Rephonic
Artwork for GTM Science

GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Go-To-Market Strategy
Artificial Intelligence
Salesforce
Revops
Marketing Qualified Leads
Go-To-Market
Customer Success
Sales and Marketing Alignment
Ideal Customer Profile
Account-Based Marketing
Go-To-Market Efficiency Pyramid
Sales Process
Net Revenue Retention
Lead Conversion
Sales Strategy
Lead Generation
Union Square Consulting
Lead Qualification

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesTwice weeklyEpisodes135Founded4 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for GTM Science

Latest Episodes

Vercel is a $9.3 billion company powering much of the modern web (OpenAI, Nike, Netflix, Walmart) and 30% of the applications being deployed on their platform are now agent-built. David Totten is the VP of Field Engineering, which means he owns every... more

YouTube

Most VP of RevOps searches go wrong before anyone looks at a resume. The CRO decides they need one person who can manage every tool in the stack, architect the entire go-to-market engine, analyze the data, build AI solutions, and somehow drive revenu... more

Jeremy Von Halle joined Abridge when they had two sellers and less than $5 million in ARR. Now the company has over $200 million in revenue, a $5.3 billion valuation, and a 200-person commercial organization selling into a total market of just 300 la... more

YouTube

A meme went viral on LinkedIn: "Hey, this is Gigi from GG's Pizza calling. You ordered last week. We have a pepperoni pizza ready and can deliver in ten minutes. Are you hungry?" It's absurd. Nobody does outbound for pizza. But Eddie looked at it and... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Britni Borrelli
VP of Global Sales Strategy and Chief of Staff to the President at Mitratech
Mitratech
Episode: Untangling 24 Acquisitions and $5M in Software Waste at Mitratech with Britni Borrelli
Gerry Marletta
SVP of Delivery at Union Square Consulting
Union Square Consulting
Episode: Do We Ever Need to Log Into Salesforce Again? Headless 360 for GTM
Jeff Perry
CRO at Carta
Carta
Episode: $20M to $650M: How Carta Kept Growing When the TAM Ran Out with Jeff Perry
Sangeeta Chakraborty
Chief Customer Officer turned CRO at Miro
Miro
Episode: How Miro Rebuilt GTM Around Renewals, ICP, and Value Selling with Sangeeta Chakraborty
Anders Krohn
Founder and CEO of Kernel
Kernel
Episode: How Deep the CRM Data Problem Actually Goes with Anders Krohn
Doug Landis
CRO and co-founder of StoryPath.AI
StoryPath.AI
Episode: How to Sell in a Buyer-Controlled World with Doug Landis
Emir Atli
Co-founder and CRO, HockeyStack
HockeyStack
Episode: The Operating Discipline Behind HockeyStack's AI Motion with Emir Atli
Betsy Matthies
VP of Global Revenue Operations and Enablement at GitHub
GitHub
Episode: Find the Revenue Hiding Inside Your GTM Ops with Betsy Matthies
Jonathan Kvarfordt
VP of Marketing at OneMind; GTM AI Podcast host; CEO of GTM AI Academy
OneMind; GTM AI Academy
Episode: The AI Mistakes CROs Keep Making with Jonathan Kvarfordt

Hosts

Eddie Reynolds
CEO and founder of Union Square Consulting; GTM strategy and RevOps practitioner with field-tested expansion and ICP-focused insights
Rachael Bueckert
Host of GTM-focused discussions; experienced RevOps and GTM strategist with Union Square Consulting

Reviews

5.0 out of 5 stars from 37 ratings
  • Top Shelf Practitioners

    One of my go-to podcasts, easy to listen to and clearly from and for practitioners.

    Apple Podcasts
    5
    Klangurteil
    United States4 months ago
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

No fluff—straight to practical tactics from revenue leaders.
Actionable frameworks you can implement today.
Top-notch GTM insights from practitioners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#143
Chile/Business

Talking Points

Recent interactions between the hosts and their guests.

Do We Ever Need to Log Into Salesforce Again? Headless 360 for GTM
Q: How does MCP differ from SoCo queries in practice?
MCP acts as an abstraction layer that translates natural language requests into Salesforce-native queries, ensuring risk-limited, context-aware data retrieval. SoCo queries are explicit SQL-like commands that directly pull exact fields from Salesforce objects, offering high accuracy and eliminating interpretation errors.
Do We Ever Need to Log Into Salesforce Again? Headless 360 for GTM
Q: What is Salesforce Headless 360 and why does it matter for GTM?
Headless 360 is a framework for allowing AI tools to interact with Salesforce data through standardized protocols (like MCP) so that humans can interact with clean, AI-assisted data without constantly logging into Salesforce. It enables precise, low-latency access to open deals, opportunities, and related data, reducing friction for reps and leadership while maintaining data integrity.
The AI-Driven Continuously Self-Improving ICP
Q: What role do first-party signals versus third-party intent data play in scoring accounts?
First-party engagement data is generally the most reliable signal, with third-party intent data serving as a supplementary input that should be validated against actual outcomes within the engine.
The AI-Driven Continuously Self-Improving ICP
Q: How often should a company revisit and revise ICP once the AI engine is deployed?
Revisit ICP continuously as part of the sales cycle cadence, using signals from every win, loss, churn, and renewal to recalibrate the model rather than letting it stagnate for years.
The AI-Driven Continuously Self-Improving ICP
Q: So, for somebody listening to this, how would you suggest they approach going deeper than graphics to actually define a measurable ICP?
Start with a small, actionable set of criteria, test those against your best customers, and progressively layer data points that truly differentiate the top performers, validating with actual outcomes and spot-checks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

GTM Science focuses on GTM strategy, RevOps design, and growth planning for B2B recurring revenue businesses. Episodes center on practical frameworks, data-driven decision making, and the human elements of scaling—featuring CROs, revenue leaders, and operators who've built or transformed GTM engines. A recurring emphasis is on AI and automation as accelerators rather than cures, with deep dives into segmentation, ICP definition, pricing discipline, and collaboration across sales, marketing, and customer success. The show stands out for its hands-on, case-study driven conversations and emphasis on building durable revenue engines through disciplined processes and governance, rather than quick fixes. Potential guests and sponsors can expect t... more

Where can I find podcast stats for GTM Science?

Rephonic provides a wide range of podcast stats for GTM Science. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to GTM Science and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does GTM Science get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for GTM Science, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for GTM Science?

Rephonic provides comprehensive predictive audience data for GTM Science, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does GTM Science have?

To see how many followers or subscribers GTM Science has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to GTM Science?

These podcasts share a similar audience with GTM Science:

1. 30 Minutes to President's Club | No-Nonsense Sales
2. Revenue Builders
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. The Knowledge Project
5. RevOps Lab

How many episodes of GTM Science are there?

GTM Science launched 4 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact GTM Science?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for GTM Science?

Rephonic pulls ratings and reviews for GTM Science from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for GTM Science?

Rephonic provides full transcripts for episodes of GTM Science. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. Britni Borrelli
2. Gerry Marletta
3. Jeff Perry
4. Sangeeta Chakraborty
5. Anders Krohn
6. Doug Landis
7. Emir Atli
8. Betsy Matthies

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days