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Artwork for Lives of Tomorrow

Lives of Tomorrow

WGSN
WGSN
Consumer Behavior
Gen Z
Sustainability
Millennials
Social Media
Ascendants
Artificial Intelligence
Gen Alpha
Generative AI
Tiktok
Mental Health
Cultural History
Journalism
India
Menswear
2028 Consumer Forecast
Future Consumer Forecast
Climate Change
Leadership

Change is constant – but what’s driving it? Carla Buzasi, CEO of WGSN, the world’s leading trend forecaster, speaks with global thought leaders about how shifts in society, ethics and the economy are shaping our Lives of Tomorrow. Gain the insight you need to navigate what’s next with confidence and clarity.

PublishesTwice monthlyEpisodes101Founded3 years ago
Number of ListenersCategory
Business

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Artwork for Lives of Tomorrow

Latest Episodes

WGSN CEO Carla Buzasi speaks with WGSN Head of Retail Forecasting Laura Saunter, about why service is becoming retail’s biggest differentiator where the human is becoming more valuable than ever.

They explore how AI is changing the role of store ass... more

YouTube

WGSN CEO Carla Buzasi speaks with IWSR President and Managing Director Marten Lodewijks about how consumer behaviour is moving from excess to intention across beer, wine, spirits, ready-to-drink and non-alcoholic categories.

Marten explains how wel... more

YouTube

In this episode, host Carla Buzasi, CEO of WGSN, is joined by Andrea Bell, Vice President of Creative Intelligence at WGSN, to explore the Sentient Consumer white paper. They discuss how GenAI will personalise shopping by 2028, the shift toward emoti... more

YouTube

WGSN CEO Carla Buzasi is joined by WGSN Senior Commissioning Strategist of City by City Joanna McGinn to unpack how travel is transforming from passive escapes into meaningful journeys. They explore the forces reshaping the 2026 to 2029 travel landsc... more

YouTube

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Recent Guests

Marten Lodewijks
President and Managing Director of IWSR
IWSR (part of WGSN group)
Episode: Are We Really Drinking Less?
Andrea Bell
Vice President of Creative Intelligence at WGSN
WGSN
Episode: WGSN Creative Intelligence - The Sentient Consumer
Alex Schellenberger
Chief Brand and Marketing Officer
Mandarin Oriental Hotel Group
Episode: Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury
Barbara Campos
CEO of Joseph
Joseph
Episode: Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty
Albin Johansson
Co-founder and CEO of Axel Arigato
Axel Arigato
Episode: Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z)
Laura Saunter
Head of retail forecasting at WGSN Insight
WGSN
Episode: “Cashier number Al, please!”
Carry Somers
Author of The Nature of Fashion; founder of Fashion Revolution
Fashion Revolution; League of Artisans; UN International Trade Center (consultant)
Episode: Dressed in Data: The New Language of Labels
Eduardo Andrade
Professor of Marketing at Imperial College Business School
Imperial College Business School
Episode: Do We Still Care About Sustainability?
Quentin Humphrey
Director of Creative Intelligence at WGSN
WGSN
Episode: How Fourth Spaces Are Redefining Community

Host

Carla Buzasi
CEO of WGSN and host of Lives of Tomorrow

Reviews

4.9 out of 5 stars from 52 ratings
  • Amazing International Content

    Love your content! You guys have to bring the volume up, I turn the volume all the way up on my device and still having problems listening. Is the same case for “Create Tomorrow”… Thank you!

    Apple Podcasts
    5
    Richard X7
    United States2 months ago

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Are We Really Drinking Less?
Q: What role do non-alcoholic beverages play in the market's future?
Non-alcoholic options are expanding across all categories and are increasingly positioned as lifestyle choices for various moments, not just as alternatives to drinking. Innovation has improved taste and packaging, helping them compete with traditional alcoholic beverages.
Are We Really Drinking Less?
Q: How have Gen Z and multi-generational households influenced beverage choices?
Gen Z drives consumer consciousness and a desire for simpler, less burdensome choices, and their influence spreads through multi-generational households as trends trickle down and older relatives adopt similar behaviors, boosting the shift toward easier, lower-effort options.
Are We Really Drinking Less?
Q: What data signals support the idea that people are drinking less but with more intention?
Data shows declines in overall volumes for beer, wine, and spirits in developed markets, while the ready-to-drink category grows, and consumers increasingly favor premium, convenient options. Inflation and macroeconomic pressures push people to spend more selectively, choosing high-quality options when they do drink.
WGSN Creative Intelligence - The Sentient Consumer
Q: How should brands practically apply emotion mapping in product launches?
Brands should map when customers feel specific emotions (joy, anticipation, etc.) across deployment and activation, ensuring a clear emotion-to-sales alignment within the G to M strategy to avoid being left behind.
Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury
Q: Can you give our listeners a little brief introduction to who you are and what you do?
I'm Alex Schellenberger, Chief Brand and Marketing Officer for Mandarin Oriental. My role is to elevate the brand, maintain its heritage while driving expansion, and ensure we deliver a highly personalized guest experience across our hotels.

Audience Metrics

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Frequently Asked Questions About Lives of Tomorrow

What is Lives of Tomorrow about and what kind of topics does it cover?

The show centers on how shifts in society, ethics, and the economy are reshaping consumer culture and business strategy, with a focus on brands that blend heritage with forward-looking innovation. Episodes frequently feature luminaries from fashion, luxury, retail, and tech—discussing topics like brand storytelling, consumer behavior, sustainability, digital product passports, and the role of AI and data in delivering personalized experiences without losing human touch. Notable throughlines include a emphasis on authenticity, transparency in supply chains, and the evolving retail landscape—from loyalty programs to outcomes-based engagement, and the importance of real-world experiences connected to digital insights. The format typically comb... more

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How many listeners does Lives of Tomorrow get?

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To see how many followers or subscribers Lives of Tomorrow has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lives of Tomorrow?

These podcasts share a similar audience with Lives of Tomorrow:

1. Create Tomorrow, The WGSN Podcast
2. Aspire with Emma Grede
3. The Bossticks
4. BigDeal
5. Stories of Art

How many episodes of Lives of Tomorrow are there?

Lives of Tomorrow launched 3 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lives of Tomorrow?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Lives of Tomorrow from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Lives of Tomorrow?

Recent guests on Lives of Tomorrow include:

1. Marten Lodewijks
2. Andrea Bell
3. Alex Schellenberger
4. Barbara Campos
5. Albin Johansson
6. Laura Saunter
7. Carry Somers
8. Eduardo Andrade

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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