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The Campaign Podcast

Campaign
Advertising
Cannes Lions
Advertising Industry
WPP
Creativity
Omnicom
Christmas Advertising
Hybrid Working
IPG
Cannes Lions Festival
Advertising Agencies
Adland
Isba
Group M
Elon Musk
Principal-Based Media Buying
IPA
Channel 4
Gaming
Marketing

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes395Founded11 years ago
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BusinessNewsBusiness NewsMarketing

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Artwork for The Campaign Podcast

Latest Episodes

The advertising and media industry is going through a period of massive change, as a result of AI, economic and global pressures, organisational restructures and redundancies. In the latest market report from Campaign Red called “The Great Reboot”, w... more

Adland’s agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.

Publicis began calling itself a “platform organisation” years ago, while Omnic... more

Media has seen a string of deals in the last year, poised to consolidate key areas of the market. Paramount Skydance seeks to complete its $111 billion takeover of Warner Bros., and in the UK, Sky ponders its bid to acquire the broadcast and ad sales... more

Publicis Groupe acquired sports marketing and entertainment agency 160over90 this month, in a move it claims will “disrupt” the sector.

In this episode, the Campaign team discusses why Publicis has made this "big bet" now, whether the sector needs d... more

Key Facts

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Recent Guests

Gideon Spanier
Editor-in-chief, Campaign
Campaign
Episode: What’s wrong with being a holding company?
Lucy Basden-Smith
MD at Fuse, sports marketing agency
Fuse
Episode: Does sports marketing need "disrupting"?
Rich Barker
Co-CEO and strategy partner at Run Deep
Run Deep
Episode: Does sports marketing need "disrupting"?
Jamie Wood Morgan
Co-founding partner at MSQ Sport and Entertainment
MSQ Sport and Entertainment
Episode: Does sports marketing need "disrupting"?
Suzie (Susie) Dearing
CEO of Publicis Sport
Publicis Sport
Episode: Does sports marketing need "disrupting"?
Artur Sedun
CEO of Publicis Groupe
Publicis Groupe
Episode: Does sports marketing need "disrupting"?
Jake Dubbins
Managing Director at Media Bounty; Co-Chair of Conscious Advertising Network
Media Bounty / Conscious Advertising Network
Episode: How responsible are brands for online safety on social platforms?
Ian Russell
Father of Molly Russell; advocate for safer online environments
Independent advocate/Family representative
Episode: How responsible are brands for online safety on social platforms?
Niki Garner
Director of ITV's in-house agency, ITV Creative
ITV Creative
Episode: Why are in-house teams taking top talent from agencies?

Hosts

Lucy Shelley
Tech and multimedia editor at Campaign (frequently appearing as host); repeatedly described with Campaign-related roles.
Gurjit Degun
Creativity and Culture Editor at Campaign Magazine; frequently contributes to discussions on industry culture and creative leadership.

Reviews

4.2 out of 5 stars from 54 ratings
  • Well produced and informative

    Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!

    Apple Podcasts
    5
    GeorgeHyde
    United Kingdom5 years ago
  • Truly awful

    As it’s the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4’s Media Show.

    Apple Podcasts
    1
    Marty555
    United Kingdom5 years ago
  • Disappointingly uninspiring

    This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training

    Apple Podcasts
    2
    KT_london
    United Kingdom6 years ago
  • Everything you want

    A really well produced podcast!

    Apple Podcasts
    5
    Grizzlers
    United Kingdom10 years ago
  • fascinating

    A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

    Apple Podcasts
    5
    Northdevon jam
    United Kingdom11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well produced and informative: Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!
Truly awful: As it's the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4's Media Show.
Disappointingly uninspiring: This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training
Everything you want: A really well produced podcast!
fascinating: A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live from Campaign’s gaming summit: Dentsu on where brands are missing out
Q: Does anybody have any questions for Brent?
A question about integration across branded games, film, and other media was raised; Brent emphasized that omni‑channel campaigns are evolving and should be planned holistically, with careful attention to plan integration and cross‑promotion to avoid waste.
Will Whitehorn: “We have to industrialise in space. It is an imperative”
Q: Give us your shot on that, Will.
Whitehorn explains that the space industry is moving from a fringe, novelty activity to a globally integrated, investment-driven sector with real commercial scale, driven by new entrants and more cost-effective launch capabilities.
Why are in-house teams taking top talent from agencies?
Q: What drives the decision to keep certain disciplines in-house versus outsourcing to agencies?
Decisions hinge on the task, the need for speed and agility, and whether the discipline benefits from external perspectives or requires scale and specialized capabilities; media planning and buying often remain external due to complexity and scale requirements.
Why are in-house teams taking top talent from agencies?
Q: How has ITV Creative evolved over the last year to become a full-service in-house agency?
ITV Creative expanded from a production-focused unit to a strategic and creative partner by bringing in a strategy discipline, appointing new leadership, and carefully deciding which capabilities to keep in-house versus sourcing from specialist partners.
How brands can build stronger connections through values, not generations
Q: What's one simple practical step that marketers can take right now to move away from generational thinking?
Find communities that already exist around shared interests and engage with them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Campaign Podcast

What is The Campaign Podcast about and what kind of topics does it cover?

- This show surveys the intersection of advertising, marketing, and media within the UK, featuring conversations with industry leaders, agency executives, and campaign editors. Episodes frequently explore leadership, creativity under pressure, the future of media planning, and the evolving role of technology such as AI in advertising. The hosts bring a newsroom lens, often dissecting big campaigns, industry shifts, and the socio-economic context shaping brands and agencies.

- Notable strengths include high-profile guest perspectives from leading agencies and media groups, a clear focus on industry trends (from Super Bowl-style ad analysis to World Cup fan experiences and omnicom/IPG reshuffles), and a willingness to analyze both strategic a... more

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How many listeners does The Campaign Podcast get?

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Which podcasts are similar to The Campaign Podcast?

These podcasts share a similar audience with The Campaign Podcast:

1. Uncensored CMO
2. The News Agents
3. The Rest Is Politics
4. The Media Show
5. What Most People Think with Geoff Norcott

How many episodes of The Campaign Podcast are there?

The Campaign Podcast launched 11 years ago and published 395 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Campaign Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Campaign Podcast?

Recent guests on The Campaign Podcast include:

1. Gideon Spanier
2. Lucy Basden-Smith
3. Rich Barker
4. Jamie Wood Morgan
5. Suzie (Susie) Dearing
6. Artur Sedun
7. Jake Dubbins
8. Ian Russell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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