
The B2B Roundtable gives you practical marketing and sales strategies you can use to fuel growth. Host Brian Carroll sits down with leading GTM experts in B2B marketing and sales to uncover what’s working today — from account-based marketing (ABM) and sales development to content marketing, storytelling, leadership, and research-backed insights.
| Publishes | Twice monthly | Episodes | 26 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Categories | EntrepreneurshipBusinessMarketing | ||||

In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere.
So, is this the end of sales as we know it… or the start of something better?
On this... more
Lead nurturing is easy to talk about but often challenging to execute effectively. In this post, I’ll walk you through how to use lead nurturing to move leads through the three stages of the demand generation funnel, ultimately turning them into sale... more
Customers care more about the values of the companies they buy than ever before.
It’s more than your purpose. It’s more than what you sell.
They want to know what kind of company you are and what do you care about.
Does a company want to do mor... more
Why does most marketing stink?
According to Michael Brenner, “Most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”
On top of that, marketers are not in a happy place.
According ... more
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Mainly marketing for the guest. Limited process and knowledge transfer.
Brian makes it easy to understand and clearly explains how to put technique into action!
A great marketing podcast! Excited to hear what else Brian Carroll and his guests have to offer.
Love that they have different guests and topics from a wide array of perspectives. Cant wait to hear more of this podcast
I love this content. Very useful information, excellent presentation, very easy on the ears. He has an angelic voice.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #18 | |
Apple Podcasts | #121 |
Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with The B2B Roundtable:
1. The B2B Revenue Executive Experience
2. The Predictable Revenue Podcast
3. The Advanced Selling Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The a16z Show
The B2B Roundtable launched 9 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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