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Potty Talk - The Podcast for Plumbing Business Owners

Richard Behney
Plumbing Business
Plumbing
Home Service Business
Customer Service
Flat Rate Pricing
Plumbing Industry
Branding
Success Academy
Residential Service
Pricing Strategy
Customer Experience
Election Results
Plumbing Business Culture
Entrepreneurship
Home Service Industry
Recruitment
Plumbing Entrepreneurs
Sales Techniques
Plumbing Business Management
Marketing Strategies

Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase... more

PublishesWeeklyEpisodes439Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Potty Talk

Latest Episodes

Most plumbing businesses don't have a lead problem — they have a conversion problem. Richard Behney breaks down the exact call process that closes nearly every inbound plumbing call and keeps your schedule full.

🚀 JOIN MY FREE COMMUNITYhttps://www.... more

YouTube

Making $1 million in your plumbing business this year is possible — but only if you're focused on the right things. Richard Behney walks through the exact moves he'd make to build a $1M plumbing business in 12 months.

🚀 JOIN MY FREE COMMUNITYhttps:... more

YouTube

Marketing your plumbing business doesn't have to mean spending money on ads. Richard Behney breaks down 10 proven ways to market a plumbing business and keep the phone ringing using what you already have.

🚀 JOIN MY FREE COMMUNITYhttps://www.skool.c... more

YouTube

Growing a plumbing business to 7 figures starts with making the shift from plumber to business owner. Richard Behney breaks down the core systems you need to scale your plumbing business past $1 million.

🚀 JOIN MY FREE COMMUNITYhttps://www.skool.co... more

YouTube

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Recent Guests

Anthony Morgan
Question asker in Flushing It Out segment
Episode: How To Ethically Sell More Plumbing Jobs
James Hill
Owner of The Aussie Plumber and Australian plumbing professional
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
Michelle Hill
Dietician turned business partner at The Aussie Plumber
The Aussie Plumber
Episode: They Risked Everything to Build This Plumbing Business
David Shetner
Local SEO expert and consultant at OKLocal
OKLocal
Episode: How Plumbers Are Getting More Calls with OKLocal
Jordan Bogard
Expert in HR and recruiting for trade businesses
eddy.com
Episode: HR for Plumbing Businesses: How to Hire and Keep Great Techs
Rick Calabrese
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Joe Bergen
Co-founder of Commonwealth Mergers and Acquisitions
Commonwealth Mergers and Acquisitions
Episode: How to Sell Your Plumbing Business for Maximum Value
Matthew Werner
Owner of Pine Grove Plumbing
Pine Grove Plumbing
Episode: He Tripled His Rates & Thrives!
Tony Walley
Co-owner of Walley Plumbing
Walley Plumbing
Episode: Success Story: They Turned Chaos to Freedom in just 12 Months! #433

Host

Richard Behney
Host of Potty Talk; The Million Dollar Plumber; coaches on pricing, profitability, and growth for plumbing businesses

Reviews

4.6 out of 5 stars from 63 ratings
  • I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous
    United States2 years ago
  • This couple knows what they are talking about

    I kind of reluctantly started listening to this podcast as a Plumbing business owner but as I’ve been listening to these podcast, I’ve been learning some of the things we’ve already been doing, but Richard and Laura has been able to tweak it and change my mindset to a plumbing business, then a plumber that owns a business. And I already signed up for the success Academy and looking forward to starting this program and maximize it to grow my plumbing business. Thanks Richard and Laura five stars ... more

    Audible
    5
    Anonymous User
    United States2 years ago
  • Potty Talk #1 Plumbing Podcast & Top Small Business Podcast

    Million Dollar Plumber #1 plumbing business start up podcast hands down!! Follow this guy it is the way! Top plumbing business podcast without doubt!! Richard shows you exactly what you need to succeed - the good the bad and the ugly! Best business advice I have ever gotten. It is unbelievable how much he has helped put my company, AquaTech Duluth Plumber , on the right path. Just a normal guy into a rockstar no joke!! This is the best plumber podcast in the world!! 5 stars!!

    Apple Podcasts
    1
    joeborough
    United States3 years ago
  • Please have me on your show!!!

    Hi I am a big fan of yours! I love this wet n’ wild rollercoaster we call running a small plumbing business. I HAVE BEEN IN BUSINESS FOR OVER FORTY YEARS and would love to chat soon!! I’d be an excellent guest to talk to.

    Apple Podcasts
    5
    Brian_F_P
    United States6 years ago
  • Never to late to learn!

    Great info! I’m a first generation plumbing business owner and know a lot about plumbing. After 27 years of thinking I knew the business I am learning the correct way of running a plumbing business with solid guide lines and direction.

    Chuck B

    Apple Podcasts
    5
    Chuck Barron
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts present practical steps and real-world experiences.
Listeners seem engaged and grateful for coaching resources and guest stories.
Quality content with a focus on business fundamentals rather than hype.
Helpful, actionable advice for pricing and growth.

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Talking Points

Recent interactions between the hosts and their guests.

How to Grow Your Plumbing Business to 7 Figures
Q: What is the first big shift needed to grow from six figures to seven figures?
Get your butt out of the truck so you stop doing the work yourself and start building the systems that others can execute; you must work on the business, not just in it.
If I Wanted To Raise Prices Without Pushback, I’d Do This
Q: Any advice on this transition is welcome. How do I go from $189 to a true hourly rate that reflects costs and profitability?
Start by identifying and charging your honest hourly rate based on your actual costs and required profit, then consistently deliver premium service so customers understand the value behind the price. Don't chase low prices; instead, lead with value and confidence to justify the rate.
How To Get More 5-Star Reviews For Your Plumbing Business
Q: How should I respond to a negative review that's been posted about my plumbing service?
Respond professionally and calmly, acknowledge the customer's concerns, avoid arguing or defending pricing, explain how you handle issues and offer to make things right, and focus on helping readers see how you approach service going forward.
How To Ethically Sell More Plumbing Jobs
Q: During inspections, should you always present three options, or can you offer a single price in some cases?
Always present three options to keep the interaction comfortable and in the customer's control; offering three choices leads to higher engagement and tends to produce the middle or top option as the eventual sale, rather than pressuring a single cheapest solution.
How Plumbers Are Getting More Calls with OKLocal
Q: What is one thing that a plumbing company should prioritize online?
The first step is to run a scan on your directories to identify and fix any outdated or incorrect listings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Social Media Reach

Frequently Asked Questions About Potty Talk

What is Potty Talk about and what kind of topics does it cover?

A practical, business-focused show for plumbing shop owners and operators, with a strong emphasis on pricing, sales, branding, and scaling. Episodes typically explore turning time into value, adopting flat-rate pricing, building repeatable playbooks, and growing through smarter hiring and capacity expansion. Listeners get actionable tactics, real-world anecdotes from long-established shop owners, and coaching-style guidance aimed at turning plumbing businesses into profitable, scalable ventures. A notable strength is the CEO mindset shift and emphasis on brand, pricing integrity, and customer experience, often with concrete steps, Q&A, and resources tied to a coaching academy.

What stands out is the consistent focus on profitability over h... more

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How many episodes of Potty Talk are there?

Potty Talk launched 8 years ago and published 439 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Where can I see ratings and reviews for Potty Talk?

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What guests have appeared on Potty Talk?

Recent guests on Potty Talk include:

1. Anthony Morgan
2. James Hill
3. Michelle Hill
4. David Shetner
5. Jordan Bogard
6. Rick Calabrese
7. Joe Bergen
8. Matthew Werner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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