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Artwork for The Business of Cycling

The Business of Cycling

Wyatt Wees
Cycling Industry
Cycling
Covid-19
Eurobike
E-Commerce
Rapha
Cycling Media
Mountain Biking
Private Equity
The Pro's Closet
Content Creation
YT Industries
Triathlon
Udog
Los Inhorados
Bicycle Industry
E-Bikes
Gran Fondo
Pivot Cycles
Entrepreneurship

The Business of Cycling podcast takes you inside the cycling world from the perspective of those that work in the sector. Hear from passionate entrepreneurs and professionals from brands, teams, and bike shops.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

PublishesTwice monthlyEpisodes84Founded3 years ago
Number of ListenersCategories
SportsBusiness

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Artwork for The Business of Cycling

Latest Episodes

Hugo Davidson didn't set out to build a bike accessories brand. Trained as an industrial designer in Melbourne, he spent years contracting at London design firms before co-founding his own consultancy back in Australia.

Then came the dot-com crash —... more

Danny Segers has spent 18 years quietly building Bioracer into one of Europe's largest custom cycling apparel manufacturers, growing the Belgian company from €7 million to €35 million in revenue, with 85% of the business focused on custom team wear. ... more

The bike world is arguing about 32-inch wheels. Is it a physics-backed leap forward, or is it the industry's latest attempt to move units during a tough cycle?

Joshua Riddle has a unique vantage point. He's Marketing Director at Hayes Bicycle Group ... more

Eric Yung has spent nearly two decades at Polartec doing one thing exceptionally well — and that's exactly the point. As Managing Director and VP of Sales and Marketing at Polartec (a Milliken company), Eric pulls back the curtain on what it actually... more

Key Facts

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Recent Guests

Hugo Davidson
Founder of Nog
Nog Melbourne
Episode: How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Danny Segers
CEO of Bioracer
Bioracer
Episode: Humble, Steady, Fast: CEO Danny Segers on the Flemish Mindset that grew Bioracer from €7M to €35M
Joshua Riddle
Marketing Director at Hayes Bicycle Group (Hayes Brakes, Manitou Suspension, Reynolds Wheels)
Hayes Bicycle Group
Episode: From 26 to 29 to 32 - Are We Doing This Again?
Eric Yung
Managing Director and VP of Sales and Marketing at Polartec
Polartec / Milliken
Episode: Deep, Not Wide: Polartec's 40-Year Case for Strategic Focus with MD Eric Yung
Philip Ferger
Managing Director of Fairnamic, owner of Eurobike
Fairnamic
Episode: Inside Eurobike's Strategic Overhaul with New Managing Director Philip Ferger
Sam Nichols
Former CEO of YT Industries
YT Industries
Episode: Former YT CEO Sam Nicols and the Financial Mechanics Reshaping our Industry
Jeff Brines
Finance professional and mountain bike racer analyzing the cycling industry
Episode: The Barbell Effect: Why the Middle of the Bike Market Is Disappearing with Jeff Brines
Juansi Vivo
Cycling thought leader and industry critic
Episode: Is the Cycling Industry 'Inbreeding'? A Conversation with Juansi Vivo
Fran Millar
CEO of Rapha
Rapha
Episode: From Team Sky to the CEO Suite: Fran Miller on Turning Around Rapha

Host

Wyatt
Host of The Business of Cycling

Reviews

4.8 out of 5 stars from 33 ratings
  • Good Info

    I have enjoyed listening. Only issue I have is how you talk over the guests at times. It is frustrating to hear.

    Apple Podcasts
    4
    Djsjeepn
    United States2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Again in the Wiggle episode. Let your guest finish their sentences/points.

    Apple Podcasts
    4
    PodMeUp
    Spain2 years ago
  • Please don’t talk over your guests. Let them speak.

    Content is very interesting but if I was your guest on episode 1 I would have cancelled the call. 4 stars because I appreciate the content relevant to the sector.

    Apple Podcasts
    4
    PodMeUp
    Spain3 years ago
  • top marks

    concise and on point - like

    Apple Podcasts
    5
    galibier.cc
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners note occasional interruptions; guests deserve space to speak.
Quality of content and guest selection is strong; pacing could improve.
Positive feedback on industry expertise and diverse guest roster.
Great insights into brand strategy and sponsorship opportunities.

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Talking Points

Recent interactions between the hosts and their guests.

How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: What was the role of distributors and trade shows in Nog's early growth, and how did you approach distribution versus direct-to-consumer later on?
Nog relied on a rapid, global distributor push and trade fairs to rapidly scale, then gradually adapted to online channels and e-commerce while maintaining strong relationships with brick-and-mortar retailers.
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: How did your arc with the design agency evolve into Nog, and what prompted the pivot after the dot-com crash?
After experiencing a multi-million debt from a failed dot-com startup, the team pivoted to leveraging their design expertise to create bag and lighting products for cycling, ultimately launching Nog at a Taipei bike show.
How a Dot-Com Failure Accidentally Created One of Cycling's Most Unique Accessory Brands
Q: So Hugo, starting from the beginning, maybe you want to just tell me a little bit about where you're from, where you grew up, studies, that kind of thing.
Hugo describes growing up in Melbourne, studying industrial design, and early career moves in design consulting across Australia and Europe, which built his understanding of running design businesses before starting Nog.
From 26 to 29 to 32 - Are We Doing This Again?
Q: What should we be watching to see whether 32-inch wheels are going one way or the other?
Watch how professional athletes experiment with the setup this season, followed by how components (forks, frames, tires) become available and how quickly the ecosystem can dial in geometry and performance for broader production.
From 26 to 29 to 32 - Are We Doing This Again?
Q: From that lens, are you seeing a tangible use case for 32-inch wheels?
The use case is still theoretical for now; there needs to be a clear, uniform advantage that translates into real-world riding benefits before it sticks, otherwise adoption may stay limited or be delayed.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Business of Cycling

What is The Business of Cycling about and what kind of topics does it cover?

A deep dive into cycling industry dynamics, with episodes spanning premium brand positioning, sponsorships, event strategy, and innovative product minds. Conversations frequently center on brand storytelling, premium pricing, and strategic partnerships, often featuring leaders from apparel, components, and events. Notable angles include how trade shows shape market direction, the balance between B2B and consumer audiences, and the shift toward authentic storytelling and community-driven marketing. This show tends to attract professionals looking for actionable insights on brand building, sponsorship strategy, and navigating a fast-changing cycling landscape, often highlighting high-end products, partnerships, and industry trends that influe... more

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Which podcasts are similar to The Business of Cycling?

These podcasts share a similar audience with The Business of Cycling:

1. Sigma Sports Unplugged with Matt Stephens
2. Geek Warning
3. The BikeRadar Podcast
4. Life in the Peloton, presented by MAAP
5. NEVER STRAYS FAR

How many episodes of The Business of Cycling are there?

The Business of Cycling launched 3 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Business of Cycling?

Recent guests on The Business of Cycling include:

1. Hugo Davidson
2. Danny Segers
3. Joshua Riddle
4. Eric Yung
5. Philip Ferger
6. Sam Nichols
7. Jeff Brines
8. Juansi Vivo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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