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Artwork for The Girls in Marketing Podcast

The Girls in Marketing Podcast

Girls in Marketing
Marketing
Tiktok
Personal Branding
Linkedin
Gen Z
Digital Marketing
E-Commerce
Influencer Marketing
Community Building
Social Media Marketing
Content Creation
IKEA
Snapchat
Email Marketing
Marketing On a Budget
Marketing Strategies
Online Shopping
Storytelling
SEO
Hostinger

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

PublishesWeeklyEpisodes110Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The Girls in Marketing Podcast

Latest Episodes

Welcome back to The Girls in Marketing Podcast.

In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major upda... more

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s... more

Welcome back to The Girls in Marketing Podcast!

In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for ... more

Welcome to Season 6 of The Girls in Marketing Podcast 🎉

We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for markete... more

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Recent Guests

Leela Jackson
Creative Director at CNS Media
CNS Media
Episode: S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns
Jo Bird
Creative Lead at Lounge
Lounge
Episode: Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
Richard Cook
Senior Social Media Manager at Monzo
Monzo
Episode: Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
Lily Thistlewood
Head of Performance Marketing
Episode: Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
Beth O'Malley
CRM and email marketing specialist and founder of Astral Digital
Astral Digital
Episode: Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
Anna Jones
Creative marketing strategist and founder of your agency
Your Agency
Episode: Girls in Marketing Season 5 Wrapped! A Round-Up of Your Favourite Marketing Podcast
Areej AbuAli
Founder of Women in Tech SEO
Women in Tech SEO
Episode: Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO
Lauren Stretch
Head of Social Marketing and Influencer at FaceTheory, with a background in beauty and fashion marketing.
FaceTheory
Episode: Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution
Lara Acosta
Founder of LA Digital and LinkedIn influencer
LA Digital
Episode: The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta

Hosts

Olivia
Founder of a marketing community serving women in the industry, focusing on support and practical advice.
Keira
Co-host with a strong focus on community engagement and marketing insights for women.

Reviews

4.6 out of 5 stars from 158 ratings
  • Excellent marketing podcast

    It’s hard to find a really relatable, informative and inspiring podcast that highlights important and relevant topics and conversations that need to be discussed in marketing, from the basics of marketing all the way up to mental health and evolving your marketing career. Excellent podcast from Girls in Marketing with really interesting and inspiring guests who share real stories about their careers. Looking forward to season 6 and catching up on the previous seasons. Also signed up to the membe... more

    Apple Podcasts
    5
    A_smurf92
    Ireland6 months ago
  • Inspiring podcast

    Wow this podcast is absolute gold. BRB just signing up for the online membership!!!!

    Apple Podcasts
    5
    Meggie632
    Irelanda year ago
  • Love it

    Love this show! Very interesting topics

    Apple Podcasts
    1
    Yo aless
    Canada2 years ago
  • An amazing podcast #getfestive

    I have not had the opportunity to listen to a lot of the GIM podcasts, but each one I have, I have thoroughly enjoyed. The 2022 wrap up definitely showcases the vast amount of topics you cover from SEO to gender quality to social media to trends to skills to employability and more. Absolutely love it and want to try and keep up with listening in weekly !

    Apple Podcasts
    5
    Megan Lowry
    United Kingdom2 years ago
  • Love it :)

    Such a great podcast. So insightful and love listening to the girls talk about their experiences.

    Apple Podcasts
    5
    Rhipen
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many mention the empowering nature of the episodes, praising the focus on female experiences and collaboration in marketing.
Listeners appreciate relatable discussions and the diverse range of topics, particularly regarding mental health and career development.
Several critiques highlight the need for more balanced discussions, voicing a desire for topics relevant to broader audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns
Q: Do you have any creative ways to measure the impact of campaigns that are typically more difficult to measure?
Creative Director Leela Jackson suggests focusing on pre and post campaign analysis, specifically looking at engagement metrics on social media and website traffic before, during, and after a campaign to determine its success.
S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing
Q: What truly makes an applicant stand out in a competitive internship marketplace?
Candidates should evaluate their skills and experiences broadly, focusing on transferable skills, showing how they add value, and being proactive in seeking opportunities to differentiate themselves.
S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty
Q: How do you stand out as a creative marketer?
Focus on who you are and what makes you different, rather than just chasing virality.
Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley
Q: What do you think is a fair step for someone looking at modifying their email strategy?
The first step is to audit your email marketing to understand where you are now. This will help identify areas for improvement to facilitate hyper-personalization.
Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley
Q: Do you think that having that kind of confidence helped you within that kind of first role that you had?
Absolutely, but I will say I got shot down a lot. It's important to have those ideas and not be afraid to express them, even when rejected.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Girls in Marketing Podcast

What is The Girls in Marketing Podcast about and what kind of topics does it cover?

Focusing on the marketing industry, discussions cover a wide range of topics including digital marketing strategies, career development, and personal well-being, particularly within the context of the female experience in marketing. The content weaves together insights from diverse voices in the industry, fostering a supportive community where listeners can gain invaluable tips on navigating careers in both B2B and B2C marketing. The emphasis on real-life stories, challenges like imposter syndrome, and the celebration of female founders exemplifies a unique approach to discussing professional challenges, making it particularly relatable and empowering. Additionally, the podcast stands out for its commitment to addressing mental health and w... more

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How many episodes of The Girls in Marketing Podcast are there?

The Girls in Marketing Podcast launched 5 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Girls in Marketing Podcast?

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