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Artwork for SEO 101

SEO 101

WMR.FM
SEO
Google
Local SEO
Google Search Console
Search Engine Optimization
Chatgpt
AI Overviews
Content Creation
AI
Wordpress
Google Business Profile
Link Building
AI In Search
Bing
Content Quality
Artificial Intelligence
Screaming Frog
Structured Data
Core Update
Google Core Update

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

PublishesTwice monthlyEpisodes533Founded18 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for SEO 101

Latest Episodes

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-e... more

In this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shu... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations.

They also discuss Google’s “... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google’s crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They ... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Steve Wiideman
Senior Search Strategist of Wiideman Consulting Group
Wiideman Consulting Group
Episode: SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Jim Hedger
SEO expert and owner of Digital Always Media
Digital Always Media
Episode: SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger

Hosts

Ross Dunn
CEO of Step Forth Web Marketing; host of SEO 101; noted for practical SEO guidance and industry updates.
Scott Van Achte
Senior SEO at Step Forth Web Marketing; co-host focusing on actionable SEO insights and industry developments.

Reviews

4.4 out of 5 stars from 141 ratings
  • Positive First Impression

    Enjoyed the July 15, 2024 episode. As an outsider to SEO, I found it towed a balance between SEO-insider updates and generally helpful information for a dabbling entrepreneur.

    Apple Podcasts
    5
    Fitz Law
    United States2 years ago
  • Great SEO knowledge and advice!

    I stumbled onto the SEO 101 Learning Series while searching for podcasts to “up” my SEO knowledge on a recent road trip. I’ve listened to a LOT of SEO podcasts and this one is now on my favorites list. Information and advice was well-explained and easy to understand, and I learned a ton. I took advantage of the StepForth.com free 20 minute call with Ross Dunn today and received more valuable advice, and when I’m ready to do an hour consult their rate was incredibly reasonable. As a small website... more

    Apple Podcasts
    5
    KPedxing
    United States2 years ago
  • Practical advice and no B.S.

    I really appreciate the way the hosts are steady in their advice and avoid the drama and B.S. you hear from many public-facing SEOs. I’ve learned many very practical things from SEO 101 podcast. I always have a little thrill when I see they’ve released another episode.

    Apple Podcasts
    5
    PopcornSally
    United States2 years ago
  • Great info for business owners!

    Podcast Addict
    5
    The Austin Edito
    4 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, easy-to-implement SEO advice.
Many value the depth of SEO knowledge and consistency across episodes.
Audience appreciates lack of fluff and steady cadence.
Shows are seen as credible and beginner-friendly, with strong value in real-world tips.
Fans enjoy the mix of news, tactics, and occasional candid industry commentary.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#230
Australia/Business/Marketing
Apple Podcasts
#114
Poland/Business/Marketing
Apple Podcasts
#121
Chile/Business/Marketing
Apple Podcasts
#131
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: Do you have any suggestions to either SEOs who are trying to get their clients to create this content or to small businesses on how to encourage them to actually listen and do it?
Create SEO content briefs to guide clients or engage interns to assist in content creation effectively.
SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: So where do you start? If you're a small or medium-sized business... where do they even begin?
Start by creating a 12-month content strategy, conduct a technical audit, and focus on off-page optimization.
SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates
Q: Would it be better to create a blog about tropical fish in general, with 10 to 20 articles on each species, or to build a site focused entirely on one fish, like betas, and cover every possible aspect with 400 to 500 articles?
It depends on the creator's goals; they may opt for a tropical fish site with a beta section or focus solely on beta fish with extensive content, ensuring quality and purpose for their articles.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What do you think is key for small businesses and new SEOs just starting out?
Keep things simple, focus on one topic per page, and market extensively on social media, all while being patient and consistent.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What tools do you think are essential for SEO?
Screaming Frog and SiteBulb are highly recommended tools for auditing and web crawling tasks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About SEO 101

What is SEO 101 about and what kind of topics does it cover?

SEO 101 delivers beginner-friendly guidance on search engine optimization with hosts who balance practical tactics and big-picture industry updates. Episodes consistently cover core SEO topics, algorithm changes, AI-driven trends, and actionable optimization strategies, often illustrated with real-world client stories and site-redesign cautions. Noteworthy is the duo's emphasis on fundamentals, transparency about evolving AI landscapes, and a long-running cadence that keeps listeners up-to-date without overwhelming newcomers. This mix makes it a strong fit for marketing teams, small business owners, and aspiring SEOs seeking steady, implementable advice.

Where can I find podcast stats for SEO 101?

Rephonic provides a wide range of podcast stats for SEO 101. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to SEO 101 and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does SEO 101 get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for SEO 101, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for SEO 101?

Rephonic provides comprehensive predictive audience data for SEO 101, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does SEO 101 have?

To see how many followers or subscribers SEO 101 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of SEO 101 are there?

SEO 101 launched 18 years ago and published 533 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact SEO 101?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for SEO 101?

Rephonic pulls ratings and reviews for SEO 101 from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for SEO 101?

Rephonic provides full transcripts for episodes of SEO 101. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on SEO 101?

Recent guests on SEO 101 include:

1. Steve Wiideman
2. Jim Hedger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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