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Artwork for SEO 101

SEO 101

WMR.FM
SEO
Google
Google Search Console
Local SEO
Search Engine Optimization
Chatgpt
AI Overviews
Content Creation
AI
Wordpress
Artificial Intelligence
Google Business Profile
Link Building
AI In Search
Bing
Content Quality
Screaming Frog
Structured Data
Core Update
Google Core Update

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

PublishesTwice monthlyEpisodes538Founded18 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for SEO 101

Latest Episodes

In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console’s ne... more

In this episode of SEO 101, Scott Van Achte covers Google’s upcoming search data sharing mandate, major changes to Google Image Search, updates to AI Overviews and image generation, canonicalization fixes, Google Business Profile bugs, the importance... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They ... more

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the June 2026 Google spam update, Google AI Overviews and listicles, click data frustrations in AI reports, Bing Webmaster Tools improvements, the danger of switching domains, and import... more

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Recent Guests

Steve Wiideman
Senior Search Strategist of Wiideman Consulting Group
Wiideman Consulting Group
Episode: SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Jim Hedger
SEO expert and owner of Digital Always Media
Digital Always Media
Episode: SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger

Hosts

Scott Van Achte
Co-host, senior SEO at Step Forth Web Marketing; long-time host focusing on practical SEO strategies for beginners and practitioners.
Ross Dunn
Host of SEO 101; CEO of Step Forth Web Marketing; provides data-driven, beginner-friendly SEO insights with emphasis on practical results.

Reviews

4.3 out of 5 stars from 140 ratings
  • Positive First Impression

    Enjoyed the July 15, 2024 episode. As an outsider to SEO, I found it towed a balance between SEO-insider updates and generally helpful information for a dabbling entrepreneur.

    Apple Podcasts
    5
    Fitz Law
    United States2 years ago
  • Great SEO knowledge and advice!

    I stumbled onto the SEO 101 Learning Series while searching for podcasts to “up” my SEO knowledge on a recent road trip. I’ve listened to a LOT of SEO podcasts and this one is now on my favorites list. Information and advice was well-explained and easy to understand, and I learned a ton. I took advantage of the StepForth.com free 20 minute call with Ross Dunn today and received more valuable advice, and when I’m ready to do an hour consult their rate was incredibly reasonable. As a small website... more

    Apple Podcasts
    5
    KPedxing
    United States2 years ago
  • Practical advice and no B.S.

    I really appreciate the way the hosts are steady in their advice and avoid the drama and B.S. you hear from many public-facing SEOs. I’ve learned many very practical things from SEO 101 podcast. I always have a little thrill when I see they’ve released another episode.

    Apple Podcasts
    5
    PopcornSally
    United States3 years ago
  • Great info for business owners!

    Podcast Addict
    5
    The Austin Edito
    5 years ago
  • Great!

    This show's contents are truly fantastic. It has a wealth of valuable information. I wholeheartedly suggest this show!

    Apple Podcasts
    5
    Margieciouse
    Philippines5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences value the hosts' consistency and actionable tips that help with real client work.
Listeners praise practical, easy-to-understand SEO guidance for beginners.
Positive feedback on keeping content accessible and not overcomplicating topics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: Do you have any suggestions to either SEOs who are trying to get their clients to create this content or to small businesses on how to encourage them to actually listen and do it?
Create SEO content briefs to guide clients or engage interns to assist in content creation effectively.
SEO 101 Ep 515: Surviving the SEO Evolution with Steve Wiideman
Q: So where do you start? If you're a small or medium-sized business... where do they even begin?
Start by creating a 12-month content strategy, conduct a technical audit, and focus on off-page optimization.
SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates
Q: Would it be better to create a blog about tropical fish in general, with 10 to 20 articles on each species, or to build a site focused entirely on one fish, like betas, and cover every possible aspect with 400 to 500 articles?
It depends on the creator's goals; they may opt for a tropical fish site with a beta section or focus solely on beta fish with extensive content, ensuring quality and purpose for their articles.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What do you think is key for small businesses and new SEOs just starting out?
Keep things simple, focus on one topic per page, and market extensively on social media, all while being patient and consistent.
SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger
Q: What tools do you think are essential for SEO?
Screaming Frog and SiteBulb are highly recommended tools for auditing and web crawling tasks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
Interests
Professions
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Household Income
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Frequently Asked Questions About SEO 101

What is SEO 101 about and what kind of topics does it cover?

A practical, beginner-friendly SEO show that breaks down core concepts and current industry news for non-experts while keeping a steady emphasis on actionable tactics. Listeners frequently praise the hosts for clear explanations, useful tips, and real-world client examples, with episodes touching on foundational SEO, local search, analytics, and evolving search features. The format tends to blend news roundups with step-by-step guidance, making it a reliable weekly resource for small business owners, marketers, and aspiring SEOs looking to stay current without getting overwhelmed by jargon. A notable strength is its long-running, consistent delivery from two experienced hosts who balance strategic guidance with hands-on tactics, making it e... more

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How many listeners does SEO 101 get?

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To see how many followers or subscribers SEO 101 has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of SEO 101 are there?

SEO 101 launched 18 years ago and published 538 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on SEO 101?

Recent guests on SEO 101 include:

1. Steve Wiideman
2. Jim Hedger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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