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Artwork for Lives of Tomorrow

Lives of Tomorrow

WGSN
WGSN
Consumer Behavior
Gen Z
Sustainability
Millennials
Social Media
Ascendants
Gen Alpha
Tiktok
Generative AI
Mental Health
Journalism
Cultural History
India
2028 Consumer Forecast
Menswear
Future Consumer Forecast
Climate Change
Leadership
Copyright

Change is constant – but what’s driving it? Carla Buzasi, CEO of WGSN, the world’s leading trend forecaster, speaks with global thought leaders about how shifts in society, ethics and the economy are shaping our Lives of Tomorrow. Gain the insight you need to navigate what’s next with confidence and clarity.

PublishesTwice monthlyEpisodes94Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Lives of Tomorrow

Latest Episodes

The episode is the first in a series of conversations with leaders in luxury retail. Join WGSN CEO, Carla Buzasi and chairman of the board and co-founder of footwear brand Axel Arigato, Albin Johansson, at the ShopTalkLuxe event in Abu Dhabi 2026.

T... more

The retail world is shifting, trading reactive discounting for proactive value design and radical transparency in a cost-of-living crisis. WGSN CEO Carla Buzasi invites Laura Saunter Head of Retail and APAC Forecasting to explore the forces shaping r... more

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Explore how Digital Product Passports (DPPs) are increasing transparency, restoring storytelling and strengthening accountability. Nature of Fashion author Carry Somers joins WGSN CEO Carla Buzasi to discuss the relationship between textiles and iden... more

Discover how to bridge the say-do gap between what consumers say about sustainability and their actual purchasing behaviour. Join Carla Buzasi in an insightful conversation with Imperial College London’s Professor of Marketing Eduardo Andrade, as the... more

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Imagine a world where your online interests seamlessly transform into real-life communities. WGSN CEO Carla Buzasi invites Director of Creative Intelligence Quentin Humphrey to shed light on this emerging movement shaping culture, brands and social l... more

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In this Lives of Tomorrow episode, WGSN CEO and host Carla Buzasi welcomes WGSN Consumer Researcher Natacia Lim to discuss the final Future Consumer persona of our Future Consumer 2028 series, The Challengers.

Discover how the Challengers cohort is ... more

Our special Lives of Tomorrow series continues with the third of four episodes about the four cohorts of our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and VP of Insight Clare Varga present The Ascendants persona, the joyfu... more

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Our special Lives of Tomorrow series continues with the second of four episodes about the four cohorts within our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and Senior Consumer Strategist Allyson Rees present The Keeper per... more

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Recent Guests

Laura Saunter
Head of retail forecasting at WGSN Insight
WGSN
Episode: Cashier number Al, please!
Carry Somers
Author of The Nature of Fashion; founder of Fashion Revolution
Fashion Revolution; League of Artisans; UN International Trade Center (consultant)
Episode: Dressed in Data: The New Language of Labels
Eduardo Andrade
Professor of Marketing at Imperial College Business School
Imperial College Business School
Episode: Do We Still Care About Sustainability?
Quentin Humphrey
Director of Creative Intelligence at WGSN
WGSN
Episode: How Fourth Spaces Are Redefining Community
Allyson Rees
Senior Consumer Lifestyle Strategist at WGSN.
WGSN
Episode: Future Consumer 2028 – The Kinship of the Keepers
Mary Stanwyck
Forecasting the future of team sports
WGSN
Episode: Life Through the Lens – What's Coming in 2026
Destiny Pinto
UK-based designer of accessible accessories
Episode: Life Through the Lens – What's Coming in 2026
Reiko Morrison
Consumer Tech Head of CMF at WGSN
WGSN
Episode: The Story Behind WGSN’s Colour of 2026 – Transformative Teal
Russ Oliver
Founder of Dick, Don't Ignore Cancer
Dick, Don't Ignore Cancer
Episode: Shunning the Sunscreen Stigma for Skincare among Men

Host

Carla Buzasi
CEO of WGSN

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Talking Points

Recent interactions between the hosts and their guests.

Do We Still Care About Sustainability?
Q: How do you envision consumer behavior evolving 5-10 years from now regarding sustainability?
The guest believes the environment will worsen in the short term but that awareness and movement toward sustainable consumption will grow as data improves, with policy tools like digital passports guiding healthier consumer and industry choices.
Do We Still Care About Sustainability?
Q: What's your current favorite AI tool?
The guest mentions CHEP GPT and has moved to Gemini as their preferred AI tool for research and analysis.
Do We Still Care About Sustainability?
Q: What is the book you're currently recommending?
The guest recommends Limits to Growth (1972), a foundational work arguing that unchecked consumption and growth will strain natural resources, implying a need for sustainable, balanced approaches.
Future Consumer 2028: Meet The Challenge of The Challengers
Q: What can brands do now to ensure that they're ready to serve The Challenger in the right way in the future?
Brands should center the Challenger story, collaborate with challengers on activations, and consider entering spaces as structural pillars that protect the ecosystem rather than superficial sponsors; they should hire from Challenger scenes and nurture peer networks to maintain trust.
Future Consumer 2028: Meet The Challenge of The Challengers
Q: Okay, so we're speaking about the Challenger group cohort demographic today. Why don't we start with some sort of core values? What are the behaviors?
Challengers are audacious with a purpose, values are truth, transformation, and expression, and they act as natural agitators who turn movements into influence while demanding integrity and fearlessness from brands.

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Frequently Asked Questions About Lives of Tomorrow

What is Lives of Tomorrow about and what kind of topics does it cover?

This show centers on how macro forces—societal shifts, ethics, and the economy—reshape consumer behavior and business strategy. Across episodes, listeners hear forecasts about evolving consumer personas, trust and transparency in brand-customer relationships, and the impact of technology and AI on everyday life. Guests range from senior forecasters and researchers to product designers and industry leaders, who discuss practical ways brands can innovate while staying grounded in human insight, sustainability, and cultural nuance. A standout thread is the emphasis on future-facing personas (like Ascendants, Keepers, Restorers) and the idea that brands must blend insight with narrative to stay relevant in a rapidly changing landscape.

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How many listeners does Lives of Tomorrow get?

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What are the audience demographics for Lives of Tomorrow?

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How many subscribers and views does Lives of Tomorrow have?

To see how many followers or subscribers Lives of Tomorrow has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lives of Tomorrow?

These podcasts share a similar audience with Lives of Tomorrow:

1. Create Tomorrow, The WGSN Podcast
2. Ways to Change the World with Krishnan Guru-Murthy
3. The Business of Fashion Podcast
4. Não Inviabilize
5. Global News Podcast

How many episodes of Lives of Tomorrow are there?

Lives of Tomorrow launched 3 years ago and published 94 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lives of Tomorrow?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Lives of Tomorrow?

Recent guests on Lives of Tomorrow include:

1. Laura Saunter
2. Carry Somers
3. Eduardo Andrade
4. Quentin Humphrey
5. Allyson Rees
6. Mary Stanwyck
7. Destiny Pinto
8. Reiko Morrison

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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