
12X COMMISSION is the top podcast for insurance producers who want to build a $1,000,000+ Book of Business and also for agency owners who want to scale their agency to 7-figures or more. The host — Charles Specht — was an insurance producer with a Million-Dollar Book of Business before launching an independent consulting company (Constructive Risk) to construction companies and other business owne... more
| Publishes | Twice monthly | Episodes | 216 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipCareersBusiness | |||

Should you prospect using "Price" as your hook when trying to set new appointments, or something else like Service or Coverage?
In this episode, host Charles Specht will help you to use "empathy" when prospecting so as to address the Price issue in ... more
75% and 75.
That's what I want you to focus on. This is the recipe for a 7-Figure Book of Business.
In this podcast episode host Charles Specht will talk about the 75% activity level you need for prospecting as well as creating a list of no less th... more
It's not about you. Literally, prospecting is not about you. Prospecting is about your prospect, not you. So ..... STOP TALKING ABOUT YOURSELF AND YOUR AGENCY AND YOUR PEOPLE AND YOUR HISTORY AND ... Do you understand? Your prospects don't care about... more
Welcome to the 1st episode of the newly rebranded podcast: PERMISSION SALES
In this episode, host Charles Specht talks all about "permission" and how you can obtain that permission from your prospects. Without permission the best you can hope for is... more
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Simple and Super Helpful info on how to succeed
This guy is the biggest fraud. MLM marketing. Steer clear.
If you are a producer, agency principal, CSR, whatever - this is where it’s at. Charles is honest but informative. There’s no criticism without education. I love this podcast!!
Charles is a giver at his core and it shows in these episodes. He knows exactly what it takes to grow a book of business by working smarter, not harder. And he’s handing it to you for free. This show is worth its weight in gold!
Great advice for agents who want to go above the status quo in insurance. A million dollar review book of business is really possible
Key themes from listener reviews, highlighting what works and what could be improved about the show.










Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on permission-based selling, with a strong emphasis on moving away from traditional quoting toward proactive, relationship-driven outreach. Episodes blend motivational coaching with practical tactics for building a large, sustainable book of business, securing Broker of Record letters, and running disciplined prospecting programs. A recurring throughline is branding, underwriter relationships, and a scalable framework (the five-part permission sales approach) that listeners can apply across industries, not just insurance. Notable is the creator's mix of personal anecdotes, bold calls to action, and opportunities to engage in coaching programs or fractional sales leadership to accelerate growth. The format often features act... more
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12X Commission launched 5 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on 12X Commission include:
1. Guffy Wright
2. Ryan Cox
3. Rocio Luna
4. Daniel Brookman
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