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Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
Podcasting
Linkedin
Podcast Advertising
Social Media
Youtube
Marketing
Audience Engagement
Business Networking
Podgagement
Spotify
Coaching
Apple Podcasts
Community Building
Taxes
Authenticity
Host-Read Ads
Stand-Up Comedy
Instagram
Podcast Discovery
Listener Engagement

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

PublishesWeeklyEpisodes964Founded20 years ago
Number of ListenersCategories
BusinessMarketingHow ToTechnology

Listen to this Podcast

Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Latest Episodes

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think th... more

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian ... more

The past year we've lost some great people in the podcasting family. Neil Guilarte and Todd Cochrane both died suddenly with no warning. If you're not prepared, you leave your family in a lurch adding to the stress of your passing. I bring on The Pod... more

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doin... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Cassian Bellino
Podcaster and social media expert
Biblically Speaking Podcast
Episode: Why Your Attitude is More Important Than Your Gear
David Hooper
Producer at Sirius Satellite Radio and podcaster with significant experience in audio production and radio
Sirius Satellite Radio
Episode: Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
Justin Moore
Author of the book Sponsor Magnet
Creator Wizard
Episode: Why Your Media Kit is Probably Trash: Lessons from Justin Moore
Traci DeForge
Expert in podcasting and media, with over 30 years in the industry.
Producer Podcast
Episode: What's In It For The Audience? With Traci DeForge
Chris Stone
Co-host of Dealcasters and podcast manager
Dealcasters
Episode: Is Everyone Really Using Spotify? HollyLand Lark M2S Review
Timothy Kimo Brian
Host of Create Art Podcast
Create Art Podcast
Episode: Is Everyone Really Using Spotify? HollyLand Lark M2S Review
Bri Lever
Community building expert and consultant
Ember Consulting
Episode: Community Building 101 with Bri Leever
Thomas Umstadt Jr.
Expert in podcasting and marketing, founder of Novel Marketing
Novel Marketing
Episode: From Audio to Viral: The YouTube Transformation of a Podcast
Tracy Johnson
Author of the book Mic Drop Moments
TJ Media Group
Episode: Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson

Host

Dave Jackson
Host of the School of Podcasting and an award-winning Hall of Fame podcast coach with extensive experience in helping podcasters grow their shows and avoid common pitfalls.

Reviews

4.7 out of 5 stars from 456 ratings
  • The Best instruction on Podcasting

    This is truly the best podcast to learn about podcasting. Dave offers a lot of his expertise on best practices

    Apple Podcasts
    5
    abramante76
    United States12 days ago
  • The best podcast on podcasting

    Dave has been in podcasting like forever. So he knows his stuff. His show is probably one of the biggest shows on podcasting. And it’s still going strong today. Highly recommend listening to this show if you have a podcast.

    Apple Podcasts
    5
    Chris of Podtastic Audio
    United States5 months ago
  • A must listen for all Podcasters

    I have been listening to Dave’s show ever since I decided that I was going to start a podcast. The free help I have received through this show as well as his others, is a big reason I’ve become as successful as I have. And not only is the information extremely useful but he presents it in a very entertaining way. I have re-listened to almost every episode and always seem to pick up something new and still get some good laughs

    Apple Podcasts
    5
    Tdxenos
    United States7 months ago
  • The ultimate podcasting masterclass!

    This podcast has been a worthy companion over the years of podcast creation. Dave brings you an insightful look of how to put together and develop your podcast. Highly recommended.

    Apple Podcasts
    5
    Thenetsaint
    United Kingdom7 months ago
  • A mountain of knowledge from a down to earth guy.

    I dare you to find a more knowledgeable podcast expert than Dave Jackson. You won't. School of Podcasting is the original and continues to be the best source for learning how to start, grow and monetize your podcast. Dave's teaching background is evident in how he explains the simplest and most advanced podcasting techniques. And it's obvious that he genuinely cares about every person he helps. If you're serious about podcasting, listen to this show. And if you're very serious about podcasting, ... more

    Apple Podcasts
    5
    Mark Des Cotes
    Canada8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many feel the content is engaging and well-structured, making it accessible to both newbies and seasoned podcasters alike.
Listeners praise the host for his extensive knowledge and the practical advice offered throughout the episodes.
Some appreciate the host's humor and authenticity, which enhance the learning experience.
A few listeners express concerns about the occasional cringe moments in presentation style, but overall, reviews remain overwhelmingly positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#99
United States/Business/Marketing
Apple Podcasts
#100
United States/Education/How To
Apple Podcasts
#192
Canada/Education/How To
Apple Podcasts
#39
France/Education/How To
Apple Podcasts
#137
France/Business/Marketing
Apple Podcasts
#33
Poland/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Why Your Media Kit is Probably Trash: Lessons from Justin Moore
Q: How do I charge for sponsorships?
You should not have standard pricing; your pricing should change based on the brand's objectives.
Community Building 101 with Bri Leever
Q: How do you figure out what to charge for a paid membership?
Understand what your community is helping them do and structure your pricing based on that.
Community Building 101 with Bri Leever
Q: When do you start a community?
It depends, but generally, you need to refine your offer and business process before embarking on a community-building project.
Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson
Q: Can you tell us a little bit about the triple threat filter?
Tracy describes the triple threat filter which evaluates guests based on their fame, relevance, and entertainment value to ensure engaging interviews.
Mic Drop Moments: How to Turn Boring Interviews into Podcast Gold with Tracy Johnson
Q: What inspired you to write this book?
Tracy explains he was inspired by working with various podcasters and finding that many do not conduct good interviews, often lacking preparation and depth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Offering expert advice and insights, this show focuses on helping aspiring and current podcasters navigate the complexities of launching, growing, and monetizing their podcasts. The host shares years of experience, providing listeners with practical strategies on audience engagement, content delivery, and overcoming common pitfalls in the podcasting journey. With a blend of humor and authenticity, the episodes cover a wide array of topics from effective sponsorship to community building, as well as personal anecdotes that resonate with both novice and seasoned creators.

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How many episodes of this podcast are there?

this podcast launched 20 years ago and published 964 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cassian Bellino
2. David Hooper
3. Justin Moore
4. Traci DeForge
5. Chris Stone
6. Timothy Kimo Brian
7. Bri Lever
8. Thomas Umstadt Jr.

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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