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Climb Show

Ritchie & Mark
Marketing
Artificial Intelligence
Leadership
Advertising
Generative AI
Customer Experience
Entrepreneurship
Branding
AI Impact
Behavioral Science
Brand Building
Cognitive Labor
Sales Activation
Career Development
Digital Transformation
AI In Marketing
Cancer Research UK
Insurance Industry
Tesco
Social Mobility

Welcome to Climb Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing. Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing... more

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Latest Episodes

What does it take to keep growing when the obvious growth levers stop working?

In this episode, we sit down with Rob Weston, Chief Commercial and Marketing Officer at Loop EarPlugs, whose career has taken him from Unilever and McKinsey to M&S, Samsun... more

What if managing your energy matters more than managing your time?

In this episode, we welcome back Sophie Devonshire, CEO of The Marketing Society, for a fascinating conversation about leadership, marketing, ambition, AI, career growth and what it r... more

What makes a brand so good that customers keep coming back?

In this episode, we sit down with Sarah Holt, CMO of Center Parcs UK & Ireland, to unpack the thinking behind one of the UK’s most loved experience brands, her approach to marketing leadersh... more

What does it take to build a distinctive brand in a low-interest category like insurance? And how might AI completely change the way insurance is bought?

In this episode, we sit down with Ed Birth, Head of Brand Marketing at Hiscox UK, to unpack what... more

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Recent Guests

Rob Weston
CMO turned founder/leader with Loop Earplugs, previously at Unilever, McKinsey, M&S, Samsung, Beauty Pie, Asda
Loop Earplugs
Episode: How to Find Growth When Everyone Says There Is None | Rob Weston
Sophie Devonshire
CEO of The Marketing Society
The Marketing Society
Episode: How to Lead in the Age of AI, Move Faster & Actually Love Your Work | Sophie Devonshire
Sarah Holt
CMO of Center Parcs UK & Ireland
Center Parcs UK & Ireland
Episode: How to Build a Brand People Love | Sara Holt on Marketing, Leadership & AI
Ed Birth
Head of Brand Marketing, Hiscox UK
Hiscox UK
Episode: The Truth About Bad Clients, Great Brands & AI | Ed Birth
Simon Jamieson
Managing Director of the Marketing Lounge Partnership; leading customer loyalty agency
Marketing Lounge Partnership
Episode: Why Customers Aren’t Loyal Anymore, And How Brands Can Fix It | Simon Jamieson
Mike Souter
Former Apprentice contestant and advisor to Sir Lord Alan Sugar; author of Next Gen CEO
Former Apprentice contestant; Author
Episode: The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next
Lauren Berkemeyer
Chief Marketing Officer at Ulife
Ulife
Episode: Stop Following the Playbook: How to Become a Better Marketer | Lauren Berkemeyer
Tim Hulbert
Global Head of Insights, Planning & Brand Strategy at Standard Chartered Bank
Standard Chartered Bank
Episode: The Career Advice Every 20 & 30-Something Needs to Hear (From a Global Marketing Leader)
Vasileios Kourakis
Global Marketing Effectiveness Director at L'Oréal
L'Oréal
Episode: How L’Oréal Uses AI to Transform Marketing Effectiveness | Global Marketing Leaders Reveal All

Hosts

Mark Evans
Host of Climb Show; MD of Marketing at Direct Line Group; involved in School of Marketing
Ritchie Mehta
Co-host; CEO of the School of Marketing; leading marketing education and thought leadership

Reviews

4.9 out of 5 stars from 27 ratings
  • Informative yet engaging!

    Wonderful insights into the career paths and outlooks of some of the most influential marketing figures around!

    Apple Podcasts
    5
    AmyBallantyne3
    United Kingdom2 months ago
  • Perfect for marketers

    Brilliant guests and interesting conversations.

    Apple Podcasts
    5
    JesskkMc
    United Kingdom6 years ago
  • Regular listener

    I love this show! Great way to start your day, impressive guests. Host do a really good job too :)

    Apple Podcasts
    5
    Juste D
    United Kingdom6 years ago
  • Inspiration for ALL marketers!

    During these times hearing honest insights and advice from of the greatest minds on this planet fills me with inspiration each and EVERY week.

    Apple Podcasts
    5
    Zeus483
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts guide conversations with clarity, keeping focus on growth and real-world impact.
Listeners consistently praise the high-caliber guests and practical, actionable insights.
Guests from diverse sectors help listeners see marketing in broader business contexts.
Shows are described as inspiring for marketers across levels, offering career guidance and leadership lessons.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Find Growth When Everyone Says There Is None | Rob Weston
Q: What advice would you give a new CMO stepping into a growth-focused role?
Start with a true diagnosis of the problem using a rigorous framework and the 'five whys' approach, then couple that with genuine curiosity about where growth will come from. Build a playbook around discovery of opportunities, plus an incremental, product-led, channel-diverse strategy that maintains healthy unit economics.
How to Find Growth When Everyone Says There Is None | Rob Weston
Q: What lessons from your M&S days translate to Loop and growth?
The key lesson was that marketing alone isn't enough; you must fix the fundamentals: product, availability, shopping experience, and store or online presence. Communication comes after ensuring the core business problems are addressed, which often means slower but smarter execution to enable faster growth later.
How to Find Growth When Everyone Says There Is None | Rob Weston
Q: Did McKinsey make you the marketer you are today?
Yes, but in a nuanced way: McKinsey taught me to disaggregate problems, build a story from components, and not fear complex business challenges, while Unilever grounded me in customer influence and fundamental marketing discipline. The blend of these experiences, plus Stanford and practical leadership exposure, shaped a structured, consumer-centric approach.
How to Build a Brand People Love | Sara Holt on Marketing, Leadership & AI
Q: What were the three core areas you moved on quickly in the first 100 days?
She identified brand, personalization journeys for premium leisure guests, and capability—restructuring teams and bringing in in-house creative leadership to support end-to-end guest experiences.
The Truth About Bad Clients, Great Brands & AI | Ed Birth
Q: So is it a one way door or a two way door for you?
Ed discusses his current stance as a one-way door for bold brand investments in contrast to cautious past approaches, while recognizing that the market's pace and technology may invite revisiting decisions later.

Audience Metrics

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Frequently Asked Questions About Climb Show

What is Climb Show about and what kind of topics does it cover?

A sharp focus on modern marketing leadership, strategy, and growth runs through analyses of branding, AI-enabled measurement, and scale-up dynamics. Episodes spotlight CMOs, marketing directors, and executives who balance brand-building with performance, often exploring how data, psychology, and culture drive measurable business impact. Notable angles include AI adoption in marketing, human-centered creativity, and leadership frameworks that scale from startups to global brands, making it a practical listen for marketers aiming to lead teams, roll out new tech, or sponsor content targeting growth-minded professionals.

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Rephonic provides a wide range of podcast stats for Climb Show. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Climb Show and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Climb Show get?

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How many subscribers and views does Climb Show have?

To see how many followers or subscribers Climb Show has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Climb Show?

These podcasts share a similar audience with Climb Show:

1. Uncensored CMO
2. Nudge
3. Begin Again with Davina McCall
4. Desert Island Discs
5. The High Performance Podcast

How many episodes of Climb Show are there?

Climb Show launched 6 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Climb Show?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Climb Show?

Rephonic pulls ratings and reviews for Climb Show from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Climb Show?

Recent guests on Climb Show include:

1. Rob Weston
2. Sophie Devonshire
3. Sarah Holt
4. Ed Birth
5. Simon Jamieson
6. Mike Souter
7. Lauren Berkemeyer
8. Tim Hulbert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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