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The B2B Roundtable

Brian Carroll

The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the breakdowns that cost real revenue often live underneath – in handoffs, definitions, follow-up gaps, scoring assumptions, and the friction buyers feel but reports don’t reveal. Hosted by Brian Carroll, GTM system advisor and author of Lead Generation fo... more

PublishesTwice monthlyEpisodes26Founded9 years ago
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About this episode

Here’s something most B2B marketers know but do not always say out loud.

We have gotten very good at measuring things.

Attribution. Pipeline metrics. Sourced revenue. Influenced revenue. Cost per lead.

And yet, a lot of B2B... more

DeAnna Ransom explains why more reps, more tools, and more activity aren’t fixing pipeline, and why modern GTM teams need more precision, stronger retention, and deeper customer understanding. About this episode

Most B2B growth teams are doing more... more

About this episode

Most B2B marketing still runs on a single number: the marketing qualified lead. Jon Miller is one of the few people who can tell you where that number came from, because he helped build the system that produced it — first at Mark... more

About this episode

Most B2B buyers say they would rather buy without talking to a sales rep.

That sounds like a sales problem. Brent Adamson says it is deeper than that. Buyers are not just avoiding sellers. They are struggling to make confident ... more

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Reviews

4.6 out of 5 stars from 8 ratings
  • Schlockimg instead of knowledge transfer

    Mainly marketing for the guest. Limited process and knowledge transfer.

    Apple Podcasts
    2
    NeophyteMerketer
    United States6 years ago
  • Great Listen

    Brian makes it easy to understand and clearly explains how to put technique into action!

    Apple Podcasts
    5
    Coooolgirl1265
    United States8 years ago
  • Thought provoking and fresh.

    A great marketing podcast! Excited to hear what else Brian Carroll and his guests have to offer.

    Apple Podcasts
    5
    Madalynn00!
    United States8 years ago
  • Very Relatable

    Love that they have different guests and topics from a wide array of perspectives. Cant wait to hear more of this podcast

    Apple Podcasts
    5
    Blondie10800
    United States8 years ago
  • Very informative!

    I love this content. Very useful information, excellent presentation, very easy on the ears. He has an angelic voice.

    Apple Podcasts
    5
    Rftiv
    United States8 years ago

Chart Rankings

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Apple Podcasts
#124
Ukraine/Business/Marketing
Apple Podcasts
#235
Japan/Business/Marketing

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Which podcasts are similar to The B2B Roundtable?

These podcasts share a similar audience with The B2B Roundtable:

1. The B2B Revenue Executive Experience
2. The Predictable Revenue Podcast
3. The Salesman.com Podcast
4. The Advanced Selling Podcast
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The B2B Roundtable are there?

The B2B Roundtable launched 9 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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