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The GTM Podcast

GTMnow by GTMfund
Product-Led Growth
Go-To-Market Strategy
Cold Calling
Saas
Sales and Marketing Convergence
Artificial Intelligence
Outreach
Attribution
Sales Processes
Customer Success
Closefactor
Sales
Hiring Practices
Product Market Fit
B2B Saas
Community Engagement
Revenue Technology
Personalization
Ai In Marketing
Sales Leadership

The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the me... more

PublishesWeeklyEpisodes568Founded7 years ago
Number of ListenersCategories
BusinessInvestingManagement

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Artwork for The GTM Podcast

Latest Episodes

Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. 

Before joining Primar... more

Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, ... more

Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led awar... more

YouTube

Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the fir... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Cassie Young
General Partner at Primary Ventures, Former Chief Customer Officer at CM Group
Primary Ventures
Episode: GTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie Young
Jessica Gilmartin
CRO and CMO at Calendly, former Head of Revenue Marketing at Asana.
Calendly
Episode: GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Katrina Wong
Divisional CMO and VP of Marketing at Twilio Segment with extensive experience guiding companies through growth and successful exits.
New Relic
Episode: GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong
Joe DiMento
Leads go-to-market and industry partnerships at Bain Capital Ventures
Bain Capital Ventures
Episode: GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento
Jordan Crawford
Go-to-market engineer and advisor for multiple fast-growing companies
Blueprint GTM
Episode: GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford
Casey Woo
Founder of Operators Guild, seasoned multi-stage operator with extensive experience in finance and operations.
Operators Guild
Episode: GTM 132: The Rise of the Operator with Casey Woo + Special Announcement
Kraig Swensrud
Founder and CEO of Qualified, former CMO of Salesforce.
Qualified
Episode: GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs
Rob Giglio
Chief Customer Officer at Canva
Canva
Episode: GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canva’s CCO
Fred Viet
Chief Sales Officer at Aircall with a proven track record in building high-performing sales teams.
Aircall
Episode: GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Host

Scott Barker
Host of the GTM Podcast, Scott specializes in interviewing top tech executives and founders to extract meaningful insights on market challenges and success strategies.

Reviews

4.7 out of 5 stars from 235 ratings
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States4 months ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States8 months ago
  • Always feels authentic

    Best source of real-world startup stories I’ve seen. Never fails to provide great conversations and valuable insights

    Apple Podcasts
    5
    amit_a55
    United Statesa year ago
  • Incredible Guests and Advice

    Best GTM podcast in SaaS! Some really tangible advice and great operators.

    Apple Podcasts
    5
    paulirving
    Canadaa year ago
  • A must listen

    If you’re in any sort of sales/marketing role, you’d be hard pressed to find a better, more real, podcast to listen to.

    So many goodies from folks who have ACTUALLY been in the arena. A must listen.

    Apple Podcasts
    5
    YouShouldTalkTo
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews commend the authenticity and depth of conversation, especially praising the quality of guests.
The podcast is frequently described as informative and beneficial for enhancing sales strategies, providing fresh perspectives and actionable advice.
Feedback emphasizes the show's relevance for marketers seeking to understand sales integration and operational success.
Listeners highlight the podcast as a must-listen for those working in startups or sales, emphasizing practical takeaways and insightful discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#17
Ukraine/Business/Investing
Apple Podcasts
#93
Poland/Business/Investing
Apple Podcasts
#147
Ukraine/Business
Apple Podcasts
#225
Ireland/Business/Investing
Apple Podcasts
#226
Norway/Business/Investing

Talking Points

Recent interactions between the hosts and their guests.

GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Q: What do you look for in that first marketing hire?
I would suggest not hiring a marketer until you have product market fit, because you can't market your way into product market fit.
GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Q: What would you do differently if you could fly back to your first day at Calendly?
I wish we could have had good data sooner because it transformed how we sold and how we marketed.
GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Q: When should startups start investing in brand?
Investing in your brand could also mean just having an amazing product, having a super viral product, having great customer support, having great communities, having people that love you and talk about you, having great reviews.
GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
Q: What is one tactic or strategy that's working for you or the companies that you're serving today?
We're moving all of our budget from PR a lot from Google to social. It is astonishing over the past couple of years how much value you can get out of both organic and paid social, particularly micro influencers.
GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong
Q: What marketing tactic is working well right now?
Getting specific with messaging and using account-based marketing strategies tailored to the audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The GTM Podcast

What is The GTM Podcast about and what kind of topics does it cover?

The content features insightful discussions with prominent technology executives, venture capitalists, and founders who share their firsthand experiences in building successful software companies. Noteworthy themes include the evolution of go-to-market strategies, sales tactics, and customer success, all rooted in the real-world challenges faced by today’s B2B SaaS leaders. Each episode is structured to reveal not only successes but also the lessons learned from failures, providing a practical resource for professionals looking to deepen their industry knowledge. Unique to this platform is its focus on concrete insights driven by the participants’ diverse backgrounds, making it a valuable resource for those in sales, marketing, and entrepre... more

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How many episodes of The GTM Podcast are there?

The GTM Podcast launched 7 years ago and published 568 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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