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Artwork for The Business of Cycling

The Business of Cycling

Wyatt Wees
Cycling Industry
Cycling
Covid-19
Eurobike
E-Commerce
Private Equity
Rapha
Cycling Media
E-Bikes
Mountain Biking
The Pro's Closet
Content Creation
YT Industries
Triathlon
Udog
Los Inhorados
Bicycle Industry
Gran Fondo
Pivot Cycles
Reynolds Cycling

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

PublishesTwice monthlyEpisodes91Founded3 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for The Business of Cycling

Latest Episodes

I sat down with Chris Sugai, General Manager of Gates Corporation's Mobility Unit — and the founder of Niner Bikes, where he championed 29" wheels back when they were less than 1% of the market. Now he's doing it again, this time with belt drives.

W... more

YouTube

If you've ridden a mountain bike in the last 25 years, chances are you've rolled on Kenda — whether you knew it or not. The Taiwanese tire maker produces close to 70% of the aftermarket tubes sold in the US.

This week I'm joined by Eric Yang, VP of ... more

YouTube

Nikki Hawyes is one of the most private-equity-experienced executives in cycling. Across three PE-backed businesses—Fisher, Zyro Fisher, and now Whyte Bikes—she's lived through every phase of the cycle: rapid growth, near-administration crisis, secon... more

YouTube

Joe Benedict, Vice President of Category Management at Quality Bicycle Products (QBP), pulls back the curtain on America's largest cycling distributor.

With 5,500 retailers served nationwide and over 45,000 products in their portfolio, QBP sits at t... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Eric Yang
VP of Business Development at Kenda USA, grandson of the founder
Kenda USA
Episode: Who Is Kenda? Inside the Taiwanese Tire Juggernaut with VP Eric Yang
Nikki Hawes
CEO, Whyte Bikes
Whyte Bikes
Episode: Crisis, Leverage, and the Death of the Hockey Stick: Whyte CEO Nikki Hawyes on Surviving the PE Cycle
Joe Benedict
Vice President of Category Management at Quality Bicycle Products
Quality Bicycle Products (QBP)
Episode: Behind the Curtain at QBP - America's Biggest Cycling Distributor
Eric Yung
Managing Director of Polartec
Polartec
Episode: Beyond the Hangtag: The Untapped Power of Ingredient Branding
Gianluca Pellicciari
CEO
Elastic Interface
Episode: Beyond the Hangtag: The Untapped Power of Ingredient Branding
Graham Raeburn
Lead designer
Albion
Episode: Beyond the Hangtag: The Untapped Power of Ingredient Branding
Fergus Niland
Creative director
Santini
Episode: Beyond the Hangtag: The Untapped Power of Ingredient Branding
Sam Nicols
Former CEO of YT Industries; board member at Propain
YT Industries; Propain
Episode: The Unraveling of Accell: What Went Wrong and What's Next
Dan Liljeqvist
CEO Hermans Bike Components
Hermans Bike Components
Episode: The Finnish Component Brand that Cracked the Code on European Cycling Manufacturing

Host

Wyatt
Host with recurring involvement across episodes; described as host of cycling podcast discussions and panel conversations.

Reviews

4.8 out of 5 stars from 34 ratings
  • Good Info

    I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.

    Apple Podcasts
    4
    Djsjeepn
    United States3 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Again in the Wiggle episode. Let your guest finish their sentences/points.

    Apple Podcasts
    4
    PodMeUp
    Spain3 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Apple Podcasts
    4
    PodMeUp
    Spain3 years ago
  • top marks

    concise and on point - like

    Apple Podcasts
    5
    galibier.cc
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for practical, actionable industry knowledge and strong guest lineup.
Feedback often highlights valuable insights from guests and sponsorship relevance, with occasional comments on host pacing.
The branding and guest diversity are seen as strengths, though listeners sometimes note pacing or host-guest dynamic issues.
Some reviews call for more balanced guest airtime and smoother interview flow.
Listeners appreciate the depth on industry dynamics and partnerships, though some wish for less interrupting during guest segments.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#191
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

Who Is Kenda? Inside the Taiwanese Tire Juggernaut with VP Eric Yang
Q: What is your role in the company and what is your background?
Eric explains his role as Vice President of Business Development in the US, with exposure to global teams, and describes his path through the US market, a Silicon Valley stint, and an eventual return to help guide Kenda's growth.
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: What was the role of distributors and trade shows in Nog's early growth, and how did you approach distribution versus direct-to-consumer later on?
Nog relied on a rapid, global distributor push and trade fairs to rapidly scale, then gradually adapted to online channels and e-commerce while maintaining strong relationships with brick-and-mortar retailers.
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: How did your arc with the design agency evolve into Nog, and what prompted the pivot after the dot-com crash?
After experiencing a multi-million debt from a failed dot-com startup, the team pivoted to leveraging their design expertise to create bag and lighting products for cycling, ultimately launching Nog at a Taipei bike show.
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: So Hugo, starting from the beginning, maybe you want to just tell me a little bit about where you're from, where you grew up, studies, that kind of thing.
Hugo describes growing up in Melbourne, studying industrial design, and early career moves in design consulting across Australia and Europe, which built his understanding of running design businesses before starting Nog.
From 26 to 29 to 32 - Are We Doing This Again?
Q: What should we be watching to see whether 32-inch wheels are going one way or the other?
Watch how professional athletes experiment with the setup this season, followed by how components (forks, frames, tires) become available and how quickly the ecosystem can dial in geometry and performance for broader production.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Business of Cycling

What is The Business of Cycling about and what kind of topics does it cover?

A business-minded look at the cycling world, featuring guests from brands, manufacturing, marketing, and events who discuss go-to-market strategies, partnerships, sponsorships, and industry dynamics. Topics often center on distribution models, brand-building in cycling, co-development with material and apparel partners, and how macro forces (investor activity, trade shows, supply chains) reshape go-to-market, with practical takeaways for brands entering new markets or seeking better collaboration with retailers and distributors. A standout pattern is a heavy emphasis on partnerships, authenticity in storytelling, and data-driven marketing, alongside candid assessments of market shifts and adoption cycles. Listeners are likely industry profe... more

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How many listeners does The Business of Cycling get?

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To see how many followers or subscribers The Business of Cycling has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Business of Cycling?

These podcasts share a similar audience with The Business of Cycling:

1. Overnight Success
2. Cyclist Magazine Podcast
3. The BikeRadar Podcast
4. The Nero Show
5. The Cycling Podcast

How many episodes of The Business of Cycling are there?

The Business of Cycling launched 3 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Cycling?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Business of Cycling?

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What guests have appeared on The Business of Cycling?

Recent guests on The Business of Cycling include:

1. Eric Yang
2. Nikki Hawes
3. Joe Benedict
4. Eric Yung
5. Gianluca Pellicciari
6. Graham Raeburn
7. Fergus Niland
8. Sam Nicols

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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