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GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Go-To-Market Strategy
Marketing Qualified Leads
Salesforce
Revops
Customer Success
Artificial Intelligence
Go-To-Market
Sales and Marketing Alignment
Account-Based Marketing
Go-To-Market Efficiency Pyramid
Sales Process
Net Revenue Retention
Ideal Customer Profile
Lead Conversion
Sales Strategy
Lead Generation
Lead Qualification
Marketing

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesTwice weeklyEpisodes120Founded4 years ago
Number of ListenersCategory
Business

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Artwork for GTM Science

Latest Episodes

Emir Atli started his first product at 18 from his parents' living room in Turkey. Now he's co-founder and CRO at HockeyStack, where he's scaled to over 300 enterprise customers in under two years, multiplied revenue 4.5x in a single year, and just c... more

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This episode is a guest appearance by Eddie Reynolds, CEO of Union Square Consulting, on the Selling AI podcast with Warren Kucker. You can find the original episode on Apple Podcasts.

Eddie digs into why most CRM implementations fail before they s... more

You invested six figures in Salesforce, hired a rev ops team to build dashboards, and six months later nobody's looking at them. Or worse, people are looking at them but spending every team meeting arguing about whether the numbers are right instead ... more

YouTube

Betsy Matthies took over a 150-person team at AWS whose entire job was to help customers save money on their cloud spend. A cost center by every definition. Sales hated them because every optimization call meant less revenue on the books. But Betsy s... more

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Recent Guests

Emir Atli
Co-founder and CRO, HockeyStack
HockeyStack
Episode: The Operating Discipline Behind HockeyStack's AI Motion with Emir Atli
Betsy Matthies
VP of Global Revenue Operations and Enablement at GitHub
GitHub
Episode: Find the Revenue Hiding Inside Your GTM Ops with Betsy Matthies
Jonathan Kvarfordt
VP of Marketing at OneMind; GTM AI Podcast host; CEO of GTM AI Academy
OneMind; GTM AI Academy
Episode: The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Steven Birdsall
CRO at Alteryx
Alteryx
Episode: How Steven Birdsall Built a €1B Business Inside SAP When Everyone Said It Would Fail
Jackie Rousseau-Anderson
CRO at InformData
InformData
Episode: CRO Stories: Good Revenue, Bad Revenue, and the Churn That Helps You Grow with Jackie Rousseau-Anderson
Ryan Milligan
CRO at QuotaPath
QuotaPath
Episode: CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Duane Dufault
CRO at Time Doctor
Time Doctor
Episode: CRO Stories: 30% Higher ACV by Fixing Foundations and Layering AI with Duane Dufault
Sangram Vajre
Co-founder and CEO of Go-to-Market Partners
Go-to-Market Partners
Episode: Why AI Won't Fix a Broken Go-to-Market Engine with Sangram Vajre
Michael Maimone
CRO at Lucid Link
Lucid Link
Episode: CRO Stories: How Fixing Segmentation Drove a 23% Win Rate Increase with Michael Maimone

Hosts

Eddie Reynolds
CEO and founder of Union Square Consulting; GTM strategy and RevOps practitioner with field-tested expansion and ICP-focused insights
Rachael Bueckert
Host of GTM-focused discussions; experienced RevOps and GTM strategist with Union Square Consulting

Reviews

5.0 out of 5 stars from 35 ratings
  • Top Shelf Practitioners

    One of my go-to podcasts, easy to listen to and clearly from and for practitioners.

    Apple Podcasts
    5
    Klangurteil
    United States2 months ago
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

No fluff—straight to practical tactics from revenue leaders.
Actionable frameworks you can implement today.
Top-notch GTM insights from practitioners.

Chart Rankings

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Apple Podcasts
#119
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

The GTM Ops First 90 Days Playbook
Q: What is the biggest mistake you see CROs and go-to-market ops people making in their first 90 days on the job?
The biggest mistake is trying to tackle too many things at once and attempting to boil the ocean instead of sequencing and focusing on a smaller set of high-impact priorities.
The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Q: How should CROs approach learning about AI without overpromising what it can deliver?
CROs should understand the basics of AI capabilities and limits, commit to a specific outcome (e.g., faster answers, better targeting), involve themselves in the process, and avoid 'easy button' expectations. The goal is to align AI initiatives with concrete, buyer-focused improvements rather than chasing hype.
The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Q: What were some concrete changes the case study company made to shift from many SDRs to fewer, higher-impact roles?
They mapped the buyer experience, decided which steps should be AI-driven vs human-driven, reduced redundant manual checks, and implemented data-enriched, targeted outreach. This allowed SDRs to focus on the most valuable activities, increasing pipeline contribution while maintaining or improving overall output.
The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Q: What did you mean when you said there's no transformational change from simply sending emails faster?
Transformation comes from redesigning the entire buyer journey and not just speeding up outreach. It requires training, meaningful prompts, and aligning AI with a clear plan for where humans should be involved so that the process actually improves the buyer experience and revenue outcomes.
How Steven Birdsall Built a €1B Business Inside SAP When Everyone Said It Would Fail
Q: What was the biggest operational hurdle in the early days?
Building the new unit inside SAP, defining the RDS package with clear scope, aligning regional leaders, and creating the incentive structures to drive seller participation while keeping the brand consistent across partners.

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Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

GTM Science focuses on GTM strategy, RevOps design, and growth planning for B2B recurring revenue businesses. Episodes center on practical frameworks, data-driven decision making, and the human elements of scaling—featuring CROs, revenue leaders, and operators who've built or transformed GTM engines. A recurring emphasis is on AI and automation as accelerators rather than cures, with deep dives into segmentation, ICP definition, pricing discipline, and collaboration across sales, marketing, and customer success. The show stands out for its hands-on, case-study driven conversations and emphasis on building durable revenue engines through disciplined processes and governance, rather than quick fixes. Potential guests and sponsors can expect t... more

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GTM Science launched 4 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. Emir Atli
2. Betsy Matthies
3. Jonathan Kvarfordt
4. Steven Birdsall
5. Jackie Rousseau-Anderson
6. Ryan Milligan
7. Duane Dufault
8. Sangram Vajre

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