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Artwork for skucast

skucast

commonsku
Commonsku
Promotional Products
Customer Experience
Artificial Intelligence
Sustainability
Promotional Products Industry
Tariffs
E-Commerce
Sales
Mergers and Acquisitions
Branded Merchandise
Supply Chain
Leadership
Commonskew
Entrepreneurship
Emotion Economy
Skucon
Product Development
AI Connected Plus
Presentation Tools

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes403Founded11 years ago
Number of ListenersCategory
Business

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Artwork for skucast

Latest Episodes

On this episode of skucast, Bobby Lehew talks with Goodmerch Supply’s Tiana Gamble about hotel merch, building an in-house design team, running two companies on EOS, and trading a PO notebook for commonsku. Plus, a first look at commonsku Payments.

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On this episode of skucast, Bobby Lehew shares highlights from skucamp Montréal, with Todd Henry on using AI without losing your creative edge, Ana Andjelic on measuring merch ROI, Tony McNally on building a team that embraces change, and more on pri... more

On this episode of skucast, Bobby Lehew chats with Kirby Hasseman, CEO of Hasseman Marketing and author of HYBRID Marketing, about random acts of marketing, the six moves that connect merch to digital, and why AI works best as a marketing intern rath... more

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On this episode of skucast, Bobby Lehew chats with commonsku Content Marketing Manager and skucast executive producer Ritika Chhikara about Ask skucast, the free AI tool built on 350+ episodes of the show, how it was built, and what distributors are ... more

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On this episode of skucast, Bobby Lehew chats with Thumbprint founder and CEO Tom Rector about the road to $100 million, preparing for AI agents, and why leadership is presence.

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On this episode of skucast, Bobby Lehew talks with sales coach and fractional executive Nicole McNamee about finding hidden spend in existing accounts, breaking through sales ceilings, and the habits that turn prospecting into growth.

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On this episode of skucast, Bobby Lehew and Charlie Moscoe interview each other on the state of AI in promo, skubot's return, and what's shipping on the roadmap for the rest of the year.

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On this episode of skucast, Bobby and Bella Chamoun-Ko run through the mid-year update: Q2 releases, the new AI suite, and a look at what's coming next quarter.

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Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Tiana Gamble
President and founder of Goodmerch Supply and Bikini Bird
Goodmerch Supply
Episode: Episode 375: Fashion-Smart Merch with Tiana Gamble (Goodmerch Supply)
Todd Henry
Keynote speaker on leading creative teams, author
Speaker at SKUcamp
Episode: Episode 374: skucamp Montréal Highlights
Ana Andjelic
Brand strategist, author, former CMO at Banana Republic and Esprit
Independent consultant
Episode: Episode 374: skucamp Montréal Highlights
Josh Ellis
Senior Director of Media, Research and Public Affairs at PPAI
PPAI
Episode: Episode 374: skucamp Montréal Highlights
Tony McNally
Promotional product veteran with experience in acquisitions
Industry veteran
Episode: Episode 374: skucamp Montréal Highlights
Caleb Gilbertson
Founder of Imprint Engine, AI-focused strategist
Imprint Engine
Episode: Episode 374: skucamp Montréal Highlights
Kirby Hasseman
CEO of Hasseman Marketing; author of HYBRID Marketing
Hasseman Marketing
Episode: Episode 373: Merch Meets Hybrid Marketing with Kirby Hasseman
Ritika Chhikara
Executive producer of the show, content marketing manager at Commonsku
commonsku
Episode: Episode 372: Introducing Ask skucast
Tom Rector
Founder and CEO of Thumbprint
Thumbprint
Episode: Episode 371: Building Toward $100 Million with Tom Rector (Thumbprint)

Host

Bobby Lehew
Host of skucast; Chief AI Officer, ComminsCube

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Talking Points

Recent interactions between the hosts and their guests.

Episode 375: Fashion-Smart Merch with Tiana Gamble (Goodmerch Supply)
Q: How has EOS changed you and the way you think in your business?
Gamble says EOS lets her work on both businesses rather than constantly putting out fires. It clarifies priorities, assigns work to people suited to it, and gives her more room to focus on ideas as the visionary.
Episode 375: Fashion-Smart Merch with Tiana Gamble (Goodmerch Supply)
Q: What did you see in the merch industry that you thought was intriguing enough that you were like, okay, I think that's something I want to do?
Gamble was drawn to how merchandise can shape an event experience, recalling a surf trade show where attendees competed for free sunglasses. She also saw an opportunity to modernize a traditional promotional products business using her fashion background.
Episode 372: Introducing Ask skucast
Q: What other AI tools have we used for producing the show?
We use an AI-assisted script editor and a transcription cleanup process aided by Claude to prepare show notes and social content, followed by editing and production workflows to finalize episodes.
Episode 372: Introducing Ask skucast
Q: How are distributors structuring their teams for selling?
Distributors vary by size, but common patterns include layering leadership and building an executive team; roles in sales, design support, and a clear infrastructure are used to enable scale.
Episode 371: Building Toward $100 Million with Tom Rector (Thumbprint)
Q: How are you approaching AI adoption in operations and sales, and what does the future look like?
AI adoption is being approached at a high level with an emphasis on changing how the business operates, not just implementing tools. The future likely includes AI agents that autonomously handle routine tasks and interact with customers, with humans focusing on higher-level decisions and customer relationships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

A practical, leadership- and growth-focused show that centers on how distributors, suppliers, and marketing teams in the promotional products and print space operate in a fast-moving, tech-enabled environment. Episodes frequently explore AI adoption, platform-driven workflows, go-to-market strategies, multi-channel selling, and organizational transformation, often framed through real-world case studies and panel-style discussions with founders, CEOs, and senior marketers. A standout pattern is the emphasis on treating merchandising as a strategic channel, scaling via platform ecosystems, and balancing human leadership with intelligent automation. Listeners are likely to value actionable takeaways—from AI-enabled production and go-to-market ... more

Where can I find podcast stats for skucast?

Rephonic provides a wide range of podcast stats for skucast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to skucast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does skucast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for skucast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for skucast?

Rephonic provides comprehensive predictive audience data for skucast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does skucast have?

To see how many followers or subscribers skucast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Between 2 Brands Podcast
2. Advertising Specialty Institute
3. Delivering Marketing Joy
4. How I Built This with Guy Raz
5. How I AI

How many episodes of skucast are there?

skucast launched 11 years ago and published 403 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for skucast?

Rephonic pulls ratings and reviews for skucast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for skucast?

Rephonic provides full transcripts for episodes of skucast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on skucast?

Recent guests on skucast include:

1. Tiana Gamble
2. Todd Henry
3. Ana Andjelic
4. Josh Ellis
5. Tony McNally
6. Caleb Gilbertson
7. Kirby Hasseman
8. Ritika Chhikara

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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