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The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical
Category Design
Artificial Intelligence
Nvidia
Regulation
Venture Capital
Private Equity
Electric Vehicles
Age Verification
GDPR
Salesforce
Post Office Scandal
Pain and Suffering
Business Ecosystems
Personal AI Supercomputer
Microsoft
Cloud Computing
Fujitsu
E-Commerce
James Dyson
Jensen Huang

The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting ... more

PublishesTwice monthlyEpisodes73Founded3 years ago
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NewsBusinessEntrepreneurshipTech News

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Artwork for The Difference Engine

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Recent Guests

Colin Tenwick
Non-executive chair investor with extensive experience in tech leadership and transformation
Episode: 65. Colin Tenwick: Mastering the Art of Reinvention
Ben Richmond
Founder of Cube and a leading figure in RegTech
Cube
Episode: 62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond
Rupert Jones
Former British Army Major General, expert in Defence Tech and military leadership
Episode: 61. Rupert Jones: A Major General's guide to Defence Tech
Phil Robinson
Cofounder of Boardwave and an influential figure in the European tech scene
Boardwave
Episode: 60. Boardwave Live 2025 Review
Laura Hill
CEO of Go Henry
Go Henry
Episode: 60. Boardwave Live 2025 Review
Vivian Chan
Speaker at Boardwave Live focusing on AI and deep tech
Episode: 60. Boardwave Live 2025 Review
Amber Vodegor
Active advocate for ethical investment in technology
Episode: 60. Boardwave Live 2025 Review
Major General Rupert Jones
Former Major General discussing leadership and military strategies within tech
Episode: 60. Boardwave Live 2025 Review
Tim Barker
Former CEO of KOOF, a digital health service
KOOF
Episode: 60. Boardwave Live 2025 Review

Hosts

Paul Maher
Co-host with extensive experience in launching, managing, and marketing disruptive tech companies.
Jonathan Simnett
Co-host with a strong focus on business growth through category design and a rich background in the tech industry.

Reviews

5.0 out of 5 stars from 15 ratings
  • Great!

    Brilliant and informative

    Apple Podcasts
    5
    HatCar
    United Kingdom2 years ago
  • John Wilkins

    This is a great listen. Thought provoking on my commute to my job at a stressful bank.

    Apple Podcasts
    5
    Frankie2469
    United Kingdom2 years ago
  • This is a gem

    Refreshingly British angle on all things business on both sides of the pond. Feel entertained whilst learning a lot from a couple of seemingly very credible minds!

    Apple Podcasts
    5
    Ricky101212
    United Kingdom2 years ago
  • Love the newest episode - High speed fail

    Best UK tech news show I’ve heard!

    Apple Podcasts
    5
    jeffyboob
    United Kingdom2 years ago
  • Love these two

    Great presenters. Great rapport. Think these guys give great advice and don’t hold back.

    Apple Podcasts
    5
    Sampasfor
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience feedback emphasizes the show's unique British perspective on global tech trends and category design strategies.
The content is seen as thought-provoking and beneficial, particularly for those involved in tech and business innovation.
Listeners describe the show as refreshing and informative, highlighting the presenters' engaging rapport and clear expertise.

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Talking Points

Recent interactions between the hosts and their guests.

56. Interview with Sean Williams: How I built a new AI category
Q: Can you talk about your strategy in expanding the business and serving companies that are outside of just the UK?
We go to things like Construction Week and are members of lobbying groups in London and Washington to talk at events and publish thought leadership.
56. Interview with Sean Williams: How I built a new AI category
Q: What are some of the most unexpected lessons you've learned since launching and scaling AutogenAI and have they been different from your previous journey of founding, scaling and exiting Corndel?
One of the big lessons at AutogenAI is just how dynamic you need to be because of how fast we're growing, but of course, because of how fast artificial intelligence is moving.
65. Colin Tenwick: Mastering the Art of Reinvention
Q: What should aspiring technology chairs know about their role?
Their job is to ensure the company delivers on the strategic plan while aligning operational and strategic sides and supporting management in fulfilling their ambitions.
65. Colin Tenwick: Mastering the Art of Reinvention
Q: What have been the biggest changes in the IT industry in Europe in the last 40 years?
The IT industry has shifted from being a niche part of business to a core part that is central to most companies' investment strategies.
62. A Founder's Journey: From Cornish Roots to Global RegTech Rockstar | Ben Richmond
Q: What must have seemed to you, when you were younger, the completely alien world of finance?
I had no idea about this world at all, but I realized the importance of being a part of it and the potential it held.

Audience Metrics

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Frequently Asked Questions About The Difference Engine

What is The Difference Engine about and what kind of topics does it cover?

This series provides insightful discussions centered around category design, highlighting its crucial role in enabling businesses to achieve significant growth and market differentiation. The episodes analyze various aspects of the tech landscape, such as AI advancements, regulatory changes, and innovative business models, with an emphasis on how these elements influence the creation and evolution of categories. Unique perspectives from industry leaders, such as founders and investors, enrich the dialogues, making it a valuable resource for entrepreneurs and business strategists alike.

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Which podcasts are similar to The Difference Engine?

These podcasts share a similar audience with The Difference Engine:

1. The Rest Is Politics: US

How many episodes of The Difference Engine are there?

The Difference Engine launched 3 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Difference Engine?

Recent guests on The Difference Engine include:

1. Colin Tenwick
2. Ben Richmond
3. Rupert Jones
4. Phil Robinson
5. Laura Hill
6. Vivian Chan
7. Amber Vodegor
8. Major General Rupert Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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