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The GTMnow Podcast

GTMnow
Product-Led Growth
Go-To-Market Strategy
Cold Calling
Saas
Sales and Marketing Convergence
Artificial Intelligence
Outreach
Attribution
Sales Processes
Customer Success
Closefactor
Sales
Product Market Fit
Hiring Practices
B2B Saas
Community Engagement
Revenue Technology
Personalization
AI In Marketing
Sales Leadership

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesWeeklyEpisodes600Founded8 years ago
Number of ListenersCategories
BusinessTechnologyEntrepreneurship

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Artwork for The GTMnow Podcast

Latest Episodes

Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — ... more

This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams.

Rick Kelley is the former SVP of Gaming and App Monetiza... more

YouTube

Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bring... more

YouTube

Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and ... more

YouTube

Key Facts

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Recent Guests

Paul Williamson
Key executive who scaled Plaid from $3M to $300M ARR
Plaid
Episode: GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
James Roth
Chief Revenue Officer at ZoomInfo
ZoomInfo
Episode: GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth
Erica Anderman
Co-founder and COO of Foodini, with a 15-year background in revenue-building across various food tech companies.
Foodini
Episode: GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman
Doug Camplejohn
Founder and CEO of Coffee, multi-time founder and product leader.
Coffee
Episode: GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup
Austin Hughes
Founder of Unify and former founding growth leader at Ramp
Unify
Episode: GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
Kevin Walker
Founder and CEO of Centari
Centari
Episode: GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Vera Kutsenko
Founder and CEO of Atrix AI
Atrix AI
Episode: GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Steven Farnsworth
VP of GTM at Gaia
Gaia
Episode: GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
Rick Kelley
Former managing director of Meta Ireland
Meta
Episode: GTM 149: How to Scale International Sales Teams with Rick Kelley

Host

Sophie Buonassisi
Host of interviews featuring tech executives, VCs, and founders sharing insights on building successful software companies.

Reviews

4.7 out of 5 stars from 243 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States2 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United States3 months ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United States3 months ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United Statesa year ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its practical advice and genuine insights from experienced leaders in the tech industry.
Many highlight the quality of guests and the actionable strategies shared, making it essential for those in sales and marketing roles.
Some listeners suggest improvements in interviewing techniques for a more engaging experience with discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
United Kingdom/Technology
Apple Podcasts
#156
Canada/Technology
Apple Podcasts
#87
Singapore/Technology
Apple Podcasts
#217
Ireland/Technology

Talking Points

Recent interactions between the hosts and their guests.

The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
Q: In building out that leadership team, were you prioritizing certain skill sets around expansion into EMEA?
Initially, Kelley prioritized language skills but later realized the significance of strong managerial talent over language proficiency for establishing a robust leadership team.
The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
Q: If a startup, for example, or company is looking to expand into EMEA, now would you recommend that similar playbook?
Kelley suggests that startups should be thoughtful in their hiring and market prioritization, laying out a clear plan for who they want to sell to and how they will address those markets.
GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
Q: What do you think happens if people aren't actually following an AEO strategy right now?
Not adopting AEO can lead to missed opportunities, loss of brand narrative control, and ultimately less traffic to their website.
GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
Q: What should companies focus on when shifting from SEO to AEO?
Companies should shift their focus from keywords to answering questions comprehensively and adding schema metadata to help LLMs understand their content better.
GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
Q: What thoughts do you have on actual content creation for founders and early stage operators?
Content creation is meaningful for founders who have something unique to say and can enjoy writing and sharing ideas, although it is a big commitment.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

Expert tech executives, venture capitalists, and founders share their journeys and insights on building high-growth software companies. The discussions often focus on practical go-to-market strategies, revealing both successes and challenges faced in scaling businesses. This podcast aims to provide actionable advice from leaders who have navigated the complexities of the tech landscape, making it invaluable for listeners involved in entrepreneurship and B2B SaaS. Episodes cover a range of topics from hiring practices and scaling strategies to the impact of AI and the importance of community engagement.

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How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 600 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Paul Williamson
2. James Roth
3. Erica Anderman
4. Doug Camplejohn
5. Austin Hughes
6. Kevin Walker
7. Vera Kutsenko
8. Steven Farnsworth

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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