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Artwork for AdTech AdTalk

AdTech AdTalk

Adam and Gareth
Openrtb
Gamera
Trade Desk
Adtech
Programmatic Advertising
ARTF
Facebook
Acronym (ad Tech Coalition)
ID Bridging
Sell-Side Decisioning
Google
Artificial Intelligence
Data Quality
Brand Safety
Prebid
Open Path
Ad Tech Ad Talk
Amazon TAM
Cross-Platform Measurement
Openai

Buy Side Meets Sell Side. Live Q&A with CEOs telling the truth about where Ad Tech is headed.

PublishesWeeklyEpisodes44Foundeda year ago
Number of ListenersCategory
Technology

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Artwork for AdTech AdTalk

Latest Episodes

Adam and Gareth are joined in the virtual studio by Laura Manning, SVP of Data and Measurement at SINT. They break down the fundamentals of Brand Lift 101, explaining how SINT acts as the infrastructure matching survey-takers across the internet with... more

Gareth powers through a blown-out back to join Adam for a loaded episode exploring the true value of data and the hidden mechanics of media buying. They kick things off by breaking down Gamera's new viewability segments in the Index Exchange marketpl... more

Adam and Gareth log in to the virtual studio to unpack a week of industry backstabbing, gossip, and the true meaning of "transparency." While the industry argues over who is to blame for the lack of clarity in programmatic, the duo highlights a quote... more

Adam and Gareth return from the spring conference circuit (RampUp and Beeler Basecamp) feeling reflective. Adam unpacks the repressed trauma of the startup grind, while Gareth shares a brutal story of getting stiffed for $350k by an industry "partner... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
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Recent Guests

Tylynn Pettrey
SVP of Data Science, Machine Learning Engineering, and AI at Chalice AI
Chalice AI
Episode: Ask an Expert (ft. Tylynn Pettrey, Chalice AI)
Mike McNeeley
SVP of product at Index Exchange
Index Exchange
Episode: Cynicsthesia (ft. Mike McNeeley, Index Exchange)
Marley Baker
Creative lead, Ad Tech Ad Talk
Ad Tech Ad Talk
Episode: Working Media, So Hot Right Now

Hosts

Gareth Glazer
Co-host and host of the show, guiding discussions on Ad Tech topics with industry anecdotes
Adam Heimlich
Host of Ad Tech Ad Talk, leads episode structure and topic guidance

Reviews

5.0 out of 5 stars from 2 ratings
  • Informed opinions on controversial topics

    two really smart hosts making difficult concepts fun to think about

    Apple Podcasts
    5
    JoeyPotatoes
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong technical depth paired with accessible explanations.
Candid industry takes that help sponsors understand the space.
Insightful hosts unpack tough ad tech topics with clarity.
Practical, strategy-forward discussions filled with real-world examples.

Top Technology Podcasts

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Talking Points

Recent interactions between the hosts and their guests.

Cynicsthesia (ft. Mike McNeeley, Index Exchange)
Q: How has the industry evolved in terms of trust and accountability across the sell-side, and what changes has Index implemented to address concerns around quality and transparency?
Index emphasizes gates, supply approval, and machine-learning-based review to ensure safe and accurate listings. They advocate transparency about fields, support multiple ID graphs, and maintain accountability across the chain by not overstepping in areas where others are responsible, thereby fostering trust through shared responsibility and configurable options for buyers.
Cynicsthesia (ft. Mike McNeeley, Index Exchange)
Q: What role does determinism play in ID resolution, and how should publishers and exchanges handle cases where fields are declared by the publisher or attributed through third parties?
Deterministic IDs rely on a known, verified mapping (e.g., a third-party cookie or encrypted envelope), while probabilistic IDs estimate identity. The problem arises when non-deterministic or publisher-declared fields are trusted too loosely. A robust approach would label and enforce determinism clearly, encourage standard graphs, and enforce consequences for misreported fields to protect buyer and publisher integrity.
Cynicsthesia (ft. Mike McNeeley, Index Exchange)
Q: Could you break down how the OpenRTB spec handles location and user IDs, and why there is so much variability across implementations?
The OpenRTB spec defines a common framework, but real-world implementations vary because vendors support different fields, vendors provide multiple ID graphs, and buyers and publishers gradually adopt what fits their use cases. The key is to move toward a more opinionated, descriptive spec so fields are not misused or misinterpreted, which would reduce discrepancies and improve trust.
Ask an Expert (ft. Tylynn Pettrey, Chalice AI)
Q: How has transformer architecture changed what's possible with text in modeling?
Transformers enable self-attention, allowing models to understand relationships between words in parallel across long sequences, which dramatically speeds up training and enables powerful language models that underpin modern AI systems used in advertising and data science.
Ask an Expert (ft. Tylynn Pettrey, Chalice AI)
Q: Why is backpropagation so important in modern AI?
Backpropagation allows models to learn from errors by comparing predictions to actual results and updating weights accordingly, enabling iterative improvement and making training feasible for complex models across many layers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About AdTech AdTalk

What is AdTech AdTalk about and what kind of topics does it cover?

A high-velocity, tech-focused discussion about the ad tech ecosystem, with two main hosts dissecting programmatic advertising, Open Web standards, identity, and measurement. Episodes frequently blend practical industry mechanics with macro shifts—AI-enabled decisioning, vendor interoperability, transparency debates, and the tension between big platforms and publishers. Notable throughlines include open standards, edge/agentic architectures, and efforts to improve inventory quality, signals, and attribution while challenging legacy ad tech models. The format tends to be candid, opinionated, and laden with real-world anecdotes from buyers, sellers, and industry players, making it useful for listeners who want actionable context on where ad te... more

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Which podcasts are similar to AdTech AdTalk?

These podcasts share a similar audience with AdTech AdTalk:

1. AdTechGod Pod
2. Marketecture: Get Smart. Fast.
3. Open Market
4. The Aperiam Podcast
5. The Big Story

How many episodes of AdTech AdTalk are there?

AdTech AdTalk launched a year ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AdTech AdTalk?

Recent guests on AdTech AdTalk include:

1. Tylynn Pettrey
2. Mike McNeeley
3. Marley Baker

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