Sounds Profitable
Bryan BarlettaThe pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts... more
| Publishes | Daily | Episodes | 954 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessTechnology | |||
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Latest Episodes
This week in the business of podcasting:
• Tom Webster previews the new Audio Primes 2026 report from Sounds Profitable, showing that audio-first podcast listeners are nearly twice as likely as video-first viewers to reject AI-generated voices in th... more
Today in the business of podcasting:
• Tom Webster's new Sounds Profitable piece previews the Audio Primes report, which finds audio-first podcast listeners are notably less receptive to AI-generated voices in their favorite shows than their video-f... more
A look at how audiences that consume media differently feel about AI generated voices.
Sounds Profitable's new Audio Primes study reveals that podcast listeners who consume at least 75% of their content through audio are significantly more resistant... more
Today in the business of podcasting:
• Magellan AI has published a case study with American Public Media showing how podcast attribution data transformed APM's advertiser conversations and helped the organization achieve its strongest digital sales ... more
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- Please Stop
Why does this show keep appearing on my screen? I’ve never searched for it. Have zero interest in the topic. Just this moment I was eating lunch, reading a book, not even touching my phone. Suddenly the screen lit up and the podcast app spontaneously landed on the show page—again.
What sorcery is this? Please stop.
Apple Podcasts1gimmedatsammich
United States5 months ago - Jolly Badvertising
Dude wants to turn personal podcast queue management into yet another media gavage? Wut?
These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. They’re not.
It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all s... more
Apple Podcasts1~ Violet ~United States10 months ago - Jolly Badvertising
Dude wants to turn personal podcast queue management into yet another media gavage? Wut?
These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. They’re not.
It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all s... more
Apple Podcasts1~ Violet ~United Statesa year ago - Jolly Badvertising
These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. Their not.
It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term.
They ran some experiments with their feed ... more
Apple Podcasts1~ Violet ~United Statesa year ago - Jolly Badvertising
It seems that every time they quote stats in this show, they twist them to to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term.
They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, w... more
Apple Podcasts2~ Violet ~United States2 years ago
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Frequently Asked Questions About Sounds Profitable
What is Sounds Profitable about and what kind of topics does it cover?
Industry-focused deep dives into how podcast advertising is evolving, with frequent attention to adtech, measurement shifts, and the growing role of video in podcast strategies. Episodes cover the economics of sponsorships, brand safety, and new monetization tools, along with timely industry news ( SXSW, consolidations, platform updates) and practical takeaways for brands, agencies, and creators aiming to maximize audience engagement and ad effectiveness. A notable strength is bridging research with real-world advertising decisions, often featuring practitioners and analysts who interpret data for buyers and sellers alike. This show likely appeals to marketing and media professionals seeking rigorous, data-informed perspectives on podcast a... more
Where can I find podcast stats for Sounds Profitable?
Rephonic provides a wide range of podcast stats for Sounds Profitable. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sounds Profitable and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Sounds Profitable get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Sounds Profitable, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Sounds Profitable?
Rephonic provides comprehensive predictive audience data for Sounds Profitable, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Sounds Profitable have?
To see how many followers or subscribers Sounds Profitable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Sounds Profitable?
These podcasts share a similar audience with Sounds Profitable:
1. Radio Atlantic
2. On the Media
3. Terrestrials
4. The Daily
5. Radiolab
How many episodes of Sounds Profitable are there?
Sounds Profitable launched 5 years ago and published 954 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Sounds Profitable?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Sounds Profitable?
Rephonic pulls ratings and reviews for Sounds Profitable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Sounds Profitable?
Rephonic provides full transcripts for episodes of Sounds Profitable. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Sounds Profitable?
Recent guests on Sounds Profitable include:
1. Alberto Batella
2. Tyler Denk
3. Catherine Brown
4. Gretchen Smith Dubois
5. Roger Nairn
6. Thomas DiNapoli
7. Hillary Frank
8. Brian Conlon
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.