Pop Influenced
demelzaleonardWhere pop culture and marketing meet! Get up to date on what’s happening in the world of pop culture and how it’s impacting marketing trends and strategies. Plus, enjoy key takeaways you can use on your brand, biz or in your agency too.
| Publishes | Twice monthly | Episodes | 11 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
Listen to this Podcast
Latest Episodes
Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick.
In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and fan-first strategies that turned Lego into a ... more
From TikTok sensation to rising pop star, Addison Rae is proving she’s more than just a viral dance queen. In this episode of Pop Influenced, Demelza breaks down Addison Rae’s strategic rebrand—from early fame on social media to the release of her cr... more
From blind boxes to billion-dollar brands - Labubu is everywhere.
In This episode Demelza dives into the explosion of the mischievous little monster through Pop Mart.
Is it TikTok's unboxing trend?
Celebrity endorsements?
The psychology of surpri... more
Minecraft is the most popular video game in the world. The movie smashed box office records for video game films and had fans in a frenzy. But what makes this video game have such a significant impact on pop culture? Demelza discusses the gaming phen... more
Before the recent Netflix deal, the future of Sesame Street was in doubt. Demelza dives into the work and impact the program has worldwide, highlighting what options Sesame Workshop would have had should a deal not have been struck with the streaming... more
Burger chain Grill'd grew their Tik Tok account significantly by turning their profile private. Demelza looks at the strategy behind the campaign and some of the most impactful burger chain campaigns to date.
In this episode, Demelza looks at how the WWE is one of the most effective content marketing machines we should all be taking note of.
In this episode, Demelza looks at how SKIMS has rewritten the rulebook when it comes to marketing the brand and how this has helped turn it into a company worth $4 billion dollars.
Key Facts
Reviews
- Bite-Sized Episodes, Big Insights
I really enjoy the bite-sized podcast format. It makes catching up on news really accessible in a busy life. What I have been thoroughly enjoying however, is how much information is packed into each episode! Demelza is clearly knowledgeable and the case studies she uses are really interesting. Well done!
Apple Podcasts5Sandy toes & salty kisses
Australia10 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #94 | Australia/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Pop Influenced
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How many episodes of Pop Influenced are there?
Pop Influenced launched a year ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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