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People of Packaging Podcast

www.adampeek.com
Sustainability
Packaging
Packaging Industry
Microplastics
Sustainable Packaging
Packaging Design
Sales Exegesis
Artificial Intelligence
Lactips
Label King
Biodegradable Packaging
Hawaiian Soda Co.
CERM
EU Regulations
Packaging Sales
Soda
Protein
Fruit Juice
Digital Marketing
Salsa Queen

This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by TheLabelKing.com Hosted by the Label King of the Mountains, Adam Peek encase.substack.com

PublishesTwice monthlyEpisodes359Founded7 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for People of Packaging Podcast

Latest Episodes

First of all, before we get to the show notes, I wanted to say sorry to my amazing guest Freddie Sheridan! I thought I had published this episode a few months ago and was going through my recordings and saw that, in fact, it hadn’t been aired yet! Yo... more

Ree Dolnick did not set out to leave science. She was a cancer researcher who got handed lab bars she would not eat: chalky, too sweet, and a label she could actually read. She had worked her way through school as a sous chef, so she treated the kitc... more

So normally, I would have AI create some show notes for me and just copy and paste, however this particular episode needs a special human touch. Which is ironic because myself and Andy Kurtts talk a lot about AI on this episode

Spoiler alert to the ... more

YouTube

Ok, I get it, this is a weird one for the People of Packaging Podcast but it’s so worth it! Tommy is a business and leadership coach with global experience leading teams and developing talent. Why wouldn’t you want to learn from him? His website is w... more

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Recent Guests

Ree Dolnick
Founder of JECA Energy
JECA Energy
Episode: 360 - Beyond the Die Line - The pitch was awful. They liked the bar! Tom Seymour and Ree Dolnick
Andy Kurtz
Founder of Buttermilk Creative
Buttermilk Creative
Episode: 359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative
Tommy Sheppard
Former NBA President & GM (Washington Wizards) with a deep background in player development and executive leadership
Washington Wizards, Denver Nuggets
Episode: 358 - Former NBA President/GM Tommy Sheppard drops some leadership NUGGETS!
Dustin Steerman
Founder and CEO of Vert
Vert
Episode: 357 - Dustin Steerman is putting Vert on the map and changing how packaging is bought
Kevin Selvy
Founder and CEO of Bom Dia Brazilian Bubbles
Bom Dia Brazilian Bubbles
Episode: 356 - A very bubbly interview with fellow CSU Ram and Bom Dia founder, Kevin Selvy
Olivia Abrams
CEO and co-founder of Tick Mitt
Tick Mitt
Episode: 355 - Shark Tank Alum Olivia Abrams from Tick Mitt!
Jake Karls
Founder of Mid-Day Squares
Mid-Day Squares
Episode: 354 - Beyond the dieline with the incomparable Jake Karls from Mid-Day Squares
Adam Page
VP of Reports at Smithers
Smithers
Episode: 353 - Adam Page and Adam Peek discuss Packaging Market Trends!
Ankit Dhawan
Founder/CEO of BluePill.ai, AI/psychology-driven packaging innovator
BluePill.ai
Episode: 352 - Are you ready to see the next revolution in packaging testing?!? Ankit Dhawan from Blue-Pill.ai

Hosts

Adam Peek
Host of the show with focus on packaging, branding, and industry insights; associated with TheLabelKing.com and PackagingIsAwesome.com.
Tom Seymour
Host focusing on packaging, Dieline–era topics, and industry storytelling.

Reviews

5.0 out of 5 stars from 44 ratings
  • Great podcaster and person!

    Adam is one of the most helpful and genuine people in packaging. He had a great approach to business and sales and this podcast. Good stuff!!

    Apple Podcasts
    5
    Bfsoccer
    United States5 years ago
  • Are you an industry pro? Packaging is Awesome!

    Adam Peek is a true star in this world of packaging and a great person! This podcast is awesome and worth listening to. Thank you Adam Peek for putting so much effort into this my friend!

    Apple Podcasts
    5
    hjakakksosoixjenns
    United States5 years ago
  • Are you an industry pro?

    Adam Peek is a true star in this world of packaging and a great person! This podcast is awesome and worth listening to. Thank you Adam Peek for putting so much effort into this my friend!

    Apple Podcasts
    5
    hjakakksosoixjenns
    United States5 years ago
  • Great and Informative!

    I recently started listening to this show and absolutely love it. I enjoy hearing about other’s packaging journeys and picking up new information that I can apply. Great dialogue and production!

    Apple Podcasts
    5
    Evermac1232
    United States6 years ago
  • Super informative!

    As a package designer, listening to people I admire discuss how they got into packaging and their advice as professionals is really helpful.

    Great podcast Ted and Adam!

    Apple Podcasts
    5
    elo matlock
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality production and engaging storytelling are commonly noted by listeners.
Listeners praise hosts for helpful, genuine guidance in packaging and sales.
Show delivers informative discussions with practical takeaways for packaging professionals.
Guest expertise and episode quality are highlighted as standout strengths.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative
Q: How is AI changing the way brands think about front-of-pack and product descriptions across channels?
AI is pushing brands to be more consistent across front-of-pack, back-of-pack, and online copy, and to think in an occasion-based way rather than purely by product category. It also highlights the need to optimize copy for various data sources and retailer systems.
359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative
Q: What exactly do you do at Buttermilk Creative, and how do you describe packaging design for CPG brands?
I run a studio that does brand and packaging design for CPG, tailoring it to specialty food and beverage brands, focusing on the physical on-shelf reality and how packaging tells the story across multiple touchpoints.
357 - Dustin Steerman is putting Vert on the map and changing how packaging is bought
Q: How did you get into packaging and what drew you to digital flexible packaging in particular?
Dustin explains growing up around the paper and packaging world, recognizing cannabis as the trigger for entering digital packaging, and the realization that a single, capable partner could streamline complex launches across multiple SKUs and materials.
353 - Adam Page and Adam Peek discuss Packaging Market Trends!
Q: Who are Smithers' research outputs for, and who benefits from them?
Smithers serves brands, retailers, machinery suppliers, raw material suppliers, and print/converting entities across the value chain, delivering market assessments, forecasts, and technology scouting to inform strategic decisions.
353 - Adam Page and Adam Peek discuss Packaging Market Trends!
Q: How did you get into researching the printing and packaging industry?
The guest explains his background starting in journalism, moving into B2B publishing/research, joining PIRA around 25 years ago, and building a wide network of experts to conduct primary research that informs his current market analyses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About People of Packaging Podcast

What is People of Packaging Podcast about and what kind of topics does it cover?

This show spotlights people shaping the packaging world, from founders and brand builders to engineers, designers, and researchers. Across episodes, listeners hear first-hand journeys through product development, branding, packaging design, regulatory considerations, and go-to-market strategies for consumer goods. Notable through-lines include real-world packaging challenges (labeling, compliance, sustainability), the impact of retail and distribution on packaging decisions, and the role of data, storytelling, and industry partnerships in building scalable brands. The format often blends founder/student stories with practical lessons on manufacturing, packaging optimization, and market entry, making it valuable for anyone pursuing or sponso... more

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Which podcasts are similar to People of Packaging Podcast?

These podcasts share a similar audience with People of Packaging Podcast:

1. Amy and T.J.

How many episodes of People of Packaging Podcast are there?

People of Packaging Podcast launched 7 years ago and published 359 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on People of Packaging Podcast?

Recent guests on People of Packaging Podcast include:

1. Ree Dolnick
2. Andy Kurtz
3. Tommy Sheppard
4. Dustin Steerman
5. Kevin Selvy
6. Olivia Abrams
7. Jake Karls
8. Adam Page

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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