Rephonic
Artwork for skucast

skucast

commonsku
Commonsku
Promotional Products
Customer Experience
Sustainability
Promotional Products Industry
Tariffs
E-Commerce
Mergers and Acquisitions
Branded Merchandise
Supply Chain
Leadership
Commonskew
Emotion Economy
Skucon
Product Development
AI Connected Plus
Presentation Tools
Imprint Engine
Sales
Financial Literacy

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes393Founded10 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for skucast

Latest Episodes

On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsk... more

YouTube

On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promo... more

YouTube

On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

YouTube

On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

YouTube

Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors

On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.

YouTube

On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.

YouTube

On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Erika Athanas
Founder of Elevate Gifting, expert in overseas sourcing and gifting
Elevate Gifting
Episode: Episode 365: Why It's Gifting, Not Promo with Erika Athanas
Maria Acquarola
Director of outside sales at CommonsQ; Co-founder of SalesGals
CommonsQ; SalesGals
Episode: Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Bobby Lehew
Chief AI Officer, ComminsCube
ComminsCube
Episode: Episode 363: AI as Team, Not Tools with Bobby Lehew
Stephanie Friedman
CEO of City Paper Company
City Paper Company
Episode: Episode 362: From $13M to $32M with City Paper's Stephanie Friedman
Todd Henry
Speaker and author of multiple books; keynote at SKUcamp
Independent/Consultant
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)
Anna Angelik
Author of Hitmakers; Forbes Top 50 CMO; speaker at SKUcamp
Brand strategy executive
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)
Dileshni Jayasinghe
CommonSKU's VP of Technology
CommonSKU
Episode: Episode 360: Behind the Code with Dileshni Jayasinghe
Danny Rosin
Co-founder of Brand Fuel and chair of PPAI
Brand Fuel; PPAI
Episode: Episode 359: Danny Rosin's Punk Rock Plan for Promo's Future
Scott Alterman
Co-founder of The Icebox, experienced in screen printing and program business
The Icebox
Episode: Episode 353: Growth Through Chaos with Scott Alterman (The Icebox)

Host

Bobby Lehew
Host of skucast, guiding conversations with industry leaders and practitioners; frequently frames interviews around leadership, growth, and technology adoption in promo/print.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Episode 365: Why It's Gifting, Not Promo with Erika Athanas
Q: You came up through retail, buying, and product development. What did that whole retail experience teach you and get you ready for promo?
Erika explains that hands-on manufacturing knowledge, including learning the ins and outs of production, supply chains, and quality control, prepared her to tackle promo with a practical, production-savvy perspective.
Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Q: What do you wish you knew when you first started in this industry?
Understanding the industry's unique dynamics and building a broad, trusted network early on is crucial; relationships with a wide group of suppliers and buyers accelerate growth far more than focusing solely on immediate product wins.
Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Q: What did you learn through the process of rethinking how you communicate with customers and shifting to a platform like CommonsQ?
I learned that meeting customers where they are—combining human relationship-building with streamlined, scalable tools—drives faster growth. The platform enables consistent value delivery and helps distributors work more efficiently, which in turn makes sales more effective.
Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Q: Let me ask you this, Maria. How can we be better on the distributor side when there are problems that inevitably happen in orders or projects?
The key is to stop focusing on blame and instead quickly and transparently work toward a solution for the end user, while acknowledging where things went wrong and then fixing it. This keeps the customer happy and maintains trust, which is more valuable than assigning fault.
Episode 363: AI as Team, Not Tools with Bobby Lehew
Q: Why did the leadership team feel this was the right time to create this role, and how do you feel about it personally?
Mark explains the timing based on the rapid proliferation of AI development and the need to marshal attention to ongoing advancements. Bobby adds that the role amplifies their AI leadership across product, intelligence, and community, reflecting a long-term commitment to helping distributors adopt AI without losing the human element.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

Skucast features leaders and practitioners from the print and promotional products industries, with a focus on entrepreneurship, growth, leadership, technology, and industry transformation. Recent episodes center on elevating gifting, multi-channel sales, AI leadership in distributors, family-owned business evolution, and global supply chain dynamics. A recurring thread is practical, actionable guidance—ranging from sales cadences and platform playbooks to human-centered leadership and sustainable practices. The show often spotlights how traditional promo and print businesses adapt to tech-enabled workflows, cross-border fulfillment, and data-driven decision making, making it valuable for owners, executives, and senior managers seeking conc... more

Where can I find podcast stats for skucast?

Rephonic provides a wide range of podcast stats for skucast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to skucast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does skucast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for skucast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for skucast?

Rephonic provides comprehensive predictive audience data for skucast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does skucast have?

To see how many followers or subscribers skucast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Advertising Specialty Institute
2. Between 2 Brands Podcast
3. Delivering Marketing Joy
4. My First Million
5. Kings of Swag with Jeremy Parker

How many episodes of skucast are there?

skucast launched 10 years ago and published 393 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for skucast?

Rephonic pulls ratings and reviews for skucast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for skucast?

Rephonic provides full transcripts for episodes of skucast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on skucast?

Recent guests on skucast include:

1. Erika Athanas
2. Maria Acquarola
3. Bobby Lehew
4. Stephanie Friedman
5. Todd Henry
6. Anna Angelik
7. Dileshni Jayasinghe
8. Danny Rosin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days