
The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter
| Publishes | Twice monthly | Episodes | 87 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSports | |||

Recorded live at Performance Days 2026 in Munich, this panel brought together three of the most influential ingredient brands in performance apparel — Polartec (Eric Yung), Elastic Interface (Gianluca Pellicciari), and Polygiene (Eva Doll) — alongsid... more
In this episode, Sam Nicols returns to The Business of Cycling to break down one of the most consequential — and arguably under-reported — stories in the industry right now: the unraveling of Accell. Sam, who serves on the board of Propain Bikes and ... more
Herrmans Bike Components is a 67-year-old Finnish manufacturer most cyclists have never heard of — even though their grips, lights, and rim tape are quietly riding on bikes across Europe. Built on decades of OEM work for some of the biggest e-bike br... more
Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before co-founding his own consultancy back in Australia.
Then came the dot-com crash —... more
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I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
Again in the Wiggle episode. Let your guest finish their sentences/points.
Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.
concise and on point - like
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A deep dive into cycling industry dynamics, with episodes spanning premium brand positioning, sponsorships, event strategy, and innovative product minds. Conversations frequently center on brand storytelling, premium pricing, and strategic partnerships, often featuring leaders from apparel, components, and events. Notable angles include how trade shows shape market direction, the balance between B2B and consumer audiences, and the shift toward authentic storytelling and community-driven marketing. This show tends to attract professionals looking for actionable insights on brand building, sponsorship strategy, and navigating a fast-changing cycling landscape, often highlighting high-end products, partnerships, and industry trends that influe... more
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These podcasts share a similar audience with The Business of Cycling:
1. Geek Warning
2. Spin Cycle
3. Sigma Sports Unplugged with Matt Stephens
4. Life in the Peloton, presented by MAAP
5. Cyclist Magazine Podcast
The Business of Cycling launched 3 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Business of Cycling include:
1. Sam Nicols
2. Dan Liljeqvist
3. Hugo Davidson
4. Danny Segers
5. Joshua Riddle
6. Eric Yung
7. Philip Ferger
8. Sam Nichols
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