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Mobile Dev Memo Podcast

MobileDevMemo
Digital Advertising
Meta
Advertising
E-Commerce
Google
Digital Markets Act
Apple
Data Privacy
Performance Marketing
Artificial Intelligence
User Acquisition
Customer Lifetime Value
Marketing Analytics
Mobile Gaming
Marketing
Generative AI
Mobile Advertising
Marketing Measurement
Digital Marketing
Finance

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes168Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

On this week's episode of the podcast, I am joined by Andrew Lipsman to discuss the evolving landscape of agentic commerce and retail media. Andrew is an independent analyst and consultant who runs the Media, Ads + Commerce blog, which covers the ret... more

The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to incr... more

On this week's episode of the podcast, I am joined by Dan Taylor, the Vice President of Global Ads at Google. We discuss the profound impact of generative AI on search behavior and the technological evolution required to support the next era of digit... more

On this week's episode of the podcast, I am joined by Ben Sperry, a senior scholar at the International Center for Law and Economics, to explore the shifting landscape of social media litigation. We dive deep into recent court rulings in California a... more

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Recent Guests

Dan Taylor
Google, Global Advertising Business
Episode: Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
Ben Sperry
Senior Scholar of Innovation Policy at the International Center for Law and Economics
International Center for Law and Economics
Episode: Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)
Felix The
Guest introductory remarks identify him as Unity executive with nine years at Unity
Unity
Episode: Season 7, Episode 11: Understanding Unity's Vector (with Felix The)
Christie Augustine
Chief Operating Officer at Bloomreach
Bloomreach
Episode: Season 7, Episode 10: Deploying AI personalization at scale
Michael Komasinski
CEO of Criteo
Criteo
Episode: Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)
Matej Lancaric
UA consultant, founder of Playable Maker.
Episode: Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)
Carl Mela
PhD in Marketing from Columbia, Professor at Duke, expert in brand equity and digital advertising
Duke University
Episode: Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Ross Link
CEO of Marketing Attribution; expert in marketing measurement
Marketing Attribution
Episode: Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Karl Stillner
CEO and co-founder of BrightCanary, long-time entrepreneur focused on mobile technology.
BrightCanary
Episode: Season 7, Episode 4: Protecting children from digital harms (with Karl Stillner)

Host

Eric Sufert
Host focused on mobile advertising, tech policy, and AI in marketing; frequently discusses industry trends and ad-tech product strategy.

Reviews

4.9 out of 5 stars from 96 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    India9 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear insights on AI and marketing; guests are highly knowledgeable.
High-quality, actionable takeaways across every episode.
Great for listeners wanting practical perspectives on ad tech and AI

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#224
Argentina/Business

Talking Points

Recent interactions between the hosts and their guests.

Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
Q: What are the main touchpoints where Gemini affects the ad stack besides ranking?
Gemini updates touch ad ranking, ad quality, longer and more conversational queries, and new advertiser tools like AI-driven campaigns, creative assets, and in-product advisors to support campaign setup and insights.
Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
Q: How has the consumer internet and advertising landscape evolved across the big shifts (internet, mobile, AI)?
The shifts mirror past transitions but AI is faster and bigger; we moved from proxy metrics to meaningful business outcomes with AI, and the largest platforms build deep capabilities that advertisers have increasingly depended on, especially post-ATT and with privacy changes.
Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
Q: Could you introduce yourself to the audience?
Dan Taylor is a Vice President in Google's global advertising business, focusing on ads commercialization and bringing AI-powered advertising products to market with emphasis on measurement and the platforms today.
Season 7, Episode 8: Games and AI (with Joost van Dreunen)
Q: What do you tell your students to prepare them for the industry with AI?
Students must learn to leverage AI, but not depend solely on it; they should master technology to enhance their work.
Season 7, Episode 8: Games and AI (with Joost van Dreunen)
Q: How do consumers stand to be impacted by AI in gaming?
Consumers may face a flooded market with more content to navigate, complicating the discovery process.

Audience Metrics

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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

Overview of topics centers on how AI and digital technologies reshape mobile marketing, advertising, and media. Episodes frequently examine AI-driven creativity, audience insights, measurement, and the economic and regulatory implications for advertisers and developers. Notable angles include sovereign AI and data privacy, the role of AI in ad production and e‑commerce, and the ongoing evolution of platforms like CTV and social. The show often features seasoned practitioners and academics who bring practical and theoretical perspectives to topics at the intersection of technology, marketing analytics, and product strategy, making it valuable for listeners building or promoting AI-enabled marketing solutions, apps, or ecommerce experiences.

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How many listeners does Mobile Dev Memo Podcast get?

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How many subscribers and views does Mobile Dev Memo Podcast have?

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Cheeky Pint
2. The a16z Show
3. Sharp Tech with Ben Thompson
4. No Priors: Artificial Intelligence | Technology | Startups
5. Gamecraft

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 8 years ago and published 168 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Dev Memo Podcast?

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Dan Taylor
2. Ben Sperry
3. Felix The
4. Christie Augustine
5. Michael Komasinski
6. Matej Lancaric
7. Carl Mela
8. Ross Link

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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