
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the p... more
| Publishes | Twice weekly | Episodes | 350 | Founded | 4 years ago |
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| Number of Listeners | Categories | BusinessManagementEntrepreneurship | |||

Consumption pricing and AI adoption are forcing revenue teams to prove value faster, with less room to hide behind contracts, pilots, or broad technical promises. Seong Park, Senior Vice President of Customer Support and Services at Cursor, joins Joh... more
Doug Holladay shares a powerful personal story of forgiving someone he resented for 35 years after an unexpected encounter at a college reunion, emphasizing that forgiveness is fundamentally about personal work rather than the actions of others. He d... more
High-performing teams need trust before the pressure hits. Lindsay Shookus spent 20 years at Saturday Night Live, including 10 years as a producer, where every week required a team of writers, cast members, celebrity hosts, musicians, producers, and ... more
Sales kickoffs can become expensive calendar events if leaders are not clear on what the gathering is meant to accomplish. In this Revenue Builders replay, John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivat... more
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Spending an hour with an icon in the history of sales training was the most fun and meaningful podcast i’ve ever been on! John Kaplan is not just an incredible sales pro, he’s an empathetic and wonderful human being. We discussed my personal experiences but John also got vulnerable about his. So grateful for the opportunity and glad to call John a friend! Thank you!
This show is a masterclass in sales and leadership. These two guys were legends and can be traced back to the formation of MEDDIC as a sales methodology. Having the incredible opportunity to be a guest on their show to discuss my book Greatfruit was an honor and pleasure. These guys are so easy to talk with, so knowledgeable on sales process, sales execution, and sales excellence. True leaders in the field of sales. Highly recommend this podcast!
Easily one of my favorite Podcasts on Sales and coming from the master himself, John McMahon. One thing I look forward to is to push the envelope a bit to see how the same sales principles can be applied to a non-software sales environment - can it work in industrial equipment sales for example? Would love to hear John and Kaplan’s take on this and possibly invite the CRO from GE or ABB or similar.
Revenue Builders hosted by John McMahon is a standout podcast for business enthusiasts. John's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!
The questions asked by both gentlemen are insightful and interesting. I’m always learning something new. Totally worth spending the time to listen.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on high-level B2B go-to-market strategy, leadership, and scalable sales execution. Episodes frequently explore frameworks for pipeline generation, strategic account selling, AI-enabled coaching, product-led growth, and founder-led sales, often with practical takeaways, real-world anecdotes, and actionable playbooks. It's likely to appeal to senior sales leaders, CROs, and founders looking for disciplined approaches to building repeatable revenue engines and aligning teams around measurable business outcomes. A notable strength is the emphasis on practitioner-tested methods, backed by guest experts from top technology and enterprise ecosystems, plus a host duo with deep enterprise experience that keeps conversations grounded... more
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Revenue Builders launched 4 years ago and published 350 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Revenue Builders include:
1. Doug Holladay
2. Lindsay Shookus
3. Stuart Gwynn
4. Sahir Azam
5. Alex Bilmes
6. Dr. Michael Gervais
7. Greg Casale
8. John Rowell
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