THE 414 - B2B Marketing Podcast
James RostanceInsights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing P... more
| Publishes | Weekly | Episodes | 88 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingEntrepreneurship | ||||
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Latest Episodes
As we come out of the pandemic there’s expected to be a sizeable economic boom.
But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do...
Adaptability will be the deciding f... more
Buyers want to be confident that they will be successful if they purchase and implement your product or service.
As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence is... more
Connected TV , or CTV for short is how nearly the majority of us watch or consume television.
Previously, television advertising only really suited B2C brands.
But CTV offers advertisers the ability to target customers in a way which traditional li... more
Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle.
Revenue is generated by the entirety of the business, not just the top line of sales and marketing.
However, if marketers widen their field of view across ... more
The most expensive way of testing anything is to launch it and to see if it works.
However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to ... more
As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation.
Pitch decks are a classic request for ‘the colouring in department’.
But gone are the days of a one-size ... more
Do almost dread being asked what do you?
If you do, then there’s a way to change that.
The concept of an elevator pitch is as American as waffles and bacon.
But the concept really does work, even for the British, who’s reserved nature would otherw... more
Tracking where leads, and ultimately sales come from is getting harder by the day.
In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today.
But it doesn’t stop there.
Because when you... more
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Apple Podcasts | #17 |  India/Business/Marketing |
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Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
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How many episodes of THE 414 are there?
THE 414 launched 7 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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