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Artwork for Revenue Builders

Revenue Builders

Force Management
Leadership
Sales Leadership
Sales Performance
Artificial Intelligence
Sales Strategy
Sales Process
Sales
Sales Strategies
B2B Sales
Force Management
AI In Sales
Mongodb
Customer Success
Sales Management
Recruitment
Sales Training
Pipeline Generation
Enterprise Sales
Customer Engagement
Enterprise Software Sales

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the p... more

PublishesTwice weeklyEpisodes391Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Revenue Builders

Latest Episodes

Thirty days into the CEO job, Bob Darbelnet’s first board meeting opened with a question about where he planned to take the company. His answer was “I don’t know yet. I’m still listening and learning.” It’s one of nearly 100 lessons in The CEO’s Play... more

Most companies think strategy is about finding the next big competitive advantage, but Chuck Bamford has learned through years advising Fortune 500 companies that half of strategy isn't about winning – it's about not losing. It's about nailing the fu... more

YouTube

Plenty of revenue leaders are watching good people walk out the door after a single bad quarter, left wondering whether it's the market or the culture. In this clip, Rob Potter, CEO of Oomnitza and a veteran sales leader from RSA, EMC, and Symantec, ... more

YouTube

Sales teams have never had more research at their fingertips, and buyers still say reps don’t understand their business. The prep docs look great right up until someone asks how the customer actually makes money. Matt Fermino calls it Seller Deficit ... more

YouTube

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Recent Guests

Chuck Bamford
Managing partner at Bamford Associates and adjunct strategy professor at Duke and Notre Dame
Bamford Associates
Episode: Table Stakes Matter More Than You Think with Dr. Chuck Bamford
Rob Potter
CEO of Oomnitza and veteran sales leader from RSA, EMC and Symantec
Oomnitza
Episode: Why People Leave After One Bad Quarter with Rob Potter
Matt Fermino
Chief revenue officer at Fable Security; former sales leader at Astronomer, Starburst and Cybereason
Fable Security
Episode: Why AI Is Making Your Reps Sound Like Everyone Else with Matt Fermino
Mark Thurmond
Co-Chief Executive Officer of Tenable with sales and operating leadership experience at EMC, RSA, Qlik, and Turbonomic
Tenable
Episode: Why Performance Comes Before Promotion with Mark Thurmond
Ben Sabrin
GTM Lead at Arcade.dev and former CRO at ngrok and ScaleFT
Arcade.dev
Episode: Why Enterprise AI Agents Struggle to Reach Production with Open Source Pioneer Ben Sabrin
Alan Chhabra
Executive vice president of worldwide partnerships at Cerebras Systems
Cerebras Systems
Episode: Why Better Technology Does Not Win Hyperscaler Partnerships with Alan Chhabra
Collin Henderson
Mental performance coach, keynote speaker and author of The Oz Method
Master Your Mindset, LLC
Episode: The Inner Game Most Sales Leaders Never Coach with Collin Henderson
Greg Poss
Former professional hockey coach and mental performance coach.
Episode: Tools to Perform Under Pressure with Mental Performance Coach Greg Poss
Doug Holladay
Author of Rethinking Success; Founder of PathNorth
PathNorth
Episode: Why Risk Takers Build the Most with Doug Holladay, Author of Rethinking Success

Hosts

John McMahon
Five-time chief revenue officer and B2B sales leader
John Kaplan
Co-founder of Force Management and sales performance leader

Reviews

4.9 out of 5 stars from 477 ratings
  • The Power of Belief

    Spending an hour with an icon in the history of sales training was the most fun and meaningful podcast i’ve ever been on! John Kaplan is not just an incredible sales pro, he’s an empathetic and wonderful human being. We discussed my personal experiences but John also got vulnerable about his. So grateful for the opportunity and glad to call John a friend! Thank you!

    Apple Podcasts
    5
    Dean Otto Speaking
    United Statesa year ago
  • Legends Making Legendary Podcast

    This show is a masterclass in sales and leadership. These two guys were legends and can be traced back to the formation of MEDDIC as a sales methodology. Having the incredible opportunity to be a guest on their show to discuss my book Greatfruit was an honor and pleasure. These guys are so easy to talk with, so knowledgeable on sales process, sales execution, and sales excellence. True leaders in the field of sales. Highly recommend this podcast!

    Apple Podcasts
    5
    Tampa Author
    United Statesa year ago
  • One of the best Sales Podcasts.

    Easily one of my favorite Podcasts on Sales and coming from the master himself, John McMahon. One thing I look forward to is to push the envelope a bit to see how the same sales principles can be applied to a non-software sales environment - can it work in industrial equipment sales for example? Would love to hear John and Kaplan’s take on this and possibly invite the CRO from GE or ABB or similar.

    Apple Podcasts
    5
    SubuSells
    United Statesa year ago
  • Revenue Builders hosted by John McMahon is a standout podcast for business enthusiasts. John's insightful interviews and deep understanding of the topic make each episode educational and engaging. He has a knack for making the topic easily digestible and turning it into actionable advice that listeners can apply to their situations. I highly recommend it - this is time well spent!

    Podchaser
    5
    Aly_Zenrabbit
    2 years ago
  • Highly Informative

    The questions asked by both gentlemen are insightful and interesting. I’m always learning something new. Totally worth spending the time to listen.

    Apple Podcasts
    5
    Mloyaclarke
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviews highlight a strong range of experienced guests and perspectives across sales leadership, enterprise selling and business growth.
Listeners describe the conversations as engaging and easy to follow, with useful lessons for both early-career sellers and senior leaders.
The content is praised for actionable sales playbooks, relevant examples and clear takeaways that listeners can apply at work.
Listeners value the hosts' experience and insightful questions, especially their ability to draw out practical lessons from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Table Stakes Matter More Than You Think with Dr. Chuck Bamford
Q: So Chuck, how do people actually do this? How do you suggest they do this? ... What are some ways that you've seen companies do that really, really well?
Bamford recommends first identifying the competitors a company regularly faces and useful proxies for distinctive performance. Teams should investigate why those competitors win, focus on a short list, and validate their findings with customers rather than relying only on internal assumptions.
Table Stakes Matter More Than You Think with Dr. Chuck Bamford
Q: Where do people go wrong with strategy?
Bamford says leaders often pursue ideas that seem exciting without treating strategy as a process, then fail to implement the strategy and align the organization around it.
Why AI Is Making Your Reps Sound Like Everyone Else with Matt Fermino
Q: How do you quickly assess whether or not they have a critical understanding of what the customer actually, what that business actually does, and where some of the potential pains are that your product solves?
Fermino asks reps about the customer's main revenue drivers, fastest-growing products, investment priorities and growth strategy. He then tests their hypotheses with follow-up questions and role-play to see whether they can handle an unscripted conversation and connect it to the product's value.
Why AI Is Making Your Reps Sound Like Everyone Else with Matt Fermino
Q: Can you talk a little bit about what you see and maybe what some of your concerns are?
Fermino says AI can accelerate preparation, but reps risk using it as a replacement for understanding how customers make money, what is growing and what their business priorities are. He recommends internalizing research and using it to develop insight rather than simply printing information.
Why People Leave After One Bad Quarter with Rob Potter
Q: How do you as a leader constantly keep an eye on the prize?
Potter recommends setting ambitious, clear milestones and showing employees how their work can achieve them. For sales representatives, he breaks quotas into transaction targets and identifies accounts that can fill each band, helping them see a credible path to success.

Audience Metrics

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Frequently Asked Questions About Revenue Builders

What is Revenue Builders about and what kind of topics does it cover?

Practical conversations about building and leading high-performing B2B sales organizations, with a strong emphasis on enterprise and technology sales. John McMahon and John Kaplan draw on their sales leadership experience to interview CROs, sales operators, founders, coaches and other experienced practitioners. Topics include deal qualification and discovery, hiring and coaching, territory planning, partnerships, sales operations, AI in go-to-market work, and the leadership habits that help teams perform through change.

Where can I find podcast stats for Revenue Builders?

Rephonic provides a wide range of podcast stats for Revenue Builders. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Revenue Builders and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Revenue Builders get?

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What are the audience demographics for Revenue Builders?

Rephonic provides comprehensive predictive audience data for Revenue Builders, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Revenue Builders have?

To see how many followers or subscribers Revenue Builders has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Revenue Builders are there?

Revenue Builders launched 5 years ago and published 391 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Revenue Builders?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Revenue Builders?

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What guests have appeared on Revenue Builders?

Recent guests on Revenue Builders include:

1. Chuck Bamford
2. Rob Potter
3. Matt Fermino
4. Mark Thurmond
5. Ben Sabrin
6. Alan Chhabra
7. Collin Henderson
8. Greg Poss

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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