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Luxe Consumer IQ

Emilia Simonin
Luxury Brands
Data
Consumer Behavior
Consumer Insights
Personalization
Marketing
Luxury Marketing
Champagne
Insights
Luxury Market
Luxury Branding
Brand Strategy
Retail Performance
Luxury Consulting
Department Stores
Fashion Industry
Business Operations
Symbolic Meaning
Digital Transformation
Brand Storytelling

Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals r... more

PublishesTwice monthlyEpisodes18Founded6 months ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Luxe Consumer IQ

Latest Episodes

Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.

In this episode, we break down where to actually start with AI in marketing, and... more

Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims.

And yet the brands that endure often do the opposite: they build credibility slowly through expert... more

YouTube

How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets?

This episode explores luxury brand strategy in practice, and how Dior balances global brand discipline with local exe... more

What is it actually like to start your career in luxury — in Paris, inside a consulting agency?

Because the reality is very different from what most people expect.

This episode takes you behind the scenes of early-stage life in luxury consulting — ... more

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Recent Guests

Oxana Popkova
A strategic force in luxury wholesale who helps fashion and fine jewelry brands secure space in prestigious department stores.
Consultant
Episode: Breaking into Global Luxury Retail
Grace Klepetka
An emerging voice in the luxury industry currently based in Paris, Grace works at a boutique luxury consultancy advising brands such as Chanel and Bulgari.
Luxury Consultancy
Episode: The First Year in Luxury Consulting
Theresa Austin
Digital Transformation Director, previously at Moët Hennessy and LVMH, now Global Director for Sustainable Culture at Moët Hennessy.
Moët Hennessy
Episode: The Art of Luxury in a Digital World
Dr. Anne-Flore Maman-Larraufie
Founder of Sémioconsult, luxury brand strategy expert, and academic director.
Sémioconsult
Episode: The Symbolic Power of Luxury Brands

Host

Emilia Simonin
Host of Luxe Consumer IQ and former Insights Director with senior experience in luxury consumer intelligence at L'Oréal and Moët Hennessy.

Reviews

5.0 out of 5 stars from 7 ratings
  • When Luxury Passion Meets Real-World Expertise

    Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets. The podcast bridges the gap between traditional heritage luxury and the modern, data-driven consumer. It is an essential listen for industry professionals, entrepreneurs, and anyone fascinated by the psychology and data analytics behind premium/prestige brands.

    Apple Podcasts
    5
    deegito
    France4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Luxe research meets real-world practice with data-backed luxury insights.
Excellent guest lineup and actionable frameworks for brand managers.
The host combines storytelling with rigorous analysis for practical luxury marketing tips.
Strong blend of psychology, strategy, and consumer analytics for premium brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The First Year in Luxury Consulting
Q: What's one practical thing someone could start practicing now?
Grace advised taking assignments seriously and honing presentation skills, as they are critical to being successful in consulting roles.
The First Year in Luxury Consulting
Q: Was there anything that surprised you about agency life?
Grace mentioned being surprised by the level of trust and responsibility given to her as an intern in her agency compared to experiences she had heard about in the U.S.
The First Year in Luxury Consulting
Q: What part of the work has felt most rewarding so far?
Grace expressed that having a significant amount of responsibility and the strong relationships she built with her managers were incredibly rewarding, as her opinions and contributions were valued.
The First Year in Luxury Consulting
Q: So let's start with your journey. From Princeton to Paris, how did it all begin? What drew you to luxury specifically and why Paris?
Grace shared that she had an unusual path after graduating and switched from tech sales to a full-time nanny position in France before pursuing her master's in luxury management. Her interest in luxury was sparked by the blend of heritage and innovation in the industry.
The Art of Luxury in a Digital World
Q: What does a successful luxury e-commerce journey look like in your experience?
Theresa emphasizes that designing for luxury requires a seamless digital experience, integrating efficiency and emotional value.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Luxe Consumer IQ

What is Luxe Consumer IQ about and what kind of topics does it cover?

A data- and insight-driven look at how luxury brands shape consumer behavior, optimize marketing, and leverage storytelling across channels. Episodes cover the centrality of consumer insights, data analytics, and personalization in luxury marketing, plus practical frameworks for applying those insights to brand strategy, retail, and digital experiences. Noteworthy is the host's emphasis on marrying analytics with creativity, plus guest perspectives on branding, global expansion, and the symbolic power of luxury. The show often features real-world champagne case studies, discussions on digital transformation, and guidance for professionals aiming to elevate strategic thinking in prestige markets.

Where can I find podcast stats for Luxe Consumer IQ?

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How many listeners does Luxe Consumer IQ get?

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What are the audience demographics for Luxe Consumer IQ?

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How many subscribers and views does Luxe Consumer IQ have?

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Which podcasts are similar to Luxe Consumer IQ?

These podcasts share a similar audience with Luxe Consumer IQ:

1. The Mel Robbins Podcast

How many episodes of Luxe Consumer IQ are there?

Luxe Consumer IQ launched 6 months ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Luxe Consumer IQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Luxe Consumer IQ?

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What guests have appeared on Luxe Consumer IQ?

Recent guests on Luxe Consumer IQ include:

1. Oxana Popkova
2. Grace Klepetka
3. Theresa Austin
4. Dr. Anne-Flore Maman-Larraufie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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