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Mobile Dev Memo Podcast

MobileDevMemo
Mobile Gaming
Meta
Data Privacy
App Store
Apple
Analytics Teams
GDPR
Customer Lifetime Value (LTV)
Alternative Payments
Retention and Monetization
Lifetime Value (LTV)
Game Analytics
Performance Marketing
Digital Advertising
Mobile Advertising
Connected TV
Interoperable Private Attribution
Advertising Optimization
Conversion Optimization
Generative AI

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes148Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. Rishabh most recently joined the podcast in June for an episode of the MDM Mailbag.

In this episode, ... more

My guest on this episode of the podcast is Mikołaj Barczentewicz, a professor of law at the University of Surrey and the author of EU Tech Reg, a blog dedicated to following developments in the EU regulatory machinery.

In this episode, Mikołaj and ... more

My guest on this episode of the podcast is Simon Whitcombe, the Vice President, Global Business Group at Meta. We discuss Meta's Business AI and the Meta AI business assistant, both of which were announced ahead of this year's AdWeek. I unpacked the ... more

In this episode of the podcast, which is a companion to ⁠Affiliate links, personalized ads, and chatbot revenue optimization⁠, I discuss the need for OpenAI to discover a scalable, durable revenue model, given its status as the avatar for artificial ... more

Key Facts

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Recent Guests

Sylvain Gauchet
A fractional head of growth and advisor with a background in app marketing and creative agency work.
GrowthGems
Episode: Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)
Daphne Tideman
Growth consultant with a passion for helping startups find product-market fit.
Episode: Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)
Dan Pantelo
Founder and CEO of Marpipe, a company specializing in catalog advertising for major brands.
Marpipe
Episode: Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)
Tim Higgins
Business columnist at The Wall Street Journal, previously reported on Apple and now authoring books about the industry.
The Wall Street Journal
Episode: Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)
Adam Singer
VP of Marketing at AdQuick
AdQuick
Episode: Season 6, Episode 9: The blandification of marketing (with Adam Singer)
Chris Hewish
President of Xsolla with extensive experience in the games industry across various roles including QA testing and game production.
Xsolla
Episode: Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)
Maor Sadra
Co-founder of Incrmntal and expert in performance marketing.
Incrmntal
Episode: Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)
Matt Steiner
Supports the Monetization Infrastructure and Ranking Organization at Meta
Meta
Episode: Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)
Patrick McGee
Author and expert on Apple's supply chain and geopolitical impacts.
Independent Author
Episode: Season 5, Episode 21: Apple in China (with Patrick McGee)

Host

Eric Sufert
Host with extensive knowledge in mobile advertising and app development, often discussing industry trends and strategies.

Reviews

4.9 out of 5 stars from 88 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    India5 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the deep insights from both hosts and guests, often citing the show as a crucial resource for understanding the mobile advertising landscape.
Reviews mention the expertise and knowledge shared, often highlighting the actionable advice that can be applied in their professional lives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#219
Argentina/Business

Talking Points

Recent interactions between the hosts and their guests.

Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)
Q: How can people follow PyMC? How can they learn more from you?
We have a LinkedIn channel, a YouTube channel, and our blog at pymclabs.com where we continuously publish our ideas.
Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)
Q: What are the implications of having a high similarity with the distributions?
It provides comfort that the results accurately reflect human panel responses, rather than just collapsing into a single average score.
Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)
Q: How can we actually determine what to make?
We can use a framework to determine which creatives to make so we are not just flooding the zone with variants; we are being strategic about what to create.
Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)
Q: How can a developer understand the scale of their app's opportunity?
By calculating potential revenues based on known user segments and considering competitor benchmarks for pricing.
Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)
Q: What do you think is necessary for app developers before they start writing code?
User interviews are the most crucial step, along with researching competitors to gather insights around likes and dislikes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

This podcast explores the intersection of mobile advertising and app development, making it a vital resource for professionals in these fields. Key topics include mobile app monetization strategies, the evolving landscape of digital advertising, and insights into market regulations impacting app developers. Notably, the podcast emphasizes the importance of creativity in marketing and the challenges of navigating new policies by major tech companies like Apple, Google, and Meta.

Listeners can expect expert interviews, case studies, and actionable advice from industry leaders, providing valuable knowledge for marketers and developers alike. The discussions often highlight the need for innovative approaches in both advertising and product dev... more

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How many listeners does Mobile Dev Memo Podcast get?

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Sharp Tech with Ben Thompson
2. Another Podcast
3. Dwarkesh Podcast
4. Cheeky Pint
5. TBPN

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 7 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Sylvain Gauchet
2. Daphne Tideman
3. Dan Pantelo
4. Tim Higgins
5. Adam Singer
6. Chris Hewish
7. Maor Sadra
8. Matt Steiner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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