The B2B Revenue Executive Experience

Cory Cotten-Potter

AI In Sales

Sales Training

Artificial Intelligence

Sales Strategy

B2B Sales

Sales Performance

B2B Marketing

Sales Enablement

Leadership

Sales

Lead Generation

Consultative Selling

Mergers and Acquisitions

Coaching

Sales Strategies

Revenue Management

Emotional Intelligence

Sales Leadership

Growth Strategy

Marketing Automation

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in s... more

273 ratings

Publishes	Twice monthly	Episodes	373	Founded	9 years ago
Number of Listeners		Categories	ManagementBusinessMarketing

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Guests Host Reviews Charts Talking Points

Latest Episodes

Predictable Revenue Starts With Better Sales Technology and AI Workflows

Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is no... more

26 May 2026 • 39 min • Most popular

B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue

Sales teams don’t fail for lack of tools or effort. They fail because execution, prioritization, and discipline break down at the operational level. Jeremey Donovan, EVP of Sales and Customer Success at Insight Partners, brings data-driven insights t... more

12 May 2026 • 49 min • Popular

YouTube

Employee Retention: The Exact Gifting Strategy to Drive Loyalty

Guest: Tal Keshet, VP of Sales at Snappy

Employee retention fails when recognition is viewed as a nice-to-have, rather than a strategic lever anchored to business outcomes. Tal Keshet, VP of Sales at Snappy, reveals the exact gifting strategy used ... more

28 Apr 2026 • 46 min

Employee Engagement and Customer Experience: Fixing the Engagement Deficit

Guest: Stephen Baer, Keynote Speaker, Best Selling Author of Stickology, and Co-Founder and Managing Partner at Engagency

Here’s a hard truth most organizations ignore: your biggest barrier to growth isn’t your strategy, your tech stack, or even you... more

7 Apr 2026 • 39 min

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All-In with Chamath, Jason, Sacks & FriedbergAll-In Podcast, LLC

Recent Guests

Steve Harding

SVP International for EMEA and APAC at SalesLoft, leading revenue ops and predictable revenue systems

SalesLoft

Episode: Predictable Revenue Starts With Better Sales Technology and AI Workflows

Jeremey Donovan

B2B sales and revenue strategy leader, author, TEDx organizer, and speaker

Insight Partners

Episode: B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue

Tal Keshet

VP of Sales at Snappy

Snappy

Episode: Employee Retention: The Exact Gifting Strategy to Drive Loyalty

Stephen Baer

Two-time entrepreneur, co-founder and managing partner of Engagency, author of Stikology

Engagency

Episode: Employee Engagement and Customer Experience: Fixing the Engagement Deficit

Jason Kramer

Founder of Cultivize, CRM strategy expert

Cultivize

Episode: Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

Adrian Rosenkranz

Chief Revenue Officer at Webflow

Webflow

Episode: AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead

Vaughn Mordecai

Seasoned revenue executive specializing in partner-led go-to-market strategies, ecosystem building, and sales leadership in the technology sector

Mindmatrix

Episode: Why a Partner-Led GTM Strategy Outperforms Direct Sales

Bill Dwoinen

Chief Revenue Officer at Mural with extensive experience in scaling revenue teams

Mural

Episode: GTM Alignment: The Revenue Operations Strategy

Skye Waterson

ADHD strategist, coach, and founder of Unconventional Organization.

Unconventional Organization

Episode: From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success

Host

Cory Cotten-Potter

Host of The B2B Revenue Executive Experience

Reviews

5.0 out of 5 stars from 273 ratings

Empathetic and practical
Great guests, advice and a long term perspective that’s very relevant today.
Apple Podcasts
5
Corinne Cavanaugh
United States4 months ago
A Must-Listen for B2B Sales & Marketing Pros
The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Potter does a fantastic job bringing in thought leaders who share real-world strategies on value selling, increasing revenue, and staying competitive in today’s market. Highly recommend for executives and teams looking to level up their B2B game!
Apple Podcasts
5
Anna [SOP]
United Statesa year ago
Great show!!
It's an engaging and informative podcast that delivers fresh ideas to help drive business growth. Highly recommend for anyone looking to sharpen their B2B skills!
Apple Podcasts
5
Arimhh
Spaina year ago
Great Podcast
Really good podcast, I never miss an episode
Apple Podcasts
5
Michael WG
United Kingdoma year ago
An invaluable resource for sales and marketing leaders in the B2B space
Hosted by Carlos Nouche and Lisa Schnare, the podcast offers expert insights on optimizing growth, increasing margins, and staying competitive in today’s fast-paced market. Each episode features thought-provoking interviews with industry leaders, focusing on key topics like value selling, sales enablement, and marketing strategies. If you’re looking to equip your teams with the latest tools and skills to succeed, this podcast provides actionable advice for boosting revenue and market share.
Apple Podcasts
5
Dr. Mike Van
Philippines2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently valuable for B2B sales and marketing leaders seeking real-world strategies.

Hosts bring energy and sharp interview questions that extract useful playbooks.

Shows deliver practical, actionable insights with top-tier guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#172	United Kingdom/Business/Management
Apple Podcasts	#134	Ukraine/Business/Management
Apple Podcasts	#194	Sweden/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

Predictable Revenue Starts With Better Sales Technology and AI Workflows

Q: What is working in Outbound nowadays as coming from SalesLoft, at a high level?

AI is helping with pattern spotting for targeting, enabling more precise account focus down multiple levels, better account research before outreach, and drafting higher-quality messages, all while keeping a human in the loop to avoid spam.

Employee Retention: The Exact Gifting Strategy to Drive Loyalty

Q: How does Snappy distinguish transactional gifting from a strategic, outcome-driven program?

Snappy designs programs starting with the 'why' and the desired business outcomes, using data-driven metrics to tailor the rewards and recognition to achieve specific results, such as reducing churn or increasing retention, rather than offering generic holiday gifts.

Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

Q: What role will AI play in CRM over the next five years?

AI will help synthesize data, automate note-taking, provide reactive recommendations, and generate targeted content and outreach plans, allowing sales to focus more on high-value interactions and strategy.

Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring

Q: What does a process-first approach look like in practice for a CRM implementation?

Start by mapping the buyer's journey and identifying the exact actions that indicate progress, then align every stage around those buyer actions rather than seller tasks, so automation and data capture reinforce the right moves.

AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead

Q: Can you talk us through how you approached unifying the go-to-market functions at Webflow and what that entailed?

Adrian explains starting from a fragmented, siloed GTM setup and moving toward a single revenue leadership dynamic that aligns marketing, sales, and customer-facing teams around shared data, goals, and a common framework for decision-making.

Audience Metrics

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Frequently Asked Questions About The B2B Revenue Executive Experience

What is The B2B Revenue Executive Experience about and what kind of topics does it cover?

The show consistently centers on B2B go-to-market, sales strategy, and revenue operations, often featuring senior leaders and practitioners who share practical playbooks for value-based selling, enablement, and AI-assisted workflows. Guests frequently discuss how to bridge marketing and sales, optimize revenue stacks, and implement repeatable processes to scale growth while balancing human judgment with technology. Noteworthy angles include AI integration, partner-led GTM, and emotion-driven engagement, making it useful for executives, revops leaders, and marketers seeking actionable tactics and strategic perspectives.

A standout aspect is the emphasis on real-world impact: guests frequently anchor insights with measurable outcomes, case s... more

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Which podcasts are similar to The B2B Revenue Executive Experience?

These podcasts share a similar audience with The B2B Revenue Executive Experience:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of The B2B Revenue Executive Experience are there?

The B2B Revenue Executive Experience launched 9 years ago and published 373 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Revenue Executive Experience?

Recent guests on The B2B Revenue Executive Experience include:

1. Steve Harding
2. Jeremey Donovan
3. Tal Keshet
4. Stephen Baer
5. Jason Kramer
6. Adrian Rosenkranz
7. Vaughn Mordecai
8. Bill Dwoinen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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