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Artwork for Sake On Air

Sake On Air

Sake On Air
Sake
Koji
Umami
Shochu
Geographical Indications
Japanese Sake
Japanese Cuisine
Japan
Sake Temperature Guidelines
Regional Production Methods
Okigai
Japanese Cocktails
Mixology
Cultural Exchange
Alcoholic Beverages
Omachi
Edo Period
Champagne
Ginjo Sake
Fermentation

A bi-weekly podcast exploring the stories of sake. Brought to you by experts on the front lines of the industry in Japan.

PublishesMonthlyEpisodes169Founded7 years ago
Number of ListenersCategories
FoodArtsSociety & Culture

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Artwork for Sake On Air

Latest Episodes

Frank Walter and Chris Hughes spent the first day of the biggest event of the sake calendar, JAPAN SAKE & SHOCHU FAIR 2025, talking to old and new friends about the world of sake and shochu. It was held in Osaka for the first time on June 14th and 15... more

The biggest event of the sake calendar, JAPAN SAKE & SHOCHU FAIR 2025 was held in Osaka for the first time on June 14th and 15th of this year! Chris Hughes became our roving reporter on the fair floor and interviewed a variety of characters sipping a... more

YouTube

Join Miho Ota, Chris Hughes, and Chris Pellegrini as they catch up about what they have been doing recently.

Tune in to hear how Big Chris has started a new sake tasting experience, all about Little Chris’s business development, and Miho’s exciting ... more

YouTube

We are back! Sake on Air’s long summer hiatus is over and you can expect lots of new episodes in the coming weeks and months. Starting off is an interview of Xavier Thuizat, sommelier extraordinaire, about his new sake project with Daishichi Sake Bre... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tom Wilson
Co-founder of Kanpai London Craft Sake
Kanpai London Craft Sake
Episode: Kanpai Revisited: Catching up with Tom Wilson
Mayuko Sasayama
A sake educator, YouTuber, and author of the first sake book in Spanish.
El Mundo de Sake
Episode: Introducing Iberkanpai: A Conversation with Mayuko Sasayama
Yoshiko UENO-Müller
Certified sommelier and sake expert, founder of Ueno Gourmet.
Ueno Gourmet
Episode: SAKE: The Art and Craft of Japan’s National Drink by Yoshiko UENO-Müller
Koichi Higuchi
Managing director of Higuchi Matsunosuke Shoten, manufacturer of Koji starter
Higuchi Matsunosuke Shoten
Episode: Talking Koji with Higuchi Koichi
Giulia Maglio
A sake educator and kurabito
Craft Sake Brewery in Asakusa
Episode: Oh the Omachi! A Sake Rice Deep Dive
Adrian Goh
A sake importer, educator, and event organizer, recently awarded the title of Sake Samurai.
Inter Rice Asia
Episode: Slinging Sake with Sake Samurai Adrian Goh
Sam Boulton
Mixologist and sake educator based in the UK
Independent Educator
Episode: Koji Cocktails with Sam Boulton
Ken Takehisa
Consultant and sake producer, founder of Monten and involved in creating GIs for sake in Japan.
Episode: What even is a Sake GI?

Hosts

Frank Walter
Host and sake expert actively involved in promoting sake culture and education.
Cindy Bissig
Co-host and sake educator passionate about sharing insights on sake pairing and production.

Reviews

4.9 out of 5 stars from 92 ratings
  • Sake on air

    Thanks for creating this platform. Can’t wait to hear what the future holds.

    Apple Podcasts
    5
    tahomafuji
    United States4 years ago
  • It Certainly Has Some Roots To Grow

    It is next to impossible to find any sake related podcasts at all in the present moment. And fewer with anything relevant or interesting to discuss. As an American sake enthusiast, I would love to devour as much knowledge and history on the subject as I can!

    This podcast has been a rather valuable insight into the world of sake, but unfortunately with some glaring flaws that I sincerely hope they address in the future. First off, the group is almost near impossible to hear, even at the highest ... more

    Apple Podcasts
    3
    Aesymen'tes
    United States4 years ago
  • Great podcast on sake.

    Great podcast with interesting aspects

    Apple Podcasts
    5
    Goldwynn12
    United States4 years ago
  • Passion and lots of knowledge - all about saké

    Passionate hosts, great saké experts interviews. what’s not to love?

    Apple Podcasts
    5
    Gardenboy88
    United Kingdom5 years ago
  • Great for beginners and cognoscenti

    Great content due to the diversity of each episode. As deep as the world of sake, each episode brings its own unique flavors to your ears. An excellent blend of factual and anecdotal knowledge. Keep up the great work SOA crew. I appreciate the unique guests and your approach to spreading the conviviality of sake and shochu.

    Apple Podcasts
    5
    BriceBurman
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, feedback highlights the hosts' passion for sake and effectiveness in conveying its cultural significance.
Listeners find the content both informative and entertaining, catering to both beginners and those more experienced with sake.
The diversity of topics keeps episodes fresh and engaging, often blending factual insights with personal anecdotes.
Some listeners express concerns about audio quality, suggesting a desire for improved production value.

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Talking Points

Recent interactions between the hosts and their guests.

Introducing Iberkanpai: A Conversation with Mayuko Sasayama
Q: What do you think about the evolution of the Spanish market for sake?
There's been a dramatic change in the perception of sake after the pandemic, with many more people interested in trying it.
Sake 101 – What is Premium Sake?
Q: Is Premium Sake better than non-Premium Sake?
Not necessarily; while Premium Sake may follow certain guidelines, many excellent non-Premium Sakes also exist.
Sake 101 – What is Premium Sake?
Q: Does Premium Sake always have to be expensive?
Premium Sake does not necessarily have to be expensive; quality can be found at lower prices depending on the sake and market conditions.
Sake 101 – What is Premium Sake?
Q: How can consumers identify Premium Sake when purchasing?
Consumers should look for the sake grade mentioned on the label and the rice polishing ratio, which indicates the category of the sake.
Sake 101 – What is Premium Sake?
Q: What are the key characteristics that define Premium Sake?
Premium Sake is characterized by its technical parameters, including the rice-polishing ratio and brewing method, which distinguish it from regular sake.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Sake On Air

What is Sake On Air about and what kind of topics does it cover?

Focusing on the intricate world of sake, this podcast explores various aspects of Japan's national beverage from historical origins to modern culinary pairings. Experts in the sake industry share personal experiences, insights on production methods, and the evolving appreciation for sake outside of traditional Japanese contexts. The episodes encompass a broad range of topics, including the brewing process, food pairing techniques, and notable developments in the sake market, providing listeners from all backgrounds—whether they are new to sake or seasoned enthusiasts—an engaging experience filled with rich anecdotes and expert advice. A unique aspect of the podcast is its emphasis on bringing together both personal stories and industry know... more

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How many listeners does Sake On Air get?

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To see how many followers or subscribers Sake On Air has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Sake On Air?

These podcasts share a similar audience with Sake On Air:

1. Sake Deep Dive
2. Sake Revolution
3. Naturally Sake Radio ~It just made sense~
4. VinePair Podcast
5. Hidden Brain

How many episodes of Sake On Air are there?

Sake On Air launched 7 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Sake On Air?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Sake On Air?

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What guests have appeared on Sake On Air?

Recent guests on Sake On Air include:

1. Tom Wilson
2. Mayuko Sasayama
3. Yoshiko UENO-Müller
4. Koichi Higuchi
5. Giulia Maglio
6. Adrian Goh
7. Sam Boulton
8. Ken Takehisa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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