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The GTMnow Podcast

GTMnow
Product-Led Growth
Go-To-Market Strategy
Cold Calling
Saas
Sales and Marketing Convergence
Artificial Intelligence
Outreach
Sales Processes
Attribution
Customer Success
Closefactor
Sales
Hiring Practices
Product Market Fit
B2B Saas
Community Engagement
Revenue Technology
Personalization
AI In Marketing
Sales Leadership

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesWeeklyEpisodes619Founded8 years ago
Number of ListenersCategory
Technology

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Artwork for The GTMnow Podcast

Latest Episodes

NEW: @Paul Fipps (President of Global Customer Operations at @ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years.

From CIO at Under Armour overseeing a 3... more

YouTube

Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever i... more

YouTube

Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach.

The cloud covers about 30% of the world. The other 70% (think: oil rigs, the Arctic tu... more

NEW: @Sheila Vashee (CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Paul Fipps
President of Global Customer Operations at ServiceNow
ServiceNow
Episode: Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
Brett Queener
Partner at Bonfire Ventures, former Salesforce executive
Bonfire Ventures
Episode: What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures
Dan Wright
CEO of Armada
Armada
Episode: AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Sheila Vashee
Chief Marketing Officer at Figma
Figma
Episode: GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee
Bill Binch
Operating Partner at Battery Ventures
Battery Ventures
Episode: VC: 116 Quarters on Quota and What Every Sales Leader Should Be Tracking, with Bill Binch, Operating Partner at Battery Ventures
Lou Shipley
A three-time CEO, professor at Harvard Business School, and co-author of 'Unlikely Entrepreneurs'.
Episode: GTM: Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs
Mark Goldberg
Managing Partner at Chemistry and former Partner at Index Ventures
Chemistry
Episode: VC 3: Investing Philosophy for 2026: What Founders Should Know
Abbas Haider Ali
SVP of Customer Success at GitHub
GitHub
Episode: GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali
Cassie Young
General Partner at Primary Venture Partners
Primary Venture Partners
Episode: VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

Host

Sophie Buonassisi
Host focused on extracting practical GTM insights from leading operators and investors.

Reviews

4.7 out of 5 stars from 249 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States7 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United States8 months ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United States8 months ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United Statesa year ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show offers practical, tactical GTM insights and real-world stories.
Listeners praise actionable takeaways and the relevance of topics to SaaS and revenue operations.
Interviewer quality is occasionally noted as uneven, with some listeners craving more probing questions.
Guests are consistently high-caliber with deep operating experience in tech and VC.
The lineup frequently features leaders shaping GTM, product, and customer success in AI-enabled contexts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
United Kingdom/Technology
Apple Podcasts
#62
Singapore/Technology
Apple Podcasts
#109
South Korea/Technology
Apple Podcasts
#177
Austria/Technology

Talking Points

Recent interactions between the hosts and their guests.

Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
Q: What is the core philosophy behind ServiceNow's GTM engine at scale?
The core is customer obsession: organizing around the customer so the customer doesn't feel the company's internal structure, ensuring end-to-end focus from pre-sale to post-sale, and building a robust partner ecosystem to support the journey.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: What advice would you give founders about category creation?
Be specific early with customers about use cases and business value, write down the manifesto to articulate the problem and the solution, and build a movement that others want to join.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: How did the Microsoft partnership come to be?
Microsoft understood the edge would be crucial and aligned Armada's edge capabilities with Azure, enabling local data processing and sovereignty while extending models and hardware to remote locations.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: Why is modular compute essential in the global AI race?
Modular compute enables rapid deployment of AI stacks across critical industries and allied nations, ensuring sovereignty, latency reduction, and the ability to export advanced AI capability faster than competitors.
AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
Q: How do you explain what you're building?
Armada is the hyperscaler for the edge, building the infrastructure to extend cloud capabilities to remote locations where data is generated, effectively creating a new category of distributed AI compute.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

A analysis-oriented, B2B tech-focused show that regularly hosts senior operators, investors, and founders to unpack GTM strategies, product-led growth, and AI-enabled go-to-market. Episodes typically center on real-world experiences from scaling SaaS companies, evolving pricing and customer success, and the intersection of AI with sales, marketing, and product teams. Notable strengths include a steady lineup of practitioners with hands-on lessons, a practical tilt toward actionable frameworks, and an emphasis on authentic storytelling from operators who've built and scaled high-growth tech businesses. The format often features candid discussions on how to align GTM, product, and customer outcomes in rapidly changing markets, sometimes inclu... more

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The GTMnow Podcast launched 8 years ago and published 619 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Paul Fipps
2. Brett Queener
3. Dan Wright
4. Sheila Vashee
5. Bill Binch
6. Lou Shipley
7. Mark Goldberg
8. Abbas Haider Ali

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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