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The GTMnow Podcast

GTMnow
Product-Led Growth
Go-To-Market Strategy
Cold Calling
Saas
Sales and Marketing Convergence
Artificial Intelligence
Outreach
Sales Processes
Attribution
Closefactor
Customer Success
Sales
Hiring Practices
Product Market Fit
B2B Saas
Community Engagement
Revenue Technology
Personalization
AI In Marketing
Sales Leadership

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesWeeklyEpisodes614Founded8 years ago
Number of ListenersCategory
Technology

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Artwork for The GTMnow Podcast

Latest Episodes

Dan Lee (Co-Founder & CEO of Nooks) joins GTMnow to give a behind the scenes on how Nooks is launching a new Agent Workspace and AI Sequencing layer designed to operate across the full action set of a rep’s day — calls, emails, research, prospecting,... more

YouTube

Emir Atli (Co-founder and CRO of HockeyStack) joins GTMnow to share how go-to-market is shifting in the AI era — from fragmented tools and GTM sprawl to unified, AI-native platforms built on a single data foundation.

Originally known for attribution... more

YouTube

Amanda “Robby” Robson (Founder of Modern Technical Fund) joins GTMnow to break down how she evaluates companies at the very earliest stages and why discipline matters more than ever in today’s market.

Amanda has spent over a decade in venture before... more

YouTube

Archana Agrawal (President of Intercom) joins GTMnow to share how Intercom (founded in 2011) successfully restructured its product, pricing, and go-to-market to become AI-native at a speed and scale most legacy SaaS companies haven’t achieved.

Their... more

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Recent Guests

Lou Shipley
A three-time CEO, professor at Harvard Business School, and co-author of 'Unlikely Entrepreneurs'.
Episode: Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs
Mark Goldberg
Managing Partner at Chemistry and former Partner at Index Ventures
Chemistry
Episode: VC 3: Investing Philosophy for 2026: What Founders Should Know
Abbas Haider Ali
SVP of Customer Success at GitHub
GitHub
Episode: GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali
Brian Weinberger
CEO of Sisense with 30 years of experience in building partner ecosystems
Sisense
Episode: GTM 171: How to Build a Partner Ecosystem That Sells for You | Brian Weinberger
Alex Clayton
Partner at Meritech, expert in IPO S1 teardowns
Meritech
Episode: VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton
Tessa Whittaker
Leads revenue operations at ZoomInfo.
ZoomInfo
Episode: GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
Peter Grant
Chief Revenue Officer at u.com, an expert in AI and technology markets.
u.com
Episode: GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
Tom Siebel
Founder of Siebel Systems, notable for his contributions to CRM development and entrepreneurship.
Siebel Systems
Episode: GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
Marc Benioff
CEO of Salesforce, known for pioneering cloud computing solutions.
Salesforce
Episode: GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

Host

Sophie Buonassisi
Host of the show with a strong focus on interviewing tech executives and industry leaders to explore valuable insights into go-to-market strategies and entrepreneurial journeys.

Reviews

4.7 out of 5 stars from 249 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States6 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United States7 months ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United States7 months ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United Statesa year ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The stories shared by guests are often regarded as practical and relevant, making the content valuable for professionals in tech and sales.
Some listeners suggest enhancing the interview style for a more engaging experience, though many commend the expertise of the guests.
Listeners appreciate the host's ability to bring out actionable insights from industry leaders and executives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#249
United States/Technology
Apple Podcasts
#228
United Kingdom/Technology
Apple Podcasts
#201
Australia/Technology
Apple Podcasts
#133
Philippines/Technology
Apple Podcasts
#168
Israel/Technology
Apple Podcasts
#244
New Zealand/Technology

Talking Points

Recent interactions between the hosts and their guests.

The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI, with Co-Founder Emir Atli
Q: What are some of your biggest learnings from going through YC?
Atli learned the importance of making something that people love and the value of not scaling too quickly before achieving a solid foundation.
The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI, with Co-Founder Emir Atli
Q: How does the go-to-market landscape shake out?
Atli believes the winner in the AI go-to-market space will be an AI-native platform built on data that encompasses the entire buyer's journey.
BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
Q: How does the new Agent Workspace compare with legacy tools like SalesLoft or Outreach?
Nooks can intelligently assist with top-of-funnel activities instead of relying solely on manual processes like legacy tools.
BREAKING: Inside Nooks’ Launch: Why AI-Native Sales Tools Are Challenging Legacy Platforms, with Co-Founder & CEO Dan Lee
Q: What was the actual moment where you knew it was the right time to take on incumbents?
Our customers kept asking for it, which was the best sign.
Why Most Founders Build the Wrong Company (And Realize It Too Late), with Lou Shipley, Former CEO and Co-Author of Unlikely Entrepreneurs
Q: What types of characteristics have you seen to really drive success?
Curiosity, dogged determination, and being open to coaching and mentorship are crucial.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

This podcast features in-depth conversations with high-profile technology executives, venture capitalists, and founders who are deeply involved in the creation and scaling of some of the fastest-growing software companies. Each episode offers rich insights into their personal journeys, exploring what strategies and practices have been effective or ineffective in the competitive landscape of B2B SaaS. A unique aspect of the content is the focus on real-world experiences, giving listeners access to authentic narratives from those who have successfully navigated the challenges of building businesses in the tech industry. This blend of practical advice and personal storytelling is particularly appealing to current and aspiring professionals eng... more

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Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. The a16z Show
3. This Week in Startups
4. Masters of Scale
5. My First Million

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 614 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Lou Shipley
2. Mark Goldberg
3. Abbas Haider Ali
4. Brian Weinberger
5. Alex Clayton
6. Tessa Whittaker
7. Peter Grant
8. Tom Siebel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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