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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Erin Sparks
SEO
Digital Marketing
Google
Google Analytics 4
Artificial Intelligence
Universal Analytics
Content Marketing
Wix
Retail Media Networks
Career Growth
AI Tools
Google Ads
Kick Point
E-Commerce
Tag Manager
Client Ownership Responsibilities
SEO Challenges
Google Index Size
Gemini
Digital Advertising

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

PublishesWeeklyEpisodes836Founded14 years ago
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Artwork for EDGE of the Web

Latest Episodes

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind? 

This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power ... more

Google’s AI is poised to wipe out half of news publishers’ traffic, but Barry Adams isn’t here to panic—he’s here to bring the hard truths (with a side of hope). On this week’s EDGE of the Web, we dive deep into how Google’s relentless AI advancement... more

Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of... more

AI Mode goes global, Google’s giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media... more

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Recent Guests

Barry Adams
SEO Consultant at Polemic Digital, award-winning SEO consultant specializing in technical and editorial SEO for news publishers.
Polemic Digital
Episode: 770 | Barry Adams - How Google’s AI Mode Is Reshaping News Publishing
Bruce Clay
President of Bruce Clay Incorporated, a global digital marketing agency and a leading voice in SEO for decades.
Bruce Clay Incorporated
Episode: 765 | Aligning SEO with AI and Intent: Bruce Clay’s Perspective
Mark Schaefer
Executive Director of Schaefer Marketing Solutions, renowned marketing strategist and author
Schaefer Marketing Solutions
Episode: 763 | Audacious Marketing: Mark Schaefer’s Playbook for Breaking the AI Mold
Celeste Gonzalez
Director of RooLabs and Rickety Roo, a leading local SEO expert
RooLabs
Episode: 759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez
Danny Goodwin
Editorial Director of Search Engine Land and Search Marketing Expo
Search Engine Land
Episode: 758 | SEL News from the EDGE | Week of 5.5.2025
Michael King
Founder and CEO of iPollRank
iPollRank
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Garrett Sussman
Director of Marketing at iPollRank
iPollRank
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Will Critchlow
Founder and CEO of SearchPilot
SearchPilot
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Lily Ray
Vice President of SEO Strategy and Research at Amstiff
Amstiff
Episode: 753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

Host

Erin Sparks
Host of EDGE of the Web Radio, providing insights into SEO, digital marketing, and content strategies.

Reviews

4.7 out of 5 stars from 71 ratings
  • Love these guys

    Podcast Addict
    5
    PhillyCodeHound
    2 years ago
  • Insightful and Comprehensive!

    Edge of the Web Radio's SEO podcast offers an in-depth and insightful exploration of the ever-evolving world of search engine optimization (SEO). Hosted by a knowledgeable team of industry experts, this podcast is a valuable resource for anyone seeking to understand and navigate the complexities of SEO.

    The podcast delves into a wide range of SEO topics, from technical aspects like website optimization and keyword research to content strategies, link building, and algorithm updates. The hosts s... more

    Apple Podcasts
    5
    Podcast Ep.306
    United States2 years ago
  • By pros for pros

    Best podcast in digital marketing by far. This is the one professional podcast I keep up with regularly.

    Apple Podcasts
    5
    Klllakh
    United States3 years ago
  • One of the best (if not the best) SEO podcast

    I have been following the Edge of the Web for a very long time. I absolutely love this show. Erin and Mordy always make sure I am fully entertained and up to date with the latest news from the SEO industry. If you are into SEO, you should follow this show. Thank you for what you are doing.

    Apple Podcasts
    5
    Olga Zarzeczna
    Poland3 years ago
  • Erin, Mordy, and Jacob make SEO fun and accessible. Every week I learn something new. Thanks for doing the show guys.

    Podchaser
    5
    Seth Goldstein
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful exploration of SEO and digital marketing topics presented in a clear and engaging manner.
Many highlight the high-quality production and expert guests as significant draws.
The hosts are noted for their ability to simplify complex concepts, making the content accessible for both novices and seasoned professionals.
Overall, there is a consensus on the podcast being a vital resource for anyone involved in digital marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your insights on the current state of the web as described by Google?
Cindy Krum expresses skepticism about Google's reliability in representing the truth of the web's status, stressing the need for more accountability and oversight.
771 | SEO News from the EDGE | Week of 9.15.2025
Q: What are your thoughts on Google's AI mode and its language rollout?
Cindy Krum notes that AI mode is evolving, and Google's approach to rolling it out in non-English regions suggests a strategic, language-agnostic implementation.
770 | Barry Adams - How Google’s AI Mode Is Reshaping News Publishing
Q: How should news publishers adapt their strategies to remain viable in the face of these changes?
Publishers need to personalize their content more, build strong unique selling propositions (USPs), and potentially adopt subscription models to maintain a loyal audience.
770 | Barry Adams - How Google’s AI Mode Is Reshaping News Publishing
Q: What measurable impacts are news publishers seeing from changes in traffic due to AI mode?
It's hard to measure reliably now, but AI tools like ChatGPT send little traffic to websites, and as AI mode might reduce traffic further, publishers might see traffic drop by half, though Google is still a significant source.
765 | Aligning SEO with AI and Intent: Bruce Clay’s Perspective
Q: How do you see the integration of AI impacting traditional SEO practices?
Bruce describes the changes and challenges that AI brings to content creation and the importance of aligning AI with authentic messaging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About EDGE of the Web

What is EDGE of the Web about and what kind of topics does it cover?

Focusing on the intersection of digital marketing and technology, this podcast explores the latest trends and strategies surrounding SEO, social media, content marketing, and more. With insights from industry leaders and in-depth discussions about recent developments, listeners gain access to a wealth of information on navigating the complexities of today's digital landscape. Unique in its approach, the program often emphasizes practical applications, making it a valuable resource for both marketing professionals and enthusiasts looking to elevate their strategies and stay ahead of the curve.

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To see how many followers or subscribers EDGE of the Web has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of EDGE of the Web are there?

EDGE of the Web launched 14 years ago and published 836 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on EDGE of the Web?

Recent guests on EDGE of the Web include:

1. Barry Adams
2. Bruce Clay
3. Mark Schaefer
4. Celeste Gonzalez
5. Danny Goodwin
6. Michael King
7. Garrett Sussman
8. Will Critchlow

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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