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The GTMnow Podcast

GTMnow
Product-Led Growth
Go-To-Market Strategy
Cold Calling
Saas
Sales and Marketing Convergence
Artificial Intelligence
Outreach
Attribution
Sales Processes
Customer Success
Closefactor
Sales
Product Market Fit
Hiring Practices
B2B Saas
Community Engagement
Revenue Technology
AI In Marketing
Personalization
Sales Leadership

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesWeeklyEpisodes623Founded8 years ago
Number of ListenersCategory
Technology

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Artwork for The GTMnow Podcast

Latest Episodes

Wade Foster is the CEO of Zapier, a company that sits between 7,000+ apps and runs millions of automations every single day. That gives him a front-row seat to how companies are actually adopting AI, not just talking about it.

In this episode, Wade ... more

Ed Sim has been a VC for 30 years. He's backed companies like Clay, Front, BigID, and Snyk. He writes What's Hot in Enterprise IT every single Saturday, 489 weeks in a row. And right now, he says this is the most exciting and terrifying moment he's e... more

YouTube

This episode was recorded prior to Teresa Anania’s move to Chief Customer Officer at Verint. At the time of recording, she was SVP of Customer Experience at Sophos.

Teresa Anania (CCO at Verint, formerly CCO at Sophos) joins GTMnow to share how she'... more

YouTube

Jason Demant just joined GTMfund as Partner, Head of Networks after 6 years at Foundation Capital where he reviewed over 1,000 emerging manager funds and invested in 100+.In this episode, Max (GP), Paul (GP), and Jason break down what separates the V... more

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Recent Guests

Ed Sim
Founder and General Partner at Boldstart
Boldstart
Episode: VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)
Teresa Anania
Chief Customer Officer
Sophos
Episode: How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
Jason Demont
Joined GTMfund as partner and head of networks
GTMfund / GTMnow
Episode: Bonus Episode: GTMfund Hires a New Partner!
Paul Fipps
President of Global Customer Operations at ServiceNow
ServiceNow
Episode: Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
Brett Queener
Partner at Bonfire Ventures, former Salesforce executive
Bonfire Ventures
Episode: What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures
Dan Wright
CEO of Armada
Armada
Episode: AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Sheila Vashee
Chief Marketing Officer at Figma
Figma
Episode: GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee
Bill Binch
Operating Partner at Battery Ventures
Battery Ventures
Episode: VC: 116 Quarters on Quota and What Every Sales Leader Should Be Tracking, with Bill Binch, Operating Partner at Battery Ventures
Lou Shipley
A three-time CEO, professor at Harvard Business School, and co-author of 'Unlikely Entrepreneurs'.
Episode: GTM: Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs

Host

Sophie Buonassisi
Host focused on extracting practical GTM insights from leading operators and investors.

Reviews

4.7 out of 5 stars from 250 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States8 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United States8 months ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United States9 months ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United Statesa year ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show offers practical, tactical GTM insights and real-world stories.
Listeners praise actionable takeaways and the relevance of topics to SaaS and revenue operations.
Interviewer quality is occasionally noted as uneven, with some listeners craving more probing questions.
Guests are consistently high-caliber with deep operating experience in tech and VC.
The lineup frequently features leaders shaping GTM, product, and customer success in AI-enabled contexts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#143
Australia/Technology
Apple Podcasts
#198
Israel/Technology

Talking Points

Recent interactions between the hosts and their guests.

VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)
Q: What's Ed Sim's background and how did he get into venture capital?
Ed describes growing up as the child of Korean immigrants, playing lacrosse at Harvard, discovering venture capital through career days, and building a 30-year investing career rooted in product emphasis and market opportunity rather than spreadsheets. He started in VC in the mid-90s after early work in investment management and internet-enabled startups, later founding Boldstart to focus on inception-stage investing and technical founders.
How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
Q: What are the core inputs that connect customer success to retention and expansion?
The core inputs are an outcome-driven engagement model, proactive touchpoints, and health checks throughout the lifecycle, plus an attribution framework that correlates engagement with retention and expansion.
Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
Q: What is the core philosophy behind ServiceNow's GTM engine at scale?
The core is customer obsession: organizing around the customer so the customer doesn't feel the company's internal structure, ensuring end-to-end focus from pre-sale to post-sale, and building a robust partner ecosystem to support the journey.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: What advice would you give founders about category creation?
Be specific early with customers about use cases and business value, write down the manifesto to articulate the problem and the solution, and build a movement that others want to join.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: How did the Microsoft partnership come to be?
Microsoft understood the edge would be crucial and aligned Armada's edge capabilities with Azure, enabling local data processing and sovereignty while extending models and hardware to remote locations.

Audience Metrics

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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

A analysis-oriented, B2B tech-focused show that regularly hosts senior operators, investors, and founders to unpack GTM strategies, product-led growth, and AI-enabled go-to-market. Episodes typically center on real-world experiences from scaling SaaS companies, evolving pricing and customer success, and the intersection of AI with sales, marketing, and product teams. Notable strengths include a steady lineup of practitioners with hands-on lessons, a practical tilt toward actionable frameworks, and an emphasis on authentic storytelling from operators who've built and scaled high-growth tech businesses. The format often features candid discussions on how to align GTM, product, and customer outcomes in rapidly changing markets, sometimes inclu... more

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Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. Revenue Builders
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Grit
4. The a16z Show
5. Uncapped with Jack Altman

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 623 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Ed Sim
2. Teresa Anania
3. Jason Demont
4. Paul Fipps
5. Brett Queener
6. Dan Wright
7. Sheila Vashee
8. Bill Binch

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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