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Potty Talk - The Podcast for Plumbing Business Owners

Richard Behney
Plumbing Business
Plumbing
Home Service Business
Customer Service
Flat Rate Pricing
Plumbing Industry
Branding
Success Academy
Residential Service
Pricing Strategy
Customer Experience
Election Results
Plumbing Business Culture
Entrepreneurship
Home Service Industry
Recruitment
Plumbing Entrepreneurs
Sales Techniques
Plumbing Business Management
Marketing Strategies

Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase... more

PublishesWeeklyEpisodes444Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Potty Talk

Latest Episodes

Most plumbing business owners are busy but not profitable — and there's a reason for that. In this video I walk through the 7 specific things I would focus on if I were trying to hit $1 million this year in my plumbing business: knowing the numbers, ... more

YouTube

Most plumbing business owners are working harder than ever and still can't break through to the next level — not because they're bad plumbers, but because they're still thinking like a technician instead of a business owner. In this video I break dow... more

YouTube

Most plumbing business owners don't realize their best free marketing strategies are already sitting inside their business — in their past customers, their trucks, and every job they finish. In this video I break down 10 specific ways to build a mark... more

YouTube

Most plumbing business owners don't own a plumbing business — they ARE the business, and the second they stop moving, the money stops moving with them. In this episode, Richard breaks down the 4 systems that build a plumbing business that runs withou... more

YouTube

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Recent Guests

Dalton Reed
Listener participant who submitted a question
Episode: How To Build A Plumbing Business That Runs Without You
Anthony Morgan
Question asker in Flushing It Out segment
Episode: How To Ethically Sell More Plumbing Jobs
James Hill
Owner of The Aussie Plumber and Australian plumbing professional
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
Michelle Hill
Dietician turned business partner at The Aussie Plumber
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
David Shetner
Local SEO expert and consultant at OKLocal
OKLocal
Episode: How Plumbers Are Getting More Calls with OKLocal
Jordan Bogard
Expert in HR and recruiting for trade businesses
eddy.com
Episode: HR for Plumbing Businesses: How to Hire and Keep Great Techs
Rick Calabrese
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Joe Bergen
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Matthew Werner
Owner of Pine Grove Plumbing
Pine Grove Plumbing
Episode: He Tripled His Rates & Thrives!

Hosts

Richard Behney
Host of Potty Talk, The Million Dollar Plumber; leads episodes on systems, pricing, and growth
Laura
Co-host, runs the phones for the business and contributes to onboarding, hiring, and customer-facing processes

Reviews

4.6 out of 5 stars from 64 ratings
  • I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous
    United States2 years ago
  • This couple knows what they are talking about

    I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous User
    United States2 years ago
  • Potty Talk #1 Plumbing Podcast & Top Small Business Podcast

    Million Dollar Plumber #1 plumbing business start up podcast hands down!! Follow this guy it is the way! Top plumbing business podcast without doubt!! Richard shows you exactly what you need to succeed - the good the bad and the ugly! Best business advice I have ever gotten. It is unbelievable how much he has helped put my company, AquaTech Duluth Plumber , on the right path. Just a normal guy into a rockstar no joke!! This is the best plumber podcast in the world!! 5 stars!!

    Apple Podcasts
    1
    joeborough
    United States3 years ago
  • Please have me on your show!!!

    Hi I am a big fan of yours! I love this wet n’ wild rollercoaster we call running a small plumbing business. I HAVE BEEN IN BUSINESS FOR OVER FORTY YEARS and would love to chat soon!! I’d be an excellent guest to talk to.

    Apple Podcasts
    5
    Brian_F_P
    United States6 years ago
  • Never to late to learn!

    Great info! I’m a first generation plumbing business owner and know a lot about plumbing. After 27 years of thinking I knew the business I am learning the correct way of running a plumbing business with solid guide lines and direction.

    Chuck B

    Apple Podcasts
    5
    Chuck Barron
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Helpful, practical business advice for tradespeople
Strong emphasis on coaching programs and community support for growth
Blunt storytelling with actionable steps and real-world examples
Audience questions and diverse guest experiences add variety

Talking Points

Recent interactions between the hosts and their guests.

How To Build A Plumbing Business That Runs Without You
Q: In our community. How are you paying your techs when the day wraps up early or it's slow? Do you pay a full eight hours, no matter what? Have them clock out when the work is done or run some kind of hybrid?
The hosts discuss multiple pay approaches (hourly, hourly with guaranteed minimums, and productivity-based or 'peace rate' concepts). They emphasize eliminating fear about under- or over-time by using a flexible mix that can include guaranteed hours during slow times or paying for actual time worked, and sometimes offering 'marketing hours' or paid downtime to keep techs motivated and reduce turnover.
How to Hire the Best Techs
Q: Kerry Chickering asked about how to structure mornings for technicians and whether to have them come in daily or just start with calls.
The hosts recommend a Monday morning meeting as the main weekly touchpoint, allow dispatch from home, and avoid forcing daily shop arrivals; technicians should be on the job by eight, with a focus on a simple, scalable process rather than micromanagement.
How to Grow Your Plumbing Business to 7 Figures
Q: What is the first big shift needed to grow from six figures to seven figures?
Get your butt out of the truck so you stop doing the work yourself and start building the systems that others can execute; you must work on the business, not just in it.
If I Wanted To Raise Prices Without Pushback, I’d Do This
Q: Any advice on this transition is welcome. How do I go from $189 to a true hourly rate that reflects costs and profitability?
Start by identifying and charging your honest hourly rate based on your actual costs and required profit, then consistently deliver premium service so customers understand the value behind the price. Don't chase low prices; instead, lead with value and confidence to justify the rate.
How To Get More 5-Star Reviews For Your Plumbing Business
Q: How should I respond to a negative review that's been posted about my plumbing service?
Respond professionally and calmly, acknowledge the customer's concerns, avoid arguing or defending pricing, explain how you handle issues and offer to make things right, and focus on helping readers see how you approach service going forward.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Potty Talk

What is Potty Talk about and what kind of topics does it cover?

This show centers on turning a plumbing operation into a scalable, systemized business rather than a sole-owner trade. Core themes across episodes include building repeatable processes (scheduling, pricing, people, and lead flow), hiring and retaining good staff, pricing strategies, branding, and marketing without heavy reliance on paid ads. The hosts frequently discuss coaching programs and playbooks designed to help owners step out of the truck, offer practical scripts for sales and phone conversations, and leverage branding and membership-style programs to drive growth. A notable angle is the emphasis on mindset shifts—moving from technician mindsets to business leadership—and the role of structured coaching programs in achieving seven-f... more

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How many listeners does Potty Talk get?

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How many episodes of Potty Talk are there?

Potty Talk launched 8 years ago and published 444 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Potty Talk?

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Where can I see ratings and reviews for Potty Talk?

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What guests have appeared on Potty Talk?

Recent guests on Potty Talk include:

1. Dalton Reed
2. Anthony Morgan
3. James Hill
4. Michelle Hill
5. David Shetner
6. Jordan Bogard
7. Rick Calabrese
8. Joe Bergen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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