Luxe Consumer IQ
Emilia SimoninWelcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals r... more
| Publishes | Twice monthly | Episodes | 15 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
What is it actually like to start your career in luxury — in Paris, inside a consulting agency?
Because the reality is very different from what most people expect.
This episode takes you behind the scenes of early-stage life in luxury consulting — ... more
Digital in luxury often looks like progress — more content, more storytelling, more personalisation.
But when does it start getting in the way of the experience?
In this episode, we explore one of the most common tensions in luxury e-commerce: how ... more
You can do all the research in the world — and still end up with a marketing plan that changes absolutely nothing. In this episode, I break down why that happens — and how to build an insight-led marketing plan that actually drives decisions.
I expl... more
Luxury demand is still rising — but the psychology behind it is changing.
In this episode, Paris-based Simon-Kucher Partner Camille Drumel, Head of the Luxury Centre of Excellence, explains why luxury consumers are polarising, how quiet luxury and ... more
Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth.
In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and sustained.
I sit down with David Aquilin... more
I sat down with Sarah Martin, Commercial Director (ANZ) for Parfums Christian Dior, whose career spans some of the most iconic names in beauty, including Chanel, Estée Lauder, and L’Oréal. Sarah shares a grounded perspective on how luxury retail team... more
In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campaign results.
We explore how metrics like awareness, consideration, preference, ... more
What does it really take to prove marketing effectiveness in the world of luxury automotive? Join us for an insider’s look as Gavin Merriman, Marketing Director at Jaguar Land Rover Australia, unpacks the metrics that matter, the creative strategies ... more
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- When Luxury Passion Meets Real-World Expertise
Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets. The podcast bridges the gap between traditional heritage luxury and the modern, data-driven consumer. It is an essential listen for industry professionals, entrepreneurs, and anyone fascinated by the psychology and data analytics behind premium/prestige brands.
Apple Podcasts5deegito
France3 months ago
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Apple Podcasts | #39 | France/Business/Marketing |
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Frequently Asked Questions About Luxe Consumer IQ
What is Luxe Consumer IQ about and what kind of topics does it cover?
Luxe Consumer IQ tends to attract professionals who blend strategic thinking with a data-driven approach to luxury. Episodes frequently explore how consumer insights, branding, and digital experiences shape premium brands, with a particular lens on storytelling, symbolism, and the evolving role of data in luxury marketing. The show often features practitioners and researchers who discuss practical frameworks for applying analytics to brand strategy, retail performance, and CRM in high-end markets. A standout trait is its emphasis on the intersection of psychology, culture, and business operations in the luxury sector, making it valuable for marketers, consultants, and brand leaders seeking actionable takeaways. The format combines host-led ... more
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How many listeners does Luxe Consumer IQ get?
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What are the audience demographics for Luxe Consumer IQ?
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How many subscribers and views does Luxe Consumer IQ have?
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How many episodes of Luxe Consumer IQ are there?
Luxe Consumer IQ launched 5 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Luxe Consumer IQ?
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What guests have appeared on Luxe Consumer IQ?
Recent guests on Luxe Consumer IQ include:
1. Oxana Popkova
2. Grace Klepetka
3. Dr. Anne-Flore Maman-Larraufie
4. Theresa Austin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.