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Artwork for The Business of Cycling

The Business of Cycling

Wyatt Wees
Covid-19
Cycling Industry
Cycling
Eurobike
Italian Cycling Industry
Trek Italy
E-Commerce
Ceramic Speed
Road Cycling
Red Hook Criterium Championship Series
Italian Cycling Brands
Hayes Bicycle
Mobility
Sustainability
Canyon Bicycles
Content Creation
Energysport
Mountain Bike Industry
Global Cycling Network
Cycling Media

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

PublishesTwice monthlyEpisodes78Founded3 years ago
Number of ListenersCategories
BusinessSports

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Artwork for The Business of Cycling

Latest Episodes

HEXLOX founder Marcus Tonndorf spent years studying design in London and earning an MBA in Berlin, working at Pentagram on brands like Citibank, launching a failed publishing house in Japan, and even getting his illustrations into millions of Kinder ... more

Sam Nichols brings a rare perspective to the cycling industry—he's an outsider who became an insider during the most turbulent period in recent memory. After a decade at Amazon and strategic consulting at Bain, Sam took the CEO role at YT Industries ... more

CEO at Rali Systems and Contributor at VitalMTB, Jeff Brines introduces his "barbell hypothesis". In the conversation we discuss how the cycling market is splitting into two thriving extremes while the middle hollows out. Bikes under $4,000 and premi... more

Claire Deschamps is the CMO of Assos, and she brings a refreshing outsider's perspective to the cycling world. After spending a decade at consumer goods giants like Unilever and Colgate, this French marketing exec—who's called Mexico, Rome, and now S... more

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Recent Guests

Sam Nichols
Former CEO of YT Industries
YT Industries
Episode: Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry
Jeff Brines
Finance professional and mountain bike racer analyzing the cycling industry
Episode: The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines
Juansi Vivo
Cycling thought leader and industry critic
Episode: Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo
Fran Millar
CEO of Rapha
Rapha
Episode: From Team Sky to the CEO Suite: Fran Miller on Turning Around Rapha
Derek Bouchard-Hall
CEO of POC with an extensive background in the cycling industry and premium brands
POC
Episode: The Art Of Premium Positioning: From ASSOS to POC with CEO Derek Bouchard-Hall
Raymond Bareuther
M&A expert and founder of Everstride Partners
Everstride Partners
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring
Cristobal Perez
Experienced professional in the bike industry with a background in marketing and management
Multiple companies including Shimano Distributor Spain and Axel Group
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring
Greg Shapleigh
An American currently living in France, with extensive experience in the cycling industry and a background as a bicycle racer.
Episode: Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building
Stefan Reisinger
Managing Director of Fairnamic
Fairnamic
Episode: Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger

Host

Wyatt
Host with extensive knowledge of the cycling industry and experience in discussing business strategies related to cycling brands.

Reviews

4.8 out of 5 stars from 30 ratings
  • Good Info

    I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.

    Apple Podcasts
    4
    Djsjeepn
    United States2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Again in the Wiggle episode. Let your guest finish their sentences/points.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • top marks

    concise and on point - like

    Apple Podcasts
    5
    galibier.cc
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a recurring feedback point about the host occasionally interrupting guests, which some find frustrating.
Overall, the podcast maintains a positive reception for its relevant topics and industry relevance.
Listeners praise the overall content quality and appreciate the expert insights shared during episodes.

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Talking Points

Recent interactions between the hosts and their guests.

The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
Q: What was the journey like from your Kickstarter campaign to becoming a successful brand?
The Kickstarter campaign was funded in less than 24 hours, leading to production and distribution at major cycling events such as Eurobike.
The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
Q: What makes your product unique?
Hexlox is a small lock that works with a coded key inserted into a hex bolt, providing security solutions for bicycles and other applications.
From Unilever to ASSOS: A Fresh Perspective on Cycling Marketing with CMO Claire Deschamps
Q: How do you approach the heritage of the brand in your marketing initiatives?
Heritage is central to Assos' brand, and while they pivot to new target groups, they cherish and build upon their authentic legacy and quality.
From Unilever to ASSOS: A Fresh Perspective on Cycling Marketing with CMO Claire Deschamps
Q: What surprised you most about the cycling business?
Claire observed the huge potential and untouched territories in the cycling market, but highlighted that it takes time to navigate its complexity and secret codes.
The Art Of Premium Positioning: From ASSOS to POC with CEO Derek Bouchard-Hall
Q: What makes a brand like Assos so strong?
A focus on product quality and consistent brand messaging across all touchpoints helps maintain brand strength.

Audience Metrics

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Frequently Asked Questions About The Business of Cycling

What is The Business of Cycling about and what kind of topics does it cover?

Engaging discussions center around the cycling industry, focusing on the challenges and opportunities faced by brands, entrepreneurs, and professionals involved in the sector. Episodes cover a range of topics, including marketing strategies, brand positioning, and financial dynamics of cycling businesses. Noteworthy are the insights from industry leaders who share their personal journeys, providing a blend of professional advice and relatable anecdotes about navigating the cycling market. The combination of expert opinions and real-world experiences makes this an appealing choice for listeners interested in both sports and business aspects of cycling.

Where can I find podcast stats for The Business of Cycling?

Rephonic provides a wide range of podcast stats for The Business of Cycling. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Cycling and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of Cycling get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business of Cycling, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business of Cycling?

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How many subscribers and views does The Business of Cycling have?

To see how many followers or subscribers The Business of Cycling has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Cycling?

These podcasts share a similar audience with The Business of Cycling:

1. The Cycling Podcast
2. The Wild Ones Cycling Podcast
3. The Roadman Cycling Podcast
4. Life in the Peloton, presented by MAAP
5. Watts Occurring

How many episodes of The Business of Cycling are there?

The Business of Cycling launched 3 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Cycling?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Cycling?

Rephonic pulls ratings and reviews for The Business of Cycling from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Business of Cycling?

Recent guests on The Business of Cycling include:

1. Sam Nichols
2. Jeff Brines
3. Juansi Vivo
4. Fran Millar
5. Derek Bouchard-Hall
6. Raymond Bareuther
7. Cristobal Perez
8. Greg Shapleigh

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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