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Artwork for The B2B Revenue Executive Experience

The B2B Revenue Executive Experience

Cory Cotten-Potter
Sales Strategy
Sales Performance
Sales Enablement
Marketing Alignment
Sales Training
Generative AI
B2B Sales
Customer Success
Data-Driven Strategies
Revops
Recruiting
Buyer-Seller Dynamics
Customer Needs
Emotional Fitness
Leadership Support
Cross-Functional Alignment
Sales Performance Improvement
Product Management
Sales Reps
Coaching

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in s... more

PublishesTwice monthlyEpisodes356Founded8 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for The B2B Revenue Executive Experience

Latest Episodes

Digital presence can make or break B2B success. However, most companies are still flying blind when it comes to their websites. According to Sahil Patel, CEO of Spiralyze, a shocking 70-80% of B2B companies don’t A/B test their landing pages, instead... more

While companies are fighting for market share and struggling with efficient growth, most of them overlook one of their most powerful levers: pricing strategy. While companies obsess over product features and marketing tactics, pricing often remains a... more

YouTube

“Disciplined sellers grow revenue by consistent prep, better questions, and tight follow-through.”

What does it take to succeed in modern B2B sales? In this episode of The B2B Revenue Executive Experience, John Golden, Chief Strategy & Marketing Off... more

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic grow... more

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Recent Guests

Miruna Dragomir
CMO at Planable, a content collaboration platform for social media teams.
Planable
Episode: The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
Kraig Swensrud
Founder and CEO of Qualified, a conversational sales and marketing platform.
Qualified
Episode: The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
Candice October
Sales effectiveness expert and managing partner at ValueSelling and Nisbet Associates
ValueSelling and Nisbet Associates
Episode: Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
Nalliby Haddad
Managing partner at ValueSelling, passionate about sales and training
ValueSelling
Episode: Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
Yuichi Abe
Sales manager and managing partner at ValueSelling Associates
ValueSelling Associates
Episode: Why Top Salespeople Stop Selling (And Start Solving Problems Instead)
Roland Griesmayer
Strategic and growth-focused revenue leader at GHD Digital
GHD Digital
Episode: The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
Tony Cascio
Sales and leadership expert, managing partner at ValueSelling Associates
Cascio Group
Episode: The Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based Methods
Rob Auld
CRO of Readymode
Readymode
Episode: AI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode
Becky Lawlor
Founder and chief research and content officer at Redpoint
Redpoint
Episode: Original Research Is the New SEO Superpower with Becky Lawlor

Host

Cory Cotten-Potter
Host focused on helping executives optimize their sales and marketing strategies through insights and interviews with industry leaders.

Reviews

5.0 out of 5 stars from 268 ratings
  • A Must-Listen for B2B Sales & Marketing Pros

    The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Potter does a fantastic job bringing in thought leaders who share real-world strategies on value selling, increasing revenue, and staying competitive in today’s market. Highly recommend for executives and teams looking to level up their B2B game!

    Apple Podcasts
    5
    Anna [SOP]
    United States8 months ago
  • Great show!!

    It's an engaging and informative podcast that delivers fresh ideas to help drive business growth. Highly recommend for anyone looking to sharpen their B2B skills!

    Apple Podcasts
    5
    Arimhh
    Spain8 months ago
  • Great Podcast

    Really good podcast, I never miss an episode

    Apple Podcasts
    5
    Michael WG
    United Kingdom9 months ago
  • An invaluable resource for sales and marketing leaders in the B2B space

    Hosted by Carlos Nouche and Lisa Schnare, the podcast offers expert insights on optimizing growth, increasing margins, and staying competitive in today’s fast-paced market. Each episode features thought-provoking interviews with industry leaders, focusing on key topics like value selling, sales enablement, and marketing strategies. If you’re looking to equip your teams with the latest tools and skills to succeed, this podcast provides actionable advice for boosting revenue and market share.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippinesa year ago
  • The B2B Revenue Executive Experience hosted by Carlos Nouche is a standout podcast for business enthusiasts. Carlos' insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    a year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast for its actionable insights tailored to sales and marketing professionals, calling it a valuable resource for optimizing B2B strategies.
The educational aspect is frequently noted, as listeners find the content relevant to their professional development and execution of strategies in their roles.
Many highlight the engaging interviews with industry thought leaders that provide real-world applicability to business challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Disciplined Seller: Mastering B2B Sales Fundamentals
Q: What is a big change coming by 2030 that not many people see right now?
Salespeople need to focus on being creative and relationship builders as AI will handle more routine tasks.
The Disciplined Seller: Mastering B2B Sales Fundamentals
Q: What advice would you give to your younger self?
Work on self-awareness, as it is crucial for personal and career development.
The CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at Planable
Q: How do you see personal branding feeding B2B social media?
It's a powerful element, but can be tricky. Effective personal branding should reflect genuine tones rather than become too corporate.
The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
Q: What is the future for marketing automation platforms?
They will evolve to incorporate AI, becoming intelligent agents that constantly score and engage leads.
The Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of Qualified
Q: What does this AI-driven marketing funnel look like?
The marketing SDR role is expected to phase out, leading companies to hire AI agents for efficiency and better lead engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The B2B Revenue Executive Experience

What is The B2B Revenue Executive Experience about and what kind of topics does it cover?

Content covers essential strategies and insights for B2B executives, focusing on enhancing sales and marketing effectiveness. Key topics include value selling, sales enablement, and the evolving role of technology such as AI in B2B sales processes. Episodes frequently feature interviews with industry thought leaders who share practical advice and innovative techniques to help teams improve performance and achieve growth in competitive markets. This podcast is particularly useful for leaders seeking to optimize their organizations' approaches to sales, marketing, and overall business development.

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How many listeners does The B2B Revenue Executive Experience get?

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Which podcasts are similar to The B2B Revenue Executive Experience?

These podcasts share a similar audience with The B2B Revenue Executive Experience:

1. HBR IdeaCast
2. Sales Logic - Selling Strategies That Work
3. Global News Podcast
4. Hidden Brain
5. The Daily

How many episodes of The B2B Revenue Executive Experience are there?

The B2B Revenue Executive Experience launched 8 years ago and published 356 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Revenue Executive Experience?

Recent guests on The B2B Revenue Executive Experience include:

1. Miruna Dragomir
2. Kraig Swensrud
3. Candice October
4. Nalliby Haddad
5. Yuichi Abe
6. Roland Griesmayer
7. Tony Cascio
8. Rob Auld

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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