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The GTMnow Podcast

GTMnow
Go-To-Market Strategy
Artificial Intelligence
Product-Led Growth
Customer Success
Saas
Go-To-Market Strategies
Sales
AI In Sales
B2B Saas
SEO
Revenue Operations
Salesforce
Sales Strategies
Sales Leadership
Venture Capital
Go-To-Market
Customer Experience
Customer Journey
Product Market Fit
Revenue Generation

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesWeeklyEpisodes662Founded9 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

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Artwork for The GTMnow Podcast

Latest Episodes

Sierra just passed $400M in ARR, adding $150M in Q3 alone - they went 0 to $400M in 2.5 years. When it came out of stealth in February 2024, it had zero long-term contracts. It hit $20M by October, doubled from $100M to $200M in six months, then doub... more

YouTube

Robert Brooks has been selling compute at Lambda since 2018, back when he had to convince buyers to use GPUs at all. Today he’s Lambda’s Chief Commercial Officer and closes 11-figure contracts. He’s also a GTMfund LP.

In this live conversation from ... more

YouTube

Exa just passed $100M ARR, growing nearly 10x per year for almost three years. Marcus Holm, Chief Revenue Officer there after serving as President at LaunchDarkly, breaks down how a company building “what Google is for humans, but for AI agents” scal... more

YouTube

Today marks Aviv Canaani’s 5-year anniversary at Datarails! When he first joined Datarails five years ago, the company was 90% outbound, with analysts emailing inbound leads to SDRs once a week. Today it’s 90% inbound, 30x bigger, $70M Series C, and ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Robert Brooks
Chief Commercial Officer at Lambda, where he leads the commercial organization
Lambda
Episode: Lambda: From Convincing Buyers to Use GPUs to an 11-Figure Deal | Robert Brooks, CCO
Marcus Holm
Chief Revenue Officer at Exa and former President of LaunchDarkly
Exa
Episode: Inside Exa’s Run to $100M ARR: Building Google for AI Agents | Marcus Holm (CRO, Exa)
Aviv Canaani
CRO and CMO of Datarails, which he positions as a Finance OS
Datarails
Episode: How Datarails Grew 30x in 5 Years (90% Outbound → 90% Inbound) | Aviv Canaani (CRO & CMO)
George Kurdin
Co-founder and CEO of Monk
Monk
Episode: The ex-engineer who says sales beats product | George Kurdin (CEO, Monk)
Patrick Forquer
CEO of Legora
Legora
Episode: Legora's CRO: $3.5M to $200M+ ARR, the Fastest Direct Sales Motion | Patrick Forquer
Meagan Eisenberg
Chief Marketing Officer at Samsara
Samsara
Episode: Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara)
Catherine Flynn
Head of global marketing for LinkedIn Sales Solutions
LinkedIn
Episode: Inside LinkedIn: buyer behavior, how to social sell, why warm intros get 3x the response, why only 45% of sellers are seen as trustworthy and the 4 behaviors that separate top sellers | Catherine Flynn (LinkedIn Sales Navigator)
Loreal Lynch
Chief Marketing Officer
Nooks
Episode: Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)
Chris McDonough
Vice President of Sales at Campfire
Campfire
Episode: Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)

Hosts

Sophie Buonassisi
Host of GTMnow Podcast discussing go-to-market and revenue strategies with tech executives and founders.
Paul Irving
Co-host/General Partner at Theory Ventures (guest in intro) and senior GTM-focused investor.

Reviews

4.7 out of 5 stars from 254 ratings
  • One of the best podcasts

    Super interesting and helpful conversations around software and AI

    Apple Podcasts
    5
    NickMB11
    Canada5 months ago
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United Statesa year ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United Statesa year ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United Statesa year ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are well-prepared with thoughtful questions, though some listeners desire sharper interviewing.
Shows strong guest quality and practical GTM insights.
Guests consistently bring real-world, actionable takeaways for SaaS and AI GTM.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#142
Sweden/Technology
Apple Podcasts
#151
Saudi Arabia/Technology
Apple Podcasts
#185
Ireland/Technology
Apple Podcasts
#215
Netherlands/Technology
Apple Podcasts
#229
Ukraine/Technology
Apple Podcasts
#236
Finland/Technology

Talking Points

Recent interactions between the hosts and their guests.

Lambda: From Convincing Buyers to Use GPUs to an 11-Figure Deal | Robert Brooks, CCO
Q: What is your favorite personal agent use case right now?
Brooks uses prompts to rapidly research customers in unfamiliar industries before meetings, helping him get up to speed in roughly 45 seconds. He also describes using a small office robot to handle trash and help keep a 50-person workplace tidy.
Lambda: From Convincing Buyers to Use GPUs to an 11-Figure Deal | Robert Brooks, CCO
Q: Who's buying compute now that maybe wasn't, say, a year ago? What are they asking for?
Brooks says demand has broadened considerably, from inference providers, frontier AI labs, hyperscalers, and hedge funds to founders and new roles such as heads of compute. Lambda now focuses on selecting customers it expects to grow with, rather than simply finding buyers.
Inside Exa’s Run to $100M ARR: Building Google for AI Agents | Marcus Holm (CRO, Exa)
Q: What does that do for your sales reps? How are you structuring at Exa in terms of, let's say somebody comes in at 50K and spit-billing here, but three years down the line, that deals 500K. How do you actually structure your compensation in a consumption-based model at Exa?
Exa rewards salespeople for both landing customers and expanding them, with different commission rates for pay-as-you-go consumption and contractually committed revenue. Holm says incentives should encourage adoption and production use, followed by a committed agreement when the customer is ready.
Inside Exa’s Run to $100M ARR: Building Google for AI Agents | Marcus Holm (CRO, Exa)
Q: What's the secret to selling successfully to developers?
Holm says to ask developers what they need, offer useful insights and resources, and build enough technical understanding to earn credibility before pitching or asking for their time.
How Datarails Grew 30x in 5 Years (90% Outbound → 90% Inbound) | Aviv Canaani (CRO & CMO)
Q: How do you articulate ROI around brand?
Canaani says the company first established reliable pipeline and revenue results through paid media. It then evaluates brand through engagement from its ICP and four attribution sources: marketing attribution software, an open-ended website question, SDR conversations, and Gong call recordings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

A practical, operator-focused show that books top-tier tech executives, investors, and founders to unpack real-world go-to-market, GTM strategy, and growth tactics in SaaS and AI-enabled businesses. Episodes frequently center on GTM motion, revenue operations, fundraising, and product-led growth, with candid stories about scaling, pilot programs, and navigating enterprise sales. Distinctive angles include AI-native GTM, the evolving role of data and infrastructure in revenue, and lessons from high-growth journeys across VC-backed startups and incumbents. The format often features concrete anecdotes, actionable takeaways, and an emphasis on building relationships with customers and partners to accelerate ARR. Potential listeners who want tac... more

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Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. The Official SaaStr Podcast: SaaS | Founders | Investors
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Revenue Builders
4. The a16z Show
5. Uncapped | Benchmark Breakfast

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 9 years ago and published 662 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Robert Brooks
2. Marcus Holm
3. Aviv Canaani
4. George Kurdin
5. Patrick Forquer
6. Meagan Eisenberg
7. Catherine Flynn
8. Loreal Lynch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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