
Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals r... more
| Publishes | Twice monthly | Episodes | 18 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||

Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.
In this episode, we break down where to actually start with AI in marketing, and... more
Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims.
And yet the brands that endure often do the opposite: they build credibility slowly through expert... more
How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets?
This episode explores luxury brand strategy in practice, and how Dior balances global brand discipline with local exe... more
What is it actually like to start your career in luxury — in Paris, inside a consulting agency?
Because the reality is very different from what most people expect.
This episode takes you behind the scenes of early-stage life in luxury consulting — ... more
Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets. The podcast bridges the gap between traditional heritage luxury and the modern, data-driven consumer. It is an essential listen for industry professionals, entrepreneurs, and anyone fascinated by the psychology and data analytics behind premium/prestige brands.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #116 |
Recent interactions between the hosts and their guests.
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A data- and insight-driven look at how luxury brands shape consumer behavior, optimize marketing, and leverage storytelling across channels. Episodes cover the centrality of consumer insights, data analytics, and personalization in luxury marketing, plus practical frameworks for applying those insights to brand strategy, retail, and digital experiences. Noteworthy is the host's emphasis on marrying analytics with creativity, plus guest perspectives on branding, global expansion, and the symbolic power of luxury. The show often features real-world champagne case studies, discussions on digital transformation, and guidance for professionals aiming to elevate strategic thinking in prestige markets.
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Luxe Consumer IQ launched 6 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Luxe Consumer IQ include:
1. Oxana Popkova
2. Grace Klepetka
3. Theresa Austin
4. Dr. Anne-Flore Maman-Larraufie
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