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Artwork for EDGE of the Web

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks
SEO
Digital Marketing
Google
Google Analytics 4
Artificial Intelligence
Universal Analytics
Content Marketing
Wix
Retail Media Networks
Career Growth
AI Tools
Google Ads
Kick Point
E-Commerce
Tag Manager
Client Ownership Responsibilities
SEO Challenges
Google Index Size
Gemini
Digital Advertising

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

PublishesTwice monthlyEpisodes839Founded14 years ago
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MarketingTech NewsNewsBusiness

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Artwork for EDGE of the Web

Latest Episodes

Is ChatGPT's new Atlas browser a Google killer?

Greg Finn joins the roundtable to unpack shifting search results in Atlas, debate its reliability, and explore where Google, Bing, and browser innovation collide. The team tackles the impact of major ... more

AI Eats Your Content

Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site's juic... more

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital marketing, working with brands like Disney's ESPN, Tr... more

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind?

This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power ... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Carolyn Shelby
Principal SEO at Yoast
Yoast
Episode: 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Barry Adams
SEO Consultant at Polemic Digital, award-winning SEO consultant specializing in technical and editorial SEO for news publishers.
Polemic Digital
Episode: 770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing
Greg Gifford
CEO of Search Lab
Search Lab
Episode: 766 | Local News from the EDGE | Week of 7.21.2025
Bruce Clay
President of Bruce Clay Incorporated, a global digital marketing agency and a leading voice in SEO for decades.
Bruce Clay Incorporated
Episode: 765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective
Mark Schaefer
Executive Director of Schaefer Marketing Solutions, renowned marketing strategist, social media expert, keynote speaker, and best-selling author.
Schaefer Marketing Solutions
Episode: 761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer
Celeste Gonzalez
Director of RooLabs and Rickety Roo, a leading local SEO expert
RooLabs
Episode: 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Danny Goodwin
Editorial Director of Search Engine Land and Search Marketing Expo
Search Engine Land
Episode: 758 | SEL News from the EDGE | Week of 5.5.2025
Lily Ray
Vice President of SEO Strategy and Research at Amstiff
Amstiff
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Jori Ford
Chief Marketing and Product Officer at Food Boss
Food Boss
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

Host

Erin Sparks
Host of EDGE of the Web Radio, providing insights into SEO, digital marketing, and content strategies.

Reviews

4.7 out of 5 stars from 71 ratings
  • Love these guys

    Podcast Addict
    5
    PhillyCodeHound
    2 years ago
  • Insightful and Comprehensive!

    Edge of the Web Radio's SEO podcast offers an in-depth and insightful exploration of the ever-evolving world of search engine optimization (SEO). Hosted by a knowledgeable team of industry experts, this podcast is a valuable resource for anyone seeking to understand and navigate the complexities of SEO.

    The podcast delves into a wide range of SEO topics, from technical aspects like website optimization and keyword research to content strategies, link building, and algorithm updates. The hosts s... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States2 years ago
  • By pros for pros

    Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.

    Apple Podcasts
    5
    Klllakh
    United States3 years ago
  • One of the best (if not the best) SEO podcast

    I have been following the Edge of the Web for a very long time. I absolutely love this show. Erin and Mordy always make sure I am fully entertained and up to date with the latest news from the SEO industry. If you are into SEO, you should follow this show. Thank you for what you are doing.

    Apple Podcasts
    5
    Olga Zarzeczna
    Poland3 years ago
  • Erin, Mordy, and Jacob make SEO fun and accessible. Every week I learn something new. Thanks for doing the show guys.

    Podchaser
    5
    Seth Goldstein
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful exploration of SEO and digital marketing topics presented in a clear and engaging manner.
Many highlight the high-quality production and expert guests as significant draws.
The hosts are noted for their ability to simplify complex concepts, making the content accessible for both novices and seasoned professionals.
Overall, there is a consensus on the podcast being a vital resource for anyone involved in digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#232
Canada/Business/Marketing
Apple Podcasts
#17
Norway/Business/Marketing
Apple Podcasts
#90
Indonesia/Business/Marketing
Apple Podcasts
#188
Denmark/Business/Marketing
Apple Podcasts
#205
United Arab Emirates/Business/Marketing
Apple Podcasts
#239
Norway/Business

Talking Points

Recent interactions between the hosts and their guests.

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Q: What actionable tip could you give to brands to improve their AI search visibility today?
Make sure your content is helpful, that it's answering questions, that it's useful.
772 | Unpacking LLMs.txt with Carolyn Shelby
Q: How does a website owner decide which content is worthy of inclusion in the LLMs.txt?
By looking at the questions that people ask about their brand and ensuring they have content that answers those questions.
772 | Unpacking LLMs.txt with Carolyn Shelby
Q: What inspired the creation of the LLMs.txt file?
It's very easy to create and something that can be applicable to pretty much anyone's website, allowing users to showcase their best content easily.
771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your insights on the current state of the web as described by Google?
Cindy Krum expresses skepticism about Google's reliability in representing the truth of the web's status, stressing the need for more accountability and oversight.
771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your thoughts on Google's AI mode and its language rollout?
Cindy Krum notes that AI mode is evolving, and Google's approach to rolling it out in non-English regions suggests a strategic, language-agnostic implementation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
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Frequently Asked Questions About EDGE of the Web

What is EDGE of the Web about and what kind of topics does it cover?

Focusing on the intersection of digital marketing and technology, this podcast explores the latest trends and strategies surrounding SEO, social media, content marketing, and more. With insights from industry leaders and in-depth discussions about recent developments, listeners gain access to a wealth of information on navigating the complexities of today's digital landscape. Unique in its approach, the program often emphasizes practical applications, making it a valuable resource for both marketing professionals and enthusiasts looking to elevate their strategies and stay ahead of the curve.

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How many listeners does EDGE of the Web get?

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To see how many followers or subscribers EDGE of the Web has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to EDGE of the Web?

These podcasts share a similar audience with EDGE of the Web:

1. The Digital Marketing Podcast
2. Social Media Marketing Podcast
3. Marketing Against The Grain
4. AI Explored
5. Limitless Podcast

How many episodes of EDGE of the Web are there?

EDGE of the Web launched 14 years ago and published 839 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact EDGE of the Web?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for EDGE of the Web?

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What guests have appeared on EDGE of the Web?

Recent guests on EDGE of the Web include:

1. Carolyn Shelby
2. Barry Adams
3. Greg Gifford
4. Bruce Clay
5. Mark Schaefer
6. Celeste Gonzalez
7. Danny Goodwin
8. Lily Ray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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