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The GTMnow Podcast

GTMnow
Go-To-Market Strategy
Artificial Intelligence
Product-Led Growth
Customer Success
Saas
Go-To-Market Strategies
Sales
AI In Sales
B2B Saas
SEO
Salesforce
Sales Strategies
Sales Leadership
Revenue Operations
Venture Capital
Customer Experience
Customer Journey
Revenue Generation
Product Market Fit
Cash Flow Management

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesTwice weeklyEpisodes659Founded9 years ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

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Artwork for The GTMnow Podcast

Latest Episodes

Today marks Aviv Canaani’s 5-year anniversary at Datarails! When he first joined Datarails five years ago, the company was 90% outbound, with analysts emailing inbound leads to SDRs once a week. Today it’s 90% inbound, 30x bigger, $70M Series C, and ... more

George was a professional poker player, then CEO of a company that sold to Logitech for around $100M, and now he’s the CEO of Monk, an AI company automating accounts receivable.

Monk is an API company solving the other side of the ledger from Ramp:... more

YouTube

Legora went from $3.5M to over $100M in revenue in about a year, the fastest any company has ever scaled a direct-sales motion from zero to $100M. Then, they doubled revenue in less than 6 months and hit $200M ARR.

Patrick spent seven years at Braze... more

YouTube

The CMO of Samsara joins GTMnow to walk through exactly how she ran an AI transformation inside a public company, from a 2.5 week boot camp to 113 agents in production, all while keeping headcount flat and pushing pipeline and revenue up.

Meagan has... more

YouTube

Key Facts

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Recent Guests

George Kurdin
Co-founder and CEO of Monk
Monk
Episode: The ex-engineer who says sales beats product | George Kurdin (CEO, Monk)
Patrick Forquer
CEO of Legora
Legora
Episode: Legora's CRO: $3.5M to $200M+ ARR, the Fastest Direct Sales Motion | Patrick Forquer
Meagan Eisenberg
Chief Marketing Officer at Samsara
Samsara
Episode: Lessons from building 113 AI agents and reinventing a GTM function with AI | Meagan (CMO, Samsara)
Catherine Flynn
Head of global marketing for LinkedIn Sales Solutions
LinkedIn
Episode: Inside LinkedIn: buyer behavior, how to social sell, why warm intros get 3x the response, why only 45% of sellers are seen as trustworthy and the 4 behaviors that separate top sellers | Catherine Flynn (LinkedIn Sales Navigator)
Loreal Lynch
Chief Marketing Officer
Nooks
Episode: Why More AI Won't Grow Your Revenue (and What Will) | Loreal Lynch (CMO, Nooks)
Chris McDonough
Vice President of Sales at Campfire
Campfire
Episode: Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)
Ryan Denehy
Founder and CEO of Electric AI
Electric AI
Episode: Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)
Ross Rich
CEO and co-founder of Accord, former go-to-market and partnerships leader at Stripe
Accord, Stripe
Episode: What the Top 1% of Sellers Do Differently | Ross Rich (CEO, Accord)
Kris Billmaier
Executive Vice President and GM of Agentforce Sales and Growth Products at Salesforce
Salesforce
Episode: Will Salesforce Win the AI Era Like It Won Cloud? | Kris Billmaier

Hosts

Sophie Buonassisi
Host of GTMnow Podcast discussing go-to-market and revenue strategies with tech executives and founders.
Paul Irving
Co-host/General Partner at Theory Ventures (guest in intro) and senior GTM-focused investor.

Reviews

4.7 out of 5 stars from 253 ratings
  • One of the best podcasts

    Super interesting and helpful conversations around software and AI

    Apple Podcasts
    5
    NickMB11
    Canada4 months ago
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United Statesa year ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United Statesa year ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United Statesa year ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are well-prepared with thoughtful questions, though some listeners desire sharper interviewing.
Shows strong guest quality and practical GTM insights.
Guests consistently bring real-world, actionable takeaways for SaaS and AI GTM.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#91
United Kingdom/Technology
Apple Podcasts
#222
Canada/Technology
Apple Podcasts
#36
Colombia/Technology
Apple Podcasts
#208
South Korea/Technology
Apple Podcasts
#232
Ireland/Technology

Talking Points

Recent interactions between the hosts and their guests.

The ex-engineer who says sales beats product | George Kurdin (CEO, Monk)
Q: What did being a professional poker player teach you about reading bets that translates to the finance world and building a company?
Poker taught discipline, variance management, and adaptation; you must stay flexible, read opponents, and keep making the right moves even when outcomes are unpredictable, which translates into maintaining composure and iterative decision-making in building a startup.
Inside Electric's AI Relaunch, from a 3X Founder | Ryan Denehy (Founder & CEO, Electric)
Q: What was the turning point that made you decide to relaunch as AI-native and split the business?
The market was moving toward automated, AI-enabled solutions and the old services-heavy model was becoming unsustainable at scale; we recognized a data advantage, a need for simpler procurement, and that a software-first, AI-native approach with channel partnerships would unlock faster growth and defensibility.
Building an AI-Era Sales Machine | Chris McDonough (VP Sales, Campfire)
Q: Do you have any key sales lessons from Motive, Samsara, or Verkada that stand out as you reflect on those experiences?
Key lessons include the importance of hiring, developing, and retaining top talent; building a bench through internal promotion; aligning KPIs to long-term retention, and using data-driven coaching to accelerate reps' growth in hyper-growth environments.
Legora's CRO: $3.5M to $200M+ ARR, the Fastest Direct Sales Motion | Patrick Forquer
Q: How do you think about time-to-value in the sales process?
Time-to-value is a critical leading indicator of retention and expansion; you must deliver enablement and rapid workflows that show measurable impact early to drive NRR and GRR growth.
Legora's CRO: $3.5M to $200M+ ARR, the Fastest Direct Sales Motion | Patrick Forquer
Q: What were the two biggest go-to-market moves that unlocked the growth?
A relentless focus on customer-obsessed value delivery through a strengthened pilot experience and a robust post-sale implementation/transformations capability, complemented by a disciplined, education-first approach to pilots and a tight, fast feedback loop with customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

A practical, operator-focused show that books top-tier tech executives, investors, and founders to unpack real-world go-to-market, GTM strategy, and growth tactics in SaaS and AI-enabled businesses. Episodes frequently center on GTM motion, revenue operations, fundraising, and product-led growth, with candid stories about scaling, pilot programs, and navigating enterprise sales. Distinctive angles include AI-native GTM, the evolving role of data and infrastructure in revenue, and lessons from high-growth journeys across VC-backed startups and incumbents. The format often features concrete anecdotes, actionable takeaways, and an emphasis on building relationships with customers and partners to accelerate ARR. Potential listeners who want tac... more

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Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. Revenue Builders
2. Grit
3. Long Strange Trip: CEO to CEO with Brian Halligan
4. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
5. Uncapped with Jack Altman

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 9 years ago and published 659 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. George Kurdin
2. Patrick Forquer
3. Meagan Eisenberg
4. Catherine Flynn
5. Loreal Lynch
6. Chris McDonough
7. Ryan Denehy
8. Ross Rich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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