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Luxe Consumer IQ

Emilia Simonin
Luxury Brands
Personalization
Luxury Marketing
Data
Consumer Behavior
Consumer Insights
Marketing
Artificial Intelligence
Champagne
Insights
Luxury Market
Luxury Consulting
Department Stores
Luxury Branding
Brand Health Tracking
Luxury E-Commerce
Brand Strategy
Retail Performance
CRM
Paris

Welcome to Luxe Consumer IQ — the podcast that reveals how modern luxury really works. Hosted by Emilia Simonin, a former Insights Director and global consumer & market intelligence leader with senior experience at L’Oréal and LVMH’s Moët Hennessy, the series decodes the psychology, strategy, and consumer intelligence behind the world’s most influential luxury brands. For ambitious professionals r... more

PublishesTwice monthlyEpisodes19Founded7 months ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Luxe Consumer IQ

Latest Episodes

Africa may be luxury’s biggest long-term growth opportunity. So why do so many global brands still approach it as a single market?

In this episode, Aimee Kellen, Regional Marketing Director at Moët Hennessy Middle East & Africa, explains what intern... more

YouTube

Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.

In this episode, we break down where to actually start with AI in marketing, and... more

YouTube

Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims.

And yet the brands that endure often do the opposite: they build credibility slowly through expert... more

YouTube

How do global luxury brands like Parfums Christian Dior maintain consistency — while adapting to radically different local markets?

This episode explores luxury brand strategy in practice, and how Dior balances global brand discipline with local exe... more

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Recent Guests

Cecilia Dones
Founder of 3 Standard Deviations, AI and analytics expert
3 Standard Deviations
Episode: How to Use AI in Luxury Marketing Without Losing the Brand
Camille Drumel
Partner at Simon-Kucher and global head of the Luxury Centre of Excellence
Simon-Kucher & Partners
Episode: 11: Luxury Consumers 2026: The Next Growth Wave
David Aquilina
Luxury menswear buying and retail specialist; advisor to premium and luxury brands
Aqua Consultancy
Episode: 10: Luxury Menswear: Growth & Modern Masculinity
Sarah Martin
Leader in Prestige Beauty retail; previously with Chanel, Estée Lauder, L'Oréal, Luxe, and Parfums Christian Dior
Parfums Christian Dior
Episode: 09: Inside Luxury Beauty: Retail Excellence
Gavin Merriman
Marketing Director at Jaguar Land Rover Australia
Jaguar Land Rover Australia
Episode: 07: Beyond Performance: How Luxury Cars Grow
Oxana Popkova
A strategic force in luxury wholesale who helps fashion and fine jewelry brands secure space in prestigious department stores.
Consultant
Episode: Breaking into Global Luxury Retail
Grace Klepetka
An emerging voice in the luxury industry currently based in Paris, Grace works at a boutique luxury consultancy advising brands such as Chanel and Bulgari.
Luxury Consultancy
Episode: The First Year in Luxury Consulting
Dr. Anne-Flore Maman-Larraufie
Founder of Sémioconsult, luxury brand strategy expert, and academic director.
Sémioconsult
Episode: The Symbolic Power of Luxury Brands
Theresa Austin
Digital Transformation Director, previously at Moët Hennessy and LVMH, now Global Director for Sustainable Culture at Moët Hennessy.
Moët Hennessy
Episode: The Art of Luxury in a Digital World

Host

Emilia Simonin
Host of Luxe Consumer IQ and former Insights Director with senior experience in luxury consumer intelligence at L'Oréal and Moët Hennessy.

Reviews

5.0 out of 5 stars from 8 ratings
  • When Luxury Passion Meets Real-World Expertise

    Luxe Consumer IQ is a masterclass in the evolving landscape of high-end markets. The podcast bridges the gap between traditional heritage luxury and the modern, data-driven consumer. It is an essential listen for industry professionals, entrepreneurs, and anyone fascinated by the psychology and data analytics behind premium/prestige brands.

    Apple Podcasts
    5
    deegito
    France5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Luxe research meets real-world practice with data-backed luxury insights.
Excellent guest lineup and actionable frameworks for brand managers.
The host combines storytelling with rigorous analysis for practical luxury marketing tips.
Strong blend of psychology, strategy, and consumer analytics for premium brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

07: Beyond Performance: How Luxury Cars Grow
Q: How do you handle attribution given the long, multi-touch purchase journey in luxury cars?
Avoid over-reliance on digital last-click attribution; use econometric modeling and MMMs to understand incrementality and how different channels contribute to brand health and purchase decisions.
07: Beyond Performance: How Luxury Cars Grow
Q: What core metrics do you rely on to evaluate marketing effectiveness?
Begin with core business metrics and then tie marketing metrics to those; brand health, first preference, and consideration are key, with proxies like share of search used to supplement the view.
11: Luxury Consumers 2026: The Next Growth Wave
Q: What should emerging luxury brands do first if they want to grow effectively?
Start with segmentation—clearly identify who the brand is targeting and who is funding margins and growth. Then invest in CRM to understand and nurture those target consumers, and finally align assortment and communication around the defined segments.
11: Luxury Consumers 2026: The Next Growth Wave
Q: What are the most important consumer signals luxury brands should track today to inform decisions?
Key signals include product mix by category and geography, willingness to pay and value perception (average basket and frequency), and consumer mix across the portfolio to see who is buying and how that is changing.
11: Luxury Consumers 2026: The Next Growth Wave
Q: What was the ambition behind the new global consumer research and what key questions were you trying to answer?
The study aimed to understand growth trajectories post-COVID, investigate why 2024–2025 showed slower growth, and identify where brands can anticipate growth over the next five to six years by examining consumer dynamics, regional differences, and category resilience.

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Frequently Asked Questions About Luxe Consumer IQ

What is Luxe Consumer IQ about and what kind of topics does it cover?

A data- and insight-driven look at how luxury brands shape consumer behavior, optimize marketing, and leverage storytelling across channels. Episodes cover the centrality of consumer insights, data analytics, and personalization in luxury marketing, plus practical frameworks for applying those insights to brand strategy, retail, and digital experiences. Noteworthy is the host's emphasis on marrying analytics with creativity, plus guest perspectives on branding, global expansion, and the symbolic power of luxury. The show often features real-world champagne case studies, discussions on digital transformation, and guidance for professionals aiming to elevate strategic thinking in prestige markets.

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Which podcasts are similar to Luxe Consumer IQ?

These podcasts share a similar audience with Luxe Consumer IQ:

1. The Mel Robbins Podcast

How many episodes of Luxe Consumer IQ are there?

Luxe Consumer IQ launched 7 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Luxe Consumer IQ?

Recent guests on Luxe Consumer IQ include:

1. Cecilia Dones
2. Camille Drumel
3. David Aquilina
4. Sarah Martin
5. Gavin Merriman
6. Oxana Popkova
7. Grace Klepetka
8. Dr. Anne-Flore Maman-Larraufie

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