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Artwork for GTM Science

GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Go-To-Market Strategy
Marketing Qualified Leads
Revops
Salesforce
Customer Success
Sales and Marketing Alignment
Go-To-Market
Artificial Intelligence
Account-Based Marketing
Go-To-Market Efficiency Pyramid
Ideal Customer Profile
Lead Conversion
Sales Strategy
Net Revenue Retention
Sales Process
Lead Generation
Lead Qualification
Marketing

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesTwice weeklyEpisodes114Founded4 years ago
Number of ListenersCategory
Business

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Artwork for GTM Science

Latest Episodes

Jackie Rousseau-Anderson walked into a company approaching $100M and realized that the revenue everyone was celebrating looked very different once you layered in gross margins by segment. Some enterprise clients had been compressing margins for years... more

Ryan Milligan's team at QuotaPath hit 100% blended quota attainment eight of the past ten quarters. The way they got there wasn't by adding headcount. It was by looking at every step in the funnel where a rep was spending time on something that wasn'... more

Duane Dufault was staring at a trial registration flow that took ten days to get a lead in front of a rep, attribution data that was 80% wrong, and a founder who was ready to shut off marketing based on numbers that weren't real. He could have starte... more

YouTube

Sangram Vajre has been asking rooms full of CEOs and revenue leaders the same question for the past year: how many of you are using AI? Every hand goes up. How many of you are seeing an impact? Every hand goes down. The disconnect isn't that AI doesn... more

YouTube

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Recent Guests

Ryan Milligan
CRO at QuotaPath
QuotaPath
Episode: CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Duane Dufault
CRO at Time Doctor
Time Doctor
Episode: CRO Stories: 30% Higher ACV by Fixing Foundations and Layering AI with Duane Dufault
Sangram Vajre
Co-founder and CEO of Go-to-Market Partners
Go-to-Market Partners
Episode: Why AI Won't Fix a Broken Go-to-Market Engine with Sangram Vajre
Michael Maimone
CRO at Lucid Link
Lucid Link
Episode: CRO Stories: How Fixing Segmentation Drove a 23% Win Rate Increase with Michael Maimone
Amy Konary
SVP of Marketing at Zuora; founder and chair of the Subscribed Institute
Zuora; Subscribed Institute
Episode: The Woman who Coined SaaS Says the Model is Breaking
Mark Kosoglow
Chief Revenue Officer of Docebo
Docebo
Episode: CRO Stories: The GTM Systems Behind Docebo's $230M Revenue Engine with Mark Kosoglow
Jessica Robertson
Chief Revenue Officer of Orb; former VP of Sales at Accessibly
Orb
Episode: CRO Stories: Building a Relationship-Led GTM Engine with Jessica Robertson
Eddie Reynolds
CEO of Union Square Consulting, GTM strategy and operations expert
Union Square Consulting
Episode: FP&A Today Guest Episode: Building back Trust Between CFOs and CROs
Stevie Case
Chief Revenue Officer at Vanta
Vanta
Episode: CRO Stories: Competing, Scaling, and Making Enterprise Bets with Stevie Case

Host

Rachael Bueckert
Co-host; CRO-focused revenue leader, former marketing and RevOps practitioner with Union Square Consulting background

Reviews

5.0 out of 5 stars from 33 ratings
  • Top Shelf Practitioners

    One of my go-to podcasts, easy to listen to and clearly from and for practitioners.

    Apple Podcasts
    5
    Klangurteil
    United States23 days ago
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Production quality and actionable frameworks stand out.
GTM insights feel practical and battle-tested, not buzzwordy.
Guests bring real-world results and concrete takeaways.

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Talking Points

Recent interactions between the hosts and their guests.

CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Q: What are other impactful use cases you found with DUST?
DUST addresses discrete tasks like writing multi-threaded emails, generating investment briefs, and producing go-live and handoff materials by pulling context from CRM, Gong, and public data; it enables high-volume, high-signal communications while keeping a human review loop for accuracy.
CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Q: What does Momentum do and what problem did it solve for you?
Momentum collects and writes data into CRM fields automatically, which reduces manual admin and frees reps to engage more with customers; it mainly supported faster, more consistent data capture across the go-to-market process.
CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Q: Describe who you sell to and the rough size of deals you target.
We primarily sell to directors or VPs of revenue operations, spanning SMB to upper mid-market with deal sizes from six thousand to a few hundred thousand dollars, and velocity is highest in teams with around 50-100 reps.
How to Quantify the ROI of Customer Success with Ben Murray
Q: Where should CS sit on the P&L, and how do you structure the accounting to reflect its true impact?
CS can sit in either COGS or as an account-management/expansion function in sales; the key is to align with the nature of CS work (implementation, adoption, support, renewal) and to be able to attribute ROI through retention and expansion metrics.
How to Quantify the ROI of Customer Success with Ben Murray
Q: Why is CS often understaffed and underfunded, and how can we address it from a CFO perspective?
Because the ROI of CS is harder to quantify due to moving MRR layers and attribution challenges, but by formalizing the calculation—setting a status-quo retention baseline, estimating the impact of CS actions, and comparing against the cost of those actions—leaders can demonstrate a clear RO I and justify budget.

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Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

GTM Science focuses on practical GTM, RevOps, and revenue leadership for B2B SaaS audiences. Episodes center on real-world transformations—shifting to upmarket outbound, diagnosing GTM gaps with structured frameworks, and leveraging AI-enabled signals to drive measurable improvements in win rates, pipeline health, and cross-functional alignment. Guests are senior revenue leaders and practitioners who share data-driven playbooks, leadership approaches, and experiments that moved the needle in fast-growing companies. The show stands out for its emphasis on actionable frameworks (like GTM diagnostic heat maps and the Go-To-Market Efficiency Pyramid), candid conversations with CROs and investors, and a pragmatic stance that avoids buzzwords in ... more

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GTM Science launched 4 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. Ryan Milligan
2. Duane Dufault
3. Sangram Vajre
4. Michael Maimone
5. Amy Konary
6. Mark Kosoglow
7. Jessica Robertson
8. Eddie Reynolds

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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