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Artwork for Kings of Swag

Kings of Swag with Jeremy Parker

Jeremy Parker
Leadership
Commonsku
Promotional Products Industry
Company Culture
Blue Generation
American Solutions For Business
Sustainability
Imprint Engine
Fulfill Engine
Sales
Print On Demand
Logomark
Right Sleeve
Myron
Prime Line
M. Rubin and Sons
Whitestone
Promoshop
Showdown Displays
Hit Promotional Products

Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepr... more

PublishesTwice monthlyEpisodes27Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Kings of Swag

Latest Episodes

How do you transition from leading an $11 billion division at Staples to running one of the most innovative suppliers in the promo world?

Neil Ringel, CEO of PCNA, joins Jeremy Parker to discuss the evolution of a $650M+ industry giant. In this epis... more

Heather Smartt, Global Head of Goldstar, joins Jeremy Parker to pull back the curtain on what it takes to lead one of the most influential suppliers in the promotional products industry. With over 20 years of experience—including a pivotal 11-year st... more

YouTube

CJ Schmidt, CEO of Hit Promotional Products, joins Jeremy to discuss the evolution of a $730M+ industry titan. From its humble origins as a rubber stamp company to becoming one of the most technologically advanced suppliers in the world, CJ pulls bac... more

How does a US Army Tank Officer become the CEO of a $200M promotional products empire?

John Broman, CEO of Showdown Displays, joins Jeremy Parker to share the incredible growth story of a company that transitioned from a $6M "operational mess" into ... more

YouTube

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Recent Guests

Heather Smartt
Global head of Goldstar, veteran promo industry executive
Goldstar (SimPress)
Episode: Leading a Global Giant: Heather Smartt on Goldstar’s Sustainability Revolution
CJ Schmidt
CEO of Hit Promotional Products
Hit Promotional Products
Episode: "I Want to Make My Dad Proud": CJ Schmidt on Growing the Hit Promo Legacy
John Broman
CEO of Showdown Displays
Showdown Displays
Episode: Booths, Banners & the Big Business behind Showdown Displays
Memo Kahan
Founder and CEO of Promoshop
Promoshop
Episode: 28 Years in Business: Memo Kahan’s Playbook for Longevity
Joseph Sommer
Founder and CEO, Whitestone
Whitestone
Episode: The Whitestone Way: How Joseph Sommer is Disrupting the Promo Industry
Caleb Gilbertson
Founder and CEO of Imprint Engine
Imprint Engine
Episode: Scaling Swag Globally: How Imprint Engine Built a Borderless Business
Justin Zavadil
President of American Solutions for Business
American Solutions for Business
Episode: Justin Zavadil: From Small-Town Roots to a $500M Promo Empire
Eric Rubin
Co-owner of Blue Generation and fourth-generation family member
Blue Generation / M. Rubin and Sons
Episode: Innovation & Resilience: Inside the Blue Generation Family Business
Matt Rubin
Co-owner of Blue Generation and fourth-generation family member
Blue Generation / M. Rubin and Sons
Episode: Innovation & Resilience: Inside the Blue Generation Family Business

Host

Jeremy Parker
Host of the show, guiding conversations with guests and shaping episode direction

Reviews

5.0 out of 5 stars from 3 ratings
  • Amazing Podcast

    Jeremy does an amazing job at talking about the promotional product industry. He brings on great guests who provide extremely helpful insight. I’m always excited when a new edition drops each week!

    Apple Podcasts
    5
    Spencer-MacKay
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host with thoughtful questions and real-world stories.
Consistently high-quality guests and practical takeaways for growth.
Solid industry focus and leadership lessons for promo pros.
Hosts bring on great guests with actionable insights.
Candid founder journeys and lessons on scaling with culture.

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Talking Points

Recent interactions between the hosts and their guests.

Chris Anderson, CEO of HPG Brands
Q: Where do you see the promo industry going in the next 5-10 years?
Consolidation will continue on both supplier and distributor sides, with smarter consolidators leveraging AI, automation, and local onshore production to differentiate. Technology, product development, and efficient shared services will be critical to scale, while maintaining brand identity and meeting rising expectations for fast, local fulfillment.
Chris Anderson, CEO of HPG Brands
Q: Do you have moments of luck that influenced your career trajectory?
Yes. There were decisive moments of luck that seemed minor at the time but ultimately helped establish our foothold, such as entering the car fragrance segment when the market dynamics favored new entrants and leveraging a combination of timing, insights, and execution to become a leader.
The Whitestone Way: How Joseph Sommer is Disrupting the Promo Industry
Q: How do acquisitions fit into your growth strategy and how do you integrate them culturally?
Acquisitions are a deliberate, planned part of growth; they seek fully remote, low-overhead companies that fit Whitestone's industries and software, with careful cultural integration and clear internal and external narratives to ensure a win-win outcome.
The Whitestone Way: How Joseph Sommer is Disrupting the Promo Industry
Q: Where did you go to college and what influenced your shift to the promo industry?
He attended Johnson & Wales University first for culinary ambitions before switching to entrepreneurship in the School of Business, discovering a passion for promotional products after realizing the lower barriers to entry compared to restaurants.
The Whitestone Way: How Joseph Sommer is Disrupting the Promo Industry
Q: Where did you grow up and what kind of kid were you?
The guest grew up in Bethesda, Maryland, describes being a somewhat rebellious student, and credits early ambition and a desire to prove himself as foundational to his entrepreneurial drive.

Audience Metrics

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Frequently Asked Questions About Kings of Swag

What is Kings of Swag about and what kind of topics does it cover?

This show centers on leaders and innovators in the promotional products space, exploring growth playbooks, leadership lessons, and how technology and AI are reshaping the industry. Episodes frequently feature founders and CEOs discussing scaling from small shops to global operations, navigating acquisitions, and building durable cultures that endure leadership changes. Listeners get practical takeaways on product strategy, supply chain resilience, go-to-market moves, and how to foster customer-centric organizations in a fast-moving, relationship-driven field. A standout throughline is real-world experimentation—merger bets, on-demand tech, family-led businesses, and the balancing act between human service and scalable systems.

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These podcasts share a similar audience with Kings of Swag:

1. skucast
2. My First Million
3. The AI Daily Brief: Artificial Intelligence News and Analysis

How many episodes of Kings of Swag are there?

Kings of Swag launched a year ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Kings of Swag?

Recent guests on Kings of Swag include:

1. Heather Smartt
2. CJ Schmidt
3. John Broman
4. Memo Kahan
5. Joseph Sommer
6. Caleb Gilbertson
7. Justin Zavadil
8. Eric Rubin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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