The B2B Revenue Executive Experience
Cory Cotten-PotterThe B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in s... more
| Publishes | Twice monthly | Episodes | 368 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
Go-To-Market Strategy is undergoing a fundamental shift as autonomous agents begin to influence the B2B buying journey. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Adrian Rosenkranz, CRO at Webflow,... more
Partner-led GTM strategy is the missing third leg of the B2B revenue stool, yet most programs fail within 12 months due to poor leadership and misaligned incentives. Most B2B organizations believe they have two revenue engines: sales and marketing. W... more
Most B2B organizations don’t actually have a pricing strategy. What they have is a collection of habits: annual price increases, end-of-quarter discounts, and sales-led negotiation tactics that evolve over time. These behaviors are rarely coordinated... more
Sales transparency in B2B sales has become a competitive advantage that accelerates deals, improves forecasting, and builds long-term customer trust.
In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter is joined by Todd ... more
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- Empathetic and practical
Great guests, advice and a long term perspective that’s very relevant today.
Apple Podcasts5Corinne Cavanaugh
United States2 months ago - A Must-Listen for B2B Sales & Marketing Pros
The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Potter does a fantastic job bringing in thought leaders who share real-world strategies on value selling, increasing revenue, and staying competitive in today’s market. Highly recommend for executives and teams looking to level up their B2B game!
Apple Podcasts5Anna [SOP]United Statesa year ago - Great show!!
It's an engaging and informative podcast that delivers fresh ideas to help drive business growth. Highly recommend for anyone looking to sharpen their B2B skills!
Apple Podcasts5Arimhh
Spaina year ago - Great Podcast
Really good podcast, I never miss an episode
Apple Podcasts5Michael WG
United Kingdoma year ago - An invaluable resource for sales and marketing leaders in the B2B space
Hosted by Carlos Nouche and Lisa Schnare, the podcast offers expert insights on optimizing growth, increasing margins, and staying competitive in today’s fast-paced market. Each episode features thought-provoking interviews with industry leaders, focusing on key topics like value selling, sales enablement, and marketing strategies. If you’re looking to equip your teams with the latest tools and skills to succeed, this podcast provides actionable advice for boosting revenue and market share.
Apple Podcasts5Dr. Mike Van
Philippines2 years ago
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Chart Rankings
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Apple Podcasts | #149 |  Poland/Business/Management |
Apple Podcasts | #214 |  New Zealand/Business/Management |
Apple Podcasts | #236 |  Israel/Business/Management |
Apple Podcasts | #239 |  Austria/Business/Management |
Talking Points
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Frequently Asked Questions About The B2B Revenue Executive Experience
What is The B2B Revenue Executive Experience about and what kind of topics does it cover?
The show targets senior sales, marketing, and revenue leadership in B2B companies, offering practical strategies to optimize growth, margins, and market share. Episodes feature interviews with practitioners and thought leaders who share actionable frameworks—such as value selling, RevOps, GTM alignment, and AI-enabled sales—along with real-world implementation tips, organizational guardrails, and leadership insights. A standout thread across episodes is the emphasis on human-centered selling, data-driven decision making, and scalable processes that connect marketing, sales, and customer experience. The format tends to pair high-level strategic guidance with tactical takeaways, making it useful for executives aiming to level up teams or spon... more
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Which podcasts are similar to The B2B Revenue Executive Experience?
These podcasts share a similar audience with The B2B Revenue Executive Experience:
1. 30 Minutes to President's Club | No-Nonsense Sales
2. The Tucker Carlson Show
How many episodes of The B2B Revenue Executive Experience are there?
The B2B Revenue Executive Experience launched 9 years ago and published 368 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The B2B Revenue Executive Experience?
Recent guests on The B2B Revenue Executive Experience include:
1. Adrian Rosenkranz
2. Vaughn Mordecai
3. Bill Dwoinen
4. Skye Waterson
5. Dave Mastovich
6. Jason Moss
7. James Woodfall
8. Navin Persaud
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.