GTM Science - A show for GTM and RevOps leaders
Union Square ConsultingTo us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more
| Publishes | Weekly | Episodes | 91 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Kyle Norton helped take Owner.com from $2M to over $60M ARR in three years. The moves that made it possible aren't the ones most revenue leaders would prioritize. From a single AI experiment that boosted win rates by 15 points in one quarter, to coun... more
Your marketing engine is generating leads, hitting MQL targets, and sales is following up. So why isn't revenue growing faster? The answer isn't more budget. It's optimization. Most companies skip straight from "it's working" to "let's spend more" wi... more
AI can automate busy work, but it won't automate judgment, empathy, or curiosity—the things that actually win deals. Too many go-to-market teams are chasing speed before trust, buying AI tools hoping they'll fix what's broken instead of understanding... more
Two-thirds of B2B teams are using AI in go-to-market, and 85% report seeing a boost. But there's a massive gap between teams just saving time with AI and those seeing actual pipeline and conversion improvements. What separates winners from experiment... more
You pull the pipeline report and it's chaos: opportunities in the wrong stages, missing qualification data, deals that should have closed months ago just sitting there. The problem isn't your process. It's that nobody's actually following it. Hosts E... more
Most CFOs and exec decision makers ask the wrong question when evaluating go-to-market ops investments. They want to see projected ROI before fixing anything. But when your pipeline is a mess, your baseline numbers are already fiction.
Hosts Eddie R... more
A $100M B2B SaaS client couldn't tell how many leads or opportunities they generated each month. Their PE firm called us asking for help, but there wasn't time to spend six months building the perfect measurement system. Here's how we helped them.
I... more
When Kathleen Booth asked a VC operating partner what's actually working in B2B right now, his answer was simple: microsegmentation. Everything else? Not so much.
In this episode, our host Rachael Bueckert sits down with Kathleen Booth, former SVP ... more
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Frequently Asked Questions About GTM Science
What is GTM Science about and what kind of topics does it cover?
Focused on the intricate world of go-to-market (GTM) strategies and Revenue Operations (RevOps), the content tackles pressing challenges faced by leaders in B2B recurring revenue environments. Topics such as lead conversion, marketing effectiveness, AI integration into sales processes, and the necessity of aligning marketing with sales initiatives are frequently explored. Listeners can expect actionable insights and case studies that provide a real-world lens on what works in effective revenue generation and organizational success. With expert guests sharing their experiences, the discussions demystify complex strategies and processes, making them accessible for professionals aiming to enhance their RevOps capabilities and optimize their ap... more
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How many listeners does GTM Science get?
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Which podcasts are similar to GTM Science?
These podcasts share a similar audience with GTM Science:
1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The GTMnow Podcast
4. GTM AI Podcast with Coach K and Jonathan Moss
5. The Official SaaStr Podcast: SaaS | Founders | Investors
How many episodes of GTM Science are there?
GTM Science launched 4 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact GTM Science?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
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What guests have appeared on GTM Science?
Recent guests on GTM Science include:
1. Craig Rosenberg
2. Kathleen Booth
3. Scott Sutton
4. Brady Jensen
5. Aviv Canaani
6. Hayes Davis
7. Toni Hohlbein
8. Jessica Gilmartin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.