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Artwork for Sake On Air

Sake On Air

Sake On Air
Sake
Koji
Umami
Shochu
Geographical Indications
Japanese Sake
Japanese Cuisine
Japan
Sake Temperature Guidelines
Regional Production Methods
Okigai
Japanese Cocktails
Alcoholic Beverages
Cultural Exchange
Mixology
Omachi
Edo Period
Champagne
Ginjo Sake
Fermentation

A bi-weekly podcast exploring the stories of sake. Brought to you by experts on the front lines of the industry in Japan.

PublishesWeeklyEpisodes175Founded7 years ago
Number of ListenersCategories
Society & CultureFoodArts

Listen to this Podcast

Artwork for Sake On Air

Latest Episodes

Sebastien and Marie catch up with friend of the show, David Joll! Their conversation with the founder of Zenkuro Sake covers both the tribulations of making sake abroad while using Japanese rice, koji, and yeast along with the changes in the New Zeal... more

YouTube

Liam McNulty, the man behind nomunication.jp and a standing member of the Tokyo Whisky and Spirits Competition (TWSC) managing committee, joins Frank to talk all things shochu. Our discussion covers how shochu is defined, how shochu is judged at TWSC... more

YouTube

We are thrilled to be able to interview the one and only Philip Harper at the brewery where he works as toji, or master brewer. Philip is first non-Japanese person to become a toji at a brewery in Japan, and his impact on the world of sake cannot be ... more

YouTube

Miho Ota is joined on this episode of Sake on Air by Spanish sake educator and promoter Elvira Aldaz to talk about their three-day sake trip to Fukushima in July. They visited 9 breweries in under 72 hours including travel to and from Tokyo! The two ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

David Joll
Founder of Zenkuro, a sake brewery in New Zealand
Zenkuro
Episode: Catching up on 5 years of Zenkuro with founder David Joll
Liam McNulty
Founder of Nominication.jp, specializing in Japanese spirits
Nominication.jp
Episode: Koji & Casks: A Discussion about Shochu and Whisky with Liam McNulty
Norihiro Fujii
6th generation Kuramoto at Fujii Shuzo, a small sake brewery
Fujii Shuzo
Episode: The Changing of the Guard at Fujii Shuzo
Oliver Chan
Sake educator and writer from Hong Kong who's involved in promoting sake culture and is releasing a book about sake.
Sake Moto Hong Kong
Episode: On Location at the Kokushu Fair 2025 (Part 2)
Keith Norum
Representative of Masumi Brewery and the Japan Sake & Shochu Makers Association, focusing on promoting sake to non-Japanese speakers.
Masumi Brewery
Episode: On Location at the Kokushu Fair 2025 (Part 2)
Mika Eoka
WST teacher and sake promoter in India, working with various breweries to expand the sake market in the country.
Sake promotion in India
Episode: On Location at the Kokushu Fair 2025 (Part 2)
Tom Wilson
Co-founder of Kanpai London Craft Sake
Kanpai London Craft Sake
Episode: Kanpai Revisited: Catching up with Tom Wilson
Mayuko Sasayama
A sake educator, YouTuber, and author of the first sake book in Spanish.
El Mundo de Sake
Episode: Introducing Iberkanpai: A Conversation with Mayuko Sasayama
Yoshiko UENO-Müller
Certified sommelier and sake expert, founder of Ueno Gourmet.
Ueno Gourmet
Episode: SAKE: The Art and Craft of Japan’s National Drink by Yoshiko UENO-Müller

Hosts

Frank Walter
Host and Co-host, likely an expert in the field, frequently participating in discussions about sake production and culture.
Miho
Co-host and expert on sake, engaging audiences with her insights about the beverage and its culture.
Chris Hughes
Regular host and knowledgeable figure in the sake community, often discussing important topics in sake culture.
Cindy Bissig
Host and Co-host, likely involved in discussions related to sake education and appreciation.

Reviews

4.8 out of 5 stars from 94 ratings
  • Sake on air

    Thanks for creating this platform. Can’t wait to hear what the future holds.

    Apple Podcasts
    5
    tahomafuji
    United States4 years ago
  • It Certainly Has Some Roots To Grow

    It is next to impossible to find any sake related podcasts at all in the present moment. And fewer with anything relevant or interesting to discuss. As an American sake enthusiast, I would love to devour as much knowledge and history on the subject as I can!

    This podcast has been a rather valuable insight into the world of sake, but unfortunately with some glaring flaws that I sincerely hope they address in the future. First off, the group is almost near impossible to hear, even at the highest ... more

    Apple Podcasts
    3
    Aesymen'tes
    United States4 years ago
  • Great podcast on sake.

    Great podcast with interesting aspects

    Apple Podcasts
    5
    Goldwynn12
    United States5 years ago
  • Passion and lots of knowledge - all about saké

    Passionate hosts, great saké experts interviews. what’s not to love?

    Apple Podcasts
    5
    Gardenboy88
    United Kingdom5 years ago
  • Great for beginners and cognoscenti

    Great content due to the diversity of each episode. As deep as the world of sake, each episode brings its own unique flavors to your ears. An excellent blend of factual and anecdotal knowledge. Keep up the great work SOA crew. I appreciate the unique guests and your approach to spreading the conviviality of sake and shochu.

    Apple Podcasts
    5
    BriceBurman
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging and informative, focusing on both novice and knowledgeable audiences.
Some critique regarding sound quality and structure of discussions.
A great resource for anyone interested in Japanese drinks and culture.
Hosts exhibit passion and expertise, with diverse guests enhancing every episode.

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Talking Points

Recent interactions between the hosts and their guests.

Talking sake with Toji Philip Harper at Kinoshita Brewery
Q: What advice would you give to your younger self before starting?
There were no drastic wrong steps, but every growth involves initial struggles and challenges.
Talking sake with Toji Philip Harper at Kinoshita Brewery
Q: How did you keep your vision intact while adapting to the challenges?
Despite traditional methods, every year forced new adaptations ensuring continuous learning and excitement.
The Changing of the Guard at Fujii Shuzo
Q: What feedback do you get from customers about the two different styles of sake?
Kyokai yeast gives a more straightforward taste, while natural yeast leads to a softer, more complex flavor.
The Changing of the Guard at Fujii Shuzo
Q: What has changed your opinion, your mindset about your hometown and about the Sake Brewery?
Living abroad gave me a new perspective, leading me to see the value of my hometown and wanting to share its culture.
Introducing Iberkanpai: A Conversation with Mayuko Sasayama
Q: What do you think about the evolution of the Spanish market for sake?
There's been a dramatic change in the perception of sake after the pandemic, with many more people interested in trying it.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sake On Air

What is Sake On Air about and what kind of topics does it cover?

Content focuses on exploring the intricate world of sake, its production, and the cultural significance associated with it. Hosts, who are likely experts in the sake industry, frequently engage in conversations with breastfield guests, who share their insights and experiences ranging from traditional brewing techniques to modern trends and challenges faced by the industry. The discussion often emphasizes the diversity of sake, with episodes dedicated to various sake types, regions, and the personal journeys of producers and educators, showcasing the craft and community surrounding this traditional Japanese beverage.

Where can I find podcast stats for Sake On Air?

Rephonic provides a wide range of podcast stats for Sake On Air. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Sake On Air and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Sake On Air get?

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What are the audience demographics for Sake On Air?

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How many subscribers and views does Sake On Air have?

To see how many followers or subscribers Sake On Air has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sake On Air?

These podcasts share a similar audience with Sake On Air:

1. Sake Deep Dive
2. Sake Revolution
3. Japan Distilled
4. 6 Minute English
5. Wine for Normal People

How many episodes of Sake On Air are there?

Sake On Air launched 7 years ago and published 175 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sake On Air?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sake On Air?

Rephonic pulls ratings and reviews for Sake On Air from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Sake On Air?

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What guests have appeared on Sake On Air?

Recent guests on Sake On Air include:

1. David Joll
2. Liam McNulty
3. Norihiro Fujii
4. Oliver Chan
5. Keith Norum
6. Mika Eoka
7. Tom Wilson
8. Mayuko Sasayama

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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