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Artwork for 12X Commission

12X Commission

Charles Specht
Insurance Industry
Broker Of Record Letters
Broker Of Record Letter
Prospecting
Insurance
Insurance Sales
Insurance Agents
Sales Strategies
Micro Niche
Client Acquisition
Appointment Setting
Insurance Business
Insurance Producers
Sales Training
Permission Producer School
Insurance Consulting
Cold Calling
Sales Strategy
Mindset
Quoting Process

12X COMMISSION is the top podcast for insurance producers who want to build a $1,000,000+ Book of Business and also for agency owners who want to scale their agency to 7-figures or more. The host — Charles Specht — was an insurance producer with a Million-Dollar Book of Business before launching an independent consulting company (Constructive Risk) to construction companies and other business owne... more

PublishesTwice monthlyEpisodes216Founded5 years ago
Number of ListenersCategories
EntrepreneurshipCareersBusiness

Listen to this Podcast

Artwork for 12X Commission

Latest Episodes

Should you prospect using "Price" as your hook when trying to set new appointments, or something else like Service or Coverage?

In this episode, host Charles Specht will help you to use "empathy" when prospecting so as to address the Price issue in ... more

75% and 75.

That's what I want you to focus on. This is the recipe for a 7-Figure Book of Business.

In this podcast episode host Charles Specht will talk about the 75% activity level you need for prospecting as well as creating a list of no less th... more

It's not about you. Literally, prospecting is not about you. Prospecting is about your prospect, not you. So ..... STOP TALKING ABOUT YOURSELF AND YOUR AGENCY AND YOUR PEOPLE AND YOUR HISTORY AND ... Do you understand? Your prospects don't care about... more

YouTube

Welcome to the 1st episode of the newly rebranded podcast: PERMISSION SALES

In this episode, host Charles Specht talks all about "permission" and how you can obtain that permission from your prospects. Without permission the best you can hope for is... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Guffy Wright
Real estate practice leader and board member at The Mahoney Group
The Mahoney Group
Episode: Throwback: How to Triple Your Book of Business in 3 Years - (interview with Guffy Wright)
Ryan Cox
Employee benefits agent with expertise in medical insurance and managing employee benefit plans.
SLI Benefits
Episode: Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months
Rocio Luna
Insurance producer focusing on workers' compensation and micro-niching in contracting fields.
12X Commission Mastermind
Episode: Throwback: Winning 6 BOR's in 6 Months - (interview with Rocio Luna)
Daniel Brookman
Insurance agent in Ohio with expertise in manufacturing accounts
Independent Insurance Agency
Episode: Throwback: BOR Confessions of a 12X Commission Mastermind Member - (Daniel Brookman)

Host

Charles Specht
Host of the show, leads the monologue and drives the Permission Sales framework; founder of Permission Network and Constructive Risk, with a focus on coaching and fractional sales leadership across industries.

Reviews

4.8 out of 5 stars from 73 ratings
  • Excellent

    Simple and Super Helpful info on how to succeed

    Apple Podcasts
    5
    The Best Neighbor Ever
    United States10 months ago
  • Scammer

    This guy is the biggest fraud. MLM marketing. Steer clear.

    Apple Podcasts
    1
    Donut1213
    United Statesa year ago
  • My every morning podcast

    If you are a producer, agency principal, CSR, whatever - this is where it’s at. Charles is honest but informative. There’s no criticism without education. I love this podcast!!

    Apple Podcasts
    5
    Morning Routine ☀️
    United States3 years ago
  • Highly actionable content!

    Charles is a giver at his core and it shows in these episodes. He knows exactly what it takes to grow a book of business by working smarter, not harder. And he’s handing it to you for free. This show is worth its weight in gold!

    Apple Podcasts
    5
    Jim_Schubert
    United States4 years ago
  • Great podcast for agents of all experience levels

    Great advice for agents who want to go above the status quo in insurance. A million dollar review book of business is really possible

    Apple Podcasts
    5
    JonathanRL1
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Very focused on coaching and frameworks that drive results for agents and agency leaders.
Motivational and resource-rich, with useful tools for new and seasoned producers.
Clear, actionable guidance for growing a book of business and winning ROLOs.
Ethical, practical insights with real-world scripts and outcomes.

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Talking Points

Recent interactions between the hosts and their guests.

Throwback: How to Triple Your Book of Business in 3 Years - (interview with Guffy Wright)
Q: How long did it take you to breach the million-dollar mark after changing your approach?
It took him 12 months to cross over a million dollars by the end of 2019.
Throwback: How to Triple Your Book of Business in 3 Years - (interview with Guffy Wright)
Q: What was your book of business and why did you reach out for help?
Guffy's book was around $700,000 and he felt stagnant, wanting to reach a million but needing guidance.
Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months
Q: Why did you join the 12X Commission Mastermind?
Ryan wanted to learn from others and improve his sales process since he lacked formal training in his agency.
Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months
Q: How many Broker of Record Letters have you secured so far this year?
Ryan has secured 15-20 BORs in the first half of the year, which is significantly higher than last year's total.
Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months
Q: What is your typical prospecting process?
Ryan outsources his appointment setting and telemarketing, allowing him to focus on closing deals rather than cold calling.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About 12X Commission

What is 12X Commission about and what kind of topics does it cover?

The show centers on permission-based selling, with a strong emphasis on moving away from traditional quoting toward proactive, relationship-driven outreach. Episodes blend motivational coaching with practical tactics for building a large, sustainable book of business, securing Broker of Record letters, and running disciplined prospecting programs. A recurring throughline is branding, underwriter relationships, and a scalable framework (the five-part permission sales approach) that listeners can apply across industries, not just insurance. Notable is the creator's mix of personal anecdotes, bold calls to action, and opportunities to engage in coaching programs or fractional sales leadership to accelerate growth. The format often features act... more

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Which podcasts are similar to 12X Commission?

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1. Bedros Keuilian Podcast Show
2. EntreLeadership
3. The Ramsey Show
4. Ramsey Everyday Millionaires
5. Real Estate Rookie

How many episodes of 12X Commission are there?

12X Commission launched 5 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 12X Commission?

Recent guests on 12X Commission include:

1. Guffy Wright
2. Ryan Cox
3. Rocio Luna
4. Daniel Brookman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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