
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
| Publishes | Twice monthly | Episodes | 91 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||

I sat down with Chris Sugai, General Manager of Gates Corporation's Mobility Unit — and the founder of Niner Bikes, where he championed 29" wheels back when they were less than 1% of the market. Now he's doing it again, this time with belt drives.
W... more
If you've ridden a mountain bike in the last 25 years, chances are you've rolled on Kenda — whether you knew it or not. The Taiwanese tire maker produces close to 70% of the aftermarket tubes sold in the US.
This week I'm joined by Eric Yang, VP of ... more
Nikki Hawyes is one of the most private-equity-experienced executives in cycling. Across three PE-backed businesses—Fisher, Zyro Fisher, and now Whyte Bikes—she's lived through every phase of the cycle: rapid growth, near-administration crisis, secon... more
Joe Benedict, Vice President of Category Management at Quality Bicycle Products (QBP), pulls back the curtain on America's largest cycling distributor.
With 5,500 retailers served nationwide and over 45,000 products in their portfolio, QBP sits at t... more
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I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
Again in the Wiggle episode. Let your guest finish their sentences/points.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
concise and on point - like
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Apple Podcasts | #191 |
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A business-minded look at the cycling world, featuring guests from brands, manufacturing, marketing, and events who discuss go-to-market strategies, partnerships, sponsorships, and industry dynamics. Topics often center on distribution models, brand-building in cycling, co-development with material and apparel partners, and how macro forces (investor activity, trade shows, supply chains) reshape go-to-market, with practical takeaways for brands entering new markets or seeking better collaboration with retailers and distributors. A standout pattern is a heavy emphasis on partnerships, authenticity in storytelling, and data-driven marketing, alongside candid assessments of market shifts and adoption cycles. Listeners are likely industry profe... more
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These podcasts share a similar audience with The Business of Cycling:
1. Overnight Success
2. Cyclist Magazine Podcast
3. The BikeRadar Podcast
4. The Nero Show
5. The Cycling Podcast
The Business of Cycling launched 3 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business of Cycling include:
1. Eric Yang
2. Nikki Hawes
3. Joe Benedict
4. Eric Yung
5. Gianluca Pellicciari
6. Graham Raeburn
7. Fergus Niland
8. Sam Nicols
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