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Mobile Dev Memo Podcast

MobileDevMemo
Mobile Gaming
Meta
Mobile Advertising
Data Privacy
App Store
Apple
GDPR
Customer Lifetime Value (LTV)
Alternative Payments
Retention and Monetization
Lifetime Value (LTV)
Game Analytics
Performance Marketing
Digital Advertising
Connected TV
Interoperable Private Attribution
Advertising Optimization
Conversion Optimization
Generative AI
Independent Developers

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

PublishesWeeklyEpisodes160Founded8 years ago
Number of ListenersCategory
Business

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Artwork for Mobile Dev Memo Podcast

Latest Episodes

On this week's episode of the podcast, I am joined by Joost van Dreunen, the CEO of Aldora, an adjunct professor at NYU, and the author of the SuperJoost Playlist blog as well as the book One Up.

We dive into the profound impact of generative artif... more

The Prosperous Society is a podcast series by Mobile Dev Memo that articulates an AI Bull Thesis for the digital economy. It argues that the pervasive application of AI to the digital economy will be broadly economically expansionary, leading to incr... more

In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric, a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast, and the author of the Brutally Honest blog.

As a reminder: MDM Ma... more

In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link.

Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics ... more

Key Facts

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Recent Guests

Matej Lancaric
UA consultant, founder of Playable Maker.
Episode: Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)
Carl Mela
PhD in Marketing from Columbia, Professor at Duke, expert in brand equity and digital advertising
Duke University
Episode: Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Ross Link
CEO of Marketing Attribution; expert in marketing measurement
Marketing Attribution
Episode: Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Karl Stillner
CEO and co-founder of BrightCanary, long-time entrepreneur focused on mobile technology.
BrightCanary
Episode: Season 7, Episode 4: Protecting children from digital harms (with Karl Stillner)
Alfred Succer
Expert in technology, data, and business with experience at KPMG and Google.
Nova Nuggets
Episode: Season 7, Episode 3: Understanding sovereign AI (with Alfred Succer)
Francesco D'Orazio
Founder of Pulsar, specializes in AI and audience insights
Pulsar
Episode: Season 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)
Jonathan Moffie
Head of GenAI Product at Magnite, former head of product at Whirl
Magnite
Episode: Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)
Amanda Engelman
Director of Product at Shopify with experience in advertising and retail.
Shopify
Episode: Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)
Peter Stuart
Founder of Velora Digital, former editor of Cycling News, with expertise in cycling journalism.
Velora Digital
Episode: Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

Host

Eric Sufert
Host of discussions primarily focused on mobile advertising, app development, and digital marketing strategies.

Reviews

4.9 out of 5 stars from 94 ratings
  • It’s a gem

    I listen to so many podcasts for digital marketing and not a single podcast is close to this one. Eric is extremely knowledgeable person and so are all the guests on the show.

    Apple Podcasts
    5
    nik_2612
    India8 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Mobile Dev Memo enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the expert insights and actionable advice, emphasizing that every episode provides valuable takeaways.
Listeners consider the content to be some of the best in the realm of digital marketing, appreciating the breadth of knowledge showcased by both the host and guests.

Talking Points

Recent interactions between the hosts and their guests.

Season 7, Episode 8: Games and AI (with Joost van Dreunen)
Q: What do you tell your students to prepare them for the industry with AI?
Students must learn to leverage AI, but not depend solely on it; they should master technology to enhance their work.
Season 7, Episode 8: Games and AI (with Joost van Dreunen)
Q: How do consumers stand to be impacted by AI in gaming?
Consumers may face a flooded market with more content to navigate, complicating the discovery process.
Season 7, Episode 8: Games and AI (with Joost van Dreunen)
Q: Do you have a broad overarching view on the role that AI will play in game development in the medium term?
AI in gaming is catching up to business cases, enhancing distribution rather than just reducing production costs.
Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Q: What tools does a CMO have for a nascent brand to make the case for investing in brand advertising?
CMOs should rely on analog brands and channels to make a case for long-term investments in brand advertising, leveraging available benchmarks.
Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)
Q: What are the most common internal political issues that you see arise with marketing measurement within organizations?
The biggest issue is the short-term incentives of brand managers focused on immediate volume rather than long-term brand loyalty.

Audience Metrics

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Frequently Asked Questions About Mobile Dev Memo Podcast

What is Mobile Dev Memo Podcast about and what kind of topics does it cover?

Focused primarily on mobile advertising and app development, the content examines the latest trends, challenges, and innovations within the industry. Conversations frequently revolve around emerging technologies like AI and chatbots, the impact of regulations such as GDPR on business practices, and strategies for eCommerce growth. Notable episodes explore app marketing, customer lifetime value, and the evolving landscape of digital advertising, providing insights from experts across various fields, including law, marketing technology, and app monetization. Overall, the discussions are highly relevant for professionals seeking to stay informed about the mobile advertising ecosystem and its intersections with broader market changes.

Where can I find podcast stats for Mobile Dev Memo Podcast?

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How many listeners does Mobile Dev Memo Podcast get?

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What are the audience demographics for Mobile Dev Memo Podcast?

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Which podcasts are similar to Mobile Dev Memo Podcast?

These podcasts share a similar audience with Mobile Dev Memo Podcast:

1. Dwarkesh Podcast
2. Odd Lots
3. The a16z Show
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Capital Allocators – Inside the Institutional Investment Industry

How many episodes of Mobile Dev Memo Podcast are there?

Mobile Dev Memo Podcast launched 8 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Dev Memo Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Mobile Dev Memo Podcast?

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What guests have appeared on Mobile Dev Memo Podcast?

Recent guests on Mobile Dev Memo Podcast include:

1. Matej Lancaric
2. Carl Mela
3. Ross Link
4. Karl Stillner
5. Alfred Succer
6. Francesco D'Orazio
7. Jonathan Moffie
8. Amanda Engelman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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