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Your CMO Mentor

The Marketing Meetup
Marketing
Marketing Strategy
Artificial Intelligence
Leadership
Digital Marketing
SEO
Brand Building
Data-Driven Marketing
Marketing Strategies
B2B Marketing
Samsung
Creator Marketing
Storytelling In Marketing
Customer Engagement
Mentorship
Senior Marketing Leaders
Real-World Marketing Challenges
Linkedin
Video Marketing
Freeletics

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back... more

PublishesTwice monthlyEpisodes22Founded8 months ago
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Artwork for Your CMO Mentor

Latest Episodes

When times get tough, the temptation to discount is almost irresistible. A quick promotion, a short-term volume spike, a CFO who's happy for five minutes. But what's it actually costing you?In this one, Jodie Gillary, Head of Brand Activation at Kant... more

Biren Kalaria, Managing Director of Data, Measurement and Analytics at Google UK, joined us to talk about one of the most requested topics in the community: how to prove the value of marketing to a sceptical boss. It's a question that came up again a... more

Duarte Garrido, co-founder of DOJO AI joined us to explore the capabilities of large language models, highlighting their significant role in boosting workplace efficiency. We discussed how these ai tools are primarily designed for ai content creation... more

Joe sat at the Adobe Summit in Las Vegas with Patrick Brown, VP of Marketing at Adobe, to discuss the pervasive issue of "change fatigue", emphasising its impact on team management across various company sizes. Patrick shares important leadership ins... more

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Recent Guests

Duarte Garrido
Founder/CEO, Dojo AI
Dojo AI
Episode: The illusion of productivity in the AI era | Duarte Garrido - DOJO AI
Pat Brown
Executive at Adobe talking about adoption of new technologies and change management
Adobe
Episode: The cost of constant organisational change | Patrick Brown, Adobe
Naomi Walkland
Chief Marketing Officer at Motorway; former Vice President of Marketing at Bumble
Motorway
Episode: The ecosystem that makes high performers thrive | Naomi Walkland
Jon Evans
CMO-turned-host of Uncensored CMO; interviewed hundreds of CMOs; former CMO at Britvic
Uncensored CMO / Britvic (former)
Episode: How great CMOs think about brand, risk and leadership with Jon Evans
Bronwen Foster-Butler
Chief Marketing Officer at Finisterre, a purpose-led apparel brand
Finisterre
Episode: How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre
Anna Henwood
CEO of Stickybeak, former CMO of Les Mills
Stickybeak; Les Mills
Episode: How marketers can use consumer testing to make braver, smarter decisions
Kate Waters
Commercial Director at ITV
ITV
Episode: The new science of TV advertising with Kate Waters from ITV
Richard Shotton
Behavioural psychology expert and author
Author, Behavioural Science in Marketing
Episode: How to run smarter marketing experiments (behavioural science explained)
Jessica Cobarras
Chief Marketing Officer at Asana
Asana
Episode: How marketing can lead AI transformation in your company

Host

James Sandbrough
Co-host and questioner, Marketing Meetup

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The illusion of productivity in the AI era | Duarte Garrido - DOJO AI
Q: What is happening right now in AI and marketing among average marketers?
Most marketers are performing small, conservative optimizations (copywriting, analytics) and using AI to gather context, but they're not yet redesigning workflows or integrating cross-channel insights; real progress requires moving beyond siloed data and starting with practical, high-impact tasks.
The new science of TV advertising with Kate Waters from ITV
Q: If you could give one piece of career advice, what would it be?
Seek out mentors and peers who can broaden your thinking; focus on practical, long-term principles over flashy campaigns, and build confidence through consistent, thoughtful leadership rather than chasing quick wins.
The new science of TV advertising with Kate Waters from ITV
Q: How should a marketer think about TV for a small to mid-sized brand looking to test it?
Start with a regional test or ITVX pilot, keep the budget small, wrap campaigns with measurement, and gradually expand as you learn what works; use geo-testing to build a convincing case and be realistic about first-time results.
The new science of TV advertising with Kate Waters from ITV
Q: What skills would you cultivate if you were starting out in marketing today?
Curiosity about the world and a strong ability to work with AI, since AI will transform how we work and learn; the combination of genuine curiosity and tech fluency is essential for future marketers.
How to build a brand with real purpose, with Bronwen Foster-Butler, CMO of Finisterre
Q: What is your approach to starting a purpose-driven conversation in a company that's not currently focused on purpose, while balancing stability and career concerns?
Start by identifying low-risk, high-impact internal moves you can influence, build a small internal coalition, and demonstrate how these changes benefit employees and the business. If possible, align personal and organizational purpose with tangible outcomes and gradually scale up as support grows.

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Frequently Asked Questions About Your CMO Mentor

What is Your CMO Mentor about and what kind of topics does it cover?

This show features senior marketing leaders who answer real-world questions with practical, actionable guidance. Topics consistently center on building and validating brand value, data-driven decision making, and aligning marketing with business goals. Episodes often explore how to justify investments in brand, balance brand-building with demand, measure creator partnerships, leverage data for strategy, and navigate evolving landscapes like AI, social platforms, and B2B branding. A notable pattern is bringing top marketers from big tech and consumer brands to share concrete frameworks, storytelling techniques, and leadership habits that help listeners drive growth without sacrificing credibility or authenticity.

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Which podcasts are similar to Your CMO Mentor?

These podcasts share a similar audience with Your CMO Mentor:

1. Uncensored CMO
2. The News Agents
3. Pod Save the UK
4. Morning Brew Daily

How many episodes of Your CMO Mentor are there?

Your CMO Mentor launched 8 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Your CMO Mentor?

Recent guests on Your CMO Mentor include:

1. Duarte Garrido
2. Pat Brown
3. Naomi Walkland
4. Jon Evans
5. Bronwen Foster-Butler
6. Anna Henwood
7. Kate Waters
8. Richard Shotton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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