
Episode: Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures
Luke Goldstein
Managing partner at Simple Food Ventures, with a background as a founder and operator in the CPG space.
Simple Food Ventures
Episode: Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures
Ariel Altman
Co-founder of Figa Foods, passionate about health and wellness, from New York
Figa Foods
Episode: Founder Feature: Ariel Altman and Ronny Berger of Figa Foods

Hosts

Daniel
Host of the Startup CPG Podcast
Caitlin Bricker
Editor at Startup CPG

Reviews

5.0 out of 5 stars from 870 ratings
  • Always incredibly informative!!

    Great real talk about a wide variety of topics from true experts in the industry! Cassandra, cofounder Kelsi‘s brownie batter bites (shelfie finalist!)

    Apple Podcasts
    5
    Cassandrasf
    United States23 days ago
  • Great REAL education for new CPG Entrepreneurs

    Very informative interviews with real life scenarios that can help any new CPG brand navigate the waters a little easier. A must listen. Thanks!

    Apple Podcasts
    5
    KrackCorn Popcorn
    United Statesa month ago
  • Great founder community resource

    Startup CPG is a beneficial founder community resource for shared gain and efficient access to CPG specialists. Follow!

    Apple Podcasts
    5
    founder exec
    United Statesa month ago
  • Invaluable Info!

    Startup CPG is the best resource for anyone in CPG. This podcast has been invaluable to our team as we navigate this crazy industry and times!

    Apple Podcasts
    5
    Monica - PBSC
    United Statesa month ago
  • Awesome podcast

    Awesome content about the CPG space and invaluable information about how to scale. Really fun listening as well.

    Apple Podcasts
    5
    I luv groceries
    United Statesa month ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging content that addresses real industry challenges.
Highlighting community support for emerging brands.
Offers invaluable insights for CPG founders and teams.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Founder Feature: BJ Howard of Wild West Chocolate
Q: Have you run into any snags being in the confectionary space?
Yes, launching amidst rising cacao prices and competition has been very challenging, requiring flexibility and innovation.
Founder Feature: BJ Howard of Wild West Chocolate
Q: Can you tell us what Wild West is?
Wild West is a no-added sugar chocolate brand sweetened only with fruit, created to enhance the flavor of the cacao without masking it.
#215 - Ask-Me-Anything with Sales Pro Matt Merson
Q: What should be included on a sell sheet?
A sell sheet should feature the unique selling proposition (USP), product images, specifications, and relevant certifications. Pricing tiers and minimum order quantities (MOQs) are not recommended for inclusion.
#215 - Ask-Me-Anything with Sales Pro Matt Merson
Q: What are the pros and cons of layering in smaller regional distributors?
Layering in regional distributors can be beneficial if they reach customers not serviced by larger distributors. However, it can dilute efficiency if they do not offer new accounts.
#215 - Ask-Me-Anything with Sales Pro Matt Merson
Q: Can you give us the primer on how much do you pay salespeople?
Sales compensation varies significantly based on experience, brand type, and market. For entry-level positions in NYC, it ranges from $60,000 to $120,000 with bonuses of 10% to 25%.

Audience Metrics

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the dynamic world of consumer packaged goods (CPG), this podcast features engaging narratives and practical insights from industry founders and experts. Regularly emphasizing the challenges of launching and scaling CPG brands, it covers essential topics like fundraising, operational strategies, branding, and market trends. Unique for its blend of expert interviews and founder stories, it offers a candid look into the realities of the CPG landscape, making it a valuable resource for both aspiring and established entrepreneurs.

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To see how many followers or subscribers The Startup CPG Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. OPERATORS
3. Shopify Masters
4. My First Million
5. The Side Hustle Show

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 5 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. BJ Howard
2. Simon Solis-Cohen
3. Hannah Dittman
4. Tim Richards
5. Mario Carbone
6. Todd Hoffman
7. Greer Tessler
8. Luke Goldstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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