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Mobile Dev Memo Podcast

MobileDevMemo
Mobile Gaming
Meta
Data Privacy
App Store
Apple
GDPR
Customer Lifetime Value (LTV)
Alternative Payments
Game Analytics
Lifetime Value (LTV)
Retention and Monetization
Performance Marketing
Digital Advertising
Mobile Advertising
Connected TV
Interoperable Private Attribution
Conversion Optimization
Advertising Optimization
Generative AI
Independent Developers

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes142Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the Growth Waves newsletter. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their... more

In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta... more

My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss:

* The necessity of exhaustive creative experim... more

In this episode of the podcast, I speak with The Wall Street Journal's Tim Higgins about his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire. iWar traces a series of campaigns launched against Apple's control ... more

Key Facts

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Recent Guests

Dan Pantelo
Founder and CEO of Marpipe, a company specializing in catalog advertising for major brands.
Marpipe
Episode: Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)
Tim Higgins
Business columnist at The Wall Street Journal, previously reported on Apple and now authoring books about the industry.
The Wall Street Journal
Episode: Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)
Adam Singer
VP of Marketing at AdQuick
AdQuick
Episode: Season 6, Episode 9: The blandification of marketing (with Adam Singer)
Chris Hewish
President of Xsolla with extensive experience in the games industry across various roles including QA testing and game production.
Xsolla
Episode: Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)
Adam Epstein
CEO of Gigi, previously co-president of Perpetua, an Amazon ad tech company.
Gigi
Episode: Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)
David Barnard
Growth Advocate at RevenueCat and experienced mobile app developer.
RevenueCat
Episode: Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)
Maor Sadra
Co-founder of Incrmntal and expert in performance marketing.
Incrmntal
Episode: Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)
Matt Steiner
Supports the Monetization Infrastructure and Ranking Organization at Meta
Meta
Episode: Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)
Patrick McGee
Author and expert on Apple's supply chain and geopolitical impacts.
Independent Author
Episode: Season 5, Episode 21: Apple in China (with Patrick McGee)

Host

Eric Sufert
Host with extensive knowledge in mobile advertising and app development, often discussing industry trends and strategies.

Reviews

4.9 out of 5 stars from 87 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    India3 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the deep insights from both hosts and guests, often citing the show as a crucial resource for understanding the mobile advertising landscape.
Reviews mention the expertise and knowledge shared, often highlighting the actionable advice that can be applied in their professional lives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#76
Ukraine/Business

Talking Points

Recent interactions between the hosts and their guests.

Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)
Q: When should a company hire a full-time executive versus a fractional executive?
A full-time executive should be hired when there is enough ongoing work to justify it and the budget for it. Fractional roles become an attractive alternative when budget constraints or project-based needs arise.
Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)
Q: Can you walk me through the typical life cycle of a fractional product exec engagement?
Engagements can vary, typically starting as advisory roles which may evolve to project-based work, depending on the startup's needs and growth. Key factors include budget constraints and growth stages, which determine the necessity for a full-time position.
Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)
Q: Can you maybe just unpack that and then how does that play into these various battlegrounds?
There are some lawyers who advocate for avoiding risk while others embrace it, particularly in tech companies. The implication is that sometimes the fines are minor compared to the business opportunities they might miss out on.
Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)
Q: What is your go-to definition of LTV?
LTV is the net present value of all of the costs and profits associated with the customer over their lifetime.
Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)
Q: What do you think happens next in the digital advertising market?
The market is evolving with more innovation opportunities as monopoly power is scrutinized and eroded.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

This podcast explores the intersection of mobile advertising and app development, making it a vital resource for professionals in these fields. Key topics include mobile app monetization strategies, the evolving landscape of digital advertising, and insights into market regulations impacting app developers. Notably, the podcast emphasizes the importance of creativity in marketing and the challenges of navigating new policies by major tech companies like Apple, Google, and Meta.

Listeners can expect expert interviews, case studies, and actionable advice from industry leaders, providing valuable knowledge for marketers and developers alike. The discussions often highlight the need for innovative approaches in both advertising and product dev... more

Where can I find podcast stats for Mobile Dev Memo Podcast?

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How many listeners does Mobile Dev Memo Podcast get?

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How many subscribers and views does Mobile Dev Memo Podcast have?

To see how many followers or subscribers Mobile Dev Memo Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 7 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Dev Memo Podcast?

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Dan Pantelo
2. Tim Higgins
3. Adam Singer
4. Chris Hewish
5. Adam Epstein
6. David Barnard
7. Maor Sadra
8. Matt Steiner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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