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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Expo West
Food Service
Chlorophyll Water
Litigation
Amazon
Food Labeling
Entrepreneurship
Americans With Disabilities Act
Consumer Protection
Unite Foods
Fishwife
Sustainability
Startup CPG
False Advertising
Creative Alignments
Regenerative Agriculture
Networking
Plant-Based Products
Craft Beer

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes363Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with two founders who've leveraged Startup CPG's Grocery Run events to accelerate their retail growth: Amna Mettmann of Brause and Jocelyn Ramirez of Todo Verde. The conversat... more

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Alex Borschow, Managing Partner at Rocana Ventures, to explore what Series A investors actually look for in consumer brands. The conversation dives deep into defining prod... more

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Amie Kesler, founder of Carolyn’s Krisps—a rapidly growing, better-for-you snack brand reinventing a cherished family recipe into a modern, dairy-free and gluten-free product lin... more

In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, a leader in food and beverage product development, scale-up, and manufacturing strategy. Jamie brings decades of ... more

Key Facts

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Recent Guests

Nick Giannuzzi
Founder and Managing Partner of Humble Growth, with extensive experience in representing founder-led businesses.
Humble Growth
Episode: Investor Spotlight: Nick Giannuzzi, Humble Growth
Karl Franz Williams
Founder of Uncle Waithleys, a small batch real ingredient Caribbean-inspired ginger beer
Uncle Waithleys
Episode: The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys
Erica Groussman
Founder of Trubar, a vegan protein bar company
Trubar
Episode: Founder Feature: Erica Groussman of Trubar
Jaxon Stuart
CPG investor at Spacestation Investments, blends operator, finance, and venture experience.
Spacestation Investments
Episode: Investor Spotlight: Jaxon Stuart, Spacestation Investments
Linda Xu
Founder of Huā Wellness, focused on natural stress relief products
Huā Wellness
Episode: Founder Feature: Linda Xu of Huā Wellness
Alex Malamatinas
Founder and managing partner of Melitas Ventures
Melitas Ventures
Episode: Investor Spotlight: Alex Malamatinas of Melitas Ventures
Ashley Waldman
Founder of Jubilee's, a brand making a super milk for kids with no added sugar and secret vegetables.
Jubilee's
Episode: #223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
Damiano Messineo
Founder of Loopini, providing better-for-you frozen pizza that's high in protein and fiber.
Loopini
Episode: #223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
Aaron Garcia
Partner from Main Post Partners
Main Post Partners
Episode: Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners

Hosts

Daniel
Host of the Startup CPG Podcast
Hannah Dittman
Operations and Finance host of the Startup CPG Podcast
Caitlin Bricker
Managing editor and Host of the Startup CPG Podcast

Reviews

5.0 out of 5 stars from 879 ratings
  • Insightful and diverse!

    This podcast does such a great job spotlighting brands and the diverse stories behind them and always leaves me with a new perspective on my work!

    Apple Podcasts
    5
    Madelinelowney
    United States46 hours ago
  • Huge Resource for Start Ups

    So much valuable information to help you grow your brand!

    Apple Podcasts
    4
    StartUpCPGObsessed!
    United States7 days ago
  • Master class for day one CPG brands

    The Startup CPG podcast is my go to in order to understand all the different dynamics that play into being a CPG brand. The entire team over at Startup CPG is dedicated to providing what you need to know to be successful in this industry.

    Apple Podcasts
    5
    BWhat13
    United States7 days ago
  • Jessie

    The pure range of guests is unbelievable- listening to this as a fellow person in the CPG startup space I couldn’t be more thankful for all the knowledge and insights from industry leader leaders🫶

    Apple Podcasts
    5
    Jessgpop
    United States7 days ago
  • Fantastic Consumer Podcast

    Great consumer podcast for investors, founders or anyone interested in consumer startups and entrepreneurship. Highly recommend!

    Apple Podcasts
    5
    Mike_Gino
    United States10 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Praise is given for the engaging, community-driven conversations that resonate well with those on a similar entrepreneurial journey.
Many comments appreciate the podcast's practical focus, offering real-world advice rather than superficial concepts.
Listeners highlight the essential, actionable insights provided by founders and industry experts, making it a top resource for new entrepreneurs.
The podcast is frequently recommended for its depth of knowledge and the motivation it provides to its audience, particularly those in the CPG sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#227 - Operations Ask-Me-Anything with Jamie Valenti-Jordan
Q: What are key things to look for in a co-packer contract?
It's vital to ensure there's clarity around responsibilities like who orders ingredients and packaging, as well as scheduling, to foster a strong relationship with your co-packer.
#227 - Operations Ask-Me-Anything with Jamie Valenti-Jordan
Q: I'm looking to connect with wholesalers for raw materials like flour and sugar. Where would you typically go to find this?
Start with local ingredient distributors, as they often cater to small businesses with lower minimum orders and provide necessary traceability for compliance.
#227 - Operations Ask-Me-Anything with Jamie Valenti-Jordan
Q: I have been running the numbers and I'm getting stuck on shipping for a frozen product that has to stay that way during transit. What should I do?
To keep shipping costs down, learn from companies like Omaha Steaks that benefit from bulk orders to make dry ice and shipping more cost-effective. Additionally, consider retail channels for frozen products instead of direct-to-consumer.
#227 - Operations Ask-Me-Anything with Jamie Valenti-Jordan
Q: Jamie, does anyone know any independent product developers or culinary experts?
When speaking with brands about product developers, it's critical to have a clear understanding of the category and target market for efficient recommendations.
Investor Spotlight: Nick Giannuzzi, Humble Growth
Q: What advice would you have for someone looking to transition into investing?
It's important to gain experience in the brand world or through roles known as operations partners in private equity, with paths that often start in investment banking.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

Focusing on the consumer packaged goods (CPG) industry, this podcast features engaging conversations with founders, investors, and industry experts. It offers a wealth of insights surrounding entrepreneurship, fundraising strategies, and essential lessons from the journeys of emerging brands. Episodes frequently discuss pivotal themes like navigating eCommerce, understanding retail dynamics, and the importance of product-market fit, all while providing actionable advice for listeners interested in launching or growing their own CPG brands. A defining feature is the community aspect, as discussions often emphasize the relevance of real-world experiences and shared learnings that resonate deeply with new entrepreneurs in the space. Overall, t... more

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How many listeners does The Startup CPG Podcast get?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. How I Built This with Guy Raz
2. Masters of Scale
3. Shopify Masters
4. CPG Week by BevNET & Nosh
5. Founders

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 363 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Nick Giannuzzi
2. Karl Franz Williams
3. Erica Groussman
4. Jaxon Stuart
5. Linda Xu
6. Alex Malamatinas
7. Ashley Waldman
8. Damiano Messineo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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