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The Startup CPG Podcast

Startup CPG
Consumer Packaged Goods
Fundraising
Venture Capital
CPG Industry
CPG
Startup CPG
E-Commerce
Entrepreneurship
Consumer Brands
Expo West
Retail
Non-Alcoholic Beverages
Whole Foods
Investment
Trade Shows
OOSO Sparkling Tea
Branding
Product Development
Social Media Marketing
Food and Beverage Industry

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

PublishesDailyEpisodes476Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Startup CPG Podcast

Latest Episodes

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Eve Ackerley, founder of Evie's Snacks, and Cody Ponsler from Belmark, one of the most recommended packaging partners in the Startup CPG community, to talk through how pac... more

In this episode of R&D Radio, host and food scientist Adam Yee sits down with Lauren Senne, Senior Manager of Applications and Taste Modulation at Imbibe, a drink consultancy in Chicago, to break down the real difference between characterizing flavor... more

In this Founder Fundraising Journey episode, host Hannah Dittman sits down with Victor Guardiola, Founder and CEO of Bawi, a sparkling agua fresca brand bringing authentic Hispanic flavors into the modern beverage aisle with a healthier twist. Beyond... more

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Jocelyn Ramirez, Regina Trillo, and Stefanie Garcia Turner of Tuyyo Foods - a heritage-rooted modern Latin food company born from the merger of three separate brands. Tot... more

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Recent Guests

Alan Chen
Co-founder of Frozen One
Frozen One
Episode: Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig
Conner Mennig
Co-founder of Frozen One
Frozen One
Episode: Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig
Bar Bruhis
Founder of Boostcous
Boostcous
Episode: Founder Feature: Bar Bruhis of Boostcous
Sergio Tache
Founder of Dossier Co.
Dossier.co
Episode: #258 - How Dossier Disrupted the Fragrance Industry
Esther Levy
Founder of Evolve Food Consultants, expert in natural/organic food and beverage manufacturing, regulatory compliance, and certifications
Evolve Food Consultants
Episode: Non-GMO, Organic, or Gluten-Free? How to Decide Which Certifications Are Worth It
Melissa Bermudez
Founder of Unrefined Foods
Unrefined Foods
Episode: The Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle
Laura Jakobsen
Founder of Riot Energy
Riot Energy
Episode: #257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLP
Daniella Carelli
Special Counsel at Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
Episode: #257 Co-Man Due Diligence 101 with Riot Energy and Kelley Drye & Warren LLP
Sophia Cheng
Founder and CEO of Oddball
Oddball
Episode: Oddball's Path From Idea to Funding a Nationwide Target Launch

Hosts

Caitlin Bricker
Host of The Startup CPG Podcast, Managing Editor at Startup CPG
Hannah Dittman
Host focusing on operations and finance for startup CPG
Daniel
Host of The Startup CPG Podcast

Reviews

4.9 out of 5 stars from 931 ratings
  • Highly Informative

    These podcasts are amazing resources for founders. I’m an avid listener and love the content overall. One small piece of feedback is the new host (Hannah) often spends too much time echoing back to the guest what they just said and it comes off as if she’s trying to show off and sound eloquent. She seems very smart and genuine but would do well to let the guest shine a little more.

    Apple Podcasts
    4
    hmjgfrg
    United States3 months ago
  • Startup CPG Retail Sales Tracker

    I attended my first Grocery Run event in Chicago and had the chance to meet buyers face to face — then came home and listened to this episode. Everything landed differently because of that experience. The tracker suddenly made complete sense: the retailer sequencing, the review calendars, knowing how to structure your outreach. I could map it directly to the conversations I’d just had. If you’re an emerging brand, don’t sleep on this. And if you can get to an in-person event first, do it — you’l... more

    Apple Podcasts
    5
    Syren Spreads
    United States3 months ago
  • Absolutely brilliant

    Startup CPG podcast is so valuable, helping to accelerate understanding and empathy for brands and buyers and everyone in this beautiful ecosystem.

    Apple Podcasts
    5
    Sakiko_LA
    United States6 months ago
  • Thank you for providing another resource in the world of CPG.

    As a CPG brand, I find these podcasts educational, inspiring and informative. I love to learn other brands stories and the “why” behind the brand. It is refreshing and encouraging to know other brands challenges are the same or similar to your own and that you are not alone in navigating the sea of CPG.

    Apple Podcasts
    5
    JimA734
    United States6 months ago
  • What a find !

    What would I do without this podcast! Thank you !

    Apple Podcasts
    5
    live2bikechic
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise pragmatic, actionable insights and real-world founder stories.
Feedback notes strong depth on manufacturing, packaging, and fundraising topics, with some critique on interview pacing.
The community and resources (including a Slack group) are highly valued by founders seeking practical guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Case for Frozen Muffins: How Unrefined Foods Is Bringing Whole Grain Nutrition to the Freezer Aisle
Q: Why frozen and not a fresh muffin?
Melissa explains that frozen allows them to maintain high ingredient quality and nutrition without relying on bakery preservatives or high sugar content, while still delivering a convenient, four-pack format that fits into busy families' routines.
Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig
Q: What were the key fundraising milestones and how did you navigate the challenges of capital needs during rapid growth?
They outline three fundraising milestones: an initial bet-based round in mid-2024, a pivotal oversubscribed $2M round with the Angel Group, and ongoing efforts with Brand Foundry to continue scaling, emphasizing the importance of finding investors willing to move early and the role of category potential over early revenue.
Founder Fundraising Journey: Frozen One, Alan Chen & Conner Mennig
Q: Before we dive in to the details on the company, could you share a brief background of your career paths and what led you to Frozen One?
Alan and Conner explain they met at UW Madison, moved to Austin, left traditional sales roles, and co-founded Frozen One after realizing there was a better protein ice cream option; their shared passion for protein and taste created the momentum for the business.
Oddball's Path From Idea to Funding a Nationwide Target Launch
Q: Today's Slack question: how many investors typically participate in a fundraising round?
Sophia shared that her first round involved around 20 investors to keep the group tight and manageable, with later rounds typically featuring fewer investors as existing backers come back in, and the current round likely around 10 investors.
Building a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend
Q: What did getting the organic certification look like?
Lindsey describes a rigorous process of paperwork and audits to verify ingredient sourcing and that minerals are not lab-made, with yearly audits and a delay in production that ultimately led to a stronger launch with organic certification.

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Frequently Asked Questions About The Startup CPG Podcast

What is The Startup CPG Podcast about and what kind of topics does it cover?

A practical, founder-focused show that centers on building consumer brands in the CPG space. Conversations span sourcing, manufacturing, and go-to-market hurdles, with deep dives into product development frameworks, supply chain decisions, investor dynamics, and regulatory pathways. Noteworthy is the strong emphasis on real-world tactics: from ROC-certified heritage grains and sustainable farming to stage-gate development, co-manufacturing, and board governance—all aimed at helping early-stage brands scale efficiently. The mix of founder stories, investor perspectives, and hands-on guidance makes it a valuable resource for startups, product developers, and executives navigating growth in consumer goods.

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How many listeners does The Startup CPG Podcast get?

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How many subscribers and views does The Startup CPG Podcast have?

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Which podcasts are similar to The Startup CPG Podcast?

These podcasts share a similar audience with The Startup CPG Podcast:

1. Operators
2. Shopify Masters
3. CPG Week by BevNET & Nosh
4. How I Built This with Guy Raz
5. My First Million

How many episodes of The Startup CPG Podcast are there?

The Startup CPG Podcast launched 6 years ago and published 476 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Startup CPG Podcast?

Recent guests on The Startup CPG Podcast include:

1. Alan Chen
2. Conner Mennig
3. Bar Bruhis
4. Sergio Tache
5. Esther Levy
6. Melissa Bermudez
7. Laura Jakobsen
8. Daniella Carelli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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