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GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Go-To-Market Strategy
Artificial Intelligence
Salesforce
Go-To-Market
Revops
Marketing Qualified Leads
Customer Success
Sales and Marketing Alignment
Ideal Customer Profile
Account-Based Marketing
Go-To-Market Efficiency Pyramid
Sales Process
Net Revenue Retention
Lead Conversion
Sales Strategy
Outbound
Lead Generation
ICP (ideal Customer Profile)

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesTwice weeklyEpisodes143Founded5 years ago
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Business

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Artwork for GTM Science

Latest Episodes

Sam Jacobs teaches that product market fit isn't a vibe and it's not a feeling. It's a function of your unit economics, and it isn't permanent either. You can fall out of it when your acquisition costs climb or your retention slips, and that is the s... more

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Richard Perez leads the sales and go to market practice at Apax Partners, a private equity firm, where he works with their portfolio companies on how they sell. We asked which motions he'd back at the enterprise end, which at the SMB end, and what he... more

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SaaStr surveyed companies that had implemented AI SDRs and found only 3% had any revenue to show for it. Eddie's read is that this is the same pattern as Outreach and Salesloft a few years ago, and Gmail and Salesforce before that. So we mapped the s... more

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New logos get most of the attention in a revenue org. Robert Clarkson calls that the most obvious of three growth levers, and it's the one he spends the least time on. He has run revenue at PayPal, Stripe, Payoneer and now Fiserv, which moves $4.6 tr... more

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Recent Guests

Richard Perez
Sales and go-to-market practice lead at Apax Partners
Apax Partners
Episode: The GTM Motions and Channels Working Right Now with Richard Perez
Gerry Marletta
Senior vice president of revenue operations systems at Union Square Consulting
Union Square Consulting
Episode: Building an AI-Native Outbound Engine
Robert Clarkson
Chief Revenue Officer for SMB and Clover at Fiserv
Fiserv / Clover
Episode: Finding New Growth Without New Logos with Robert Clarkson
Adam Coffey
Director of Analytics and Reporting at Ivanti
Ivanti
Episode: Get Off Your SaaS and Use AI to Replace Gong and Clari with Adam Coffey
Lou Shipley
Author, senior lecturer at Harvard Business School, former CEO (Black Duck)
Harvard Business School; Union Square Consulting guest
Episode: How to Turn Around Stalled Growth with Lou Shipley
David W. Totten
VP of Field Engineering at Vercel
Vercel
Episode: Inside Vercel: How a $9.3B Company Uses AI Agents to Run GTM with David Totten
Jeremy Von Halle
VP RevOps and Chief of Staff, Chief Commercial Officer at Abridge
Abridge
Episode: How Abridge Built an AI-Powered Enterprise Sales Engine with Jeremy Von Halle
Britni Borrelli
VP of Global Sales Strategy and Chief of Staff to the President at Mitratech
Mitratech
Episode: Untangling 24 Acquisitions and $5M in Software Waste at Mitratech with Britni Borrelli
Eddie Reynolds
GTM consultant specializing in B2B SaaS revenue engines and events
Union Square Consulting / GoToMarketScience
Episode: Epic Events Guest Episode: Why Your Events Aren’t Driving Revenue (And What Your GTM Strategy Is Missing)

Hosts

Eddie
Host of the show and interviewer; RevOps and GTM expertise with Union Square Consulting
Rachael
Co-host and GTM framework expert; outbound strategies and RevOps

Reviews

5.0 out of 5 stars from 37 ratings
  • Top Shelf Practitioners

    One of my go-to podcasts, easy to listen to and clearly from and for practitioners.

    Apple Podcasts
    5
    Klangurteil
    United States5 months ago
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Solid balance of strategy and execution in each episode.
Great guests with real-world revenue ops experience.
Tactical, no-nonsense insights from practitioners, not buzzwords.
Clear, practical GTM frameworks you can apply immediately.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#16
Colombia/Business

Talking Points

Recent interactions between the hosts and their guests.

Building an AI-Native Outbound Engine
Q: How do you know which accounts to enrich before you've enriched them?
Marletta recommends starting with inexpensive or freely available information, including LLM web research, to narrow the list before paying to enrich detailed fields and contacts.
Building an AI-Native Outbound Engine
Q: What do you see as the best practice for using Claude versus an orchestration tool like n8n to orchestrate this entire flow?
Marletta says to use orchestration tools for predictable workflows with defined inputs and outputs, and LLMs when a step needs flexible research, interpretation, or judgment. Email creation can combine fixed structure with LLM-generated personalized content.
The GTM Motions and Channels Working Right Now with Richard Perez
Q: At what point in time, if you want to draw the line on price point, as we go from SMB to mid market to enterprise, where does it make sense to deploy an ABM motion and why?
Perez views ABM as most suited to a small number of high-value accounts where sales and marketing can coordinate highly targeted outreach to multiple buyers. Broad campaigns across many accounts begin to resemble digital demand generation rather than the focused ABM motion he has in mind.
The GTM Motions and Channels Working Right Now with Richard Perez
Q: Within your portfolio, what are the motions that you see working the most, that you're most excited about in 2026, that people should be thinking about?
For complex enterprise sales, Perez favors well-orchestrated account-based marketing, a strong presence in large language models, and carefully selected events. For SMB and some mid-market businesses, he recommends digital demand generation and conversion-rate optimization, with product-led growth when customers can adopt and use the product independently.
What's Working in Outbound in 2026
Q: What are the three main outbound approaches the study identifies, and how do they differ in practice?
The three approaches are targeted outbound (research and personalize for a small, tightly defined set of accounts), warm signals (past relationships or website engagement to guide outreach), and spray-and-pray (mass emails to large lists). Targeted outbound tends to yield the best outcomes when paired with precise ICPs and measured processes; warm signals can help but require careful data validation; spray-and-pray generally performs worst due to low relevance and higher domain risk.

Audience Metrics

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Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

GTM Science delivers practical, revenue-focused discussions on go-to-market strategy, RevOps, and AI-enabled GTM. Episodes center on building repeatable GTM engines, data quality and governance, ICPs, and the role of AI in sales, marketing, and customer success. Guests range from CROs and RevOps leaders to practitioners tackling multi-acquisition integrations, enterprise sales, and AI-driven GTM processes, often sharing playbooks, frameworks, and real-world outcomes. A standout trait is the emphasis on actionable frameworks and disciplined execution over buzzwords, with a strong focus on aligning cross-functional teams and leveraging data to drive revenue growth across complex B2B environments.

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Which podcasts are similar to GTM Science?

These podcasts share a similar audience with GTM Science:

1. Revenue Builders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. My First Million
4. RevOps Lab
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of GTM Science are there?

GTM Science launched 5 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. Richard Perez
2. Gerry Marletta
3. Robert Clarkson
4. Adam Coffey
5. Lou Shipley
6. David W. Totten
7. Jeremy Von Halle
8. Britni Borrelli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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