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The GTMnow Podcast

GTMnow
Go-To-Market Strategy
Artificial Intelligence
Product-Led Growth
Customer Success
Saas
Go-To-Market Strategies
AI In Sales
B2B Saas
Sales
SEO
Sales Strategies
Sales Leadership
Venture Capital
Salesforce
Revenue Operations
Customer Experience
Customer Journey
Product Market Fit
Revenue Generation
Cash Flow Management

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesTwice weeklyEpisodes641Founded8 years ago
Number of ListenersCategories
TechnologyEntrepreneurshipBusiness

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Artwork for The GTMnow Podcast

Latest Episodes

Most sales comp plans are quietly broken, and the people running them have no idea. Siva Rajamani, CEO of Everstage, has visibility into 300+ enterprise comp plans, and he says 90% of companies make the same mistakes. In this episode he breaks down w... more

Ben Lerer, Managing Partner and Founder of Lerer Hippeau, has built one of New York's most influential early-stage venture firms across nine funds and nearly $1.5B in AUM. In this VC edition of the GTMnow podcast, Ben sits down with Max and Paul to u... more

Maleka Momand, co-founder and CEO of Esper, joins Sophie Buonassisi on GTMnow to break down what it actually takes to build and sell software to government. Esper is the operating system for government policy, serving as the system of record for the ... more

YouTube

One Person, $10M+ ARR, $30M Raised: How Ben Cera Built Polsia (AI Operating System) Solo

Ben Cera, founder of Polsia, just raised $30M at a $250M valuation while running the entire company alone. His AI agent handles his emails, manages customer sup... more

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Recent Guests

Ben Lerer
Managing partner and founder of Lerer Hippeau Ventures
Lerer Hippeau Ventures
Episode: "We Don't Fund Good Companies" : A $1.5B VC Explains Why | Ben Lerer, Lerer Hippeau
Maleka Momand
CEO and co-founder of Esper
Esper
Episode: How Esper Is Building the Operating System for Government Policy | Maleka Momand
Ben Cera
Founder of Polsia
Polsia
Episode: How He Built a $250M Company With Zero Employees | Ben Cera, Polsia
Tomasz Tunguz
General Partner at Theory Ventures, VC and writer
Theory Ventures
Episode: The $575B AI Bet (Biggest Since the World Wars) and the New Two-Buyer Reality in Software | Tomasz Tunguz, Theory Ventures
Linda Tong
CEO of Webflow
Webflow
Episode: SEO Is Not Enough Anymore: Webflow's CEO on the Rise of AEO | Linda Tong
David Zhu
Co-founder and CEO of Reevo
Reevo
Episode: Inside Reevo's $80M Bet to Kill the $10B Frankenstein Stack | David Zhu, Cofounder & CEO
Tyler Hogge
General Partner at Pelion Ventures (guest on episode)
Pelion Ventures
Episode: VC: "Software Is Basically Worth Zero Now" | Tyler Hogge, Ex-Pelion
Steve Lucas
CEO of Boomi
Boomi
Episode: How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Jon Addison
Chief Revenue Officer, Okta
Okta
Episode: Okta's CRO: From $850M in Losses to $760M Profit (The AI Agent Bet) | Jon Addison

Hosts

Sophie Buonassisi
Host with GTMnow focus, frequently guiding discussions on GTM, startups, and AI in marketing.
Paul Irvin
Co-host with a strategic focus on GTM, venture-backed growth, and enterprise go-to-market.

Reviews

4.7 out of 5 stars from 251 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States10 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United Statesa year ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United Statesa year ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States2 years ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviewer is praised for thoughtful preparation and credible interviewing, though some listeners desire sharper question flow.
High-quality conversations with experienced operators and investors.
Guests consistently deliver practical, tactical GTM insights.
Great roster of guests; strong for anyone in SaaS or enterprise software.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#223
United Kingdom/Technology
Apple Podcasts
#248
Canada/Technology
Apple Podcasts
#34
Mexico/Technology
Apple Podcasts
#195
Japan/Technology
Apple Podcasts
#197
Finland/Technology
Apple Podcasts
#198
South Korea/Technology

Talking Points

Recent interactions between the hosts and their guests.

How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: What is one AI workflow you use as a CEO that's transformative?
Automating expense reports so receipts are automatically approved, illustrating how AI can streamline routine tasks and free up time for strategic work.
How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: What are the benchmarks to know if a company's data is ready for AI?
Key benchmarks include whether systems are connected, whether processes are automated, and whether the data and systems can be accessed and used by AI in real time to drive decisions.
How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: Why is Boomi reintroducing itself as a data activation company now?
The shift reflects Boomi's focus on moving data in real time, linking disparate systems, and enabling AI to act on data across the organization, rather than just integrating disparate apps.
VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)
Q: What's Ed Sim's background and how did he get into venture capital?
Ed describes growing up as the child of Korean immigrants, playing lacrosse at Harvard, discovering venture capital through career days, and building a 30-year investing career rooted in product emphasis and market opportunity rather than spreadsheets. He started in VC in the mid-90s after early work in investment management and internet-enabled startups, later founding Boldstart to focus on inception-stage investing and technical founders.
How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
Q: What are the core inputs that connect customer success to retention and expansion?
The core inputs are an outcome-driven engagement model, proactive touchpoints, and health checks throughout the lifecycle, plus an attribution framework that correlates engagement with retention and expansion.

Audience Metrics

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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

The show centers on practical go-to-market strategies, SaaS growth, and the evolving role of AI in enterprise software. Conversations with CEOs, VCs, and revenue leaders explore real-world lessons from scaling startups, building PLG and GTM motions, and integrating AI, data, and customer experience into revenue engines. Noteworthy are episodes about AI-native platforms, agent-driven enterprises, and the human elements behind rapid growth, giving listeners tactical takeaways they can apply to GTM, pricing, partnerships, and product strategy. The lineup and topics are likely to appeal to revenue executives, founders, and operators who want battle-tested insights and actionable frameworks for navigating a fast-changing tech landscape.

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Rephonic provides a wide range of podcast stats for The GTMnow Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The GTMnow Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The GTMnow Podcast get?

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What are the audience demographics for The GTMnow Podcast?

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How many subscribers and views does The GTMnow Podcast have?

To see how many followers or subscribers The GTMnow Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. Revenue Builders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Long Strange Trip: CEO to CEO with Brian Halligan
4. The a16z Show
5. Grit

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 641 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The GTMnow Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Ben Lerer
2. Maleka Momand
3. Ben Cera
4. Tomasz Tunguz
5. Linda Tong
6. David Zhu
7. Tyler Hogge
8. Steve Lucas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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