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skucast

commonsku
Commonsku
Promotional Products
Customer Experience
Sustainability
Promotional Products Industry
Tariffs
E-Commerce
Mergers and Acquisitions
Branded Merchandise
Supply Chain
Emotion Economy
Skucon
Leadership
Commonskew
Product Development
AI Connected Plus
Presentation Tools
Imprint Engine
Sales
Financial Literacy

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes392Founded10 years ago
Number of ListenersCategory
Business

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Artwork for skucast

Latest Episodes

On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promo... more

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On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

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On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

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Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors

On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.

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On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.

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On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.

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On commonsku’s latest episode, Mark McCormack reveals the formula for finding million-dollar accounts in plain sight, plus the future of POD and AI.

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Recent Guests

Bobby Lehew
Chief AI Officer, ComminsCube
ComminsCube
Episode: Episode 363: AI as Team, Not Tools with Bobby Lehew
Stephanie Friedman
CEO of City Paper Company
City Paper Company
Episode: Episode 362: From $13M to $32M with City Paper's Stephanie Friedman
Anna Angelik
Author of Hitmakers; Forbes Top 50 CMO; speaker at SKUcamp
Brand strategy executive
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)
Dileshni Jayasinghe
CommonSKU's VP of Technology
CommonSKU
Episode: Episode 360: Behind the Code with Dileshni Jayasinghe
Danny Rosin
Co-founder of Brand Fuel and chair of PPAI
Brand Fuel; PPAI
Episode: Episode 359: Danny Rosin's Punk Rock Plan for Promo's Future
Scott Alterman
Co-founder of The Icebox, experienced in screen printing and program business
The Icebox
Episode: Episode 353: Growth Through Chaos with Scott Alterman (The Icebox)
Dickron Kherlopian
Senior Vice President of Sales at CommonsQ
CommonsQ
Episode: Episode 352: Why Sales Teams Need Systems, Not Just Superstars (with Dickron Kherlopian)
Shayna Cohen
CEO of Team SCG
Team SCG
Episode: Episode 351: Turning Crisis Into a $30M Transformation (Team SCG's Shayna Cohen)
Drew Holmgreen
President and CEO of PPAI
PPAI
Episode: Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI)

Host

Bobby Lehew
Host of the SKUcast, focusing on expert insight and industry trends for the promotional products sector.

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Talking Points

Recent interactions between the hosts and their guests.

Episode 363: AI as Team, Not Tools with Bobby Lehew
Q: Why did the leadership team feel this was the right time to create this role, and how do you feel about it personally?
Mark explains the timing based on the rapid proliferation of AI development and the need to marshal attention to ongoing advancements. Bobby adds that the role amplifies their AI leadership across product, intelligence, and community, reflecting a long-term commitment to helping distributors adopt AI without losing the human element.
Episode 363: AI as Team, Not Tools with Bobby Lehew
Q: Can you tell us what this role is all about and how you would explain to a customer what you do and how you'll be able to help them?
Bobby describes four pillars: AI intelligence to decode signals from rapid model releases, the platform to evolve workflows, community engagement with customers to shape the roadmap, and AI for the industry to stay editorially ahead. He emphasizes applying AI to dis hibits and customer data with a no-user-left-behind mindset, while embedding AI into the fabric of the organization so every employee benefits from AI capabilities.
Episode 358: Imprint Engine's Global Playbook for Promo
Q: What does it mean to you to build a team-based selling model?
Caleb describes the benefits of teamwork and accountability in modern distribution, highlighting the shift from lone wolf sales models to collaborative approaches.
Episode 358: Imprint Engine's Global Playbook for Promo
Q: What was the biggest change in the last three years at Imprint Engine?
Caleb explains that they have grown significantly, both in revenue and the size of their team, now seeing substantial growth in their Dublin office.
Episode 357: Finding Million-Dollar Accounts in Plain Sight (with Mark McCormack)
Q: What do you mean by AI modeling and data sampling?
We use AI tools to find potential clients based on their needs and target market, integrating this data into our CRM systems.

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Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

Focusing on the promotional products and printing industries, this series explores the latest trends, challenges, and innovations facing entrepreneurs and business leaders. Episodes cover a broad range of topics, including marketing strategies, technology integration (especially AI), sustainability efforts, and the evolving customer landscape. With interviews from industry veterans and emerging leaders, the series provides practical insights into overcoming obstacles and discovering opportunities in a competitive market, making it particularly valuable for those looking to establish or grow their presence in these sectors. Its unique blend of expert opinions and real-world applications allows listeners to gain a comprehensive understanding ... more

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How many listeners does skucast get?

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What are the audience demographics for skucast?

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How many subscribers and views does skucast have?

To see how many followers or subscribers skucast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Between 2 Brands Podcast
2. Delivering Marketing Joy
3. How I Built This with Guy Raz
4. Kings of Swag with Jeremy Parker
5. THE ED MYLETT SHOW

How many episodes of skucast are there?

skucast launched 10 years ago and published 392 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for skucast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on skucast?

Recent guests on skucast include:

1. Bobby Lehew
2. Stephanie Friedman
3. Anna Angelik
4. Dileshni Jayasinghe
5. Danny Rosin
6. Scott Alterman
7. Dickron Kherlopian
8. Shayna Cohen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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