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The GTMnow Podcast

GTMnow
Go-To-Market Strategy
Artificial Intelligence
Product-Led Growth
Customer Success
Saas
Go-To-Market Strategies
AI In Sales
B2B Saas
Sales
SEO
Sales Strategies
Sales Leadership
Venture Capital
Salesforce
Revenue Operations
Customer Experience
Customer Journey
Revenue Generation
Product Market Fit
Cash Flow Management

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow... more

PublishesTwice weeklyEpisodes636Founded8 years ago
Number of ListenersCategories
BusinessTechnologyEntrepreneurship

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Artwork for The GTMnow Podcast

Latest Episodes

The future of websites isn't a builder problem anymore. It's an agent problem.

In this episode of GTMnow, Sophie Buonassisi sits down with Linda Tong, CEO of Webflow, to unpack how the entire web is being rewritten for a world where humans AND AI ag... more

YouTube

AI is rewriting go-to-market and most companies are still operating with a “Frankenstein stack.”

In this episode of GTMnow, we sit down with David, founder & CEO of Reevo, to unpack how AI-native companies will replace legacy GTM systems, why the fu... more

YouTube

Tyler Hogge helped take Divvy from zero to a $2.5B acquisition by Bill.com. Now, as General Partner at Pelion Ventures, he argues that charging for software is dead, per-seat pricing is collapsing, and the next decade of venture-scale companies will ... more

YouTube

Boomi was founded in the early 2000s by Rick Nucci, acquired by Dell in 2010, and then spun out to Francisco Partners and TPG Capital in 2021. Today it powers 30,000+ enterprise customers globally and moves more data per second than the entire Visa c... more

YouTube

Key Facts

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Recent Guests

Linda Tong
CEO of Webflow
Webflow
Episode: SEO Is Not Enough Anymore: Webflow's CEO on the Rise of AEO | Linda Tong
David Zhu
Co-founder and CEO of Reevo
Reevo
Episode: Inside Reevo's $80M Bet to Kill the $10B Frankenstein Stack | David Zhu, Cofounder & CEO
Tyler Hogge
General Partner at Pelion Ventures (guest on episode)
Pelion Ventures
Episode: VC: "Software Is Basically Worth Zero Now" | Tyler Hogge, Ex-Pelion
Steve Lucas
CEO of Boomi
Boomi
Episode: How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Jon Addison
Chief Revenue Officer, Okta
Okta
Episode: Okta's CRO: From $850M in Losses to $760M Profit (The AI Agent Bet) | Jon Addison
Jennifer Li
General Partner at Andreessen Horowitz
Andreessen Horowitz
Episode: VC: Inside a16z's $1.7B Infrastructure Bet | Jennifer Li, General Partner
Kyle Parrish
First sales hire at Figma, later helped scale to an IPO
Figma
Episode: How Figma Scaled From $2M to IPO | Kyle Parrish (First Sales Hire)
Auren Hoffman
CEO of Incubate; General Partner at Flex Capital; former LiveRamp and SafeGraph executive
Flex Capital / Incubate
Episode: VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

Host

Sophie Buonassisi
Host focused on extracting practical GTM insights from leading operators and investors.

Reviews

4.7 out of 5 stars from 251 ratings
  • Get a better interviewer

    This podcast gets great guests but I feel like it could be so much better with a better interviewer. It feels like they are reading off a list of ChatGPT generated questions. Kind of like a bad rep reading down their list of BANT questions.

    Apple Podcasts
    3
    Mogsey0987
    United States9 months ago
  • The best podcast on Go-To-Market Strategies

    The GTMnow Podcast is an absolutely critical podcast to listen to if you’re anywhere near the SaaS world. An absolute must-listen!

    Apple Podcasts
    5
    JFern71
    United States10 months ago
  • Best GTM podcast

    Love this podcast! Honest conversations with revenue leaders who give tactical and helpful advice, look forward to new episodes!

    Apple Podcasts
    5
    T-Swift011788
    United States10 months ago
  • Important advice for anyone who works in startups

    The GTM Podcast is a must-listen for anyone working in startups—not just GTM leaders. Each episode offers solid takeaways that go beyond go-to-market strategy, touching on everything from growth tactics to leadership insights. The guests bring unique perspectives, and the discussions are practical and relevant, making it easy to find something useful no matter your role. Highly recommend for anyone looking to deepen their understanding of the startup landscape

    Apple Podcasts
    5
    mschulman
    United States2 years ago
  • Kelly Hopping episode is 🔥

    Amazing authentic advice and perspectives from Kelly. Useful and inspirational. Interviewer does a stellar job steering the convo.

    Apple Podcasts
    5
    Kaydub23
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show offers practical, tactical GTM insights and real-world stories.
Listeners praise actionable takeaways and the relevance of topics to SaaS and revenue operations.
Interviewer quality is occasionally noted as uneven, with some listeners craving more probing questions.
Guests are consistently high-caliber with deep operating experience in tech and VC.
The lineup frequently features leaders shaping GTM, product, and customer success in AI-enabled contexts.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#198
Canada/Technology
Apple Podcasts
#110
France/Technology
Apple Podcasts
#204
Germany/Technology
Apple Podcasts
#85
South Korea/Technology
Apple Podcasts
#182
Ireland/Technology
Apple Podcasts
#195
Singapore/Technology

Talking Points

Recent interactions between the hosts and their guests.

How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: What is one AI workflow you use as a CEO that's transformative?
Automating expense reports so receipts are automatically approved, illustrating how AI can streamline routine tasks and free up time for strategic work.
How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: What are the benchmarks to know if a company's data is ready for AI?
Key benchmarks include whether systems are connected, whether processes are automated, and whether the data and systems can be accessed and used by AI in real time to drive decisions.
How AI Will Go From Influencing 20% to Making 90% of Your Decisions | Steve Lucas, Boomi CEO
Q: Why is Boomi reintroducing itself as a data activation company now?
The shift reflects Boomi's focus on moving data in real time, linking disparate systems, and enabling AI to act on data across the organization, rather than just integrating disparate apps.
VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)
Q: What's Ed Sim's background and how did he get into venture capital?
Ed describes growing up as the child of Korean immigrants, playing lacrosse at Harvard, discovering venture capital through career days, and building a 30-year investing career rooted in product emphasis and market opportunity rather than spreadsheets. He started in VC in the mid-90s after early work in investment management and internet-enabled startups, later founding Boldstart to focus on inception-stage investing and technical founders.
How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
Q: What are the core inputs that connect customer success to retention and expansion?
The core inputs are an outcome-driven engagement model, proactive touchpoints, and health checks throughout the lifecycle, plus an attribution framework that correlates engagement with retention and expansion.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The GTMnow Podcast

What is The GTMnow Podcast about and what kind of topics does it cover?

A analysis-oriented, B2B tech-focused show that regularly hosts senior operators, investors, and founders to unpack GTM strategies, product-led growth, and AI-enabled go-to-market. Episodes typically center on real-world experiences from scaling SaaS companies, evolving pricing and customer success, and the intersection of AI with sales, marketing, and product teams. Notable strengths include a steady lineup of practitioners with hands-on lessons, a practical tilt toward actionable frameworks, and an emphasis on authentic storytelling from operators who've built and scaled high-growth tech businesses. The format often features candid discussions on how to align GTM, product, and customer outcomes in rapidly changing markets, sometimes inclu... more

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How many listeners does The GTMnow Podcast get?

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Which podcasts are similar to The GTMnow Podcast?

These podcasts share a similar audience with The GTMnow Podcast:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. Revenue Builders
3. Grit
4. David Senra
5. The a16z Show

How many episodes of The GTMnow Podcast are there?

The GTMnow Podcast launched 8 years ago and published 636 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The GTMnow Podcast?

Recent guests on The GTMnow Podcast include:

1. Linda Tong
2. David Zhu
3. Tyler Hogge
4. Steve Lucas
5. Jon Addison
6. Jennifer Li
7. Kyle Parrish
8. Auren Hoffman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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