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Artwork for GTM Science

GTM Science - A show for GTM and RevOps leaders

Union Square Consulting
Revenue Operations
B2B Saas
Account-Based Marketing
Go-To-Market Strategy
Sales
Lead Generation
Lead Qualification
Customer Success
Marketing Qualified Leads
Sales Process
Marketing Strategy
Customer Relationship Management
Churn
Net Revenue Retention
Marketing
Data-Driven Strategy
Salesforce
Outbound Sales
B2B Sales and Marketing Benchmark Report
Lead Generation Funnel

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs,... more

PublishesWeeklyEpisodes98Founded4 years ago
Number of ListenersCategory
Business

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Artwork for GTM Science

Latest Episodes

Andrea Kayal kept finding herself doing the CRO's job from the CMO seat. She was already building the revenue strategy, negotiating budgets across departments, and trying to make sense of how marketing, sales, and customer success should work togethe... more

ZoomInfo had 80% of the Fortune 500 on their platform, but most of those accounts were spending a fraction of what they should have been. Meanwhile, the micro-SMB segment that fueled the growth years was getting harder to retain as free money dried u... more

YouTube

Most go-to-market teams know something is broken. The problem is figuring out exactly what, and in what order to fix it. Eddie talks to CROs every day who are overwhelmed, playing whack-a-mole across outbound, pipeline, inbound, and customer success,... more

YouTube

Bridget Winston has been a CRO across unified communications SaaS, a stock content marketplace, a membership platform for executive women, and now a vertical SaaS company serving med spas. Some people call that kind of range a liability. Bridget call... more

YouTube

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Recent Guests

James Roth
CRO of ZoomInfo
ZoomInfo
Episode: How ZoomInfo Re-Engineered GTM to Shift Upmarket with James Roth
Bridget Winston
Current CRO of Patient Now; former CRO of CHIEF and Shutterstock
Patient Now
Episode: CRO Stories: Scaling, Pivoting, and Leading Through Change with Bridget Winston
Eddie Reynolds
CEO and founder, USC
Union Square Consulting
Episode: The GTM Efficiency Pyramid Framework v3.0
Craig Rosenberg
Chief Platform Officer at Scale Venture Partners
Scale Venture Partners
Episode: The State of GTM AI with Craig Rosenberg
Kathleen Booth
Former SVP of Marketing and Growth at Pavilion
Pavilion
Episode: CMO Stories: Building a Microsegmentation Engine with Kathleen Booth
Scott Sutton
CEO of Later, a B2B SaaS company with expertise in influencer marketing.
Later
Episode: From RevOps to CEO: What RevOps Can Learn to Grow Into the C-Suite with Scott Sutton
Brady Jensen
CEO of Clear Go to Market
Clear Go to Market
Episode: Mastering ICP: Understanding Our Customers Better with Data with Brady Jensen
Aviv Canaani
Chief Revenue Officer of Datarails, focused on marketing integration and predictable revenue growth.
Datarails
Episode: CRO Stories: How Datarails Grew 90% in New Sales YoY with Aviv Canaani
Hayes Davis
CEO of Gradient Works
Gradient Works
Episode: The AI-Powered 10x AE with Hayes Davis

Hosts

Eddie Reynolds
Founder and CEO of Union Square Consulting, Eddie is an expert in GTM strategy, process design, and RevOps, offering real-world insights on revenue generation and organizational efficiency.
Rachael Bueckert
Co-host discussing lead conversion strategies, Rachael specializes in aligning sales and marketing initiatives to enhance revenue operations and efficiency in B2B contexts.

Reviews

5.0 out of 5 stars from 27 ratings
  • Finally, tactical GTM advice that actually works

    GTM Science delivers what most podcasts don't: tactical, actionable insights from people actually running revenue operations. No buzzwords, no generic advice – just frameworks and processes that work in the real world.

    Every episode gives me something I can implement immediately. If you're tired of surface-level GTM content, this is the podcast you've been looking for.

    Apple Podcasts
    5
    Haijin R
    United States2 months ago

Talking Points

Recent interactions between the hosts and their guests.

How ZoomInfo Re-Engineered GTM to Shift Upmarket with James Roth
Q: Could you tell me more about how you optimize this motion, AI, automation, et cetera? And if you care to share, how can people hear more from you?
Roth explains GTMO (Go-To-Market Orchestration/Optimization) as a tightly integrated outbound engine: ranked lead lists by signal density, AI-assisted talk tracks tailored to each vertical and buying committee, and a highly automated, but human-guided, sequence of outreach. He notes that AI TalkTracks improved conversion rates by about 15% and that prioritizing high-signal accounts raised conversion further by about 10 points, with multiple touchpoints across the buying committee.
CRO Stories: Scaling, Pivoting, and Leading Through Change with Bridget Winston
Q: How do you approach restructuring and pivots when a GTM model stalls?
Start with a deep inward look to assess segmentation, talent fit, and capacity planning; then reallocate resources and redesign incentives so the entire revenue engine works toward retaining the right customers and reducing churn.
CRO Stories: Scaling, Pivoting, and Leading Through Change with Bridget Winston
Q: What has been your biggest lesson about go-to-market operations across Chief, Shutterstock, and Patient Now?
The core lesson is that you are never done with product-market fit; you must continuously learn, test, and adapt, especially in AI-forward environments, and ensure all revenue functions are aligned toward a shared customer-centric North Star.
How to Optimize Marketing-Generated Revenue
Q: What needs to be in place before it makes sense for a company to focus on attribution?
The foundation of consistent lead follow-up and the sales process needs to be established first, as the attribution model will only be valuable if leads are being properly managed and converted.
CRO Stories: Creating a Culture of Innovation Using AI with Jody Geiger
Q: What advice do you have for leaders wanting to tie AI to productivity and pipeline?
Identify friction points in the system that are costing time and money; build a case for addressing those before applying AI solutions.

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Frequently Asked Questions About GTM Science

What is GTM Science about and what kind of topics does it cover?

Focused on the intricate world of go-to-market (GTM) strategies and Revenue Operations (RevOps), the content tackles pressing challenges faced by leaders in B2B recurring revenue environments. Topics such as lead conversion, marketing effectiveness, AI integration into sales processes, and the necessity of aligning marketing with sales initiatives are frequently explored. Listeners can expect actionable insights and case studies that provide a real-world lens on what works in effective revenue generation and organizational success. With expert guests sharing their experiences, the discussions demystify complex strategies and processes, making them accessible for professionals aiming to enhance their RevOps capabilities and optimize their ap... more

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Which podcasts are similar to GTM Science?

These podcasts share a similar audience with GTM Science:

1. Revenue Builders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. RevOps Lab
4. The RevOps Review
5. The a16z Show

How many episodes of GTM Science are there?

GTM Science launched 4 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Science?

Recent guests on GTM Science include:

1. James Roth
2. Bridget Winston
3. Eddie Reynolds
4. Craig Rosenberg
5. Kathleen Booth
6. Scott Sutton
7. Brady Jensen
8. Aviv Canaani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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