Rephonic
Artwork for The GTMnow Podcast

The GTMnow Podcast

GTMnow
Go-To-Market Strategy
Artificial Intelligence
Product-Led Growth
Customer Success
Saas
Go-To-Market Strategies
Sales
AI In Sales
B2B Saas
SEO
Sales Strategies
Sales Leadership
Revenue Operations
Venture Capital
Salesforce
Customer Experience
Customer Journey
Product Market Fit
Revenue Generation
Cash Flow Management

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesTwice weeklyEpisodes647Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

Listen to this Podcast

Artwork for The GTMnow Podcast

Latest Episodes

Are your sales compensation plans driving the right behaviors or causing your best reps to quit? In this episode of GTMnow, Brian Le (Global Sales Compensation Partner at Notion) breaks down how to build a scalable sales comp operating system.

Brian... more

"Investing in companies that OpenAI won't kill." That's Vanessa Larco's thesis, and in this VC bonus episode of GTMnow she breaks down exactly how she decides what survives. Vanessa, founder and GP at Premise (formerly a longtime partner at NEA, wher... more

A $1.2 billion exit is the dream. Elias Torres calls it his biggest failure. The Drift co-founder joins Sophie Buonassisi on GTMnow to unpack why the headline number felt hollow, what he learned in the quiet stretch afterward, and why he jumped strai... more

The single most expensive sentence in sales is "I'll follow up on that." Adam Liska joins Sophie Buonassisi on GTMnow to break down the "execution gap," the space between knowing what to do in a deal and actually doing it, and why that gap is where m... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Chetan Puttagunta
General Partner at Benchmark
Benchmark
Episode: VC: How Benchmark Picks AI Winners - Max 10 Bets a Year, 5 Partners | Chetan Puttagunta (GP)
Keith Putnam-Delaney
CEO of Primer
Primer
Episode: Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delany, CEO Primer
Siva Rajamani
CEO and co-founder of Everstage
Everstage
Episode: He's Seen 300+ Sales Comp Plans. 90% Make the Same Mistake | Siva Rajamani (Everstage CEO)
Ben Lerer
Managing partner and founder of Lerer Hippeau Ventures
Lerer Hippeau Ventures
Episode: "We Don't Fund Good Companies" : A $1.5B VC Explains Why | Ben Lerer, Lerer Hippeau
Maleka Momand
CEO and co-founder of Esper
Esper
Episode: How Esper Is Building the Operating System for Government Policy | Maleka Momand
Ben Cera
Founder of Polsia
Polsia
Episode: How He Built a $250M Company With Zero Employees | Ben Cera, Polsia
Tomasz Tunguz
General Partner at Theory Ventures, VC and writer
Theory Ventures
Episode: The $575B AI Bet (Biggest Since the World Wars) and the New Two-Buyer Reality in Software | Tomasz Tunguz, Theory Ventures
Linda Tong
CEO of Webflow
Webflow
Episode: SEO Is Not Enough Anymore: Webflow's CEO on the Rise of AEO | Linda Tong
David Zhu
Co-founder and CEO of Reevo
Reevo
Episode: Inside Reevo's $80M Bet to Kill the $10B Frankenstein Stack | David Zhu, Cofounder & CEO

Hosts

Sophie Buonassisi
Host with GTMnow focus, frequently guiding discussions on GTM, startups, and AI in marketing.
Paul Irvin
Co-host with a strategic focus on GTM, venture-backed growth, and enterprise go-to-market.

Reviews

4.7 out of 5 stars from 251 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United Statesa year ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United Statesa year ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United Statesa year ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States2 years ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviewer is praised for thoughtful preparation and credible interviewing, though some listeners desire sharper question flow.
High-quality conversations with experienced operators and investors.
Guests consistently deliver practical, tactical GTM insights.
Great roster of guests; strong for anyone in SaaS or enterprise software.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#144
United Kingdom/Technology
Apple Podcasts
#109
Israel/Technology
Apple Podcasts
#134
Singapore/Technology
Apple Podcasts
#135
Netherlands/Technology
Apple Podcasts
#157
Finland/Technology
Apple Podcasts
#199
Brazil/Technology

Talking Points

Recent interactions between the hosts and their guests.

He's Seen 300+ Sales Comp Plans. 90% Make the Same Mistake | Siva Rajamani (Everstage CEO)
Q: Do people usually get the right action? What are the one or two mistakes CROs make with their comp plans?
Most companies start with a simple plan, but over time add clauses and components, creating an overcomplicated, 60-second-or-longer explanation that breaks the clarity needed for the reps to act correctly; the main mistakes are overcomplication and lack of visibility into how plans translate into earnings, which reduces motivation and alignment.
From DeepMind to 200 Customers in 20 Countries: Building the Execution Layer for Sales | Adam Liska, CEO of Airspeed
Q: How did you get your first customers and grow to 200 customers in 20 countries?
There was a lot of hustle, attending conferences, meeting people where they were, and solving a real data problem in GTM—understanding why deals were won or lost. Early success with PriceFX came from an in-person introduction that turned into a big deal, aided by a focus on helping customers move from data to action.
From DeepMind to 200 Customers in 20 Countries: Building the Execution Layer for Sales | Adam Liska, CEO of Airspeed
Q: What made you walk away from frontier AI research and start a company as a founder?
We left in 2022, pre-ChatGPT, because we foresaw the shift and wanted to move fast; we believed Airspeed could bridge the gap between data and execution and stay close to customer needs, which is what motivated the move away from pure frontier research.
VC: How Benchmark Picks AI Winners - Max 10 Bets a Year, 5 Partners | Chetan Puttagunta (GP)
Q: What AI-native winners do you anticipate in the current window of opportunity?
Benchmark looks for technically differentiated, AI-native approaches that create broad demand and a fast distribution cycle, with a focus on founders who embed deep industry understanding and a clear path to productive use in large enterprises.
How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: What is one AI workflow you use as a CEO that's transformative?
Automating expense reports so receipts are automatically approved, illustrating how AI can streamline routine tasks and free up time for strategic work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

The show centers on practical go-to-market strategies, SaaS growth, and the evolving role of AI in enterprise software. Conversations with CEOs, VCs, and revenue leaders explore real-world lessons from scaling startups, building PLG and GTM motions, and integrating AI, data, and customer experience into revenue engines. Noteworthy are episodes about AI-native platforms, agent-driven enterprises, and the human elements behind rapid growth, giving listeners tactical takeaways they can apply to GTM, pricing, partnerships, and product strategy. The lineup and topics are likely to appeal to revenue executives, founders, and operators who want battle-tested insights and actionable frameworks for navigating a fast-changing tech landscape.

Where can I find podcast stats for The GTMnow Podcast?

Rephonic provides a wide range of podcast stats for The GTMnow Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The GTMnow Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The GTMnow Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The GTMnow Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The GTMnow Podcast?

Rephonic provides comprehensive predictive audience data for The GTMnow Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The GTMnow Podcast have?

To see how many followers or subscribers The GTMnow Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 647 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The GTMnow Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The GTMnow Podcast?

Rephonic pulls ratings and reviews for The GTMnow Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The GTMnow Podcast?

Rephonic provides full transcripts for episodes of The GTMnow Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Chetan Puttagunta
2. Keith Putnam-Delaney
3. Siva Rajamani
4. Ben Lerer
5. Maleka Momand
6. Ben Cera
7. Tomasz Tunguz
8. Linda Tong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days