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Artwork for PodCraft by Alitu: Honing the Craft of Podcasting

PodCraft by Alitu: Honing the Craft of Podcasting

Alitu via The Podcast Host
Podcasting
Content Creation
Content Stacking
Podcast Production
Consistency
Editing
Community Engagement
Email Marketing
AI Tools
Short-Form Content
Long-Form Content
Audience Engagement
Time Management
Burnout
Back Catalog
Marketing
Technical Challenges
Youtube
Social Media Strategies
Audio Quality

Podcraft is your weekly, no-nonsense guide to honing the art of podcasting, hosted by veteran creators Colin and Matthew. With over 30 years of combined experience, they cover everything from choosing the right mic to growing your audience and making money from your show. Some episodes dive deep into one topic, like titling episodes or using live events to build your brand, while others feature re... more

PublishesWeeklyEpisodes291Founded12 years ago
Number of ListenersCategories
BusinessEducationHow To

Listen to this Podcast

Artwork for PodCraft by Alitu: Honing the Craft of Podcasting

Latest Episodes

If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audience actually is? That's just one of the discussion points this week as we continue our 'agree or disa... more

"Podcasting should never feel like hard work".

It sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful podcast?

On the latest episode of Podcraft, we’re back with our “agree or disagree” format, running ... more

Is your podcast growth at the mercy of "the algorithm", or do you have more control than you think?

On this episode of Podcraft, we run through a few statements about podcasting and debate on whether we agree or disagree with them.

* Podcasters ... more

YouTube

How do you know if your podcast sponsorships are actually driving results? Here are four practical ways to track listener engagement and show sponsors what’s really working. These tips make it easier to prove value, strengthen partnerships, and grow ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Paul Chilnau
Podcaster from Fading Through
Fading Through
Episode: The Advice We Needed When We Had 7 Listeners (Classic)
Rob and James
Podcasters from EuroTrip
EuroTrip
Episode: The Advice We Needed When We Had 7 Listeners (Classic)
Dan Misener
Director of Marketing at Bumper, focused on podcast metrics and analytics.
Bumper
Episode: Flat Downloads Don’t Always Mean Flat Growth. But They Might Hide a Bigger Problem
Neale James
Host of the Photowalk podcast and experienced content creator
The Photowalk
Episode: Lessons From 500 Episodes & 5 Years of Podcasting
Becky Pierson
Podcaster and community builder focusing on community-driven business strategies.
Build With Becky
Episode: The "Voice Note From a Friend" Format: A 15-Minute Podcast Workflow
Ben Hickman
Business coach and host of Reflective Rebels Podcast
Reflective Rebels Podcast
Episode: How to Refine Your Podcast Identity: From Vision to Discoverability
Mike Morrison
Expert in membership models and community building
The Membership Geeks
Episode: Turning Your Podcast Audience into Paying Members
Paul Cheel
Host of Fighting Through, shares insights on crowdfunding experiences
Fighting Through
Episode: Income Stream Lessons from 10 Top Indie Podcasters (Classic)
Dee Carey
Host of Travel and Shit, exploring affiliate and organic sponsorships
Travel and Shit
Episode: Income Stream Lessons from 10 Top Indie Podcasters (Classic)

Hosts

Colin Gray
Colin Gray is a long-time podcaster and host with ties to multiple podcasting platforms and networks; frequently appears as a lead host.
Matthew
Matthew is a co-host with extensive experience in podcast production and education, often involved in hosting and co-hosting across episodes.

Reviews

4.7 out of 5 stars from 250 ratings
  • This show is incredibly helpful for podcasters, whether new or seasoned.

    Podchaser
    5
    Trish
    a year ago
  • Helping the Craft

    Thanks to the folks behind this podcast for authentic conversations about the exciting and daunting things about being a podcaster! Great mix of analysis on tech combined with various approaches to managing and designing shows. Loving current season with many voices of podcasters talking about how they do their work. Very well done.

    Apple Podcasts
    5
    RustyStahl
    United States2 years ago
  • I was a victim of a sim-swap hack and if not for urgent intervention by a recovery experts whom I hired after my crypto account was hacked and coins stolen. The experts i hired sought the permission of INTERPOL darknet and crypto crime monitoring unit to pursue my case which ended up in a successful recovery of 90% of my lost coins. You’re free to reach out if you need help too. E f f i c i e n t N e t H a c k on Gmal

    Podchaser
    5
    maddisoncalvert01
    3 years ago
  • This is how I launched my podcast

    I went from concept to launching my podcast Delivering Adventure, by listening to Podcraft. Mathew and Colin’s well structured and informative episodes helped to coach me through every step of the way. Less than a month after launching, our audience is quickly growing after implementing many of the strategies that they shared for free! I can’t thank them enough.

    Apple Podcasts
    5
    the.tempest
    Canada3 years ago
  • Delivers great practical advice with humour

    I’ve learned so much from listening to Colin and Matthew. They offer stacks of great tips and advice but aren’t overly ‘evangelical’ about their opinions. By keeping things down to earth and sprinkling the show with dry humour, it keeps me coming back. Thanks team!

    Apple Podcasts
    5
    Ken (host of How to Choose)
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very actionable advice with a balanced, down-to-earth delivery.
The hosts' experience shines through; great for beginners and vets alike.
Loved the practical, real-world tips for launching a podcast.

Talking Points

Recent interactions between the hosts and their guests.

What’s Underrated, What’s Overrated in Podcasting (And Why)
Q: What are the three to five highest impact steps to take in the first two weeks for promoting my podcast?
Focus on optimizing your SEO through episode titles and show notes, reach out to guests for promotion, and build an engaging email list.
Podcasting in 2026: What Still Matters (and What Doesn’t)
Q: Do you still need to listen to your own episodes?
Yes, especially in the early stages, as it helps improve your technique and content quality.
Podcasting in 2026: What Still Matters (and What Doesn’t)
Q: Do you still need Apple Podcast reviews in 2026?
Reviews are beneficial for social proof but are not essential; focus on more impactful calls to action instead.
Podcasting in 2026: What Still Matters (and What Doesn’t)
Q: Do you still need a podcast website in 2026?
Yes, you should have a website as your home base, allowing you to control and grow your brand effectively.
Using Copyrighted Music or TV/Radio Clips in Your Podcast
Q: What should we know about using music and clips from other broadcasts in our podcasts?
It is crucial to understand the legalities and restrictions regarding copyright, as using copyrighted material without proper licensing can lead to severe risks including being removed from platforms.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Practical, hands-on guidance for podcasters at all levels. Episodes cover everything from microphone technique and audio quality to growth strategies, monetization, and sponsorships, with a strong emphasis on actionable frameworks and real-world case studies. The show frequently explores current trends like video-versus-audio formats, AI-assisted production, content repurposing, and building durable back catalogs, all conveyed with a no-nonsense, experience-based approach. A standout trait is the hosts' willingness to share frameworks (Three As, attention metrics, etc.), candid critiques, and lessons learned from decades in the field, making it helpful for both newcomers and seasoned creators.

A notable strength is the blend of tactical ad... more

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To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 12 years ago and published 291 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Paul Chilnau
2. Rob and James
3. Dan Misener
4. Neale James
5. Becky Pierson
6. Ben Hickman
7. Mike Morrison
8. Paul Cheel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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