LPO: Landing Page Optimization
WebmasterRadio.FMLanding pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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| Publishes | Weekly | Episodes | 167 | Founded | 17 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||
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Latest Episodes
When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally.
Calum Coburn is t... more
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CE... more
What would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episo... more
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Reviews
- Raw, Real...Results
As a copywriter, my primary job is to write the words. But let me tell you what a lot of my clients don't understand (at least not at first): there is more to creating an optimized landing page than just "magic" words -- and certainly more than a cool aesthetic.
This show gets into the scientific nooks and crannies of conversion optimization. It's truly impressive when you start putting these strategies into action for your website!
Thanks Tim!
Apple Podcasts5Donnie Bryant
United States10 years ago - Great
My favorite podcast. Not many misses here.
Apple Podcasts5Martin PrinceUnited States11 years ago - Awesome Content
Really love Tim’s podcast. He does an excellent job of summarizing and explaining information shared from expert level guests and makes it relatable, understandable and useable for a novice like me.
Apple Podcasts5Jdonut1423United States11 years ago - Still Delivering Great Content
Tim has been doing this podcast for many years and he still delivers great content. This podcast is a great listen for anyone interested in landing pages, conversion rate optimization and even traffic driving techniques.
Apple Podcasts5alexdesignsUnited States12 years ago - The Landing Page Guru
Tim Ash is THE expert on landing pages. His podcast is informative and interesting. It can be a bit too gicky and technical sometimes. Overhaul, it is a good podcast. It does not come out regularly enough though.
Apple Podcasts5Yoram ZaraUnited States14 years ago
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Apple Podcasts | #218 |  Netherlands/Business/Marketing |
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LPO: Landing Page Optimization launched 17 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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