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Mobile Dev Memo Podcast

MobileDevMemo
Mobile Gaming
Meta
Data Privacy
App Store
Apple
GDPR
Customer Lifetime Value (LTV)
Alternative Payments
Lifetime Value (LTV)
Game Analytics
Retention and Monetization
Performance Marketing
Digital Advertising
Mobile Advertising
Connected TV
Interoperable Private Attribution
Conversion Optimization
Advertising Optimization
Generative AI
EU Digital Markets Act (DMA)

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes150Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI t... more

In this episode of the podcast, I speak with Anindya Ghose from NYU and Vilma Todri from Emory University about their recent paper, The Impact of Visual Generative AI on Advertising Effectiveness, which is available in pre-print. In the paper, Anindy... more

My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag.

In this episode, ... more

My guest on this episode of the podcast is Mikołaj Barczentewicz, a professor of law at the University of Surrey and the author of EU Tech Reg, a blog dedicated to following developments in the EU regulatory machinery.

In this episode, Mikołaj and ... more

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Peter Stuart
Founder of Velora Digital, former editor of Cycling News, with expertise in cycling journalism.
Velora Digital
Episode: Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)
Vilma Todri
Associate Professor of Information Systems and Operations Management at Emory University, Goizueta Business School
Emory University
Episode: Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)
Anindya Ghose
Heinz-Reil Chair Professor of Business at NYU, runs the Master's in AI program at NYU Stern
NYU Stern
Episode: Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)
Sylvain Gauchet
A fractional head of growth and advisor with a background in app marketing and creative agency work.
GrowthGems
Episode: Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)
Daphne Tideman
Growth consultant with a passion for helping startups find product-market fit.
Episode: Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)
Dan Pantelo
Founder and CEO of Marpipe, a company specializing in catalog advertising for major brands.
Marpipe
Episode: Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)
Tim Higgins
Business columnist at The Wall Street Journal, previously reported on Apple and now authoring books about the industry.
The Wall Street Journal
Episode: Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)
Adam Singer
VP of Marketing at AdQuick
AdQuick
Episode: Season 6, Episode 9: The blandification of marketing (with Adam Singer)
Chris Hewish
President of Xsolla with extensive experience in the games industry across various roles including QA testing and game production.
Xsolla
Episode: Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

Host

Eric Sufert
Host of discussions primarily focused on mobile advertising, app development, and digital marketing strategies.

Reviews

4.9 out of 5 stars from 91 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    India5 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the expert insights and actionable advice, emphasizing that every episode provides valuable takeaways.
Listeners consider the content to be some of the best in the realm of digital marketing, appreciating the breadth of knowledge showcased by both the host and guests.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)
Q: Can you talk me through the actual steps in the editorial process for your publication?
It includes different processes for various content types, from reactive news to planned features, utilizing AI tools for content analysis and engagement.
Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)
Q: What does it mean to be an AI first media company?
It involves using AI to automate various parts of the journalism process, from content discovery and research to drafting articles with a balance of human oversight.
Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)
Q: What are the principle conclusions from the studies that you ran?
Gen AI created ads outperform human-created ads, showing up to 19% lift in click-through rates, and disclosure of AI involvement reduces effectiveness by 31%.
Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)
Q: Can you just outline the four research questions that you pursue in the paper?
The research questions include comparing Gen AI modified ads to human-created ads, comparing Gen AI created ads to human expert ads, evaluating how Gen AI affects product packaging, and examining the impact of AI disclosure on ad performance.
Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)
Q: What do you make of instant checkout? You think that's got a future?
I think it'll evolve, but the key challenge remains how to get good shopping data, as the catalog information across retailers is very messy and complex.

Audience Metrics

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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

Focused primarily on mobile advertising and app development, the content examines the latest trends, challenges, and innovations within the industry. Conversations frequently revolve around emerging technologies like AI and chatbots, the impact of regulations such as GDPR on business practices, and strategies for eCommerce growth. Notable episodes explore app marketing, customer lifetime value, and the evolving landscape of digital advertising, providing insights from experts across various fields, including law, marketing technology, and app monetization. Overall, the discussions are highly relevant for professionals seeking to stay informed about the mobile advertising ecosystem and its intersections with broader market changes.

Where can I find podcast stats for Mobile Dev Memo Podcast?

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How many listeners does Mobile Dev Memo Podcast get?

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Invest Like the Best with Patrick O'Shaughnessy
2. The a16z Show
3. Business Breakdowns
4. Dwarkesh Podcast
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 7 years ago and published 150 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Dev Memo Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mobile Dev Memo Podcast?

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How do I access podcast episode transcripts for Mobile Dev Memo Podcast?

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Peter Stuart
2. Vilma Todri
3. Anindya Ghose
4. Sylvain Gauchet
5. Daphne Tideman
6. Dan Pantelo
7. Tim Higgins
8. Adam Singer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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