
Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepr... more
| Publishes | Twice monthly | Episodes | 27 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||

How do you transition from leading an $11 billion division at Staples to running one of the most innovative suppliers in the promo world?
Neil Ringel, CEO of PCNA, joins Jeremy Parker to discuss the evolution of a $650M+ industry giant. In this epis... more
Heather Smartt, Global Head of Goldstar, joins Jeremy Parker to pull back the curtain on what it takes to lead one of the most influential suppliers in the promotional products industry. With over 20 years of experience—including a pivotal 11-year st... more
CJ Schmidt, CEO of Hit Promotional Products, joins Jeremy to discuss the evolution of a $730M+ industry titan. From its humble origins as a rubber stamp company to becoming one of the most technologically advanced suppliers in the world, CJ pulls bac... more
How does a US Army Tank Officer become the CEO of a $200M promotional products empire?
John Broman, CEO of Showdown Displays, joins Jeremy Parker to share the incredible growth story of a company that transitioned from a $6M "operational mess" into ... more
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Jeremy does an amazing job at talking about the promotional product industry. He brings on great guests who provide extremely helpful insight. I’m always excited when a new edition drops each week!
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This show centers on leaders and innovators in the promotional products space, exploring growth playbooks, leadership lessons, and how technology and AI are reshaping the industry. Episodes frequently feature founders and CEOs discussing scaling from small shops to global operations, navigating acquisitions, and building durable cultures that endure leadership changes. Listeners get practical takeaways on product strategy, supply chain resilience, go-to-market moves, and how to foster customer-centric organizations in a fast-moving, relationship-driven field. A standout throughline is real-world experimentation—merger bets, on-demand tech, family-led businesses, and the balancing act between human service and scalable systems.
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Kings of Swag launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Kings of Swag include:
1. Heather Smartt
2. CJ Schmidt
3. John Broman
4. Memo Kahan
5. Joseph Sommer
6. Caleb Gilbertson
7. Justin Zavadil
8. Eric Rubin
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