Playing At Business - toy & game business podcast with Steve Reece
Steve ReecePodcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business. © 2018 RG Marketing Ltd. All rights reserved.
| Publishes | Infrequently | Episodes | 100 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||
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Latest Episodes
In this episode, host Steve Reece takes a deep dive into the long-term impact of the Covid pandemic on the Toy & Game industry. Five years since the first global lockdowns, the dust has settled—and the changes are here to stay. From pricing shifts an... more
What makes a toy company last for generations? In this episode, we break down the eight essential characteristics that separate fleeting fads from industry legends. From unwavering brand identity to innovation that evolves with consumer trends, we un... more
It's been a wild start to 2025 with tariff tribulations abounding.
From supply chain disruptions to retail price rises, these developments have produced a complex landscape for Toy & Game companies to try to navigate. Join us as we unpack the chal... more
In this episode, board games business expert Steve Reece of www.KidsBrandInsight.com runs through the steps in completing a commercial launch of a board game (also includes a card game or other cardboard based Games).
If you are wondering what you... more
Key Facts
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Reviews
- Great insights on the toy industry
I’ve been in the industry for a decade plus and have to say Steve gives great insights. I especially enjoy the balanced insights of what has traditionally worked in the industry (universal play patterns, brick and mortar retail, etc) and the continued opportunities in technologies (AR/VR, e-commerce, etc) without falling into the hype trap. Great listen.
Apple Podcasts5ScottD890
United States3 years ago - priceless insights
love this. We’re a young toy company and have made many mistakes… I wish I’d come across this a couple of years ago.
Apple Podcasts5Peteroop
United Kingdom3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #45 |  Netherlands/Business/Entrepreneurship |
Apple Podcasts | #178 |  Austria/Business/Entrepreneurship |
Apple Podcasts | #220 | Netherlands/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Playing At Business?
These podcasts share a similar audience with Playing At Business:
1. The Indicator from Planet Money
2. Parenting Hell with Rob Beckett and Josh Widdicombe
How many episodes of Playing At Business are there?
Playing At Business launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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