
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
| Publishes | Twice monthly | Episodes | 84 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsBusiness | |||

Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before co-founding his own consultancy back in Australia.
Then came the dot-com crash —... more
Danny Segers has spent 18 years quietly building Bioracer into one of Europe's largest custom cycling apparel manufacturers, growing the Belgian company from €7 million to €35 million in revenue, with 85% of the business focused on custom team wear. ... more
The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle?
Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group ... more
Eric Yung has spent nearly two decades at Polartec doing one thing exceptionally well — and that's exactly the point. As Managing Director and VP of Sales and Marketing at Polartec (a Milliken company), Eric pulls back the curtain on what it actually... more
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I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
Again in the Wiggle episode. Let your guest finish their sentences/points.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
concise and on point - like
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Listeners, social reach, demographics and more for this podcast.
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A deep dive into cycling industry dynamics, with episodes spanning premium brand positioning, sponsorships, event strategy, and innovative product minds. Conversations frequently center on brand storytelling, premium pricing, and strategic partnerships, often featuring leaders from apparel, components, and events. Notable angles include how trade shows shape market direction, the balance between B2B and consumer audiences, and the shift toward authentic storytelling and community-driven marketing. This show tends to attract professionals looking for actionable insights on brand building, sponsorship strategy, and navigating a fast-changing cycling landscape, often highlighting high-end products, partnerships, and industry trends that influe... more
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These podcasts share a similar audience with The Business of Cycling:
1. Sigma Sports Unplugged with Matt Stephens
2. Geek Warning
3. The BikeRadar Podcast
4. Life in the Peloton, presented by MAAP
5. NEVER STRAYS FAR
The Business of Cycling launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business of Cycling include:
1. Hugo Davidson
2. Danny Segers
3. Joshua Riddle
4. Eric Yung
5. Philip Ferger
6. Sam Nichols
7. Jeff Brines
8. Juansi Vivo
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