
Tell Us Your F’ing Story is a frank conversation with the CEOs, Founders and franchise industry specialists behind some of the best-loved franchises in Australia. Host Bruce McFarlane uncovers the people behind the brands, their backgrounds, what drives them to succeed, and the gritty truth behind leading a successful franchise business. No veneer, no BS – just franchising pros, telling us how it ... more
| Publishes | Monthly | Episodes | 69 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Luke Woods, founder of Books 365, explains how offshoring accounting and bookkeeping to the Philippines has improved efficiency, reduced costs, and provided access to qualified accountants. He emphasises that success depends on strong communication, ... more
In this episode of the BDC Partners Podcast, Kristie Coade, CEO of AMC Commercial Cleaning, shares her inspiring journey from a young performer and telemarketer to leading one of Australia’s largest commercial cleaning franchise networks. She discuss... more
In this episode of Tell Us Your F’ing Story, Bruce McFarlane interviews Alexia White about estate planning for business owners and franchisors. They discuss how wills alone are often not enough because business assets are commonly held through compan... more
In this episode of Tell Us Your F’ing Story, Damian Gooden, CEO of HR Central, shares his journey from country Victoria to leading a growing HR business. He discusses how basketball shaped his leadership style, why leaving university became a turning... more
In Episode 64 of Tell Us Your F’ing Story, David Lindsay speaks with Bruce McFarland about how investment is reshaping franchise growth. Originally an advisory firm, BDC expanded into investing to help emerging franchise brands move beyond early-stag... more
n Episode 63 of Tell Us Your F’ing Story, Bruce McFarlane and John Sully speak with Sarah Allen, co-founder of Appliance Tagging Services (ATS), about her journey from a sailing-focused childhood in Adelaide to building a national electrical safety f... more
In Episode 62 of the Tell Us Your F’ing Story podcast by BDC Partners, Marty Wilson, Founder of Fresh Front, shares his journey from being a Scottish-born kid who grew up in Adelaide to a tech-minded teenager building websites to earn money. After mo... more
A night full of energy, big ideas, and bold entrepreneurs. Each team presented exciting ideas to the judges and audience, creating an atmosphere of collaboration, mutual support, and inspiration from founders across diverse industries.Congratulations... more
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This show centers on franchising in Australia, with CEOs, founders, and industry leaders sharing candid stories about building and scaling franchise networks. Episodes frequently explore growth strategies, capital and governance, brand development, operations, and the regulatory landscape, often weaving in lessons from family-owned businesses, multi-brand platforms, and private-equity-backed ventures. A recurring strength is the willingness to discuss tough realities—challenging market entries, leadership transitions, and the friction between maintaining control and professionalizing operations. Listeners can expect practical takeaways on franchisee relations, governance, and strategic growth, presented through frank, experiential conversat... more
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Tell Us Your F'ing Story launched 3 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Tell Us Your F'ing Story include:
1. Kristie Coade
2. Alexia White
3. Damien Gooden
4. Bruce McFarlane
5. Sarah Allen
6. Marty Wilson
7. Brooke Rodger
8. Gary Harley
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