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The Campaign Podcast

Campaign
Advertising
Cannes Lions
Advertising Industry
WPP
Creativity
Omnicom
Christmas Advertising
Hybrid Working
IPG
Cannes Lions Festival
Advertising Agencies
Adland
ISBA
Group M
Elon Musk
Principal-Based Media Buying
IPA
Channel 4
Gaming
Marketing

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes397Founded11 years ago
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NewsBusiness NewsBusinessMarketing

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Artwork for The Campaign Podcast

Latest Episodes

In 2025, there was a major rollback of DEI initiatives, and in 2026 the gender pay gap widened in advertising, while it shrinks in other sectors. 

However, the IPA Census reported the proportion of women in C-suite surpassing 40% in adland for the f... more

Campaign's Media 360 opened its doors last week to a room of senior marketers, media owners and agency leaders. Food critic and Masterchef presenter Grace Dent opened the two-day conference in Brighton with speakers including co-host of The Rest Is P... more

The advertising and media industry is going through a period of massive change, as a result of AI, economic and global pressures, organisational restructures and redundancies. In the latest market report from Campaign Red called “The Great Reboot”, w... more

Adland’s agency networks have been forced to think differently, after a challenging year for holding companies with economic instability, a mega-merger and AI disruption.

Publicis began calling itself a “platform organisation” years ago, while Omnic... more

Key Facts

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Recent Guests

Sannah Rogers
CEO of Zenith
Zenith
Episode: Media 360: What's the biggest change impacting media this year?
James Bailey
CEO of Dentsu Media in the UK and Ireland
Dentsu
Episode: Media 360: What's the biggest change impacting media this year?
Fiona Cameron
Vice President of Women's Professional Support Program, Bloom; former Learning and Development Partner at Group M (now WPP Media)
Bloom / WPP
Episode: Is adland in danger of undervaluing mentoring?
Gideon Spanier
Editor-in-chief, Campaign
Campaign
Episode: What’s wrong with being a holding company?
Lucy Basden-Smith
MD at Fuse, sports marketing agency
Fuse
Episode: Does sports marketing need "disrupting"?
Rich Barker
Co-CEO and strategy partner at Run Deep
Run Deep
Episode: Does sports marketing need "disrupting"?
Jamie Wood Morgan
Co-founding partner at MSQ Sport and Entertainment
MSQ Sport and Entertainment
Episode: Does sports marketing need "disrupting"?
Suzie (Susie) Dearing
CEO of Publicis Sport
Publicis Sport
Episode: Does sports marketing need "disrupting"?
Artur Sedun
CEO of Publicis Groupe
Publicis Groupe
Episode: Does sports marketing need "disrupting"?

Host

Lucy Shelley
Host of The Campaign Podcast

Reviews

4.2 out of 5 stars from 54 ratings
  • Well produced and informative

    Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!

    Apple Podcasts
    5
    GeorgeHyde
    United Kingdom5 years ago
  • Truly awful

    As it’s the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4’s Media Show.

    Apple Podcasts
    1
    Marty555
    United Kingdom5 years ago
  • Disappointingly uninspiring

    This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training

    Apple Podcasts
    2
    KT_london
    United Kingdom6 years ago
  • Everything you want

    A really well produced podcast!

    Apple Podcasts
    5
    Grizzlers
    United Kingdom10 years ago
  • fascinating

    A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

    Apple Podcasts
    5
    Northdevon jam
    United Kingdom11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well produced and informative: well produced, presented and brilliant guest speakers.
fascinating: a great listen about a timely topic.
Truly awful: lacks depth and preparation.
Everything you want: really well produced.
Disappointingly uninspiring: lacks structure and energy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Is adland in danger of undervaluing mentoring?
Q: What is mentoring, and how does it differ from coaching and sponsorship?
Mentoring is typically voluntary and relationship-based, focusing on sharing experiences and guidance, while coaching is a paid, goal-oriented process and sponsorship involves advocates who push a person's visibility and opportunities.
Media 360: What's the biggest change impacting media this year?
Q: How should brands balance innovation with trust and journalistic integrity in this AI-driven era?
Invest in premium, trusted journalism and ensure brand safety and accurate representation, while using AI to complement — not replace — the creative and evaluative processes that build trust.
Media 360: What's the biggest change impacting media this year?
Q: What's the biggest change impacting media right now and our roles in agencies?
AI is the single biggest change; however, it must be separated from cost-cutting, emphasizing that AI will redefine work processes and new roles while still requiring a human, creative edge.
Live from Campaign’s gaming summit: Dentsu on where brands are missing out
Q: Does anybody have any questions for Brent?
A question about integration across branded games, film, and other media was raised; Brent emphasized that omni‑channel campaigns are evolving and should be planned holistically, with careful attention to plan integration and cross‑promotion to avoid waste.
Will Whitehorn: “We have to industrialise in space. It is an imperative”
Q: Give us your shot on that, Will.
Whitehorn explains that the space industry is moving from a fringe, novelty activity to a globally integrated, investment-driven sector with real commercial scale, driven by new entrants and more cost-effective launch capabilities.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
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Frequently Asked Questions About The Campaign Podcast

What is The Campaign Podcast about and what kind of topics does it cover?

This show offers in-depth discussions on the biggest stories shaping UK advertising, marketing, and media. Across episodes, listeners get sharp analysis of industry shifts—AI use in media, platform accountability, consolidations among holding companies, and the evolving roles of in-house teams and creators. Guests range from editors and agency leaders to space and tech executives, providing practical takeaways for brands and agencies while highlighting the balance between innovation and trust. The format tends to mix timely case studies, policy debates, and leadership perspectives, making it valuable for decision-makers tracking industry dynamics and strategic opportunities.

Noteworthy is the show's cadence of high-profile guests and panel... more

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How many listeners does The Campaign Podcast get?

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What are the audience demographics for The Campaign Podcast?

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How many subscribers and views does The Campaign Podcast have?

To see how many followers or subscribers The Campaign Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Campaign Podcast?

These podcasts share a similar audience with The Campaign Podcast:

1. Uncensored CMO
2. Kermode & Mayo’s Take
3. The Rest Is Politics
4. The Rest Is Entertainment
5. THE ADAM BUXTON PODCAST

How many episodes of The Campaign Podcast are there?

The Campaign Podcast launched 11 years ago and published 397 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Campaign Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Campaign Podcast?

Rephonic pulls ratings and reviews for The Campaign Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Campaign Podcast?

Rephonic provides full transcripts for episodes of The Campaign Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Campaign Podcast?

Recent guests on The Campaign Podcast include:

1. Sannah Rogers
2. James Bailey
3. Fiona Cameron
4. Gideon Spanier
5. Lucy Basden-Smith
6. Rich Barker
7. Jamie Wood Morgan
8. Suzie (Susie) Dearing

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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