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Mobile Dev Memo Podcast

MobileDevMemo
Digital Advertising
Meta
Advertising
Artificial Intelligence
E-Commerce
Google
Apple
Digital Markets Act
Data Privacy
Performance Marketing
User Acquisition
Customer Lifetime Value
Marketing Analytics
Mobile Gaming
Marketing
Generative AI
Mobile Advertising
Marketing Measurement
Digital Marketing
Amazon

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes193Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

On this week's episode of the podcast, I am joined by Michael Morton, a Senior Research Analyst at MoffettNathanson who covers E-Commerce and Marketplaces.

In our conversation, Michael and I discuss the potential for agentic commerce and why consum... more

On this week's episode of the podcast, I am joined by Gareth Glaser to explore the potential for a resurgence of the open web. Gareth is the CEO of Gamera and a long-time operator in the programmatic media space, having spent time at Appnexus and Mag... more

On this week's episode of the podcast, I am joined by Asad Awan, who leads monetization product and engineering at OpenAI. We explore the strategic foundations and product principles behind OpenAI's entry into the advertising space.

My conversation... more

Among the many disastrous consequences predicted of artificial intelligence is a jobs famine: widespread worker displacement that devastates the economy and brings about a second Great Depression.

But that hasn't happened. In fact, the US economy is... more

Key Facts

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Recent Guests

Michael Morton
Publishing cell-side analyst covering consumer Internet, marketplaces
MoffettNathanson
Episode: Season 8, Episode 2: Will consumers adopt agentic commerce? (with Michael Morton)
Gareth Glaser
Ad tech entrepreneur and former head of product at Rubicon Project; former chair of Prebid.js
Gamera (data company)
Episode: Season 8, Episode 1: Articulating a bull case for the open web (with Gareth Glaser)
Asad Awan
Leader of monetization, product and engineering at OpenAI
OpenAI
Episode: Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)
Nebo Radovic
Grizzled veteran mobile gaming UA marketer, long-time Zynga executive
Zynga
Episode: Season 7, Episode 33: An oral history of mobile user acquisition (with Nebojsa Radovic)
Brian Albrecht
Chief Economist at the International Center for Law and Economics
International Center for Law and Economics
Episode: Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)
Michael Kaminsky
Co-founder, co-CEO of Recast; expert in marketing measurement and MMMs
Recast
Episode: Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)
Ananya Sen
Associate Professor at Carnegie Mellon University's Heinz College
Carnegie Mellon University
Episode: Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)
Saharsh Agarwal
Assistant Professor at the Indian School of Business
Indian School of Business
Episode: Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)
Tricia Han
CEO of Mistplay
Mistplay
Episode: Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

Host

Eric Sufert
Host of the Mobile Dev Memo Podcast

Reviews

4.9 out of 5 stars from 100 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    Indiaa year ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the host's depth of knowledge across mobile advertising and measurement.
The discussions are accessible yet thorough, making complex topics digestible for practitioners.
Guests consistently bring practical, data-driven insights that are applicable to real campaigns.
The show balances industry critique with strategic guidance, which helps sponsors understand the value.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Season 8, Episode 1: Articulating a bull case for the open web (with Gareth Glaser)
Q: What is the open web and what belongs inside that definition?
Open web is defined by independent, interoperable technologies that allow buying and selling ads across open marketplaces, where advertisers can log into tools to buy inventory without being locked into a single vendor. It emphasizes flexibility and competition among DSPs/SSPs rather than closed, brand-specific ecosystems.
Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)
Q: What is the most helpful advertiser input for ChatGPT ads?
The most helpful input is the value the business provides to users, including product details, landing pages, brand philosophy, and conversion goals, which helps align ads with user intent and realism of outcomes.
Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)
Q: What earns its place in the modern ad tech stack for a chatbot-based platform?
Focus on automation, measurable conversions, and simplifying creative optimization; start with familiar inputs via an Ads Manager-style interface, then progressively enable more autonomous ad creation through prompts and integration with tools like Shopify and HubSpot.
Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)
Q: How do you conceptualize the opportunity for ads with ChatGPT?
Ads fit into the mission by taking AI to all consumers, leveraging user trust and the conversational journey to connect users with products in a natural, contextually aware way, including native post-click experiences like sponsored agents.
Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)
Q: Just give me your read on the AppsFlyer investment and the broader market dynamics you're observing on the ground.
Maor shares his perspective that AppsFlyer remains a neutral, independent referee in the ecosystem, discusses the strategic rationale for the investment, and explains why maintaining neutrality benefits advertisers and market stability.

Audience Metrics

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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

The show consistently centers on mobile advertising, measurement, and the evolving tech stack powering app growth. Episodes frequently dive into marketing mix modeling, incrementality, privacy implications, and AI-enabled tools shaping attribution, with guests ranging from startup founders and researchers to executives at major ad tech and commerce platforms. A notable strength is its ability to translate complex measurement concepts into practical guidance for brands, agencies, and developers navigating a rapidly changing ecosystem. The format often features candid conversations about industry dynamics, real-world testing, and the tradeoffs between brand and performance metrics, making it valuable for listeners who need evidence-based stra... more

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Another Podcast
2. Invest Like the Best with Patrick O'Shaughnessy
3. Lenny's Podcast: Product | Career | Growth
4. The a16z Show
5. Colossus Magazine

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 8 years ago and published 193 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Michael Morton
2. Gareth Glaser
3. Asad Awan
4. Nebo Radovic
5. Brian Albrecht
6. Michael Kaminsky
7. Ananya Sen
8. Saharsh Agarwal

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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