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Climb Show

Ritchie & Mark
Marketing
Artificial Intelligence
Leadership
Advertising
Generative AI
Customer Experience
Entrepreneurship
AI Impact
Branding
Brand Building
Behavioral Science
Cognitive Labor
Sales Activation
Career Development
Digital Transformation
AI In Marketing
Cancer Research UK
Insurance Industry
Tesco
Social Mobility

Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing... more

PublishesWeeklyEpisodes250Founded6 years ago
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MarketingBusiness

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Latest Episodes

From teaching pottery in South India to leading Global Insights, Planning & Brand Strategy at Standard Chartered, Tim Hulbert has had one of the most unconventional careers you’ll ever hear about.

In this episode, Tim shares how curiosity, saying “ye... more

In this episode, we sit down with Vasileios Kourakis, Global Marketing Effectiveness Director at L’Oréal, and Camille Erard, Luxury & Beauty Partner at Ekimetrics, to unpack how one of the world’s biggest beauty companies is transforming marketing th... more

What does it take to lead in an AI-first world?

In this episode, Mike Soutar, former The Apprentice advisor, entrepreneur, and author of Next Gen CEO shares the leadership frameworks every modern leader needs.

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?

In this episode, we’re joined by Sarah F... more

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Recent Guests

Tim Hulbert
Global Head of Insights, Planning & Brand Strategy at Standard Chartered Bank
Standard Chartered Bank
Episode: The Career Advice Every 20 & 30-Something Needs to Hear (From a Global Marketing Leader)
Vasileios Kourakis
Global Marketing Effectiveness Director at L'Oréal
L'Oréal
Episode: How L’Oréal Uses AI to Transform Marketing Effectiveness | Global Marketing Leaders Reveal All
Camille Erard
Partner at Ekimetrics, managing global luxury and beauty partnerships
Ekimetrics
Episode: How L’Oréal Uses AI to Transform Marketing Effectiveness | Global Marketing Leaders Reveal All
Mike Soutar
Former Apprentice advisor to Sir Alan Sugar; author of Next Gen CEO
Author, Next Gen CEO
Episode: Why Hard Work Alone Isn’t Enough Anymore | Mike Soutar
Sarah Fuller
CMO at The AA
AA
Episode: How Top CMOs Think in 2026 (AI, Leadership & Marketing Strategy)
Tamara Rogers
Former Chief Marketing Officer at Haleon
Haleon
Episode: Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers
Nick Emmel
Founder of Mr. President, a distinctive UK creative agency
Mr. President
Episode: Why Great Brands Win (And Weak Brands Get Exposed by AI) | Nick Emmel
Lucas Bergmans
Former marketing director at Wise; scale-up marketing leader
Wise
Episode: She Applied to 200 Jobs Before Landing EasyJet - Jessica Houston
Ellie Sherwin
Chief Marketing Officer, Fundament
Fundament
Episode: The Future of B2B Marketing, AI & Growth | Elly Sherwin, CMO of Fundament

Hosts

Mark Evans
MD of Marketing at Direct Line Group; also affiliated with the School of Marketing; experienced in marketing leadership and strategy.
Ritchie Mehta
CEO of the School of Marketing; widely featured as co-host with deep expertise in marketing leadership and education.

Reviews

4.9 out of 5 stars from 25 ratings
  • Perfect for marketers

    Brilliant guests and interesting conversations.

    Apple Podcasts
    5
    JesskkMc
    United Kingdom6 years ago
  • Regular listener

    I love this show! Great way to start your day, impressive guests. Host do a really good job too :)

    Apple Podcasts
    5
    Juste D
    United Kingdom6 years ago
  • Inspiration for ALL marketers!

    During these times hearing honest insights and advice from of the greatest minds on this planet fills me with inspiration each and EVERY week.

    Apple Podcasts
    5
    Zeus483
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful leadership conversations that balance strategy and practical execution.
Guests deliver real-world takeaways you can apply in your org.
Consistently high-quality guests and actionable marketing leadership stories.
Audience-friendly discussions with strong takeaways for sponsorships and guest pitches.
The mix of brands and industries keeps perspectives fresh and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers
Q: What leadership traits does Tamara value for building high-performing teams?
Clear vision, the ability to inspire others, recognizing diverse capabilities, and creating an environment that encourages experimentation and learning from failure.
Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers
Q: What role does critical thinking play in marketing as AI tools proliferate?
Critical thinking is essential to question outputs from AI, ensure alignment with objectives, and maintain strategic judgment beyond what polished AI results might suggest.
Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers
Q: How does Haleon handle the tension between global branding and local needs?
They pursue a governance of global brand language with local adaptation, using tools like the Haleon brand-building way and country-level insights to ensure messaging remains relevant while staying consistent.
Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers
Q: What does it take to bring the consumer into the heart of growth strategy for Haleon?
Tamara describes a deliberate shift to consumer-led, category-led strategies, focusing on frontline consumer insights, local-ground truth, and a framework that blends FMCG discipline with healthcare specifics to drive growth.
How to get your dream job
Q: What top career tips would you give to the next generation entering the workforce in an era of ambiguity?
She emphasizes adaptability, curiosity, and observation, encouraging involvement in meetings, building a presence, and communicating clearly with leaders about career goals to unlock opportunities beyond the day job.

Audience Metrics

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Frequently Asked Questions About Climb Show

What is Climb Show about and what kind of topics does it cover?

This show centers on marketing leadership, brand strategy, and the evolving role of technology in consumer engagement. Episodes frequently feature CMOs, marketing directors, and senior leaders discussing how to balance brand-building with data-driven performance, navigate AI and automation in marketing, and lead teams through organizational change. Notable strengths include candid leadership lessons, practical growth tactics, and real-world case studies across big brands, tech platforms, and consumer industries. A compelling pick for listeners who want strategic thinking, actionable insights, and a clear view into how modern marketing leadership operates in fast-changing markets.

Where can I find podcast stats for Climb Show?

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How many listeners does Climb Show get?

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What are the audience demographics for Climb Show?

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How many subscribers and views does Climb Show have?

To see how many followers or subscribers Climb Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Climb Show?

These podcasts share a similar audience with Climb Show:

1. Uncensored CMO
2. The Rest Is Politics: Leading
3. The Rest Is Politics
4. Begin Again with Davina McCall
5. Electoral Dysfunction

How many episodes of Climb Show are there?

Climb Show launched 6 years ago and published 250 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Climb Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Climb Show?

Rephonic pulls ratings and reviews for Climb Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Climb Show?

Recent guests on Climb Show include:

1. Tim Hulbert
2. Vasileios Kourakis
3. Camille Erard
4. Mike Soutar
5. Sarah Fuller
6. Tamara Rogers
7. Nick Emmel
8. Lucas Bergmans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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