
The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the breakdowns that cost real revenue often live underneath – in handoffs, definitions, follow-up gaps, scoring assumptions, and the friction buyers feel but reports don’t reveal. Hosted by Brian Carroll, GTM system advisor and author of Lead Generation fo... more
| Publishes | Twice monthly | Episodes | 26 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||

About this episode
Here’s something most B2B marketers know but do not always say out loud.
We have gotten very good at measuring things.
Attribution. Pipeline metrics. Sourced revenue. Influenced revenue. Cost per lead.
And yet, a lot of B2B... more
DeAnna Ransom explains why more reps, more tools, and more activity aren’t fixing pipeline, and why modern GTM teams need more precision, stronger retention, and deeper customer understanding. About this episode
Most B2B growth teams are doing more... more
About this episode
Most B2B marketing still runs on a single number: the marketing qualified lead. Jon Miller is one of the few people who can tell you where that number came from, because he helped build the system that produced it — first at Mark... more
About this episode
Most B2B buyers say they would rather buy without talking to a sales rep.
That sounds like a sales problem. Brent Adamson says it is deeper than that. Buyers are not just avoiding sellers. They are struggling to make confident ... more
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Mainly marketing for the guest. Limited process and knowledge transfer.
Brian makes it easy to understand and clearly explains how to put technique into action!
A great marketing podcast! Excited to hear what else Brian Carroll and his guests have to offer.
Love that they have different guests and topics from a wide array of perspectives. Cant wait to hear more of this podcast
I love this content. Very useful information, excellent presentation, very easy on the ears. He has an angelic voice.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #124 | |
Apple Podcasts | #235 |
Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with The B2B Roundtable:
1. The B2B Revenue Executive Experience
2. The Predictable Revenue Podcast
3. The Salesman.com Podcast
4. The Advanced Selling Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips
The B2B Roundtable launched 9 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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