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Artwork for The B2B Revenue Executive Experience

The B2B Revenue Executive Experience

Cory Cotten-Potter
Artificial Intelligence
AI In Sales
Sales Training
Sales Strategy
B2B Sales
Sales Performance
B2B Marketing
Sales Enablement
Leadership
Sales
Lead Generation
Consultative Selling
Mergers and Acquisitions
Coaching
Sales Strategies
Revenue Management
Emotional Intelligence
Sales Leadership
Growth Strategy
Marketing Automation

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in s... more

PublishesTwice monthlyEpisodes376Founded9 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for The B2B Revenue Executive Experience

Latest Episodes

AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and a... more

AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistan... more

Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Hein... more

YouTube

Modern sales organizations are overwhelmed by tools, while being buried in data and struggling to give sellers the one thing they actually need: time to sell. Steve Harding, SVP International for EMEA and APAC at SalesLoft, believes the problem is no... more

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Recent Guests

John Barrows
Sales trainer and CEO of JB Sales
JB Sales
Episode: How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch
Travis Hahler
Transformation and change management expert, author, and strategist; founder of the Neurological Nomad
Neurological Nomad; former Google; Senior Director Global Strategy and Transformation at Salesforce
Episode: Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
Matt Heinz
Founder and President of Heinz Marketing
Heinz Marketing
Episode: How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies
Steve Harding
SVP International for EMEA and APAC at SalesLoft, leading revenue ops and predictable revenue systems
SalesLoft
Episode: Predictable Revenue Starts With Better Sales Technology and AI Workflows
Jeremey Donovan
B2B sales and revenue strategy leader, author, TEDx organizer, and speaker
Insight Partners
Episode: B2B Sales Strategy and AI in Sales: Deal Intelligence That Drives Revenue
Tal Keshet
VP of Sales at Snappy
Snappy
Episode: Employee Retention: The Exact Gifting Strategy to Drive Loyalty
Stephen Baer
Two-time entrepreneur, co-founder and managing partner of Engagency, author of Stikology
Engagency
Episode: Employee Engagement and Customer Experience: Fixing the Engagement Deficit
Jason Kramer
Founder of Cultivize, CRM strategy expert
Cultivize
Episode: Your CRM Isn’t Broken, Your Process Is: The Hidden Revenue You’re Ignoring
Adrian Rosenkranz
Chief Revenue Officer at Webflow
Webflow
Episode: AI Go-To-Market Strategy: Why the B2B Sales Funnel is Dead

Host

Cory Cotten-Potter
Host of The B2B Revenue Executive Experience

Reviews

5.0 out of 5 stars from 273 ratings
  • Empathetic and practical

    Great guests, advice and a long term perspective that’s very relevant today.

    Apple Podcasts
    5
    Corinne Cavanaugh
    United States6 months ago
  • A Must-Listen for B2B Sales & Marketing Pros

    The B2B Revenue Executive Experience is packed with actionable insights for anyone looking to optimize sales and marketing performance. Cory Cotten-Potter does a fantastic job bringing in thought leaders who share real-world strategies on value selling, increasing revenue, and staying competitive in today’s market. Highly recommend for executives and teams looking to level up their B2B game!

    Apple Podcasts
    5
    Anna [SOP]
    United Statesa year ago
  • Great show!!

    It's an engaging and informative podcast that delivers fresh ideas to help drive business growth. Highly recommend for anyone looking to sharpen their B2B skills!

    Apple Podcasts
    5
    Arimhh
    Spaina year ago
  • Great Podcast

    Really good podcast, I never miss an episode

    Apple Podcasts
    5
    Michael WG
    United Kingdom2 years ago
  • An invaluable resource for sales and marketing leaders in the B2B space

    Hosted by Carlos Nouche and Lisa Schnare, the podcast offers expert insights on optimizing growth, increasing margins, and staying competitive in today’s fast-paced market. Each episode features thought-provoking interviews with industry leaders, focusing on key topics like value selling, sales enablement, and marketing strategies. If you’re looking to equip your teams with the latest tools and skills to succeed, this podcast provides actionable advice for boosting revenue and market share.

    Apple Podcasts
    5
    Dr. Mike Van
    Philippines2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently valuable for B2B sales and marketing leaders seeking real-world strategies.
Hosts bring energy and sharp interview questions that extract useful playbooks.
Shows deliver practical, actionable insights with top-tier guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#157
Ireland/Business/Management
Apple Podcasts
#224
Ukraine/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch
Q: How should sales leaders adapt to AI without losing the human touch?
Leaders should foster curiosity, build collaborative, sprint-driven teams, emphasize core values and customer outcomes, and train reps to leverage AI as a thinking partner that enhances empathy, not replaces it.
How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch
Q: What's one big shift coming for B2B sales in the next five years?
The buyer will increasingly drive decisions with AI, reducing the role of traditional sales stages; sellers will need to add value by guiding AI-assisted processes, understanding buyer problems deeply, and focusing on outcomes rather than features.
Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
Q: What is the biggest shift coming for B2B leaders in the next five years related to AI and change management?
The key shift will be mastering how to combine AI-driven speed with human trust and decision-making, ensuring teams stay adaptable and human-centric even as technology accelerates.
Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
Q: What was the thesis behind your upcoming book and what problem were you solving?
The book aims to help leaders understand what happens when people go through change, emphasizing the neuroscience behind resistance and how to relieve leaders of personal blame by recognizing that change is primarily about human processes rather than individual failings.
Predictable Revenue Starts With Better Sales Technology and AI Workflows
Q: What is working in Outbound nowadays as coming from SalesLoft, at a high level?
AI is helping with pattern spotting for targeting, enabling more precise account focus down multiple levels, better account research before outreach, and drafting higher-quality messages, all while keeping a human in the loop to avoid spam.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About The B2B Revenue Executive Experience

What is The B2B Revenue Executive Experience about and what kind of topics does it cover?

The show consistently centers on B2B go-to-market, sales strategy, and revenue operations, often featuring senior leaders and practitioners who share practical playbooks for value-based selling, enablement, and AI-assisted workflows. Guests frequently discuss how to bridge marketing and sales, optimize revenue stacks, and implement repeatable processes to scale growth while balancing human judgment with technology. Noteworthy angles include AI integration, partner-led GTM, and emotion-driven engagement, making it useful for executives, revops leaders, and marketers seeking actionable tactics and strategic perspectives.

A standout aspect is the emphasis on real-world impact: guests frequently anchor insights with measurable outcomes, case s... more

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The B2B Revenue Executive Experience launched 9 years ago and published 376 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The B2B Revenue Executive Experience?

Recent guests on The B2B Revenue Executive Experience include:

1. John Barrows
2. Travis Hahler
3. Matt Heinz
4. Steve Harding
5. Jeremey Donovan
6. Tal Keshet
7. Stephen Baer
8. Jason Kramer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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