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Artwork for Unknown to Known presented by

Unknown to Known presented by (ON CAM) Ready

Jamie Maglietta
Youtube
Podcasting
Tiktok
Personal Branding
Color Analysis
Journalism
Video Production
Instagram
Betsy Guerra
Grief
Video Podcasting
Cody Thomas
NBC News
Good Morning America
Artificial Intelligence
Website Design
Media / Press
Public Speaking
Wardrobe Strategy
Branding

Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This is... more

PublishesWeeklyEpisodes57Founded3 years ago
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Artwork for Unknown to Known presented by

Latest Episodes

She didn't set out to become an influencer. She didn't set out to write a book. She didn't set out to be on GMA, PBS NewsHour, Bloomberg, or BuzzFeed. She just started showing up online and talking about something nobody else was talking about — and ... more

She didn't hire a publicist. She didn't pitch herself to producers. She just showed up online — consistently, honestly, vulnerably — and talked about the thing nobody in her niche wanted to say out loud: what it's really like when a mother has to wal... more

Before the logo. Before the website. Before you hit record — there is one thing that shapes how the world sees you, and most professionals never think strategically about it. What you wear.In this episode of Unknown to Known, Jamie Maglietta sits dow... more

YouTube

You're posting every day. You're showing up on Instagram. You're spending hours on seven-second reels trying to be funny, clever, and catchy — and still wondering why it's not converting. Here's the truth: you cannot sell a $20,000 offer from a seven... more

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Recent Guests

Melanie Lippman
Image consultant, executive image coach, and brand specialist
Self-employed / Melanie Lippman Image Consulting
Episode: They May Forget Your Name — But They'll Remember Your Color: Building a Visual Speaker Brand
Allison Hare
Podcast strategist and coach, creator of Culture Changers
Culture Changers / The Reinvention Room
Episode: Why Professionals Need a Podcast: Top Ranked Podcast Host on Building Authority & Attracting Clients
Krissy Chin
Co-founder of K&C Creative (branding, web design, visual storytelling)
K&C Creative
Episode: Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You
Steven Robles
Independent YouTube creator focusing on tech, shortcuts, and iPhone automation
Self-employed / Shortcuts community
Episode: YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down
Grayson Smith
TikTok creator with NBC News moment and Good Morning America interview
Independent creator (Austin, Texas)
Episode: From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media
Cody Thomas
Correspondent and former anchor/producer
Court TV, HLN, CNN
Episode: He'd Never Anchored National TV Before. Until He Had No Choice
Conor Powell
War correspondent and media professional; CNN contributor and podcast producer
CNN; District Bear Media (producer/creator)
Episode: What a Fox News War Correspondent Learned About Finding Your Voice on Camera
Gerald Davis
expert in podcast production and content creator
Dream to Dream Media
Episode: From Audio to Authority: How Podcasters Win on YouTube | UTK
John Wordock
Podcasting pioneer and former executive editor and SVP of podcasting at Westwood One; veteran journalist
John Wordock Media / Former Wall Street Journal, Bloomberg TV
Episode: Why Most YouTube Channels Fail (And How to Build One That Lasts) | UTK

Host

Jamie Maglietta
Host of Unknown to Known / ON CAM Ready show; former television producer

Reviews

4.8 out of 5 stars from 6 ratings
  • So good!!!

    Jamie is a gifted communicator and a joy to listen to! This is such a great podcast, and I'm honored to have been featured as a guest. :)

    Apple Podcasts
    5
    Alex Sanfilippo | PodMatch.com
    United States8 months ago
  • Updated

    5 out of 5 stars

    Apple Podcasts
    5
    L_o_ellie
    United Statesa year ago
  • “We can do things different”

    The interview with Chrissy had great ideas about how to use digital products and position us as experts. As a marketer I loved the creative ways of using our existing knowledge to create digital products.

    Apple Podcasts
    4
    L_o_ellie
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A guest feature validates the host's ability to surface practical, high-value ideas.
Jamie is a gifted communicator and a joy to listen to.
The episode highlights actionable strategies for turning existing knowledge into digital products and leveraging expertise for credibility.

Talking Points

Recent interactions between the hosts and their guests.

YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down
Q: How should creators think about monetization versus audience growth in the early stages?
The guest cautions against chasing monetization too early; focus on delivering valuable content and building an engaged audience first. He mentions multiple revenue streams (ads, affiliates, memberships, courses) as secondary goals after establishing value and audience trust.
YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down
Q: What's your core thumbnail strategy and how do you decide what to put in a thumbnail?
He notes he mostly creates thumbnails himself, uses a face-first approach, often overlays relevant visuals from the video, and occasionally uses AI for specific shots. He stresses the value of experimentation and AB testing to find what resonates with audiences.
From Unknown to CNN: Dr. Lina AbiRafeh on Credibility, Courage, and Becoming a Trusted Expert
Q: What strategies help when media asks tough questions in hostile environments?
She advises staying calm, backing up points with evidence, credentialing through demonstrated experience, and returning to the core message even when pressed for numbers or graphic details.
From Unknown to CNN: Dr. Lina AbiRafeh on Credibility, Courage, and Becoming a Trusted Expert
Q: How do you recommend people position themselves to be seen by the press without pitching?
She highlights leveraging long-form writing on platforms like LinkedIn, concise yet clear storytelling, and making content accessible with actionable takeaways to emerge in searches and attract media inquiries.
From Unknown to CNN: Dr. Lina AbiRafeh on Credibility, Courage, and Becoming a Trusted Expert
Q: So tell us all about that. How did you come up with your big idea?
Lina describes how her idea crystallized after a Nepal earthquake disrupted her prep, leading her to craft a TEDx talk on starting where you stand, and she emphasizes letting authentic experiences guide the core message rather than over-planning.

Audience Metrics

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Frequently Asked Questions About Unknown to Known presented by

What is Unknown to Known presented by about and what kind of topics does it cover?

Unknown to Known presented by (ON CAM) Ready spotlights the craft behind credibility, visibility, and media-ready presence for on-camera professionals. Episodes center on practical paths to becoming bookable—covering personal branding, color psychology, audience perception, media strategy, and how to leverage long-form content to attract opportunities. Guests range from image consultants and branding experts to veteran journalists and authors, with recurring emphasis on authenticity, multi-channel presence, and actionable frameworks for building authority before chasing spotlight moments. Noteworthy is the show's focus on pragmatic, repeatable steps (e.g., signature visuals, platform-building, and interview readiness) and its blend of coach... more

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1. You Look Like Me

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Unknown to Known presented by launched 3 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unknown to Known presented by?

Recent guests on Unknown to Known presented by include:

1. Melanie Lippman
2. Allison Hare
3. Krissy Chin
4. Steven Robles
5. Grayson Smith
6. Cody Thomas
7. Conor Powell
8. Gerald Davis

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