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Artwork for Lives of Tomorrow

Lives of Tomorrow

WGSN
WGSN
Consumer Behavior
Gen Z
Sustainability
Millennials
Social Media
Artificial Intelligence
Ascendants
Gen Alpha
Generative AI
Tiktok
Mental Health
Cultural History
Journalism
India
2028 Consumer Forecast
Menswear
Future Consumer Forecast
Climate Change
Leadership

Change is constant – but what’s driving it? Carla Buzasi, CEO of WGSN, the world’s leading trend forecaster, speaks with global thought leaders about how shifts in society, ethics and the economy are shaping our Lives of Tomorrow. Gain the insight you need to navigate what’s next with confidence and clarity.

PublishesTwice monthlyEpisodes104Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Lives of Tomorrow

Latest Episodes

WGSN CEO Carla Buzasi welcomes back Senior Strategist Allyson Rees to explore how life in motion is reshaping consumer expectations. From the daily commute to event travel, they discuss how brands can make journeys more useful and enjoyable through t... more

YouTube

Cassandra Napoli, WGSN’s head of consumer forecasting, speaks with Omoyemi Akerele, founder of Lagos Fashion Week and executive director of Style House Files, a Lagos-based agency supporting fashion and textile creatives through talent discovery, mar... more

WGSN CEO Carla Buzasi speaks with Forecast Director Lisa White about Connected Creativity and why human connection, craft and shared experiences matter more as AI and digital life expand.

They explore how brands can respond to changing consumer need... more

YouTube

WGSN’s CEO Carla Buzasi speaks with VP of Creative Intelligence Andrea Bell about their White Paper on why Gen X is one of the most commercially important yet overlooked consumer groups today.

They explore how brands can better understand Gen X’s sp... more

YouTube

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Recent Guests

Lisa White
WGSN's director of foresight
WGSN
Episode: Can Creativity Stay Human in the Age of AI?
Andrea Bell
WGSN's Vice President of Creative Intelligence
WGSN
Episode: Gen X and the $23 Trillion Opportunity
Laura Saunter
Head of Retail Forecasting, WGSN
WGSN
Episode: Are We Entering a Golden Age of Retail?
Marten Lodewijks
President and Managing Director of IWSR
IWSR (part of WGSN group)
Episode: Are We Really Drinking Less?
Alex Schellenberger
Chief Brand and Marketing Officer
Mandarin Oriental Hotel Group
Episode: Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury
Barbara Campos
CEO of Joseph
Joseph
Episode: Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty
Albin Johansson
Co-founder and CEO of Axel Arigato
Axel Arigato
Episode: Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z)
Carry Somers
Author of The Nature of Fashion; founder of Fashion Revolution
Fashion Revolution; League of Artisans; UN International Trade Center (consultant)
Episode: Dressed in Data: The New Language of Labels
Eduardo Andrade
Professor of Marketing at Imperial College Business School
Imperial College Business School
Episode: Do We Still Care About Sustainability?

Host

Carla Buzasi
CEO of WGSN

Reviews

4.9 out of 5 stars from 53 ratings
  • Amazing International Content

    Love your content! You guys have to bring the volume up, I turn the volume all the way up on my device and still having problems listening. Is the same case for “Create Tomorrow”… Thank you!

    Apple Podcasts
    5
    Richard X7
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

One reviewer praises the international content but reports that the audio volume is too low.

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Talking Points

Recent interactions between the hosts and their guests.

Can Creativity Stay Human in the Age of AI?
Q: How should brands be thinking about walking the line between the AI and the HI?
White says brands should be transparent about whether they use AI, why they use it and what it will do, helping consumers understand the process and trust the brand.
Can Creativity Stay Human in the Age of AI?
Q: Tell our listeners what is connected creativity.
White describes it as creating with other people and maintaining connection with other creatives and one's own creative instincts, especially as life becomes more digital.
Are We Really Drinking Less?
Q: What role do non-alcoholic beverages play in the market's future?
Non-alcoholic options are expanding across all categories and are increasingly positioned as lifestyle choices for various moments, not just as alternatives to drinking. Innovation has improved taste and packaging, helping them compete with traditional alcoholic beverages.
Are We Really Drinking Less?
Q: How have Gen Z and multi-generational households influenced beverage choices?
Gen Z drives consumer consciousness and a desire for simpler, less burdensome choices, and their influence spreads through multi-generational households as trends trickle down and older relatives adopt similar behaviors, boosting the shift toward easier, lower-effort options.
Are We Really Drinking Less?
Q: What data signals support the idea that people are drinking less but with more intention?
Data shows declines in overall volumes for beer, wine, and spirits in developed markets, while the ready-to-drink category grows, and consumers increasingly favor premium, convenient options. Inflation and macroeconomic pressures push people to spend more selectively, choosing high-quality options when they do drink.

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Frequently Asked Questions About Lives of Tomorrow

What is Lives of Tomorrow about and what kind of topics does it cover?

Conversations about how changes in society, technology and consumer behavior are reshaping business, brands and everyday life. Hosted by WGSN CEO Carla Buzasi, episodes pair trend forecasting and consumer research with interviews featuring WGSN specialists, business leaders, founders and outside experts. Recurring themes include the future of retail, luxury and hospitality, sustainability, fashion, generational change, community and the influence of AI on shopping and customer experience. Discussions connect longer-term cultural shifts to practical questions for companies: how to build trust, serve customers, develop products and engage communities without losing a human touch. The mix of research-led forecasts, industry case studies and gu... more

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Which podcasts are similar to Lives of Tomorrow?

These podcasts share a similar audience with Lives of Tomorrow:

1. Create Tomorrow, The WGSN Podcast
2. Create Tomorrow, The WGSN Podcast
3. Hidden Brain
4. The Business of Fashion Podcast
5. Global News Podcast

How many episodes of Lives of Tomorrow are there?

Lives of Tomorrow launched 3 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Lives of Tomorrow?

Recent guests on Lives of Tomorrow include:

1. Lisa White
2. Andrea Bell
3. Laura Saunter
4. Marten Lodewijks
5. Alex Schellenberger
6. Barbara Campos
7. Albin Johansson
8. Carry Somers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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