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GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Go-To-Market Strategy
Marketing Qualified Leads
Salesforce
Artificial Intelligence
Revops
Customer Success
Go-To-Market
Sales and Marketing Alignment
Account-Based Marketing
Go-To-Market Efficiency Pyramid
Sales Process
Net Revenue Retention
Ideal Customer Profile
Lead Conversion
Sales Strategy
Lead Generation
Lead Qualification
Marketing

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesTwice weeklyEpisodes123Founded4 years ago
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Business

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Artwork for GTM Science

Latest Episodes

Miro had 60-70 million users, world-class UX, and reps were overachieving on their numbers. Then the pandemic tailwind died and the product became an easy target to replace with free alternatives. The problem wasn't that people didn't love Miro. The ... more

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Anders Krohn spent years deploying AI into enterprise go-to-market organizations and kept hitting the same wall. The models weren't the problem. The data was. When his team anonymized and aggregated proof-of-concept data across dozens of companies, t... more

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Buyers are doing what Doug Landis calls an "invisible evaluation." They're using ChatGPT, Claude, and Perplexity to research solutions, build shortlists, and form opinions without ever visiting your website, downloading your content, or triggering a ... more

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Emir Atli started his first product at 18 from his parents' living room in Turkey. Now he's co-founder and CRO at HockeyStack, where he's scaled to over 300 enterprise customers in under two years, multiplied revenue 4.5x in a single year, and just c... more

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Recent Guests

Doug Landis
CRO and co-founder of StoryPath.AI
StoryPath.AI
Episode: How to Sell in a Buyer-Controlled World with Doug Landis
Emir Atli
Co-founder and CRO, HockeyStack
HockeyStack
Episode: The Operating Discipline Behind HockeyStack's AI Motion with Emir Atli
Betsy Matthies
VP of Global Revenue Operations and Enablement at GitHub
GitHub
Episode: Find the Revenue Hiding Inside Your GTM Ops with Betsy Matthies
Jonathan Kvarfordt
VP of Marketing at OneMind; GTM AI Podcast host; CEO of GTM AI Academy
OneMind; GTM AI Academy
Episode: The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Steven Birdsall
CRO at Alteryx
Alteryx
Episode: How Steven Birdsall Built a €1B Business Inside SAP When Everyone Said It Would Fail
Jackie Rousseau-Anderson
CRO at InformData
InformData
Episode: CRO Stories: Good Revenue, Bad Revenue, and the Churn That Helps You Grow with Jackie Rousseau-Anderson
Ryan Milligan
CRO at QuotaPath
QuotaPath
Episode: CRO Stories: How AI Delivered 3x ARR Per Rep at QuotaPath with Ryan Milligan
Duane Dufault
CRO at Time Doctor
Time Doctor
Episode: CRO Stories: 30% Higher ACV by Fixing Foundations and Layering AI with Duane Dufault
Sangram Vajre
Co-founder and CEO of Go-to-Market Partners
Go-to-Market Partners
Episode: Why AI Won't Fix a Broken Go-to-Market Engine with Sangram Vajre

Hosts

Eddie Reynolds
CEO and founder of Union Square Consulting; GTM strategy and RevOps practitioner with field-tested expansion and ICP-focused insights
Rachael Bueckert
Host of GTM-focused discussions; experienced RevOps and GTM strategist with Union Square Consulting

Reviews

5.0 out of 5 stars from 36 ratings
  • Top Shelf Practitioners

    One of my go-to podcasts, easy to listen to and clearly from and for practitioners.

    Apple Podcasts
    5
    Klangurteil
    United States3 months ago
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

No fluff—straight to practical tactics from revenue leaders.
Actionable frameworks you can implement today.
Top-notch GTM insights from practitioners.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Selling AI Guest Episode: AI Can Finally Kill CRM Data Entry. That Might Be the Problem.
Q: What will change for CROs and RevOps leaders in the next few years with AI?
CROs will lead with an operational, tech-enabled approach, building teams and processes, while CROs who rely on gut feel without a process will be outpaced; RevOps will become more engineering-minded and integrated across the organization.
Selling AI Guest Episode: AI Can Finally Kill CRM Data Entry. That Might Be the Problem.
Q: How does AI fit into the sales process without sacrificing the human element?
AI handles data entry and coaching, but reps still need to decide on deal stages and which accounts to pursue; leadership should maintain accountability, pipeline inspection, and strategic decisions.
Selling AI Guest Episode: AI Can Finally Kill CRM Data Entry. That Might Be the Problem.
Q: What's your thesis about CRM data entry and how AI changes the game for reps?
AI should reduce the admin load by automatically enriching CRM data from calls and emails while keeping reps focused on high-value activities; it should coach reps in real time and preserve critical human judgment in deal qualification and stages.
The GTM Ops First 90 Days Playbook
Q: What is the biggest mistake you see CROs and go-to-market ops people making in their first 90 days on the job?
The biggest mistake is trying to tackle too many things at once and attempting to boil the ocean instead of sequencing and focusing on a smaller set of high-impact priorities.
The AI Mistakes CROs Keep Making with Jonathan Kvarfordt
Q: How should CROs approach learning about AI without overpromising what it can deliver?
CROs should understand the basics of AI capabilities and limits, commit to a specific outcome (e.g., faster answers, better targeting), involve themselves in the process, and avoid 'easy button' expectations. The goal is to align AI initiatives with concrete, buyer-focused improvements rather than chasing hype.

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Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

GTM Science focuses on GTM strategy, RevOps design, and growth planning for B2B recurring revenue businesses. Episodes center on practical frameworks, data-driven decision making, and the human elements of scaling—featuring CROs, revenue leaders, and operators who've built or transformed GTM engines. A recurring emphasis is on AI and automation as accelerators rather than cures, with deep dives into segmentation, ICP definition, pricing discipline, and collaboration across sales, marketing, and customer success. The show stands out for its hands-on, case-study driven conversations and emphasis on building durable revenue engines through disciplined processes and governance, rather than quick fixes. Potential guests and sponsors can expect t... more

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1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. Revenue Builders
3. Founders
4. How I AI
5. My First Million

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GTM Science launched 4 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. Doug Landis
2. Emir Atli
3. Betsy Matthies
4. Jonathan Kvarfordt
5. Steven Birdsall
6. Jackie Rousseau-Anderson
7. Ryan Milligan
8. Duane Dufault

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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