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Artwork for The Business of Cycling

The Business of Cycling

Wyatt Wees
Covid-19
Cycling Industry
Cycling
Eurobike
Italian Cycling Industry
Trek Italy
E-Commerce
Ceramic Speed
Road Cycling
Red Hook Criterium Championship Series
Hayes Bicycle
Italian Cycling Brands
Mobility
Sustainability
Canyon Bicycles
Content Creation
Energysport
Mountain Bike Industry
Global Cycling Network
Cycling Media

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

PublishesTwice monthlyEpisodes70Founded3 years ago
Number of ListenersCategories
BusinessSports

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Artwork for The Business of Cycling

Latest Episodes

Derek Bouchard Hall went from pro cyclist to CEO of POC, with stops at Wiggle, USA Cycling, and Assos along the way. He's got some really interesting perspectives on what makes premium brands work in cycling—the importance of staying consistent, lett... more

On the heels of his recently announced retirement, I interviewed Ermanno Leonardi, the managing director of the Italian subsidiary of Specialized Bicycle Components, a role he has held for 36 years. He will be stepping down on October 1st. When I rec... more

Graeme Raeburn brings a rare perspective to cycling apparel design. As Rapha's lead designer from 2008-2018, he witnessed the brand's explosive growth from a single room to industry dominance. Now leading design at sustainable British brand Albion, G... more

The Eurobike 2025 panel explores branding in the cycling industry, featuring Gerard Vroomen founder and Entrepeneur, Greg Shapleigh Brand Strategy Consultant, Justin Day Founder and Creative Director and Ricky Buckelei Marketing Manager.

This is a r... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Raymond Bareuther
M&A expert and founder of Everstride Partners
Everstride Partners
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring
Cristobal Perez
Experienced professional in the bike industry with a background in marketing and management
Multiple companies including Shimano Distributor Spain and Axel Group
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring
Greg Shapleigh
An American currently living in France, with extensive experience in the cycling industry and a background as a bicycle racer.
Episode: Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building
Stefan Reisinger
Managing Director of Fairnamic
Fairnamic
Episode: Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger
Wade Wallace
Founder of Cycling Tips and Escape Collective
Escape Collective
Episode: Cycling Tips, Rapha & Escape Collective: The Accidental Blogger that Built a Cycling Media Empire
Steve Smith
Leading figure in the cycling apparel industry, former Nike employee
Castelli
Episode: From Swoosh to Scorpion: How Castelli's Steve Smith Upended the Apparel Business
Felix Kuffner
Munich-based YouTuber and cycling content creator
Felix Testet Bikes
Episode: The Business Of YouTube Bike Reviews with Felix Testet Bikes
Stijn Vriends
CEO of Vittoria Group
Vittoria Group
Episode: Tariff Drama with Stijn Vriends CEO of Vittoria Tires
Piet van der Velde
Veteran product developer and entrepreneur in the cycling industry, founder of ERE Research.
ERE Research
Episode: The Art of Product Development with Piet van der Velde of ERE Research

Host

Wyatt
Host who engages with industry experts and entrepreneurs in cycling, leading discussions on business dynamics in the cycling world.

Reviews

4.8 out of 5 stars from 28 ratings
  • Good Info

    I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.

    Apple Podcasts
    4
    Djsjeepn
    United States2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Again in the Wiggle episode. Let your guest finish their sentences/points.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • top marks

    concise and on point - like

    Apple Podcasts
    5
    galibier.cc
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall enjoyment is mentioned, alongside a need for improvement in guest interactions.
Listeners appreciate the interesting content focused on the cycling sector, but express frustration over the host talking over guests too frequently.
The show is noted for providing concise and relevant information about the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#214
Italy/Business
Apple Podcasts
#50
Chile/Business
Apple Podcasts
#207
Switzerland/Business
Apple Podcasts
#210
Netherlands/Business
Apple Podcasts
#248
Denmark/Business

Talking Points

Recent interactions between the hosts and their guests.

Opportunity vs. Strategy: Greg Shapleigh(Giro, Bell, Specialized, Mips) on Values-Driven Brand Building
Q: What advice would you give to brands that struggle to articulate their values?
Clear articulation of values helps attract employees who share those beliefs.
Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger
Q: Can you give any tips or suggestions about how best to enjoy the show?
Download the Eurobike app to find all exhibiting companies and events and organize your day.
Eurobike 2025 Pre-Show Insights with Managing Director Stefan Reisinger
Q: What are some innovations you see that are kind of noteworthy?
The whole sector is evolving with good movement in the high-end race sector, along with innovations around motors and drive units.
Rebuilding an Icon: MAVIC CEO Alberto Morgando and Revival of the Legendary Brand
Q: What was your mandate coming in, Alberto?
To restore the profitability of the business and grow the business for the next five to ten years.
Tariff Drama with Stijn Vriends CEO of Vittoria Tires
Q: What percentage of your business is the US?
Vriends indicates that about a quarter of their total business comes from the US market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Cycling

What is The Business of Cycling about and what kind of topics does it cover?

Content centers around the cycling industry, highlighting insights from various professionals, entrepreneurs, and industry leaders. The discussions often cover topics such as marketing strategies, product development, and the evolving landscape of cycling media. Guests share unique journeys, addressing challenges and innovations while emphasizing the importance of community engagement and customer relationships in the cycling business. Noteworthy is the focus on personal stories, showcasing the intertwining of passion for cycling with professional endeavors, providing a relatable and informative experience for listeners interested in cycling from a business perspective.

Where can I find podcast stats for The Business of Cycling?

Rephonic provides a wide range of podcast stats for The Business of Cycling. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Cycling and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of Cycling get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Business of Cycling, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Business of Cycling?

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How many subscribers and views does The Business of Cycling have?

To see how many followers or subscribers The Business of Cycling has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Cycling?

These podcasts share a similar audience with The Business of Cycling:

1. Sigma Sports presents Matt Stephens Unplugged
2. The BikeRadar Podcast
3. Watts Occurring
4. The Cycling Podcast
5. NEVER STRAYS FAR

How many episodes of The Business of Cycling are there?

The Business of Cycling launched 3 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Cycling?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Cycling?

Rephonic pulls ratings and reviews for The Business of Cycling from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Business of Cycling?

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What guests have appeared on The Business of Cycling?

Recent guests on The Business of Cycling include:

1. Raymond Bareuther
2. Cristobal Perez
3. Greg Shapleigh
4. Stefan Reisinger
5. Wade Wallace
6. Steve Smith
7. Felix Kuffner
8. Stijn Vriends

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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