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Mobile Dev Memo Podcast

MobileDevMemo
Digital Advertising
Advertising
Meta
Artificial Intelligence
E-Commerce
Google
Digital Markets Act
Apple
Data Privacy
Performance Marketing
User Acquisition
Customer Lifetime Value
Marketing Analytics
Mobile Gaming
Marketing
Generative AI
Mobile Advertising
Marketing Measurement
Digital Marketing
Finance

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes183Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

On this week's episode of the podcast, I am joined by Offer Yehudai, the co-founder of Arya, to discuss the intersection of artificial intelligence and human intimacy. We explore the development of AI-driven companions designed to improve relationshi... more

On this week's episode of the podcast, I am joined by Michael Kaminsky, co-founder and co-CEO of Recast. We explore the rise of open-source Marketing Mix Modeling (MMM) tools and the challenges of measuring modern ad spend. Among other things, we dis... more

On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print, ... more

On this week's episode of the podcast, I am joined by Tricia Han, CEO of Mistplay, and Sampsa Jaatinen, Chief Data and AI Officer at Mistplay, to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has... more

Key Facts

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Recent Guests

Michael Kaminsky
Co-founder, co-CEO of Recast; expert in marketing measurement and MMMs
Recast
Episode: Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)
Ananya Sen
Associate Professor at Carnegie Mellon University's Heinz College
Carnegie Mellon University
Episode: Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)
Saharsh Agarwal
Assistant Professor at the Indian School of Business
Indian School of Business
Episode: Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)
Tal Shoham
Founder/CEO of Velocity, former CMO at Youth Games; background in IronSource and gaming monetization
Velocity
Episode: Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)
Shunto Kobayashi
Assistant Professor of Marketing at Boston University
Boston University
Episode: Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)
Olivia Kory
Chief Marketing and Strategy Officer at Haus
Haus
Episode: Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)
Venkat Prabhu
Director of Product of Shop campaigns at Shopify
Shopify
Episode: Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
Danny Frankel
Founder of Punchup Live
Punchup Live
Episode: Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel)
Julian Togelius
Professor at NYU; AI for games researcher and entrepreneur
New York University
Episode: Season 7, Episode 16: AI and video games (with Julian Togelius)

Host

Eric Sufert
Main host of the show, focused on mobile advertising, app monetization, and the creator economy.

Reviews

4.9 out of 5 stars from 99 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    Indiaa year ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Shows depth on mobile ads and creator economy, with practical insights.
Guests consistently bring actionable, data-driven perspectives.
Quality of guests and host expertise stand out for B2B sponsorships.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#141
New Zealand/Business

Talking Points

Recent interactions between the hosts and their guests.

Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)
Q: What did you find? What are the headline findings in the research and how material are cookies to publisher revenues?
Cookies removal lowers ad prices significantly (about 29% overall, 35% when excluding non-cookie impressions), and Privacy Sandbox recovers a small fraction of lost revenue (about 4%), with adoption being modest, implying a ceiling on potential gains.
Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)
Q: Why is independence and neutrality important in attribution, according to the discussion?
Independence helps ensure brands can trust the measurement as not being biased by a platform's own incentives; this is highlighted as a core asset during the discussion of past deals like Adjust and AppLovin.
Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
Q: What role does Shopify data play in attribution and incrementality?
Shopify sits closest to the transaction, enabling more accurate signal generation and attribution across channels, with a roadmap to improved incrementality tools and better analytics that reflect actual incremental impact rather than just clicks or in-platform metrics.
Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
Q: How does Campaign Autopilot handle merchant control versus automation?
Campaign Autopilot provides automated recommendations and budget guidance, but merchants retain control to approve, modify budgets, pause tactics, or override targets, ensuring that automation complements rather than replaces merchant oversight.
Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
Q: Could you frame how Spring Editions signals a shift from an e-commerce platform to a marketing operating system?
Spring Editions showcases a strategy to embed marketing capabilities like Campaign Autopilot within the Shopify admin, positioning Shop Campaigns as cross-channel orchestration that sits above individual channels and surfaces, enabling merchants to manage ads across multiple platforms with unified guidance and control.

Audience Metrics

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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

A think-tank style show focused on mobile growth, advertising technology, and the economics of distribution in digital platforms. Episodes frequently examine how AI, data, and platform dynamics reshape monetization, user acquisition, and creator economies, with practical takeaways drawn from live events, gaming, and mobile marketing. Notable strengths include data-informed discussions with practitioners and researchers, a candid look at industry shifts, and a consistent emphasis on the tension between scale, privacy, and creative experimentation. Listeners likely include mobile marketers, product managers, and developers who want to understand how AI, advertising, and distribution models interact to drive revenue and growth across mobile ap... more

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Another Podcast
2. Invest Like the Best with Patrick O'Shaughnessy
3. The Circuit
4. Dwarkesh Podcast
5. The MAD Podcast with Matt Turck

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 8 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Michael Kaminsky
2. Ananya Sen
3. Saharsh Agarwal
4. Tal Shoham
5. Shunto Kobayashi
6. Olivia Kory
7. Venkat Prabhu
8. Danny Frankel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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