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Artwork for The Business of Cycling

The Business of Cycling

Wyatt Wees
Covid-19
Cycling Industry
Cycling
Eurobike
Italian Cycling Industry
Trek Italy
E-Commerce
Ceramic Speed
Road Cycling
Red Hook Criterium Championship Series
Hayes Bicycle
Italian Cycling Brands
Mobility
Sustainability
Content Creation
Canyon Bicycles
Energysport
Mountain Bike Industry
Global Cycling Network
Cycling Media

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

PublishesTwice monthlyEpisodes82Founded3 years ago
Number of ListenersCategories
BusinessSports

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Artwork for The Business of Cycling

Latest Episodes

The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle?

Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group ... more

Eric Yung has spent nearly two decades at Polartec doing one thing exceptionally well — and that's exactly the point. As Managing Director and VP of Sales and Marketing at Polartec (a Milliken company), Eric pulls back the curtain on what it actually... more

In this episode, we sit down with Philip Ferger, the newly appointed Managing Director of Fairnamic — the company behind Eurobike — just four weeks into his role. Philip brings over 20 years of experience at Messe Frankfurt, co-owner of FairNamic, an... more

The business of professional cycling has never been more complex — or more expensive. Team budgets are exploding, rider time is increasingly scarce, and brands are being asked to spend more while getting less access in return. Meanwhile, gravel is pr... more

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Recent Guests

Eric Yung
Managing Director and VP of Sales and Marketing at Polartec
Polartec / Milliken
Episode: Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung
Philip Ferger
Managing Director of Fairnamic, owner of Eurobike
Fairnamic
Episode: Inside Eurobike's Strategic Overhaul with New Managing Director Philip Ferger
Sam Nichols
Former CEO of YT Industries
YT Industries
Episode: Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry
Jeff Brines
Finance professional and mountain bike racer analyzing the cycling industry
Episode: The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines
Juansi Vivo
Cycling thought leader and industry critic
Episode: Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo
Fran Millar
CEO of Rapha
Rapha
Episode: From Team Sky to the CEO Suite: Fran Miller on Turning Around Rapha
Derek Bouchard-Hall
CEO of POC with an extensive background in the cycling industry and premium brands
POC
Episode: The Art Of Premium Positioning: From ASSOS to POC with CEO Derek Bouchard-Hall
Raymond Bareuther
M&A expert and founder of Everstride Partners
Everstride Partners
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring
Cristobal Perez
Experienced professional in the bike industry with a background in marketing and management
Multiple companies including Shimano Distributor Spain and Axel Group
Episode: The Fall of a D2C Giant: YT Industries' Road to Restructuring

Host

Wyatt
Host with extensive knowledge of the cycling industry and experience in discussing business strategies related to cycling brands.

Reviews

4.8 out of 5 stars from 32 ratings
  • Good Info

    I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.

    Apple Podcasts
    4
    Djsjeepn
    United States2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Again in the Wiggle episode. Let your guest finish their sentences/points.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Apple Podcasts
    4
    PodMeUp
    Spain3 years ago
  • top marks

    concise and on point - like

    Apple Podcasts
    5
    galibier.cc
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a recurring feedback point about the host occasionally interrupting guests, which some find frustrating.
Overall, the podcast maintains a positive reception for its relevant topics and industry relevance.
Listeners praise the overall content quality and appreciate the expert insights shared during episodes.

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Talking Points

Recent interactions between the hosts and their guests.

Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung
Q: Why did Polartec focus on cycling and not expand into other areas like medical or a standalone apparel line?
The decision was driven by a belief in staying in the fabric lane, leveraging core strengths as an ingredient brand, and avoiding the risk and complexity of competing directly in apparel or other markets.
Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung
Q: Where does this podcast find you today?
Eric describes his base in Marseille, France, and outlines his roles across Europe, the Middle East, and his long tenure with Polartec, highlighting the focus on collaboration with cycling brands.
Where the Money Flows: Cycling Sponsorships in 2026 with Nicolò Ildos
Q: What's some of the trends that you're seeing around sports marketing?
There are many shifting dynamics, with increased budgets and a professionalization of teams, especially with the emergence of gravel racing which is attracting sponsorship.
The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
Q: What was the journey like from your Kickstarter campaign to becoming a successful brand?
The Kickstarter campaign was funded in less than 24 hours, leading to production and distribution at major cycling events such as Eurobike.
The Long Game Founder: Two MBAs, Two Failed Ventures, One Breakthrough Product with Marcus Tonndorf of HEXLOX
Q: What makes your product unique?
Hexlox is a small lock that works with a coded key inserted into a hex bolt, providing security solutions for bicycles and other applications.

Audience Metrics

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Frequently Asked Questions About The Business of Cycling

What is The Business of Cycling about and what kind of topics does it cover?

Engaging discussions center around the cycling industry, focusing on the challenges and opportunities faced by brands, entrepreneurs, and professionals involved in the sector. Episodes cover a range of topics, including marketing strategies, brand positioning, and financial dynamics of cycling businesses. Noteworthy are the insights from industry leaders who share their personal journeys, providing a blend of professional advice and relatable anecdotes about navigating the cycling market. The combination of expert opinions and real-world experiences makes this an appealing choice for listeners interested in both sports and business aspects of cycling.

Where can I find podcast stats for The Business of Cycling?

Rephonic provides a wide range of podcast stats for The Business of Cycling. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Business of Cycling and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Business of Cycling get?

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Which podcasts are similar to The Business of Cycling?

These podcasts share a similar audience with The Business of Cycling:

1. Downtime - The Mountain Bike Podcast
2. Geek Warning
3. Cyclist Magazine Podcast
4. Sigma Sports Unplugged with Matt Stephens
5. The BikeRadar Podcast

How many episodes of The Business of Cycling are there?

The Business of Cycling launched 3 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Business of Cycling?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Business of Cycling?

Recent guests on The Business of Cycling include:

1. Eric Yung
2. Philip Ferger
3. Sam Nichols
4. Jeff Brines
5. Juansi Vivo
6. Fran Millar
7. Derek Bouchard-Hall
8. Raymond Bareuther

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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