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The Campaign Podcast

Campaign
Cannes Lions
Cannes Lions Festival
Advertising
Barbie
Cannes Festival
Entertainment Lions
Elon Musk
Channel 4
Paralympics
Euro 2024
Microsoft Xbox Game Pass
Orange
Hornbach
Filmcraft
Inclusivity
Havas
Group M
Cannes Lions International Festival Of Creativity
Creativity
AI In Media Buying

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes333Founded10 years ago
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Business NewsNewsMarketingBusiness

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Artwork for The Campaign Podcast

Latest Episodes

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without pe... more

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products,... more

Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.

This episode chats to three of the big winners: Mother, who took home Creativ... more

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. 

In March this year, ISBA u... more

Key Facts

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Recent Guests

Michael Horn
Global head of AI at Omnicom Advertising Group
Omnicom Advertising Group
Episode: Will government AI regulation harm creative industries? With Omnicom's Michael Horn
Tom Wong
Chief Communications Officer at Mother and winner of Creative Agency of the Year
Mother
Episode: What happens to an agency after it wins an Agency of the Year award?
Tracey Barber
CMO at Rapp, winner of Agency of the Year
Rapp
Episode: What happens to an agency after it wins an Agency of the Year award?
Matt Barker
Features Editor at Campaign
Campaign
Episode: What do Campaign's 2025 School Reports reveal about adland?
Gemma Charles
Deputy Editor
Campaign
Episode: What do Campaign's 2025 School Reports reveal about adland?
Maisie McCabe
Editor
Campaign
Episode: What do Campaign's 2025 School Reports reveal about adland?
Martin Beverley
Planner and strategist, former CSO at Adam&Eve, DDB
Episode: Is pre-testing a ‘no-brainer’? With Martin Beverley
Mark Ritson
Marketing professor and columnist for Marketing Week
Marketing Week
Episode: Is pre-testing a ‘no-brainer’? With Martin Beverley
Stephen Woodford
Chief Executive Officer of the Advertising Association
Advertising Association
Episode: Is adland ignoring its climate impact?

Host

Lucy Shelley
Tech Editor and host with extensive experience in advertising and media analysis.

Reviews

4.3 out of 5 stars from 50 ratings
  • Well produced and informative

    Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!

    Apple Podcasts
    5
    GeorgeHyde
    United Kingdom4 years ago
  • Truly awful

    As it’s the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4’s Media Show.

    Apple Podcasts
    1
    Marty555
    United Kingdom4 years ago
  • Disappointingly uninspiring

    This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training

    Apple Podcasts
    2
    KT_london
    United Kingdom5 years ago
  • Everything you want

    A really well produced podcast!

    Apple Podcasts
    5
    Grizzlers
    United Kingdom9 years ago
  • fascinating

    A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

    Apple Podcasts
    5
    Northdevon jam
    United Kingdom10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critics argue the content lacks structure or depth, suggesting improvements are needed to enhance engagement.
Listeners appreciate the quality production and insightful guest speakers, praising the depth of discussions.
Overall, there is a consensus that the discussions are timely and relevant, particularly for professionals in the advertising sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Will government AI regulation harm creative industries? With Omnicom's Michael Horn
Q: What do you think about Google and OpenAI's responses?
Michael discusses the importance of balancing the needs of content creators and the interests of tech companies regarding access to creative works.
Will government AI regulation harm creative industries? With Omnicom's Michael Horn
Q: In your position as global head of AI for a creative company, where does that leave you?
Michael emphasizes the complexity of navigating regulatory landscapes and the importance of enabling creativity with AI, while facing significant challenges due to ambiguity.
Is pre-testing a ‘no-brainer’? With Martin Beverley
Q: What are your reactions to Mark Ritson's thoughts?
Martin agrees with Mark and elaborates on how historical practices of pre-testing have been unreliable.
Is pre-testing a ‘no-brainer’? With Martin Beverley
Q: Do we accept that we've moved on, Maisie?
Martin reflects on how pre-testing methodologies have evolved, leading to better predictions in advertising effectiveness.
Five years on from Covid, has the industry changed for the better?
Q: What impact has the pandemic had on creativity?
Creativity suffered initially due to practical limitations, but the industry adapted by exploring new methods and maintaining some level of productivity despite challenges.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Campaign Podcast

What is The Campaign Podcast about and what kind of topics does it cover?

This podcast offers a comprehensive look into the evolving landscape of advertising and media, particularly within the UK context. It features discussions on the challenges and innovations that face the industry today, with topics ranging from the impact of awards on agency culture to the critical analysis of media buying practices. The engaging conversations often involve prominent industry figures sharing their insights and experiences, making it a valuable resource for marketing professionals who seek to stay informed about current trends and best practices. Overall, the content is rich with the latest discussions on creativity, agency dynamics, and the implications of societal changes on advertising strategies.

Where can I find podcast stats for The Campaign Podcast?

Rephonic provides a wide range of podcast stats for The Campaign Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Campaign Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Campaign Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Campaign Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Campaign Podcast?

Rephonic provides comprehensive predictive audience data for The Campaign Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Campaign Podcast have?

To see how many followers or subscribers The Campaign Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Campaign Podcast?

These podcasts share a similar audience with The Campaign Podcast:

1. Uncensored CMO
2. On Strategy Showcase
3. Sensemaker
4. The Rest Is Entertainment
5. The News Agents

How many episodes of The Campaign Podcast are there?

The Campaign Podcast launched 10 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Campaign Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Campaign Podcast?

Rephonic pulls ratings and reviews for The Campaign Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Campaign Podcast?

Rephonic provides full transcripts for episodes of The Campaign Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Campaign Podcast?

Recent guests on The Campaign Podcast include:

1. Michael Horn
2. Tom Wong
3. Tracey Barber
4. Matt Barker
5. Gemma Charles
6. Maisie McCabe
7. Martin Beverley
8. Mark Ritson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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