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Artwork for SEO 101

SEO 101

WMR.FM
SEO
Google
AI
Local SEO
Link Building
Google Business Profile
Search Engine Optimization
Content Creation
Offsite SEO
Content Quality
Wordpress
AI In SEO
Authority Building
Gemini AI
Google Updates
Screaming Frog
SEO Ranking
Organic SEO
Small Business Strategies
Web Hosting

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

PublishesTwice monthlyEpisodes514Founded17 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for SEO 101

Latest Episodes

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive into ChatGPT’s instant checkout, answer engine optimization trends, ranking report disruptions, ChatGPT’s growing referral traffic for retailers, YouTube’s dominance in AI search, Google’... more

In this episode of SEO 101, Scott Van Achte covers improvements to core web vitals across major CMS platforms, Google removing support for certain structured data types, Apple’s plans for an AI-powered search engine, the latest on Google’s AI Mode, L... more

In this episode of SEO 101, Scott Van Achte covers the August 2025 Google spam update, Ahrefs’ new traffic tracker comparing LLMs and search engines, Googlebot crawling issues, practical Search Console tips for duplicate content, a survey on AI Overv... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’... more

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Recent Guests

Jim Hedger
SEO expert and owner of Digital Always Media
Digital Always Media
Episode: SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger

Hosts

Ross Dunn
CEO of Step Forth Web Marketing; brings extensive knowledge of SEO and web marketing.
Scott Van Achte
Senior SEO at Step Forth Web Marketing; focuses on practical insights and updates in the SEO landscape.

Reviews

4.4 out of 5 stars from 139 ratings
  • Positive First Impression

    Enjoyed the July 15, 2024 episode. As an outsider to SEO, I found it towed a balance between SEO-insider updates and generally helpful information for a dabbling entrepreneur.

    Apple Podcasts
    5
    Fitz Law
    United Statesa year ago
  • Great SEO knowledge and advice!

    I stumbled onto the SEO 101 Learning Series while searching for podcasts to “up” my SEO knowledge on a recent road trip. I’ve listened to a LOT of SEO podcasts and this one is now on my favorites list. Information and advice was well-explained and easy to understand, and I learned a ton. I took advantage of the StepForth.com free 20 minute call with Ross Dunn today and received more valuable advice, and when I’m ready to do an hour consult their rate was incredibly reasonable. As a small website... more

    Apple Podcasts
    5
    KPedxing
    United Statesa year ago
  • Practical advice and no B.S.

    I really appreciate the way the hosts are steady in their advice and avoid the drama and B.S. you hear from many public-facing SEOs. I’ve learned many very practical things from SEO 101 podcast. I always have a little thrill when I see they’ve released another episode.

    Apple Podcasts
    5
    PopcornSally
    United States2 years ago
  • Great info for business owners!

    Podcast Addict
    5
    The Austin Edito
    4 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's balance of insight and approachability, making SEO accessible to beginners.
Many find the tips practical and applicable, which helps boost their confidence in handling SEO independently.
The hosts are praised for their steady delivery of information without unnecessary drama, which resonates positively with the audience.
Reviews suggest a desire for more focused content without distractions unrelated to SEO, highlighting the audience's preference for direct advice and guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates
Q: Would it be better to create a blog about tropical fish in general, with 10 to 20 articles on each species, or to build a site focused entirely on one fish, like betas, and cover every possible aspect with 400 to 500 articles?
It depends on the creator's goals; they may opt for a tropical fish site with a beta section or focus solely on beta fish with extensive content, ensuring quality and purpose for their articles.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What do you think is key for small businesses and new SEOs just starting out?
Keep things simple, focus on one topic per page, and market extensively on social media, all while being patient and consistent.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What tools do you think are essential for SEO?
Screaming Frog and SiteBulb are highly recommended tools for auditing and web crawling tasks.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: Is AI going to kill SEO?
No, because SEO continues to evolve with new updates from Google, and it will always be about adapting to changes.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What do you remember the most about SEO in the early 2000s?
The excitement of rapid changes and the thrill of new discoveries were paramount during that time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Household Income
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Frequently Asked Questions About SEO 101

What is SEO 101 about and what kind of topics does it cover?

This podcast focuses on demystifying Search Engine Optimization (SEO) for listeners, particularly for those who are beginners in the field. A wide range of topics is covered, from foundational SEO principles to the latest trends and updates affecting the industry, such as changes in Google's algorithms and the impact of AI on search strategies. Noteworthy discussions include practical advice on utilizing tools like Google Search Console, handling recent vulnerabilities in SEO practices, and adapting to the ongoing evolution of digital marketing. The hosts aim to make learning SEO accessible by providing valuable insights without overwhelming technical jargon, making it a suitable resource for both novice and experienced marketers alike.

Where can I find podcast stats for SEO 101?

Rephonic provides a wide range of podcast stats for SEO 101. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SEO 101 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SEO 101 get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for SEO 101, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for SEO 101?

Rephonic provides comprehensive predictive audience data for SEO 101, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does SEO 101 have?

To see how many followers or subscribers SEO 101 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of SEO 101 are there?

SEO 101 launched 17 years ago and published 514 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SEO 101?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SEO 101?

Rephonic pulls ratings and reviews for SEO 101 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for SEO 101?

Rephonic provides full transcripts for episodes of SEO 101. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on SEO 101?

Recent guests on SEO 101 include:

1. Jim Hedger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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