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Artwork for Kings of Swag

Kings of Swag with Jeremy Parker

Jeremy Parker
Promotional Products Industry
Leadership
Sustainability
Promotional Products
Commonsku
United States
Company Culture
Blue Generation
American Solutions For Business
Sanmar
Bamko
Gemline
PCNA
Harper & Scott
Imprint Engine
Artificial Intelligence
Europe
Genumark
Fulfill Engine
Sales

Kings of Swag is your front-row ticket to the world of promotional products—from distributors and suppliers to the brands that make headlines. Hosted by Jeremy Parker, co-founder and former CEO of Swag.com, each episode digs into the journeys, motivations, and lessons of the promo industry’s top leaders and innovators. Whether you’re building a career in swag or simply need a fresh dose of entrepr... more

PublishesTwice monthlyEpisodes28Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Kings of Swag

Latest Episodes

How do you turn a business card into a global lifestyle brand? Richard Moross, Founder and CEO of MOO, joins Jeremy Parker to share the story of one of the most successful pivots in design history.

Long before MOO was a household name for premium st... more

YouTube

How do you transition from leading an $11 billion division at Staples to running one of the most innovative suppliers in the promo world?

Neil Ringel, CEO of PCNA, joins Jeremy Parker to discuss the evolution of a $650M+ industry giant. In this epis... more

YouTube

Heather Smartt, Global Head of Goldstar, joins Jeremy Parker to pull back the curtain on what it takes to lead one of the most influential suppliers in the promotional products industry. With over 20 years of experience—including a pivotal 11-year st... more

YouTube

CJ Schmidt, CEO of Hit Promotional Products, joins Jeremy to discuss the evolution of a $730M+ industry titan. From its humble origins as a rubber stamp company to becoming one of the most technologically advanced suppliers in the world, CJ pulls bac... more

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Recent Guests

Richard Moross
Founder and CEO of Moo.com
Moo.com
Episode: The Founder Who Reinvented Business Cards | Richard Moross, MOO.com
Neil Ringel
CEO of PCNA
PCNA PolyConcept
Episode: Modernizing a Swag Giant with Neil Ringel
Heather Smartt
Global head of Goldstar, veteran promo industry executive
Goldstar (SimPress)
Episode: Leading a Global Giant: Heather Smartt on Goldstar’s Sustainability Revolution
CJ Schmidt
CEO of Hit Promotional Products
Hit Promotional Products
Episode: "I Want to Make My Dad Proud": CJ Schmidt on Growing the Hit Promo Legacy
John Broman
CEO of Showdown Displays
Showdown Displays
Episode: Booths, Banners & the Big Business behind Showdown Displays
Memo Kahan
Founder and CEO of Promoshop
Promoshop
Episode: 28 Years in Business: Memo Kahan’s Playbook for Longevity
Joseph Sommer
Founder and CEO, Whitestone
Whitestone
Episode: The Whitestone Way: How Joseph Sommer is Disrupting the Promo Industry
Caleb Gilbertson
Founder and CEO of Imprint Engine
Imprint Engine
Episode: Scaling Swag Globally: How Imprint Engine Built a Borderless Business
Justin Zavadil
President of American Solutions for Business
American Solutions for Business
Episode: Justin Zavadil: From Small-Town Roots to a $500M Promo Empire

Host

Jeremy Parker
Host of the show, guiding conversations with guests and shaping episode direction

Reviews

5.0 out of 5 stars from 3 ratings
  • Amazing Podcast

    Jeremy does an amazing job at talking about the promotional product industry. He brings on great guests who provide extremely helpful insight. I’m always excited when a new edition drops each week!

    Apple Podcasts
    5
    Spencer-MacKay
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging host with thoughtful questions and real-world stories.
Consistently high-quality guests and practical takeaways for growth.
Solid industry focus and leadership lessons for promo pros.
Hosts bring on great guests with actionable insights.
Candid founder journeys and lessons on scaling with culture.

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Talking Points

Recent interactions between the hosts and their guests.

Modernizing a Swag Giant with Neil Ringel
Q: Why pursue acquisitions like ETS Drinkware and Spoke?
ETS Drinkware gave us premier capabilities in decor and category leadership in drinkware, while Spoke helped us learn to produce on demand and on a smaller scale, informing our approach to single-unit customization across the portfolio.
Modernizing a Swag Giant with Neil Ringel
Q: Can you explain the ERP re-platforming and its impact on customers?
The migration was painful and required heavy communication; we learned from the mistakes, over-communicated going forward, and now have a single, cohesive platform that improves the end-to-end customer experience.
Modernizing a Swag Giant with Neil Ringel
Q: What were the major modernization steps after you joined?
We digitized production, reduced product clutter, and shifted to faster, more flexible capabilities, including a move toward on-demand production and improved collaboration with retailers and suppliers.
Modernizing a Swag Giant with Neil Ringel
Q: How did you approach leadership and culture at PCNA?
I aimed to be inclusively leadership-driven, focusing on aligning a motivated team, empowering the right talent, and treating leadership as orchestrating that strategy rather than doing all the work myself.
Modernizing a Swag Giant with Neil Ringel
Q: First, what did you focus on in your first 90 days at PCNA?
I focused on meeting people, observing culture, and understanding what makes distributors buy from us before I tried to change anything. It was about listening, town halls, and grounding myself in the fundamentals of why customers choose PCNA.

Audience Metrics

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Frequently Asked Questions About Kings of Swag

What is Kings of Swag about and what kind of topics does it cover?

This show centers on leaders and innovators in the promotional products space, exploring growth playbooks, leadership lessons, and how technology and AI are reshaping the industry. Episodes frequently feature founders and CEOs discussing scaling from small shops to global operations, navigating acquisitions, and building durable cultures that endure leadership changes. Listeners get practical takeaways on product strategy, supply chain resilience, go-to-market moves, and how to foster customer-centric organizations in a fast-moving, relationship-driven field. A standout throughline is real-world experimentation—merger bets, on-demand tech, family-led businesses, and the balancing act between human service and scalable systems.

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Which podcasts are similar to Kings of Swag?

These podcasts share a similar audience with Kings of Swag:

1. My First Million
2. SmartLess

How many episodes of Kings of Swag are there?

Kings of Swag launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Kings of Swag?

Recent guests on Kings of Swag include:

1. Richard Moross
2. Neil Ringel
3. Heather Smartt
4. CJ Schmidt
5. John Broman
6. Memo Kahan
7. Joseph Sommer
8. Caleb Gilbertson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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