The Difference Engine | B2B Category Design | Private Equity | Venture Capital
CategoricalThe Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting ... more
| Publishes | Twice monthly | Episodes | 69 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | NewsTech NewsBusinessEntrepreneurship | |||
Listen to this Podcast
Latest Episodes
In the early 2020s, it was easy to mistake category design for a marketing exercise. A new name, a sharper narrative, a brand refresh, and job done.
But as we enter a post-SaaS world, that thinking no longer holds. Category leadership isn’t built by... more
It’s time to dust off our crystal balls as we conjure our Top 10 tech predictions for 2026.
In this episode, we take a look into the year ahead and unpack a bumper crop of new tech ideas and category acronyms from AWO and ANAA to EIG and beyond.
more
In 1990, while working at CERN, Tim Berners-Lee proposed and developed what would become one of the most influential spinouts in history: the World Wide Web. The Web was opened to the public in 1991, and in 1993 CERN released the software into the pu... more
Recorded in partnership with Boardwave, this episode of The Difference Engine features Colin Tenwick - a leader whose career tracks the evolution of modern tech.
Colin began in the early enterprise software era with Ingres, later leading Sybase and ... more
Recent Guests
Hosts
Reviews
- Great!
Brilliant and informative
Apple Podcasts5HatCar
United Kingdom2 years ago - John Wilkins
This is a great listen. Thought provoking on my commute to my job at a stressful bank.
Apple Podcasts5Frankie2469United Kingdom2 years ago - This is a gem
Refreshingly British angle on all things business on both sides of the pond. Feel entertained whilst learning a lot from a couple of seemingly very credible minds!
Apple Podcasts5Ricky101212United Kingdom2 years ago - Love the newest episode - High speed fail
Best UK tech news show I’ve heard!
Apple Podcasts5jeffyboobUnited Kingdom2 years ago - Love these two
Great presenters. Great rapport. Think these guys give great advice and don’t hold back.
Apple Podcasts5SampasforUnited Kingdom2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #132 |  Indonesia/Business/Entrepreneurship |
Apple Podcasts | #225 |  Finland/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About The Difference Engine
What is The Difference Engine about and what kind of topics does it cover?
This show provides insights into the realms of B2B category design, private equity, and venture capital, making it a valuable resource for founders and investors aiming to drive growth in their businesses. The hosts, both with extensive backgrounds in launching and promoting disruptive technology companies, navigate through various topics including market trends, investment strategies, and the evolving landscape of the tech industry. They frequently interview industry leaders and share their pragmatic experiences, emphasizing the importance of effective category creation and management as a pathway to business success. With a unique blend of humor and critical analysis, the show stands out for its practical advice and actionable insights th... more
Where can I find podcast stats for The Difference Engine?
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How many listeners does The Difference Engine get?
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What are the audience demographics for The Difference Engine?
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How many subscribers and views does The Difference Engine have?
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Which podcasts are similar to The Difference Engine?
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How many episodes of The Difference Engine are there?
The Difference Engine launched 2 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Difference Engine?
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Where can I see ratings and reviews for The Difference Engine?
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What guests have appeared on The Difference Engine?
Recent guests on The Difference Engine include:
1. Colin Tenwick
2. Ben Richmond
3. Rupert Jones
4. Phil Robinson
5. Laura Hill
6. Vivian Chan
7. Amber Vodegor
8. Major General Rupert Jones
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.