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Artwork for Luxe Consumer IQ

Luxe Consumer IQ

Emilia Simonin
Luxury Brands
Personalization
Luxury Marketing
Data
Consumer Behavior
Consumer Insights
Marketing
Artificial Intelligence
Luxury
Luxury Industry
Champagne
Insights
Luxury Market
Luxury Consulting
Department Stores
Luxury Branding
Brand Health Tracking
Luxury E-Commerce
Africa
Pricing

Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals r... more

PublishesTwice monthlyEpisodes24Founded9 months ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Luxe Consumer IQ

Latest Episodes

Luxury isn’t in a simple downturn. It’s moving into a new era, and the old growth model is starting to work against the very things luxury is meant to protect: craft, trust, exclusivity, and meaning.

In this episode, host Emilia Simonin speaks with ... more

YouTube

High-net-worth consumers are as diverse in what they value, desire and expect from luxury as any other audience. Understanding those differences is where smarter luxury strategy begins.

In this episode of the Luxe Consumer IQ Podcast, host Emilia Si... more

YouTube

You can be brilliant in luxury business and still be invisible. Not because your work isn’t excellent, but because competence alone doesn’t build trust or accelerate your career.

In this episode of the Luxe Consumer IQ Podcast, we break down what ac... more

YouTube

Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury brands strengthen demand through pricing, while others erode trust and long-term br... more

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Recent Guests

Éric Briones
CEO of Journal du Luxe; co-founder of Paris School of Luxury; columnist and industry advisor
Journal du Luxe; Paris School of Luxury
Episode: Luxury Renaissance: Why the Industry Isn't in Crisis — It's Changing Eras
Chris Wisson
Leader of international proprietary luxury and HNWI research at Altiant
Altiant
Episode: What High-Net-Worth Consumers Actually Want from Luxury Brands
Meryam Schneider
Head of thought leadership and partnerships at Altiant
Altiant
Episode: What High-Net-Worth Consumers Actually Want from Luxury Brands
Celeste Halliday
Leadership coach and consultant focusing on leaders and culture in luxury brands
Episode: What Separates High Performers from Real Leaders in Luxury
Daimien Aimon
Revenue growth management consultant; former LVMH and management consulting
Independent consultant / former LVMH
Episode: How Luxury Brands Drive Revenue Growth Without Destroying Desire
Cecilia Dones
Founder of 3 Standard Deviations, AI and analytics expert
3 Standard Deviations
Episode: How to Use AI in Luxury Marketing Without Losing the Brand
Camille Drumel
Partner at Simon-Kucher and global head of the Luxury Centre of Excellence
Simon-Kucher & Partners
Episode: Luxury Consumers 2026: The Next Growth Wave
David Aquilina
Luxury menswear buying and retail specialist; advisor to premium and luxury brands
Aqua Consultancy
Episode: Luxury Menswear: Growth & Modern Masculinity
Sarah Martin
Leader in Prestige Beauty retail; previously with Chanel, Estée Lauder, L'Oréal, Luxe, and Parfums Christian Dior
Parfums Christian Dior
Episode: Inside Luxury Beauty: Retail Excellence

Host

Emilia Simonin
Host of Luxe Consumer IQ

Reviews

5.0 out of 5 stars from 15 ratings
  • When Luxury Passion Meets Real-World Expertise

    Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets. The podcast bridges the gap between traditional heritage luxury and the modern, data-driven consumer. It is an essential listen for industry professionals, entrepreneurs, and anyone fascinated by the psychology and data analytics behind premium/prestige brands.

    Apple Podcasts
    5
    deegito
    France7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets.
The show bridges heritage luxury and data-driven consumer insight.
Essential listen for industry pros, entrepreneurs, and data-obsessed brand builders.
It blends practical psychology with data analytics behind premium brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
France/Business/Marketing
Apple Podcasts
#166
France/Business
Apple Podcasts
#220
Sweden/Business/Marketing
Apple Podcasts
#225
Finland/Business/Marketing
Apple Podcasts
#250
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Separates High Performers from Real Leaders in Luxury
Q: What practical steps can someone in luxury take to present and influence in senior rooms with authority?
Focus on internalizing a service mindset—be well prepared, respect others' time, present a clear outcome, and tailor your message to what the audience needs.
What Separates High Performers from Real Leaders in Luxury
Q: What tends to separate people who begin to grow their influence from those who haven't yet found their way into the conversation?
Relationships are key; being an exceptional follower, building broad peer networks, and ensuring that you contribute positively to the team's dynamics are crucial for rising into senior discussions.
What Separates High Performers from Real Leaders in Luxury
Q: Can you give us a sense of the work you do today and the kinds of leaders and organizations you typically work with?
I work with some of the world's most progressive organizations to help their leaders and cultures become happier, healthier, and higher performing.
Luxury in Africa: Understanding the $22 Billion Opportunity
Q: What would you say are the first two or three things a brand should research and validate on the ground before market entry in Africa?
The main advice is to stay close to the consumer, validate segmentation with local realities, and tailor the marketing mix to fit each market's media consumption and purchasing power, while respecting global brand essence.
Beyond Performance: How Luxury Cars Grow
Q: How do you handle attribution given the long, multi-touch purchase journey in luxury cars?
Avoid over-reliance on digital last-click attribution; use econometric modeling and MMMs to understand incrementality and how different channels contribute to brand health and purchase decisions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Luxe Consumer IQ

What is Luxe Consumer IQ about and what kind of topics does it cover?

Luxe Consumer IQ explores how modern luxury brands think, price, and position themselves in a data-driven world. Episodes frequently feature leadership, pricing strategy, AI governance, and the evolving role of customer experience across luxury categories such as beauty, fashion, and automotive. The show often pairs practitioners from marquee houses with academics and consultants to unpack how brands maintain desirability, heritage, and credibility while embracing technology and market realities. A notable strength is the guest mix—executives, consultants, and specialists who translate complex concepts into practical guidance for marketers, strategists, and executives in luxury. Listeners are likely drawn to actionable frameworks, market-in... more

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Which podcasts are similar to Luxe Consumer IQ?

These podcasts share a similar audience with Luxe Consumer IQ:

1. Hidden Brain

How many episodes of Luxe Consumer IQ are there?

Luxe Consumer IQ launched 9 months ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Luxe Consumer IQ?

Recent guests on Luxe Consumer IQ include:

1. Éric Briones
2. Chris Wisson
3. Meryam Schneider
4. Celeste Halliday
5. Daimien Aimon
6. Cecilia Dones
7. Camille Drumel
8. David Aquilina

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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