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Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
Podcasting
Audience Engagement
Youtube
Content Creation
Spotify
Community Building
Podcast Growth
Feedback
Newsletters
Podcast Movement
Social Media
Apple Podcasts
Community Engagement
AI Tools
School Of Podcasting
Editing
Marketing
Podpage
Podcasts
Marketing Strategies

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

PublishesWeeklyEpisodes1012Founded21 years ago
Number of ListenersCategories
How ToBusinessEducationMarketing

Listen to this Podcast

Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Latest Episodes

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This month's Question of the Month flips the growth conversation on its head: what's the sm... more

You Down With YPP?

Episode Description:

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How Do You Hit 4000 Episodes Without Losing Your Mind?

Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Radio Network. They just crossed 4000 episodes, and since they're doing this dai... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Glenn Hebert
Host of Horses in the Morning, known as Glenn the Geek
Horse Radio Network
Episode: Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes
Jamie Jennings
Host of Horses in the Morning, horse industry professional
Horse Radio Network
Episode: Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes
Chris Nessi
Chris Nessi from the House of EdTech Podcast
House of EdTech Podcast
Episode: 20 Books for Content Creators Recommended by My Audience
Nancy May
Nancy May from Family Tree Food Stories Podcast
Family Tree Food Stories Podcast
Episode: 20 Books for Content Creators Recommended by My Audience
Tom Haley
Tom Haley from Bluegrass Region Voices and Views
Bluegrass Region Voices and Views
Episode: 20 Books for Content Creators Recommended by My Audience
JR Sparrow
Guest discussed for crowd feedback methods
WV Uncommon Place / WVU context mentioned
Episode: How To Deal With Online Trolls
Madam Strangeways
Show guest discussed in context of receiving feedback
MadamStrangeways.com (hosted by PodPage)
Episode: How To Deal With Online Trolls
Josh Liston
Guest from sake this podcast, highlighted during the episode
Sake This Podcast
Episode: How Long Should Your Podcast Be? (and where to find the answer)
Rocks Codes
Co-founder of FlightCast, entrepreneur with a background in YouTube and social media
FlightCast
Episode: Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO

Host

Dave Jackson
Host of The School of Podcasting; podcasting coach and Hall of Fame inductee with 15+ years in the field

Reviews

4.7 out of 5 stars from 473 ratings
  • Must listen to

    An incredible source of podcasting info. Highly recommended.

    Apple Podcasts
    5
    Nigrxgy
    United States4 months ago
  • Love this show

    I look forward to Dave Jackson’s lessons on podcasting

    Apple Podcasts
    5
    Ralph Owens | Houston TX
    United States6 months ago
  • Thankful X 1000🧡

    I’ve been hosting my show, Big Lash Energy, for 3.5 years and I studied podcasting for one year before ever pressing record. Of course I started by listening to any and every piece of advice, but eventually, Dave Jackson’s show floated to the top as the most trusted space to learn about creation and monetization of podcast content. Then, I met him in person at a few events and realized his passion for the craft is completely authentic. I am thankful I stumbled upon this show years ago and stay a... more

    Apple Podcasts
    5
    LittleMissJay
    Canada6 months ago
  • The Best instruction on Podcasting

    This is truly the best podcast to learn about podcasting. Dave offers a lot of his expertise on best practices

    Apple Podcasts
    5
    abramante76
    United Statesa year ago
  • The best podcast on podcasting

    Dave has been in podcasting like forever. So he knows his stuff. His show is probably one of the biggest shows on podcasting. And it’s still going strong today. Highly recommend listening to this show if you have a podcast.

    Apple Podcasts
    5
    Chris of Podtastic Audio
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful, actionable, and easy to digest for new podcasters
Consistent value; great for growing and monetizing shows
Trusted, long-running resource with practical guidance and community focus

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#220
United States/Education/How To
Apple Podcasts
#11
Denmark/Education/How To
Apple Podcasts
#128
Ireland/Education/How To
Apple Podcasts
#175
Netherlands/Education/How To
Apple Podcasts
#197
Israel/Education/How To
Apple Podcasts
#236
Brazil/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

How do you measure the success of your podcast that is NOT downloads
Q: How do you measure success beyond downloads?
Responses vary: engagement signals like emails and voicemails, audience retention, newsletter signups, lead magnets, and even financial support from listeners are cited as meaningful indicators. Some emphasize personal fulfillment, community impact, and the ability to influence real-world outcomes.
How to Make Podcast Money Without Fame
Q: What was your first monetization strategy and how did you approach sponsorships?
She began with listener support and affiliate marketing, then moved into sponsorships after proving value to brands, and learned to educate sponsors about how podcasting works to maximize impact.
How to Make Podcast Money Without Fame
Q: When did you know you wanted to start a podcast?
Jordan describes falling into podcasting while managing family life and a theater background, starting small, and gradually growing through experimentation and discovery of what their audience valued.
Lavalier Shootout - Weighing the Lift of Apple HLS
Q: Where do you think podcasting is going with Apple's HLS video upgrade?
The hosts consider both the potential reach through video in Apple Podcasts and the need to protect audio quality, suggesting a cautious, test-first approach and not forcing video on every show.
Behind the Scenes of My New Podcast
Q: What do your audience want to hear?
They want to hear how to pitch a podcast effectively and the challenges of dealing with spam.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show leans into practical, hands-on guidance for launching, growing, and monetizing podcasts. Through long-form discussions, the host shares decades of experience, real-world testing, and actionable strategies for building audience loyalty, branding, and sustainable revenue beyond traditional ad revenue. Episodes often emphasize clear storytelling, community feedback, and creator ownership, with concrete tips on episode structure, distribution, and monetization that work for independents and small teams. A standout trait is the host's approachable teaching style and willingness to tackle mistakes to help listeners move from fear to momentum, making it valuable for aspiring and veteran podcasters alike.

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How many listeners does this podcast get?

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How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 21 years ago and published 1012 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Glenn Hebert
2. Jamie Jennings
3. Chris Nessi
4. Nancy May
5. Tom Haley
6. JR Sparrow
7. Madam Strangeways
8. Josh Liston

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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