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Artwork for Sales 101: The B2B Sales Classroom

Sales 101: The B2B Sales Classroom

Donald C. Kelly & Dr. Bj Allen

Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world exam... more

PublishesWeeklyEpisodes30Founded6 months ago
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MarketingEducationHow ToBusiness

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Artwork for Sales 101: The B2B Sales Classroom

Latest Episodes

Salesforce found that 80% of customers feel salespeople don’t bring enough value to the buying process. At the same time, most sellers think the deal keeps moving forward once the discovery call ends.

What many fail to realize is that the real conve... more

What actually makes a sales class effective? Is it the lectures, the role plays, the assignments, or the real-world experience students walk away with?

We’re breaking down how sales professors can better prepare for the next semester by creating a m... more

YouTube

How do you teach students to actually use AI effectively instead of just relying on random tools and prompts? We invited Cherilynn Castleman, a sales consultant and professor at Harvard University, to discuss how AI is reshaping sales education. She ... more

YouTube

Over the last few years, AI has made its way into everything. So how do you actually bring it into your sales classroom in a way that prepares students for the real world? We partnered with Stukent to show you how to use it for roleplay in the classr... more

YouTube

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Reviews

5.0 out of 5 stars from 5 ratings
  • Best Sales Education Podcast

    Great insights and strong recommendations for sales educators. Can’t wait for more episodes!

    Apple Podcasts
    5
    Michael30665
    United States6 months ago
  • Phenomenal Podcast

    10/10 recommend! Changed the course of my sales career!!!

    Apple Podcasts
    5
    Julie.bo.bulie
    United States6 months ago
  • Excellent content

    Game changer for my sales career

    Apple Podcasts
    5
    Mweiss7
    United States6 months ago
  • Best Podcast ever!!

    Such an informative episode. BJ Allen is the goat!!!

    Apple Podcasts
    5
    AbbyPenner
    United States6 months ago

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Sales 101: The B2B Sales Classroom launched 6 months ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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