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The Campaign Podcast

Campaign
Cannes Lions
Cannes Lions Festival
Advertising
Barbie
Cannes Festival
Entertainment Lions
Elon Musk
Channel 4
Paralympics
Euro 2024
Hornbach
Orange
Microsoft Xbox Game Pass
Filmcraft
Inclusivity
Havas
Group M
Cannes Lions International Festival Of Creativity
Creativity
AI In Media Buying

Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at www.campaignlive.co.uk/resources/podcasts

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes389Founded11 years ago
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NewsBusinessMarketingBusiness News

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Artwork for The Campaign Podcast

Latest Episodes

In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, Allwyn launched an in-house studio, ITV shifted its retained creative account from Uncommon ... more

In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordi... more

Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.

Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based o... more

Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding ti... more

Key Facts

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Recent Guests

Niki Garner
Director of ITV's in-house agency, ITV Creative
ITV Creative
Episode: Why are in-house teams taking top talent from agencies?
Will Whitehorn
Former president of Virgin Galactic; chair of Seraphim Space Investment Trust and Sofant Technologies
Seraphim Space Investment Trust; Sofant Technologies
Episode: Will Whitehorn: “We have to industrialise in space. It is an imperative”
Brent Koning
Global head of gaming, Dentsu
Dentsu
Episode: Live from Campaign’s gaming summit: Dentsu on where brands are missing out
Sam Adlon
Co-CEO at Space Solar
Space Solar
Episode: Why the business of space is everyone’s business
Anushka Sharma
Leader of Space Academic Network
Space Academic Network (UK)
Episode: Why the business of space is everyone’s business
Nick Shave
Managing Director at Astroscale UK
Astroscale UK
Episode: Why the business of space is everyone’s business
Cressida Holm-Smith
Chief Executive of Lucky Generals
Episode: How do leaders lead in challenging times?
Michael Sugden
Group CEO at VCCP
Episode: How do leaders lead in challenging times?
Paddy Affleck
CEO of Havas Media
Episode: How do leaders lead in challenging times?

Hosts

Lucy Shelley
Tech and multimedia editor at Campaign (frequently appearing as host); repeatedly described with Campaign-related roles.
Gurjit Degun
Creativity and Culture Editor at Campaign Magazine; frequently contributes to discussions on industry culture and creative leadership.

Reviews

4.3 out of 5 stars from 53 ratings
  • Well produced and informative

    Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!

    Apple Podcasts
    5
    GeorgeHyde
    United Kingdom5 years ago
  • Truly awful

    As it’s the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4’s Media Show.

    Apple Podcasts
    1
    Marty555
    United Kingdom5 years ago
  • Disappointingly uninspiring

    This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training

    Apple Podcasts
    2
    KT_london
    United Kingdom6 years ago
  • Everything you want

    A really well produced podcast!

    Apple Podcasts
    5
    Grizzlers
    United Kingdom10 years ago
  • fascinating

    A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

    Apple Podcasts
    5
    Northdevon jam
    United Kingdom11 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Well produced and informative: Really enjoy the podcast - well produced, presented and brilliant guest speakers. Great listening!
Truly awful: As it's the voice piece of the communication business this podcast is well below par. Guests sound like they were called just before recording and worse lack any depth at all. A better listen is Radio 4's Media Show.
Disappointingly uninspiring: This podcast has such a great opportunity due to the topics and current climate, but lacks structure and is an uninspiring listen. The interviewers/speakers are poor and need proper training
Everything you want: A really well produced podcast!
fascinating: A great listen about a headline grabbing topic, would you expect anything less from a marketing podcast!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Live from Campaign’s gaming summit: Dentsu on where brands are missing out
Q: Does anybody have any questions for Brent?
A question about integration across branded games, film, and other media was raised; Brent emphasized that omni‑channel campaigns are evolving and should be planned holistically, with careful attention to plan integration and cross‑promotion to avoid waste.
Will Whitehorn: “We have to industrialise in space. It is an imperative”
Q: Give us your shot on that, Will.
Whitehorn explains that the space industry is moving from a fringe, novelty activity to a globally integrated, investment-driven sector with real commercial scale, driven by new entrants and more cost-effective launch capabilities.
Why are in-house teams taking top talent from agencies?
Q: What drives the decision to keep certain disciplines in-house versus outsourcing to agencies?
Decisions hinge on the task, the need for speed and agility, and whether the discipline benefits from external perspectives or requires scale and specialized capabilities; media planning and buying often remain external due to complexity and scale requirements.
Why are in-house teams taking top talent from agencies?
Q: How has ITV Creative evolved over the last year to become a full-service in-house agency?
ITV Creative expanded from a production-focused unit to a strategic and creative partner by bringing in a strategy discipline, appointing new leadership, and carefully deciding which capabilities to keep in-house versus sourcing from specialist partners.
How brands can build stronger connections through values, not generations
Q: What's one simple practical step that marketers can take right now to move away from generational thinking?
Find communities that already exist around shared interests and engage with them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Campaign Podcast

What is The Campaign Podcast about and what kind of topics does it cover?

- This show surveys the intersection of advertising, marketing, and media within the UK, featuring conversations with industry leaders, agency executives, and campaign editors. Episodes frequently explore leadership, creativity under pressure, the future of media planning, and the evolving role of technology such as AI in advertising. The hosts bring a newsroom lens, often dissecting big campaigns, industry shifts, and the socio-economic context shaping brands and agencies.

- Notable strengths include high-profile guest perspectives from leading agencies and media groups, a clear focus on industry trends (from Super Bowl-style ad analysis to World Cup fan experiences and omnicom/IPG reshuffles), and a willingness to analyze both strategic a... more

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Which podcasts are similar to The Campaign Podcast?

These podcasts share a similar audience with The Campaign Podcast:

1. Uncensored CMO
2. The Rest Is Entertainment
3. The Rest Is Politics
4. The News Agents
5. When It Hits the Fan

How many episodes of The Campaign Podcast are there?

The Campaign Podcast launched 11 years ago and published 389 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Campaign Podcast?

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What guests have appeared on The Campaign Podcast?

Recent guests on The Campaign Podcast include:

1. Niki Garner
2. Will Whitehorn
3. Brent Koning
4. Sam Adlon
5. Anushka Sharma
6. Nick Shave
7. Cressida Holm-Smith
8. Michael Sugden

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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