
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
| Publishes | Daily | Episodes | 497 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Lindzi Shanks, founder and CEO of XO Marshmallow, to unpack how she built an organic social following of 1.4 million across platforms and turned it into real, trackable sa... more
In this episode of R&D Radio, host Adam Yee sits down with Drake Nickell, founder of Dimitri's Greek Kitchen, to talk through how he used Startup CPG's Product Developer Database to find the right partner for reformulating his brand's pita chips.
Dr... more
In this Investor Spotlight, host Hannah Dittman sits down with Ellen Gorra of Whole Foods Market, who leads the retailer's equity investment and warrant partnership programs, to unpack how one of the industry's most influential retailers evaluates, i... more
In this Founder Feature, host Caitlin Bricker sits down with Harri Magaldi, founder of My Neighbor's, a regenerative tallow and vegan skincare brand manufactured in-house in the Hudson Valley.
Harri left nine years on Wall Street after her daughter ... more
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As a new CPG founder, the Startup CPG podcast has been an invaluable resource. It’s like having a crash course in the industry in your pocket—full of practical advice, honest founder stories, and insights I can actually apply as I build my brand. I’ve learned so much and genuinely feel less alone navigating the wild world of CPG. A must-listen for any emerging founder!
These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.
I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more
Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.
As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #243 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, founder-focused show that unpacks real-world CPG challenges from fundraising and packaging to retail partnerships and co-branding. Episodes consistently feature founders, investors, and legal/brand experts who share actionable playbooks, templates, and behind-the-scenes stories that illuminate how to build, fund, and scale consumer brands. The show stands out for its hands-on guidance, emphasis on relationships and community, and a willingness to cover both strategic and operational hurdles with concrete examples and takeaways for early-stage brands and sponsors seeking authentic access to the CPG ecosystem.
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These podcasts share a similar audience with The Startup CPG Podcast:
1. How I Built This with Guy Raz
2. CPG Week by BevNET & Nosh
3. Operators
4. Taste Radio
5. Startup To Scale
The Startup CPG Podcast launched 6 years ago and published 497 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Startup CPG Podcast include:
1. Ellen Gorra
2. Harri Magaldi
3. Marion Nestle
4. Tal Moore
5. Danielle Nuss
6. Casey Bauer
7. Troy Bonde
8. Chris Kilham
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