On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B and... more
Publishes | Monthly | Episodes | 19 | Founded | 3 years ago |
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Categories | MarketingBusiness |
In this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word.
In this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimac... more
In this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the w... more
In this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/re... more
In this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best... more
In this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power... more
In this episode we speak with James Hobbs, marketing director at The Rail Safety and Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environm... more
In this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his t... more
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Apple Podcasts | #131 |
Listeners, engagement and demographics and more for this podcast.
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On The Button launched 3 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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