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Your CMO Mentor

The Marketing Meetup
Marketing
Artificial Intelligence
Marketing Strategy
Leadership
SEO
Digital Marketing
Data-Driven Marketing
Brand Building
Samsung
B2B Marketing
Marketing Strategies
Creator Marketing
Storytelling In Marketing
Customer Engagement
AI In Marketing
Lloyds Banking Group
Klaviyo
Customer Experience
Linkedin
Video Marketing

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back... more

PublishesTwice monthlyEpisodes27Foundeda year ago
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MarketingBusiness

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Artwork for Your CMO Mentor

Latest Episodes

How do you keep a brand consistent without holding your creatives back? In this one, Jason Wood, Brand & Creative Lead at BT Group, joined us to talk about creative boundaries and how to build a brand playground.We got into how brand consistency work... more

Your rebrand is live, but the app still looks like the old brand. In this one, Vish Kapoor, Design Language and Visual Design Lead at Lloyds Banking Group, joined us to talk about how to run a rebrand across brand, design, and product teams.We got in... more

Most of us know market research matters, but how many of us actually make time for it? In this one, Johann Wrede, CMO at UserTesting, joined us to talk about market research across the funnel.We got into why curiosity might be the one trait every goo... more

How do you build a marketing team from scratch? Nathan Rawlins, CMO at Lucid Software for over nine years, joined Joe to share exactly how he'd approach it, along with the leadership lessons that have kept him in the same role well past the average t... more

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Recent Guests

Vish Kapoor
Design Language and Visual Design Lead at Lloyds Banking Group and yoga teacher
Lloyds Banking Group
Episode: Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor
Johann Wrede
Market research-focused executive guest
Episode: How to convince your skeptical board by using research
Nathan Rollins
CMO at Lucid Software
Lucid Software
Episode: Stop telling people what to do. Tell them why to do it.
Jodie Gillary
Head of Brand Activation
Kantar
Episode: THIS is how you grow a brand | Jodie Gillary, Kantar
Duarte Garrido
Founder/CEO, Dojo AI
Dojo AI
Episode: The illusion of productivity in the AI era | Duarte Garrido - DOJO AI
Pat Brown
Executive at Adobe talking about adoption of new technologies and change management
Adobe
Episode: The cost of constant organisational change | Patrick Brown, Adobe
Naomi Walkland
Chief Marketing Officer at Motorway; former Vice President of Marketing at Bumble
Motorway
Episode: The ecosystem that makes high performers thrive | Naomi Walkland
Jon Evans
CMO-turned-host of Uncensored CMO; interviewed hundreds of CMOs; former CMO at Britvic
Uncensored CMO / Britvic (former)
Episode: How great CMOs think about brand, risk and leadership with Jon Evans
Bronwen Foster-Butler
Chief Marketing Officer at Finisterre, a purpose-led apparel brand
Finisterre
Episode: How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre

Host

Joe Glover
Host of Your CMO Mentor, guiding the interview and mentorship style within The Marketing Meetup ecosystem

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor
Q: When is consistency worth the fight, and when is it not, in the context of this experience that you've had right now?
In a large organization, it is not possible to review every output, so teams need to accept that some work will go unseen. Rather than policing or shaming colleagues, create accessible support sessions where people can bring designs for feedback and guidance.
Rebranding Lloyds, stories from a 260-year-old brand with Vish Kapoor
Q: For someone who's putting themselves in a rebrand situation right now, what are the things you think they should be thinking about in week one?
Involve the digital team with the branding agency and brand team while the identity is being developed, so the digital experience is co-created rather than added afterward. Maintain relationships across brand, product and engineering teams throughout the work.
How to convince your skeptical board by using research
Q: What is one piece of marketing advice you wish you had earlier?
Trust the 80/20 rule—focus on the 20 percent of effort that yields 80 percent of the impact, rather than chasing tiny incremental gains.
How to convince your skeptical board by using research
Q: What is your dream mentor and why?
Neil deGrasse Tyson for his ability to simplify complex ideas and inspire curiosity, bringing intellectual rigor and a relatable, uplifting energy into conversations.
How to convince your skeptical board by using research
Q: What behavior traits do you admire in your team?
I admire experimentation and curiosity as driving forces behind great marketing work, with a focus on learning by doing and continually testing ideas.

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Frequently Asked Questions About Your CMO Mentor

What is Your CMO Mentor about and what kind of topics does it cover?

This show centers on practical marketing leadership, teaching through real-world experiences from senior marketers across tech, consumer brands, media, and platforms. Episodes repeatedly explore how to prove marketing value, lead with context, and navigate rapid technology changes—from AI adoption and data-driven measurement to brand building, testing, and organizational change. A recurring strength is translating complex concepts into actionable playbooks, with listeners gaining frameworks for governance, cross-functional collaboration, and leadership at scale. A notable trait is the blend of rigorous methods (measurement, brand equity, testing) with candid mentorship-style coaching, making it useful for both rising marketing leaders and s... more

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1. The Diary Of A CEO with Steven Bartlett

How many episodes of Your CMO Mentor are there?

Your CMO Mentor launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Your CMO Mentor?

Recent guests on Your CMO Mentor include:

1. Vish Kapoor
2. Johann Wrede
3. Nathan Rollins
4. Jodie Gillary
5. Duarte Garrido
6. Pat Brown
7. Naomi Walkland
8. Jon Evans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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