Rephonic
Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
Podcasting
Audience Engagement
Youtube
Content Creation
Spotify
Community Building
Podcast Growth
Feedback
Newsletters
Podcast Movement
Social Media
Apple Podcasts
Community Engagement
AI Tools
School Of Podcasting
Editing
Marketing
Podcast Advertising
Podpage
Podcasts

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

PublishesWeeklyEpisodes1020Founded21 years ago
Number of ListenersCategories
How ToBusinessEducationMarketing

Listen to this Podcast

Artwork for School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Latest Episodes

Remember standing in the video store on a Friday night, holding two boxes and trying to decide which movie to rent? According to my old friend Brian Cottington, head of video marketing at Libsyn, that's exactly how YouTube works in 2026. This week Br... more

When Did It Feel Like You Had "Real" Listeners?

A grocery store clerk recognized one of my listeners' co-hosts. A pharmacist gets stopped at conferences for selfies. And one podcaster got an email that ended with, "Yesterday, you and Krista saved li... more

A friend of mine gets more and more opportunities. Why because he takes advantages of each and every one. He prepares and over delivers.

I had an opportunity where I could deliver content on MY timeline and while my information was helpful, I took a... more

AI Can Now Delete Your Podcast Ads. Here's Your Plan B.

What if your listeners could tell an AI to cut every ad out of your podcast and get back a clean file a few minutes later? That's not a hypothetical anymore. Adam Curry, the co-inventor of podc... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Neal Veglio
Host of Pod Mastery and Podcasting Insights Show
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Josh Liston
Host of Sake This and co-host of Punching Sideways
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Mark Lawley
Co-host of Practical Prepping
Practical Prepping
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Rob Dalrymple
Host of the Softball Central Podcast
Softball Central Podcast
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Chris Smith
Host of Cool Cars with Chris
Cool Cars with Chris
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Kim Newlove
Host of The Pharmacist's Voice Podcast and the Perrysburg Podcast
Episode: Beyond Downloads: The Moments That Prove People Are Listening
Ed Zitron
Public relations expert, host of Better Offline
Better Offline
Episode: Could AI Make Podcast Advertising Obsolete?
Ralph Eastep Jr.
Content creator's accountant, shares his most valuable feedback
Content Creators Accountant (RalphEastepJunior.com)
Episode: The Best (and Worst) Podcast Feedback We've Ever Received
Timothy Kimel Bryan
Head instigator from Create Art Podcast
Create Art Podcast
Episode: The Best (and Worst) Podcast Feedback We've Ever Received

Host

Dave Jackson
Host of The School of Podcasting; podcasting coach and Hall of Fame inductee with 15+ years in the field

Reviews

4.7 out of 5 stars from 474 ratings
  • Must listen to

    An incredible source of podcasting info. Highly recommended.

    Apple Podcasts
    5
    Nigrxgy
    United States6 months ago
  • Love this show

    I look forward to Dave Jackson’s lessons on podcasting

    Apple Podcasts
    5
    Ralph Owens | Houston TX
    United States8 months ago
  • Thankful X 1000🧡

    I’ve been hosting my show, Big Lash Energy, for 3.5 years and I studied podcasting for one year before ever pressing record. Of course I started by listening to any and every piece of advice, but eventually, Dave Jackson’s show floated to the top as the most trusted space to learn about creation and monetization of podcast content. Then, I met him in person at a few events and realized his passion for the craft is completely authentic. I am thankful I stumbled upon this show years ago and stay a... more

    Apple Podcasts
    5
    LittleMissJay
    Canada8 months ago
  • The Best instruction on Podcasting

    This is truly the best podcast to learn about podcasting. Dave offers a lot of his expertise on best practices

    Apple Podcasts
    5
    abramante76
    United Statesa year ago
  • The best podcast on podcasting

    Dave has been in podcasting like forever. So he knows his stuff. His show is probably one of the biggest shows on podcasting. And it’s still going strong today. Highly recommend listening to this show if you have a podcast.

    Apple Podcasts
    5
    Chris of Podtastic Audio
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful, actionable, and easy to digest for new podcasters
Consistent value; great for growing and monetizing shows
Trusted, long-running resource with practical guidance and community focus

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
United States/Education/How To
Apple Podcasts
#81
United Kingdom/Education/How To
Apple Podcasts
#234
Canada/Education/How To
Apple Podcasts
#123
Australia/Education/How To
Apple Podcasts
#25
India/Education/How To
Apple Podcasts
#41
Norway/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Beyond Downloads: The Moments That Prove People Are Listening
Q: When do you feel like you have a real audience?
Neal Veglio says direct feedback, such as an email or text, makes the audience feel real because it shows the content is resonating and having an impact.
How do you measure the success of your podcast that is NOT downloads
Q: How do you measure success beyond downloads?
Responses vary: engagement signals like emails and voicemails, audience retention, newsletter signups, lead magnets, and even financial support from listeners are cited as meaningful indicators. Some emphasize personal fulfillment, community impact, and the ability to influence real-world outcomes.
How to Make Podcast Money Without Fame
Q: What was your first monetization strategy and how did you approach sponsorships?
She began with listener support and affiliate marketing, then moved into sponsorships after proving value to brands, and learned to educate sponsors about how podcasting works to maximize impact.
How to Make Podcast Money Without Fame
Q: When did you know you wanted to start a podcast?
Jordan describes falling into podcasting while managing family life and a theater background, starting small, and gradually growing through experimentation and discovery of what their audience valued.
Lavalier Shootout - Weighing the Lift of Apple HLS
Q: Where do you think podcasting is going with Apple's HLS video upgrade?
The hosts consider both the potential reach through video in Apple Podcasts and the need to protect audio quality, suggesting a cautious, test-first approach and not forcing video on every show.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show leans into practical, hands-on guidance for launching, growing, and monetizing podcasts. Through long-form discussions, the host shares decades of experience, real-world testing, and actionable strategies for building audience loyalty, branding, and sustainable revenue beyond traditional ad revenue. Episodes often emphasize clear storytelling, community feedback, and creator ownership, with concrete tips on episode structure, distribution, and monetization that work for independents and small teams. A standout trait is the host's approachable teaching style and willingness to tackle mistakes to help listeners move from fear to momentum, making it valuable for aspiring and veteran podcasters alike.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 21 years ago and published 1020 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Neal Veglio
2. Josh Liston
3. Mark Lawley
4. Rob Dalrymple
5. Chris Smith
6. Kim Newlove
7. Ed Zitron
8. Ralph Eastep Jr.

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days