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Artwork for The B2B Revenue Executive Experience

The B2B Revenue Executive Experience

Cory Cotten-Potter
Sales Strategy
Sales Performance
Sales Enablement
Marketing Alignment
Generative AI
B2B Sales
Customer Success
Sales Training
Data-Driven Strategies
Revops
Recruiting
Buyer-Seller Dynamics
Customer Needs
Emotional Fitness
Sales Performance Improvement
Cross-Functional Alignment
Leadership Support
Product Management
Sales Culture
Coaching

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in s... more

PublishesTwice monthlyEpisodes370Founded9 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The B2B Revenue Executive Experience

Latest Episodes

Guest: Stephen Baer, Keynote Speaker, Best Selling Author of Stickology, and Co-Founder and Managing Partner at Engagency

Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even you... more

Here’s a hard truth most organizations avoid: your CRM isn’t failing because of the software; it’s failing because of your CRM strategy. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Jason Kramer, Fou... more

Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow,... more

Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misaligned incentives. Most B2B organizations believe they have two revenue engines: sales and marketing. W... more

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Recent Guests

Jason Kramer
Founder of Cultivize, CRM strategy expert
Cultivize
Episode: Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
Adrian Rosenkranz
Chief Revenue Officer at Webflow
Webflow
Episode: AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead
Vaughn Mordecai
Seasoned revenue executive specializing in partner-led go-to-market strategies, ecosystem building, and sales leadership in the technology sector
Mindmatrix
Episode: Why a Partner-Led GTM Strategy Outperforms Direct Sales
Bill Dwoinen
Chief Revenue Officer at Mural with extensive experience in scaling revenue teams
Mural
Episode: GTM Alignment: The Revenue Operations Strategy
Skye Waterson
ADHD strategist, coach, and founder of Unconventional Organization.
Unconventional Organization
Episode: From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success
Dave Mastovich
CEO and founder of Mast Solutions, a marketing consultancy known for its No BS marketing approach.
Mast Solutions
Episode: Marketing and Storytelling Insights with Dave Mastovich
Jason Moss
Prominent business coach known for his impactful strategies and community building efforts.
Episode: Sales Through Humanity: A Coach's Guide to Authentic Connection & Growth with Jason Moss
James Woodfall
Founder of Raise Your EI, a company focused on providing emotional intelligence training for financial professionals.
Raise Your EI
Episode: Emotion Wins in B2B Sales with James Woodfall, Founder of Raise Your EI
Navin Persaud
Sales and marketing ops expert with over two decades of experience, currently VP of RevOps at 1Password
1Password
Episode: The Dual Power of AI in RevOps: Opportunity and Responsibility with Navin Persaud

Host

Cory Cotten-Potter
Host of The B2B Revenue Executive Experience

Reviews

5.0 out of 5 stars from 273 ratings
  • Empathetic and practical

    Great guests, advice and a long term perspective that’s very relevant today.

    Apple Podcasts
    5
    Corinne Cavanaugh
    United States3 months ago
  • A Must-Listen for B2B Sales & Marketing Pros

    The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Potter does a fantastic job bringing in thought leaders who share real-world strategies on value selling, increasing revenue, and staying competitive in today’s market. Highly recommend for executives and teams looking to level up their B2B game!

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Great show!!

    It's an engaging and informative podcast that delivers fresh ideas to help drive business growth. Highly recommend for anyone looking to sharpen their B2B skills!

    Apple Podcasts
    5
    Arimhh
    Spaina year ago
  • Great Podcast

    Really good podcast, I never miss an episode

    Apple Podcasts
    5
    Michael WG
    United Kingdoma year ago
  • An invaluable resource for sales and marketing leaders in the B2B space

    Hosted by Carlos Nouche and Lisa Schnare, the podcast offers expert insights on optimizing growth, increasing margins, and staying competitive in today’s fast-paced market. Each episode features thought-provoking interviews with industry leaders, focusing on key topics like value selling, sales enablement, and marketing strategies. If you’re looking to equip your teams with the latest tools and skills to succeed, this podcast provides actionable advice for boosting revenue and market share.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippines2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring energetic, engaging interviews with top experts in B2B sales and marketing.
Thought leaders and practitioners provide real-world, actionable strategies to level up GTM performance.
The guests consistently deliver practical insights for revenue and marketing leaders.
Listeners appreciate the focus on value selling, AI in RevOps, and cross-functional alignment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#183
Austria/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
Q: What role will AI play in CRM over the next five years?
AI will help synthesize data, automate note-taking, provide reactive recommendations, and generate targeted content and outreach plans, allowing sales to focus more on high-value interactions and strategy.
Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
Q: What does a process-first approach look like in practice for a CRM implementation?
Start by mapping the buyer's journey and identifying the exact actions that indicate progress, then align every stage around those buyer actions rather than seller tasks, so automation and data capture reinforce the right moves.
AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead
Q: Can you talk us through how you approached unifying the go-to-market functions at Webflow and what that entailed?
Adrian explains starting from a fragmented, siloed GTM setup and moving toward a single revenue leadership dynamic that aligns marketing, sales, and customer-facing teams around shared data, goals, and a common framework for decision-making.
Why a Partner-Led GTM Strategy Outperforms Direct Sales
Q: Looking five years out, what big shift do you see in the partner go-to-market ecosystem that isn't widely discussed today?
The shift will be toward workflow-centric enablement and AI-assisted collaboration rather than platform-centric management. Partnerships will be embedded in everyday workflows, with AI agents helping across regions, languages, and partner networks to accelerate selling and reduce friction.
Why a Partner-Led GTM Strategy Outperforms Direct Sales
Q: What is your one piece of advice to CROs considering a partner-led motion, and why?
His guidance is to pursue it if there is even the slightest possibility it works, while acknowledging it takes two to three years to optimize. He notes that CRO tenures are often too short to realize full ROI, so leaders must advocate for the long-term plan and secure executive sponsorship to sustain the program.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The B2B Revenue Executive Experience

What is The B2B Revenue Executive Experience about and what kind of topics does it cover?

The show targets senior sales, marketing, and revenue leadership in B2B companies, offering practical strategies to optimize growth, margins, and market share. Episodes feature interviews with practitioners and thought leaders who share actionable frameworks—such as value selling, RevOps, GTM alignment, and AI-enabled sales—along with real-world implementation tips, organizational guardrails, and leadership insights. A standout thread across episodes is the emphasis on human-centered selling, data-driven decision making, and scalable processes that connect marketing, sales, and customer experience. The format tends to pair high-level strategic guidance with tactical takeaways, making it useful for executives aiming to level up teams or spon... more

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Which podcasts are similar to The B2B Revenue Executive Experience?

These podcasts share a similar audience with The B2B Revenue Executive Experience:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. The Daily
3. Marketplace
4. The Megyn Kelly Show
5. The Joe Rogan Experience

How many episodes of The B2B Revenue Executive Experience are there?

The B2B Revenue Executive Experience launched 9 years ago and published 370 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Revenue Executive Experience?

Recent guests on The B2B Revenue Executive Experience include:

1. Jason Kramer
2. Adrian Rosenkranz
3. Vaughn Mordecai
4. Bill Dwoinen
5. Skye Waterson
6. Dave Mastovich
7. Jason Moss
8. James Woodfall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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