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Lay of The Land

Jeffrey Stern
Cleveland
Entrepreneurship
Artificial Intelligence
Audiobook Industry
Cleveland, United States
Technology
Vitamix
Sundays For Dogs
Healthcare
Ohio
Commercial Real Estate
Digital Media
AI Literacy
Exactcare Pharmacy
Spotify
Culture
Marketing
Ritz-Carlton
The Ohio Fund
Community Building

Telling the stories of entrepreneurship and builders in Cleveland and throughout Northeast Ohio. Every Thursday, Jeffrey Stern helps map the Cleveland/NEO business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland/NEO special.

PublishesWeeklyEpisodes269Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Lay of The Land

Latest Episodes

Paul Benner is the founder of Platform Beer Company. What began in 2014 as a tiny neighborhood brewery grew remarkably quickly through constant experimentation before ultimately being acquired by Anheuser-Busch in 2019. Platform was also personally m... more

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Gerald was one of the very first guests ever on Lay of The Land, back on episode 6, where we talked about his path through Vox Mobile, building Able, and what it took to grow a venture-backed software company from Cleveland. We then picked the story ... more

YouTube

Joshua Friedlander — also known as The Jam Man — is the founder of Jam by Josh, a Cleveland-based small-batch jam company he started at just 10 years old.

What began as a childhood love of cooking, gardening, and canning has grown from a backyard ho... more

YouTube

Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they hav... more

YouTube

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Recent Guests

Paul Benner
Founder of Platform Beer Company
Platform Beer Company
Episode: #262 Paul Benner — Platform Beer Company
Gerald Hetrick
Founder/Operator involved with SenseSight, previously led Vox Mobile, Able, Docket, Bezlio, and others.
SenseSight; former Vox Mobile/Able/Docket
Episode: #261 Gerald Hetrick — Round III (CentSight)
Joshua Friedlander
The Jam Man, founder of Jam by Josh
Jam by Josh
Episode: #260 Josh Friedlander — Jam by Josh
Bo Alexy
Co-owner at Alexi Metals
Alexi Metals
Episode: #259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital
Finn Alexy
Co-owner at Alexi Metals
Alexi Metals
Episode: #259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital
Kumar Arora
Founder of Arora Ventures; venture studio and portfolio across hospitality, apparel, events, and brands rooted in Cleveland
Arora Ventures
Episode: #258 Kumar Arora — Arora Ventures
Alec Shankman
Founder of HeartRock Partners
HeartRock Partners
Episode: #257 Alec Shankman — HeartRock Partners
David Gilbert
President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission
Destination Cleveland; Greater Cleveland Sports Commission
Episode: #256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission
Duane Mancini
Founder and CEO of Project Medtech
Project Medtech
Episode: #255 Duane Mancini — Project MedTech

Host

Jeffrey Stern
Host of Lay of The Land

Reviews

5.0 out of 5 stars from 62 ratings
  • love this pod

    Jeffrey is a great host, and has interviewed so many great people. If you want to know the who’s who of Cleveland, look no further

    Apple Podcasts
    5
    Brian, with an i
    United States2 years ago
  • Flowers

    I love how you highlight all that’s good in Northeast Ohio!

    Apple Podcasts
    5
    #KANGFAN
    United States2 years ago
  • What you need to know on The Land

    Incredible podcast, amazingly diverse interviews. Its amazing to see what is going on in the entrepreneurs minds in Cleveland.

    Apple Podcasts
    5
    ChronaOfficial
    United States2 years ago
  • Jeffrey is a skilled interviewer :)

    Always enjoy listening each week and learning about interesting folks doing interesting things in The Land. Thanks Jeffrey!

    Apple Podcasts
    5
    MJ Hyr
    United States5 years ago
  • Great podcast that’s filling a void

    I’ve really enjoyed the interviews and conversations that have been had on the podcast so far! It’s great to hear the perspective and experiences of different individuals in the Cleveland entrepreneurial and start up scene. The podcast provides helpful information for current entrepreneurs in The Land or those considering an entrepreneurial venture. There have been so many great take always in just the few episodes I’ve listened to.

    Apple Podcasts
    5
    Emmy_shmemmy
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise clear questions and useful takeaways for startups and investors.
Guests span manufacturing, branding, and community development, enriching the regional narrative.
Hosts consistently highlight the Cleveland ecosystem with practical, locally grounded insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#261 Gerald Hetrick — Round III (CentSight)
Q: What motivates you to keep building SenseSight in Cleveland rather than moving elsewhere?
A deep commitment to Cleveland as the base, a belief in the local ecosystem, and a desire to contribute to Cleveland's reputation as an innovation hub while growing a product that serves local founders and businesses.
#261 Gerald Hetrick — Round III (CentSight)
Q: How has coaching other entrepreneurs changed your view of entrepreneurship?
Coaching acts as a cheat code for experience, exposing me to diverse dynamics in real-time, helping leaders navigate consensus versus buy-in, and reinforcing the value of strategic planning without always having all the answers.
#262 Paul Benner — Platform Beer Company
Q: How did Platform evolve from a small neighborhood brewery to a larger operation and what were the key strategic moves?
Platform evolved by focusing on being first to market with emerging styles, scaling with aggressive product experimentation, and leveraging a consumer-led demand to drive expansion. We brought in capital gradually, pursued a minority partner to fill gaps, and navigated the acquisition landscape, all while maintaining a strong brand identity rooted in community and experimentation.
#262 Paul Benner — Platform Beer Company
Q: So I'd love to just maybe start with the platform chapter. What was happening in your life when beer went from something you were interested in to something you thought you could pursue?
We started with the Cleveland Brew Shop and built a local, very neighborhood-focused brewery; we wanted to be first to market in emerging styles, like hazy IPAs and sours, and create a platform for home brewers to showcase their talent. The goal was a small but centered operation that could grow as the market demanded, which eventually led to broader scaling and multiple locations.
#255 Duane Mancini — Project MedTech
Q: How do you triage the sequencing of regulatory, clinical, reimbursement, and commercial when a founder comes to you seeking capital?
Start with regulatory and economic value to payers and providers, then establish a realistic path to return for investors, while maintaining flexibility to adjust strategy as the company evolves; avoid rushing to revenue at the expense of a solid clinical data foundation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Lay of The Land

What is Lay of The Land about and what kind of topics does it cover?

A strong focus on building and scaling businesses in Cleveland and Northeast Ohio permeates this series. Episodes spotlight founders, investors, and community organizers across manufacturing, technology, hospitality, franchising, and ecosystem-building, with an emphasis on practical how-tos, regional pride, and long-term economic development. Guests often share hands-on lessons from transforming legacy operations, deploying modern marketing and technology, and collaborating with local institutions to accelerate growth. The show stands out for its pragmatic, place-based perspective and its consistent spotlight on documenting Cleveland's evolving entrepreneurial landscape for listeners who want real-world, actionable insights and regional con... more

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1. New Heights with Jason & Travis Kelce
2. SmartLess
3. The Joe Rogan Experience
4. Dan on Golf
5. Acquiring Minds

How many episodes of Lay of The Land are there?

Lay of The Land launched 6 years ago and published 269 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Lay of The Land?

Recent guests on Lay of The Land include:

1. Paul Benner
2. Gerald Hetrick
3. Joshua Friedlander
4. Bo Alexy
5. Finn Alexy
6. Kumar Arora
7. Alec Shankman
8. David Gilbert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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