The Difference Engine | B2B Category Design | Private Equity | Venture Capital
CategoricalThe Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting ... more
| Publishes | Twice monthly | Episodes | 84 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessNewsTech News | |||
Listen to this Podcast
Latest Episodes
Great products don't break markets. Great Category strikes do.
In this episode, we break down the 2026 playbook for orchestrating a coordinated launch across events, paid media, earned media, analyst relations, influencers and more. We’ll teach you... more
In the midst of record AI investment, soaring valuations, and relentless hype, a growing question is emerging: are we witnessing a technological revolution or an AI bubble? We explore the warning signs that have preceded past market fallouts, from in... more
Meta doesn't want you to read this book. Yet despite its efforts to suppress it, Sarah Wynn-Williams' Careless People has become one of the most talked-about books in tech. Is it a landmark insider account of how Meta built one of the world's most po... more
In this episode, we return to The Vibe Chasm, the growing gap that appears when AI-fuelled, solo-founder speed collides with the messy realities of scaling Category leading companies. The winners of the next decade will not be those who use AI the fa... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Hosts
Reviews
- Great!
Brilliant and informative
Apple Podcasts5HatCar
United Kingdom3 years ago - John Wilkins
This is a great listen. Thought provoking on my commute to my job at a stressful bank.
Apple Podcasts5Frankie2469United Kingdom3 years ago - This is a gem
Refreshingly British angle on all things business on both sides of the pond. Feel entertained whilst learning a lot from a couple of seemingly very credible minds!
Apple Podcasts5Ricky101212United Kingdom3 years ago - Love the newest episode - High speed fail
Best UK tech news show I’ve heard!
Apple Podcasts5jeffyboobUnited Kingdom3 years ago - Love these two
Great presenters. Great rapport. Think these guys give great advice and don’t hold back.
Apple Podcasts5SampasforUnited Kingdom3 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #122 |  Singapore/Business/Entrepreneurship |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About The Difference Engine
What is The Difference Engine about and what kind of topics does it cover?
This show targets B2B technology leaders and funders, frequently exploring how category design can unlock growth and create durable market leadership. Episodes often tackle AI deployments, governance, regulatory dynamics, European tech policy, and the evolving role of venture capital in shaping disruptive tech ecosystems. Noteworthy angles include open standards, sovereign AI initiatives, and practical go-to-market strategies for AI-native businesses, all delivered with a candid, founder-focused perspective. Listeners are likely attracted to rigorous strategic thinking, category-centric marketing, and insights from both startup and PE/VC worlds, with an emphasis on Europe's tech sovereignty and global competitive dynamics.
Where can I find podcast stats for The Difference Engine?
Rephonic provides a wide range of podcast stats for The Difference Engine. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Difference Engine and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Difference Engine get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Difference Engine, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Difference Engine?
Rephonic provides comprehensive predictive audience data for The Difference Engine, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Difference Engine have?
To see how many followers or subscribers The Difference Engine has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Difference Engine?
These podcasts share a similar audience with The Difference Engine:
1. The News Agents
2. The Rest Is Politics: US
3. Today in Focus
4. The Daily
How many episodes of The Difference Engine are there?
The Difference Engine launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Difference Engine?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Difference Engine?
Rephonic pulls ratings and reviews for The Difference Engine from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Difference Engine?
Rephonic provides full transcripts for episodes of The Difference Engine. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Difference Engine?
Recent guests on The Difference Engine include:
1. Roman Stanek
2. David Friend
3. Cristina Caffarra
4. Colin Tenwick
5. Ben Richmond
6. Rupert Jones
7. Phil Robinson
8. Laura Hill
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.