Sales 101: The B2B Sales Classroom
Donald C. Kelly & Dr. Bj AllenSales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world exam... more
| Publishes | Weekly | Episodes | 39 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToBusinessEducationMarketing | |||
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What’s the real difference between B2C and B2B sales? Do students need to go into B2B to build a successful career? And are we teaching the right principles for both?
These are the kinds of questions sales professors face in the classroom, especiall... more
I’m sure you’ve realized by now that the real sales world and classroom sales are nowhere near the same. So, how can you help your students bridge that gap and prepare them to succeed in the field? To help answer this, we invited Kim Ruggerio, sales ... more
In this video, we sit down with Rich Kuzmeski to discuss his passion for sales and teaching. As a seasoned sales professional, Rich shares insights from his extensive experience in the field, offering valuable perspectives on how to sell effectively.... more
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Reviews
- Best Sales Education Podcast
Great insights and strong recommendations for sales educators. Can’t wait for more episodes!
Apple Podcasts5Michael30665
United States8 months ago - Phenomenal Podcast
10/10 recommend! Changed the course of my sales career!!!
Apple Podcasts5Julie.bo.bulieUnited States8 months ago - Excellent content
Game changer for my sales career
Apple Podcasts5Mweiss7United States8 months ago - Best Podcast ever!!
Such an informative episode. BJ Allen is the goat!!!
Apple Podcasts5AbbyPennerUnited States8 months ago
Listeners Say
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Apple Podcasts | #77 |  Canada/Education/How To |
Apple Podcasts | #100 |  South Africa/Education/How To |
Apple Podcasts | #242 |  Spain/Education/How To |
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Frequently Asked Questions About Sales 101: The B2B Sales Classroom
What is Sales 101: The B2B Sales Classroom about and what kind of topics does it cover?
This show focuses on practical sales education for higher-ed audiences, blending university pedagogy with real-world B2B selling insights. Episodes frequently feature professors, educators, and industry practitioners who share teaching methods, classroom tools, and actionable strategies for preparing students to sell in B2B and B2C contexts. A standout pattern is the emphasis on relationship-based selling, AI-assisted teaching tools, and experiential learning through live projects, guest speakers, and role-play. The format appears to favor instructional guidance, measurable outcomes (like internships or hires), and scalable classroom tactics that professors can replicate across programs. The show stands out for tying classroom theory to tan... more
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Sales 101: The B2B Sales Classroom launched 8 months ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Sales 101: The B2B Sales Classroom?
Recent guests on Sales 101: The B2B Sales Classroom include:
1. Patrick Carter
2. Kim Ruggerio
3. Tammy Katuin
4. Cheryl Parks
5. Cherilynn Castleman
6. Joseph Wood
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