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Artwork for NeuralAdX GEO & AI Search Strategy Podcast

NeuralAdX GEO & AI Search Strategy Podcast

Paul Rowe, NeuralAdX Ltd
Generative Engine Optimisation
AI Search
AI Search Visibility
Citations
GEO
Chatgpt
AI Citation Tracking
11-Factor GEO Framework
Google AI
Digital Authority Partners
Neuraladx
Panavista Marketing
Original Research
AI Search Traffic
AI Retrieval Testing
Neuraladx UK Business AI Visibility Index
Search Intent
AI Citations
Search Engine Optimisation
Conversion Rate Optimisation

The NeuralAdX GEO & AI Search Strategy Podcast explores Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO), AI search visibility, AI citations and how businesses can improve their discoverability across ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Perplexity, Claude, Grok, Meta AI and DeepSeek.

Hosted by Paul Rowe, Founder, Chief Generative Engine O... more

PublishesWeeklyEpisodes8Founded2 months ago
Number of ListenersCategories
MarketingBusinessTechnology

Listen to this Podcast

Artwork for NeuralAdX GEO & AI Search Strategy Podcast

Latest Episodes

How To Win High-Quality AI Traffic — And Turn it into Revenue!

How can businesses attract high-quality AI search traffic from ChatGPT, Google AI Mode, Perplexity and Microsoft Copilot — and convert that visibility into enquiries, bookings and revenu... more

SEO vs GEO: What Businesses Need to Know About AI Search in 2026

What is the difference between SEO and GEO, and how can businesses prepare for the future of AI search?

In this episode of the NeuralAdX GEO & AI Search Strategy Podcast, host Paul Ro... more

How do semantic content networks help AI platforms understand your website, and why do entity clarity, internal linking, query fan-out and first-party evidence matter for AI search visibility?

In this episode of the NeuralAdX GEO and AI Search Strat... more

Why does AI find your webpage, retrieve its information, but still decide not to cite it?

In this episode of the NeuralAdX GEO and AI Search Strategy Podcast, Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO of NeuralAdX Ltd, i... more

Why is your business not showing up in AI answers — even if you already rank well in traditional search?

In this episode of the NeuralAdX GEO & AI Search Strategy Podcast, Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO of Neu... more

How do businesses improve visibility in AI search and increase their chances of being cited or recommended by AI engines?

In this episode of the NeuralAdX GEO & AI Search Strategy Podcast, Paul Rowe — Founder, Chief Generative Engine Optimisation Of... more

Does Generative Engine Optimisation (GEO) actually work?

In this evidence-led episode of the NeuralAdX GEO & AI Search Strategy Podcast, Paul Rowe examines real-world benchmark evidence showing how Generative Engine Optimisation can influence AI cit... more

Welcome to the NeuralAdX GEO & AI Search Strategy Podcast, hosted by Paul Rowe, Founder, Chief Generative Engine Optimisation Officer & CEO at NeuralAdX Ltd.

This introductory episode explores Generative Engine Optimisation (GEO), AI search visibili... more

Key Facts

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Recent Guests

Ian Silva
Co-founder of Xtract Agency, a UK SEO and GEO agency
Xtract Agency
Episode: How To Win High Quality AI Traffic — And Turn it into Revenue!
Ian Ayliffe
Founder of Panavista Marketing and guest lecturer at Imperial College, London
Panavista Marketing
Episode: SEO VS GEO: WHAT BUSINESSES NEED TO KNOW ABOUT AI SEARCH IN 2026
Rhiannon Cecil
Head of Content at Digital Authority Partners
Digital Authority Partners
Episode: Why Does AI Find a Page but Not Cite It? GEO and AI Search with Rhiannon Cecil
Phil Haoyang Pang
Founder of Canlah.ai with AI agent research experience at NTU, UC Berkeley and Stanford.
Canlah.ai
Episode: Why Is Your Business Not Showing Up in AI Answers? | GEO & AI Search Visibility

Host

Paul Rowe
Founder and CEO of NeuralAdX Ltd, focused on Generative Engine Optimisation

Talking Points

Recent interactions between the hosts and their guests.

Why Is Your Business Not Showing Up in AI Answers? | GEO & AI Search Visibility
Q: What are the measurable benefits that you can bring to me by doing GEO?
Rowe says GEO can increase brand mentions and citations and improve the chance that a company appears in AI answers, but it cannot guarantee clicks or sales because customer decisions remain unpredictable. He recommends explaining the value through visibility and citation measurements rather than promising a fixed financial return.
Why Is Your Business Not Showing Up in AI Answers? | GEO & AI Search Visibility
Q: What would you say in a kind of a stage by stage format, how would you break down and answer that question to a client if they're putting it to you in the current situation, in the current scenario?
Pang describes GEO as a layered process that assesses a business's website, external sources and broader marketing presence. Rowe outlines practical priorities including crawler access, retrievable content, search intent, query fan-out coverage, citation-worthy evidence, authority, third-party mentions, entity clarity, source diversity and recency.
How To Win High Quality AI Traffic — And Turn it into Revenue!
Q: So, Ian, lastly now, for any business owners or marketeers like ourselves watching, what would be the top three tips that you would advocate to them to give them the best opportunity of getting the attention of AI engines universally in all of the AI platforms available?
Silva recommends a solid SEO foundation and website structure, content written so AI can extract and cite useful passages, competitor analysis, and building third-party mentions that reinforce business credibility.
How To Win High Quality AI Traffic — And Turn it into Revenue!
Q: So Ian, in regards to that particular query, how do you think it is best to win high quality traffic in AI Search?
Silva says businesses should focus on traffic relevance and conversions, understand what potential customers search for and why, and account for query fan-out across AI platforms.
SEO VS GEO: WHAT BUSINESSES NEED TO KNOW ABOUT AI SEARCH IN 2026
Q: If a business can do only three things in the next 12 months to prepare for AI search in 2027, what would you recommend?
Keep a well-structured, fully optimized website for traditional SEO, start building GEO through service pages and FAQs, and establish concise LMS-style documentation that explains the business clearly to AI systems.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Practical conversations and research-led solo episodes examine how businesses can become more visible in generative AI search and answer engines. Founder Paul Rowe interviews SEO, content and AI-search specialists, alongside sharing live retrieval tests, benchmark findings and a framework for improving how AI systems find, assess and cite brands. Topics include the relationship between traditional SEO and GEO, search intent, page structure, citations, source authority, entity clarity and measuring visibility across platforms.

The distinctive focus is on testing and evidence rather than treating AI search as a purely theoretical trend. Guests bring agency and in-house experience, while case studies connect technical and content changes to b... more

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this podcast launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Ian Silva
2. Ian Ayliffe
3. Rhiannon Cecil
4. Phil Haoyang Pang

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