
Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world exam... more
| Publishes | Weekly | Episodes | 30 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationHow ToBusiness | |||

Salesforce found that 80% of customers feel salespeople don’t bring enough value to the buying process. At the same time, most sellers think the deal keeps moving forward once the discovery call ends.
What many fail to realize is that the real conve... more
What actually makes a sales class effective? Is it the lectures, the role plays, the assignments, or the real-world experience students walk away with?
We’re breaking down how sales professors can better prepare for the next semester by creating a m... more
How do you teach students to actually use AI effectively instead of just relying on random tools and prompts? We invited Cherilynn Castleman, a sales consultant and professor at Harvard University, to discuss how AI is reshaping sales education. She ... more
Over the last few years, AI has made its way into everything. So how do you actually bring it into your sales classroom in a way that prepares students for the real world? We partnered with Stukent to show you how to use it for roleplay in the classr... more
Great insights and strong recommendations for sales educators. Can’t wait for more episodes!
10/10 recommend! Changed the course of my sales career!!!
Game changer for my sales career
Such an informative episode. BJ Allen is the goat!!!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #147 |
Listeners, social reach, demographics and more for this podcast.
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Sales 101: The B2B Sales Classroom launched 6 months ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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