
Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world exam... more
| Publishes | Weekly | Episodes | 26 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToMarketingEducationBusiness | |||

Buyers are making decisions before they ever talk to a seller. If your students are not part of that process, they are already out of the running. How do you teach them to become the go-to seller in today’s buyer journey? We’re breaking down three st... more
What’s the real difference between B2C and B2B sales? Do students need to go into B2B to build a successful career? And are we teaching the right principles for both?
These are the kinds of questions sales professors face in the classroom, especiall... more
What does it take to turn classroom learning into real sales results? Joseph Wood shares how the BYU sales program helped launch his career at Gong.io, where he quickly moved from BDR to Account Executive. He shows how the right mix of education and ... more
There’s no way around using video to attract prospects today. But there’s a certain way you have to do it if you want to stand out.
We invited Charlie Crump, a BYU-Idaho sales professor and executive, to share how he’s teaching his students to use v... more
Great insights and strong recommendations for sales educators. Can’t wait for more episodes!
10/10 recommend! Changed the course of my sales career!!!
Game changer for my sales career
Such an informative episode. BJ Allen is the goat!!!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #123 | |
Apple Podcasts | #172 |
Listeners, social reach, demographics and more for this podcast.
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Sales 101: The B2B Sales Classroom launched 5 months ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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