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Tell Us Your F'ing Story

BDC Partners
Franchising
Private Equity
Australia
Hog's Breath Cafe
Yochi
Nautical Bowls
Spartan Boxing
Banana Blossom
Spin Zone
HR Central
Estate Planning
Boost
Marty Wilson
Test and Tagging
Retail Food Group
Michele's
Kieser Australia
Fernwood
Adidas
Fresh Front

Tell Us Your F’ing Story is a frank conversation with the CEOs, Founders and franchise industry specialists behind some of the best-loved franchises in Australia. Host Bruce McFarlane uncovers the people behind the brands, their backgrounds, what drives them to succeed, and the gritty truth behind leading a successful franchise business. No veneer, no BS – just franchising pros, telling us how it ... more

PublishesMonthlyEpisodes69Founded3 years ago
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Business

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Artwork for Tell Us Your F'ing Story

Latest Episodes

Luke Woods, founder of Books 365, explains how offshoring accounting and bookkeeping to the Philippines has improved efficiency, reduced costs, and provided access to qualified accountants. He emphasises that success depends on strong communication, ... more

In this episode of the BDC Partners Podcast, Kristie Coade, CEO of AMC Commercial Cleaning, shares her inspiring journey from a young performer and telemarketer to leading one of Australia’s largest commercial cleaning franchise networks. She discuss... more

In this episode of Tell Us Your F’ing Story, Bruce McFarlane interviews Alexia White about estate planning for business owners and franchisors. They discuss how wills alone are often not enough because business assets are commonly held through compan... more

In this episode of Tell Us Your F’ing Story, Damian Gooden, CEO of HR Central, shares his journey from country Victoria to leading a growing HR business. He discusses how basketball shaped his leadership style, why leaving university became a turning... more

YouTube

In Episode 64 of Tell Us Your F’ing Story, David Lindsay speaks with Bruce McFarland about how investment is reshaping franchise growth. Originally an advisory firm, BDC expanded into investing to help emerging franchise brands move beyond early-stag... more

YouTube

n Episode 63 of Tell Us Your F’ing Story, Bruce McFarlane and John Sully speak with Sarah Allen, co-founder of Appliance Tagging Services (ATS), about her journey from a sailing-focused childhood in Adelaide to building a national electrical safety f... more

In Episode 62 of the Tell Us Your F’ing Story podcast by BDC Partners, Marty Wilson, Founder of Fresh Front, shares his journey from being a Scottish-born kid who grew up in Adelaide to a tech-minded teenager building websites to earn money. After mo... more

A night full of energy, big ideas, and bold entrepreneurs. Each team presented exciting ideas to the judges and audience, creating an atmosphere of collaboration, mutual support, and inspiration from founders across diverse industries.Congratulations... more

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Recent Guests

Kristie Coade
CEO of AMC Commercial Cleaning
AMC Commercial Cleaning
Episode: Leading AMC Commercial Cleaning: Kristie Coade Success Story
Alexia White
Associate Director of BDC Law
BDC Law
Episode: 66. What Happens to Your Business If You Die?
Damien Gooden
CEO of HR Central
HR Central
Episode: 65. From Tech to HR: Damien Gooden Journey to Building HR Central
Bruce McFarlane
CEO of BDC Partners
BDC Partners
Episode: 64. The Real Cost of Franchise Growth: David Lindsay
Sarah Allen
Co-founder of Appliance Tagging Services (ATS)
Appliance Tagging Services
Episode: The Hidden Billion-Dollar Industry You’ve Never Thought About: Sarah Allen’s Story
Marty Wilson
Founder of Fresh Front
Fresh Front
Episode: The Hard Way to Success: Marty Wilson & Fresh Front
Brooke Rodger
CEO of Yochi
Yochi
Episode: 61. Brooke Rodger on Brand Trust, Franchise Marketing and the Yo Chi Journey
Gary Harley
Founder of Kieser Australia
Kieser Australia
Episode: 60. Gary Harley on Building Kieser Australia and the Realities of Franchising
Linda Sultmann
Franchise leader and consultant, master franchisee of Fastsigns in Australia
Fastsigns (Australia master franchisee)
Episode: 59. Linda Sultmann on Reinvention, Franchising and the Power of Systems

Hosts

Bruce McFarlane
Host of the show, introducing topics and guiding the interview
Dave Lindsay
Co-host, interview guide, and co-presenter
John Sully
Co-host who co-presents and asks questions

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

54. Scaling Success: Peter Bailey’s Multi-Industry Franchise Experience
Q: What advice would you give to emerging franchisors today?
Develop a dynamic five-year planning rhythm, establish an advisory board, and invest in governance and data-driven decision-making so you can anticipate crises and pivot effectively.
54. Scaling Success: Peter Bailey’s Multi-Industry Franchise Experience
Q: What was the biggest challenge when turning a single-market franchise into a global operation?
Gaining buy-in from global leadership, aligning local and corporate incentives, and re-educating a new generation of leaders about franchising as a scalable, value-creation model.
54. Scaling Success: Peter Bailey’s Multi-Industry Franchise Experience
Q: How did your early career in accounting shape your approach to franchising?
The grounding in governance, numbers, and process gave Bailey a solid base for evaluating franchise performance, building scalable systems, and making tough calls about growth and consolidation.
56. Inside World Gym: Hilarie Legg on Fitness, Franchising & Growth
Q: And how's recovery and wellness fit into the model?
Recovery and wellness are becoming core elements of the brand, with multiple formats and dedicated spaces that support longer training and safer, smarter workouts, especially as consumer expectations shift toward holistic fitness.
66. What Happens to Your Business If You Die?
Q: Why is a shareholders agreement so critical when you have multiple owners and death or incapacity occurs?
Because it can provide immediate guidance on who buys the shares, at what price, and under what conditions, potentially overriding a will to ensure a smooth transition and value protection for the business and the deceased's family.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Tell Us Your F'ing Story

What is Tell Us Your F'ing Story about and what kind of topics does it cover?

This show centers on franchising in Australia, with CEOs, founders, and industry leaders sharing candid stories about building and scaling franchise networks. Episodes frequently explore growth strategies, capital and governance, brand development, operations, and the regulatory landscape, often weaving in lessons from family-owned businesses, multi-brand platforms, and private-equity-backed ventures. A recurring strength is the willingness to discuss tough realities—challenging market entries, leadership transitions, and the friction between maintaining control and professionalizing operations. Listeners can expect practical takeaways on franchisee relations, governance, and strategic growth, presented through frank, experiential conversat... more

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1. The Mentor with Mark Bouris

How many episodes of Tell Us Your F'ing Story are there?

Tell Us Your F'ing Story launched 3 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Tell Us Your F'ing Story?

Recent guests on Tell Us Your F'ing Story include:

1. Kristie Coade
2. Alexia White
3. Damien Gooden
4. Bruce McFarlane
5. Sarah Allen
6. Marty Wilson
7. Brooke Rodger
8. Gary Harley

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