Rephonic
Artwork for Sounds Profitable

Sounds Profitable

Bryan Barletta
Youtube
Podcasting
Spotify
Podcast Advertising
Netflix
Apple Podcasts
Podcast Movement
Artificial Intelligence
Video Podcasting
Triton Digital
Podcasts
Apple
World Cup
Audio Advertising
Podcast Atlas
Nielsen
Siriusxm
Sounds Profitable
Tiktok
Iheartmedia

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts... more

PublishesDailyEpisodes1068Founded6 years ago
Number of ListenersCategories
TechnologyBusiness

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Artwork for Sounds Profitable

Latest Episodes

Today in the business of podcasting:

• Podcasts Take Over New York — Podcast Week NYC kicks off with three back-to-back events: the Sounds Profitable Business Summit today and tomorrow, the 2026 IAB Podcast Upfront on Wednesday, and Podcast Movement... more

This week in the business of podcasting:

• New Sounds Profitable data shows the smart TV has overtaken the smart speaker as a top device for podcast listening, with Tom Webster arguing audiences increasingly treat podcasts as foreground viewing rath... more

YouTube

Today in the business of podcasting:

• New Podcast Landscape 2026 data shows smart TVs now drive 12% of primary podcast listening, up from 8% in 2024, while smart speakers have flatlined at 1%. Tom Webster argues audiences increasingly treat podcast... more

YouTube

Today in the business of podcasting:

• Red Seat Ventures has integrated Barometer's AI-powered brand suitability and contextual targeting engine into its Speakeasy platform, bringing episode-level ad targeting to a portfolio of more than 40 creators... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Krystina Rubino
Right Side Up executive
Right Side Up
Episode: A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More
Tony Murray
Quo executive
Quo
Episode: A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More
Mattia Verzella
VP of Programmatic Partnerships at Triton Digital
Triton Digital
Episode: Triton Digital on Audio Revenue Strategy, YouGov's Podcast Ad Report, & More
Ben Robins
Guest writer who analyzes data for Sounds Profitable
Sounds Profitable
Episode: Podcasting Has Already Overtaken TV. Here’s the Proof
Alberto Betella
rss.com co-founder
rss.com
Episode: $8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More
Alberto Batella
Researcher/Presenter from rss.com
rss.com
Episode: The AI Enthusiasm Gap: Listeners Vs. Watchers
Tyler Denk
CEO of Beehive
Beehive
Episode: Podcast Consumption in Japan, Podcasts on beehiiv, & More
Tom Webster
Author of The Center Cannot Hold article; provided material read in the episode
Sounds Profitable
Episode: The Center Cannot Hold
Catherine Brown
VP of Revenue and Partnerships at The Roost
The Roost
Episode: Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More

Host

Gavin Gaddis
Host of The Download (Sounds Profitable daily news segment); frequently co-hosts and leads recap segments.

Reviews

4.5 out of 5 stars from 46 ratings
  • Please Stop

    Why does this show keep appearing on my screen? I’ve never searched for it. Have zero interest in the topic. Just this moment I was eating lunch, reading a book, not even touching my phone. Suddenly the screen lit up and the podcast app spontaneously landed on the show page—again.

    What sorcery is this? Please stop.

    Apple Podcasts
    1
    gimmedatsammich
    United States9 months ago
  • Jolly Badvertising

    Dude wants to turn personal podcast queue management into yet another media gavage? Wut?

    These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. They’re not.

    It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all s... more

    Apple Podcasts
    1
    ~ Violet ~
    United Statesa year ago
  • Jolly Badvertising

    Dude wants to turn personal podcast queue management into yet another media gavage? Wut?

    These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. They’re not.

    It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all s... more

    Apple Podcasts
    1
    ~ Violet ~
    United States2 years ago
  • Jolly Badvertising

    These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. Their not.

    It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term.

    They ran some experiments with their feed ... more

    Apple Podcasts
    1
    ~ Violet ~
    United States2 years ago
  • Jolly Badvertising

    It seems that every time they quote stats in this show, they twist them to to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term.

    They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, w... more

    Apple Podcasts
    2
    ~ Violet ~
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong coverage of ad tech, measurement, and sponsorship strategies for monetization
Practical, data-driven podcasting coverage with deep industry insights
Balanced mix of news, research, and events for advertisers and creators

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Talking Points

Recent interactions between the hosts and their guests.

That Was Us: Dialing in the Rewatch
Q: Are you guys excited about the hands-on potential of advertising and podcasting?
Absolutely, but they want authentic advertising that aligns with who they are and resonates with their audience.
That Was Us: Dialing in the Rewatch
Q: If a show was cut too early, is that an exciting possibility in the future to see podcasts be extended with like a final season as a podcast, like a show be extended in a podcast form?
Yes, it's an exciting idea to create additional content such as fan fiction episodes exploring the future of the characters.
That Was Us: Dialing in the Rewatch
Q: What about podcasting appeals to you?
The opportunity to connect with each other and with the audience, and to provide deep insights and behind-the-scenes information about the show.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sounds Profitable

What is Sounds Profitable about and what kind of topics does it cover?

A fast-paced briefing on the podcasting industry, with a strong emphasis on advertising, measurement, and creator economics. Episodes routinely cover platform moves, ad tech developments, sponsorship models, and events that shape how brands reach podcast audiences. The show blends data-driven research, industry news, and practical insights for buyers, sellers, and creators, often highlighting how new formats, verification standards, and distribution strategies affect monetization. A notable strength is its hands-on, research-backed approach to evolving ad tech and brand partnerships, making it a likely go-to for professionals tracking monetization and market shifts in audio and video podcasting.

What stands out: a clear focus on measuremen... more

Where can I find podcast stats for Sounds Profitable?

Rephonic provides a wide range of podcast stats for Sounds Profitable. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sounds Profitable and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sounds Profitable get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Sounds Profitable, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Sounds Profitable?

Rephonic provides comprehensive predictive audience data for Sounds Profitable, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Sounds Profitable have?

To see how many followers or subscribers Sounds Profitable has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sounds Profitable?

These podcasts share a similar audience with Sounds Profitable:

1. PodBiz | Where's The Money In Podcasting?
2. Podnews Weekly Review
3. Stuff You Should Know
4. Planet Money
5. Pod Save America

How many episodes of Sounds Profitable are there?

Sounds Profitable launched 6 years ago and published 1068 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sounds Profitable?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sounds Profitable?

Rephonic pulls ratings and reviews for Sounds Profitable from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Sounds Profitable?

Rephonic provides full transcripts for episodes of Sounds Profitable. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Sounds Profitable?

Recent guests on Sounds Profitable include:

1. Krystina Rubino
2. Tony Murray
3. Mattia Verzella
4. Ben Robins
5. Alberto Betella
6. Alberto Batella
7. Tyler Denk
8. Tom Webster

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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