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Potty Talk - The Podcast for Plumbing Business Owners

Richard Behney
Plumbing
Plumbing Business
Home Service Business
Plumbing Industry
Customer Service
Flat Rate Pricing
Customer Satisfaction
Piece Rate Pay
Community Engagement
Success Academy
Side Hustles
Plumbing Business Growth
Customer Objections
Plumbing Business Culture
Social Media Marketing
Customer Experience
Branding
Business Growth Strategies
Plumbing Business Strategies
Home Service Industry

Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase... more

PublishesWeeklyEpisodes434Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Potty Talk

Latest Episodes

If you want higher prices and fewer objections, this episode is for you. Richard shares the simple strategy that changes how customers see value before the price even comes up.

More reviews means more calls, more credibility, and more booked jobs. Richard breaks down the simple strategy to get more 5-star plumbing reviews without begging or feeling awkward.How To Price Jobs For A Profitable Plumbing Businesshttps://youtu.be... more

YouTube

If I wanted a higher average ticket, I’d stop thinking it’s about plumbing and start thinking about time. In this episode, Richard & Laura share the shift that changed everything for their business.

🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/mi... more

YouTube

Selling doesn’t have to feel pushy or sleazy. In this episode, we break down how to ethically sell more plumbing jobs by serving your customers well. How To Price Jobs For A Profitable Plumbing Businesshttps://www.youtube.com/watch?v=oYaKq3OXG2Q&t=92... more

YouTube

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Recent Guests

Anthony Morgan
Question asker in Flushing It Out segment
Episode: How To Ethically Sell More Plumbing Jobs
James Hill
Owner of The Aussie Plumber and Australian plumbing professional
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
Michelle Hill
Dietician turned business partner at The Aussie Plumber
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
David Shetner
Local SEO expert and consultant at OKLocal
OKLocal
Episode: How Plumbers Are Getting More Calls with OKLocal
Jordan Bogard
Expert in HR and recruiting for trade businesses
eddy.com
Episode: HR for Plumbing Businesses: How to Hire and Keep Great Techs
Rick Calabrese
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Joe Bergen
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Matthew Werner
Owner of Pine Grove Plumbing
Pine Grove Plumbing
Episode: He Tripled His Rates & Thrives!
Tony Walley
Co-owner of Walley Plumbing
Walley Plumbing
Episode: Success Story: They Turned Chaos to Freedom in just 12 Months! #433

Host

Richard Behney
Host of Potty Talk; The Million Dollar Plumber; coaches on pricing, profitability, and growth for plumbing businesses

Reviews

4.6 out of 5 stars from 63 ratings
  • I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous
    United States2 years ago
  • This couple knows what they are talking about

    I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous User
    United States2 years ago
  • Potty Talk #1 Plumbing Podcast & Top Small Business Podcast

    Million Dollar Plumber #1 plumbing business start up podcast hands down!! Follow this guy it is the way! Top plumbing business podcast without doubt!! Richard shows you exactly what you need to succeed - the good the bad and the ugly! Best business advice I have ever gotten. It is unbelievable how much he has helped put my company, AquaTech Duluth Plumber , on the right path. Just a normal guy into a rockstar no joke!! This is the best plumber podcast in the world!! 5 stars!!

    Apple Podcasts
    1
    joeborough
    United States3 years ago
  • Please have me on your show!!!

    Hi I am a big fan of yours! I love this wet n’ wild rollercoaster we call running a small plumbing business. I HAVE BEEN IN BUSINESS FOR OVER FORTY YEARS and would love to chat soon!! I’d be an excellent guest to talk to.

    Apple Podcasts
    5
    Brian_F_P
    United States6 years ago
  • Never to late to learn!

    Great info! I’m a first generation plumbing business owner and know a lot about plumbing. After 27 years of thinking I knew the business I am learning the correct way of running a plumbing business with solid guide lines and direction.

    Chuck B

    Apple Podcasts
    5
    Chuck Barron
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts present practical steps and real-world experiences.
Listeners seem engaged and grateful for coaching resources and guest stories.
Quality content with a focus on business fundamentals rather than hype.
Helpful, actionable advice for pricing and growth.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

How To Ethically Sell More Plumbing Jobs
Q: During inspections, should you always present three options, or can you offer a single price in some cases?
Always present three options to keep the interaction comfortable and in the customer's control; offering three choices leads to higher engagement and tends to produce the middle or top option as the eventual sale, rather than pressuring a single cheapest solution.
How Plumbers Are Getting More Calls with OKLocal
Q: What is one thing that a plumbing company should prioritize online?
The first step is to run a scan on your directories to identify and fix any outdated or incorrect listings.
How Plumbers Are Getting More Calls with OKLocal
Q: What role do reviews play for local search?
Reviews are crucial as they validate keywords and can significantly enhance Google's perception of your business's relevance and prominence.
How Plumbers Are Getting More Calls with OKLocal
Q: What is OKLocal, and how did you get into the world of local SEO?
OKLocal is a local SEO consulting business focused on directory management, helping local businesses manage their online directories and listings.
Turning Pipe Dreams Into Reality - Episode 4 #415
Q: What should plumbing business owners focus on to ensure long-term success?
Plumbing business owners should focus on being aware of industry trends, cultivating a flexible and adaptive company culture, and allowing team members to learn from failures.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Social Media Reach

Frequently Asked Questions About Potty Talk

What is Potty Talk about and what kind of topics does it cover?

A practical, business-focused show for plumbing shop owners and operators, with a strong emphasis on pricing, sales, branding, and scaling. Episodes typically explore turning time into value, adopting flat-rate pricing, building repeatable playbooks, and growing through smarter hiring and capacity expansion. Listeners get actionable tactics, real-world anecdotes from long-established shop owners, and coaching-style guidance aimed at turning plumbing businesses into profitable, scalable ventures. A notable strength is the CEO mindset shift and emphasis on brand, pricing integrity, and customer experience, often with concrete steps, Q&A, and resources tied to a coaching academy.

What stands out is the consistent focus on profitability over h... more

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How many episodes of Potty Talk are there?

Potty Talk launched 8 years ago and published 434 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Potty Talk?

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What guests have appeared on Potty Talk?

Recent guests on Potty Talk include:

1. Anthony Morgan
2. James Hill
3. Michelle Hill
4. David Shetner
5. Jordan Bogard
6. Rick Calabrese
7. Joe Bergen
8. Matthew Werner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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