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skucast

commonsku
Sustainability
Branded Merchandise
Company Culture
Success
Identity Politics
Covid-19 Impact
Entrepreneurship
Trades
Purpose Built Pro
Commonskew
Lia Garvin
Financial Responsibility
Leading Like a Woman
Red Promotions
Active Listening
Leadership
Numo
Created Co
Common SKU
Collaboration

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes380Founded10 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for skucast

Latest Episodes

Dickron Kherlopian, commonsku SVP of Sales, shares systems & metrics that can transform promotional products sales teams. Essential insights for distributors.

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Team SCG CEO Shayna Cohen reveals how firing 20% of clients, rebranding during crisis, and aggressive hiring led to explosive growth from $5M to $30M in 4 years.

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Charlie Moscoe reveals commonsku's platform evolution: AI-powered search, automatic bill matching, and finance tools that give distributors time back.

skucamp 2025's most powerful moments in one episode. Industry CEOs share real numbers, real failures, and what's disrupting promotional products now.

Live at skucamp 2025: Catherine Graham leads a supplier CEO panel with S&S, HIT, and Koozie leaders on M&A, AI-powered ops, POD’s rise, and tariff turbulence.

PPAI's new CEO Drew Holmgreen reframes promo as a marketing channel, not tchotchkes. Learn his agency-driven vision, $1T+ economic impact study & how AI wins deals in 2025.

YouTube

Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.

YouTube

What if the secret to growth isn't sending more emails, but sending fewer? Dean Caravelis, founder of Blezoo and author of "The Experience in a Box Playbook," explains why precision beats volume in promotional products. We dive into why campaign comp... more

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Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Dickron Kherlopian
Senior Vice President of Sales at CommonsQ
CommonsQ
Episode: Episode 352: Why Sales Teams Need Systems, Not Just Superstars (with Dickron Kherlopian)
Shayna Cohen
CEO of Team SCG
Team SCG
Episode: Episode 351: Turning Crisis Into a $30M Transformation (Team SCG's Shayna Cohen)
Drew Holmgreen
President and CEO of PPAI
PPAI
Episode: Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI)
Teresa Jackson
Co-founder of Storm Creek, involved in sustainability initiatives and promoting ethical business practices.
Storm Creek
Episode: Episode 346: Storm Creek's Blueprint for Sustainability Success
Joel Freet
CEO of Cutter & Buck, who began his career with the company as an intern
Cutter & Buck
Episode: Episode 344: Too Fast to Ship with Joel Freet (Cutter & Buck)
Leo Friedman
Founder and CEO of iPromo
iPromo
Episode: Episode 343: The Next $100M Distributor Will Have 10 Employees (with iPromo's Leo Friedman)
Nevin Bansal
Founder and CEO of Outreach Promos and executive director of Small Biz Cares
Outreach Promos
Episode: Episode 341: Building a Brandstores Powerhouse (with Outreach Promo's Nevin Bansal)
Britney Godsey
Chief Revenue Officer at Gold Bond
Gold Bond
Episode: Episode 340: Tariffs, Tech, AI & Building Teams: Gold Bond's Britney Godsey
Tom Havens
Industry veteran with extensive experience in design and promotion, founder of Catalyst Marketing, and now running Havens Consulting.
Havens Consulting
Episode: Episode 339: How Design Thinking Drives Promo Sales with Tom Havens

Host

Bobby Lehew
Host of SKUcast with a focus on the promotional products industry.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI)
Q: How has your perspective on the industry shifted now that you're seeing things from the CEO seat?
Holmgreen emphasizes the friendly and collaborative competition he has observed in the industry, which contrasts sharply with his experiences in the agency world where competition was often cutthroat.
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)
Q: What's your mindset like as you head into the next six months to nine months of the year?
Dean emphasizes returning to basic principles and focusing on client engagement to navigate uncertainty in business.
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)
Q: How has Seth Godin impacted your work?
Dean credits Seth for encouraging him to focus on solutions rather than products, greatly influencing his approach to marketing and writing.
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)
Q: How would you encourage others who are like looking at this big creative project they need to launch that was going to be beneficial to themselves, to their brand?
Dean advises to start by documenting ideas and building a writing habit, and to launch projects without waiting for perfection.
Episode 345: Why Experiences Beat Deliveries Every Time with Dean Caravelis (Blezoo)
Q: Do you think this represents an interesting new season of opportunity for us?
Dean believes that the evolution of AI presents both challenges and opportunities, emphasizing the continuing value of personal touch in marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

Focused on the print and promotional products industries, the content explores various business aspects relevant to entrepreneurs. Topics range from innovative marketing strategies, sustainability practices, mergers and acquisitions, to the integration of artificial intelligence in operations. Host discussions often feature industry leaders sharing insights on overcoming challenges and adapting to market shifts, making it a valuable resource for professionals seeking to enhance their business acumen. Unique elements include real-time discussions from industry events and a strong emphasis on the transformation of conventional practices into modern marketing strategies, providing listeners with applicable knowledge to stay competitive in a ra... more

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How many listeners does skucast get?

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Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Between 2 Brands Podcast
2. Deadly Engagement
3. This American Life
4. Dateline NBC
5. Serial

How many episodes of skucast are there?

skucast launched 10 years ago and published 380 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on skucast?

Recent guests on skucast include:

1. Dickron Kherlopian
2. Shayna Cohen
3. Drew Holmgreen
4. Teresa Jackson
5. Joel Freet
6. Leo Friedman
7. Nevin Bansal
8. Britney Godsey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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