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Artwork for skucast

skucast

commonsku
Sustainability
Branded Merchandise
Company Culture
Success
Identity Politics
Covid-19 Impact
Entrepreneurship
Commonskew
Trades
Purpose Built Pro
Lia Garvin
Red Promotions
Financial Responsibility
Leading Like a Woman
Leadership
Active Listening
Created Co
Numo
Common SKU
Psychological Safety

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes389Founded10 years ago
Number of ListenersCategory
Business

Listen to this Podcast

Artwork for skucast

Latest Episodes

Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors

On skucast’s latest episode, VP of Technology Dileshni Jayasinghe reveals how AI is accelerating feature development for promotional products distributors.

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On skucast’s latest episode, Danny Rosin of Brand Fuel about leading PPAI, the landmark carbon study, and why promotional products need more punk rock energy.

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On skucast’s latest episode, Caleb Gilbertson and Colin Loughran share Imprint Engine's playbook for global scale, plus AI champions and the leadership split.

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On commonsku’s latest episode, Mark McCormack reveals the formula for finding million-dollar accounts in plain sight, plus the future of POD and AI.

Bobby Lehew shares where to find commonsku at PPAI Expo 2026, new Shopify and tax features, and how 930+ companies built momentum in 2025 heading into 2026.

Eku Malcolm on skucast: Stop tinkering with AI and start scaling it. Frameworks to move your team from experimentation to fluency in 2026.

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Tim Andrews shares 23 years of promotional products insights on culture, leadership, and industry evolution. A commonsku skucast with the ASI CEO.

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Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Todd Henry
Speaker and author of multiple books; keynote at SKUcamp
Independent/Consultant
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)
Anna Angelik
Author of Hitmakers; Forbes Top 50 CMO; speaker at SKUcamp
Brand strategy executive
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)
Dileshni Jayasinghe
CommonSKU's VP of Technology
CommonSKU
Episode: Episode 360: Behind the Code with Dileshni Jayasinghe
Danny Rosin
Co-founder of Brand Fuel and chair of PPAI
Brand Fuel; PPAI
Episode: Episode 359: Danny Rosin's Punk Rock Plan for Promo's Future
Scott Alterman
Co-founder of The Icebox, experienced in screen printing and program business
The Icebox
Episode: Episode 353: Growth Through Chaos with Scott Alterman (The Icebox)
Dickron Kherlopian
Senior Vice President of Sales at CommonsQ
CommonsQ
Episode: Episode 352: Why Sales Teams Need Systems, Not Just Superstars (with Dickron Kherlopian)
Shayna Cohen
CEO of Team SCG
Team SCG
Episode: Episode 351: Turning Crisis Into a $30M Transformation (Team SCG's Shayna Cohen)
Drew Holmgreen
President and CEO of PPAI
PPAI
Episode: Episode 347: Reframing Promo as a Marketing Channel with Drew Holmgreen (PPAI)
Teresa Jackson
Co-founder of Storm Creek, involved in sustainability initiatives and promoting ethical business practices.
Storm Creek
Episode: Episode 346: Storm Creek's Blueprint for Sustainability Success

Host

Bobby Lehew
Host of the SKUcast, focusing on expert insight and industry trends for the promotional products sector.

Talking Points

Recent interactions between the hosts and their guests.

Episode 358: Imprint Engine's Global Playbook for Promo
Q: What does it mean to you to build a team-based selling model?
Caleb describes the benefits of teamwork and accountability in modern distribution, highlighting the shift from lone wolf sales models to collaborative approaches.
Episode 358: Imprint Engine's Global Playbook for Promo
Q: What was the biggest change in the last three years at Imprint Engine?
Caleb explains that they have grown significantly, both in revenue and the size of their team, now seeing substantial growth in their Dublin office.
Episode 357: Finding Million-Dollar Accounts in Plain Sight (with Mark McCormack)
Q: What do you mean by AI modeling and data sampling?
We use AI tools to find potential clients based on their needs and target market, integrating this data into our CRM systems.
Episode 357: Finding Million-Dollar Accounts in Plain Sight (with Mark McCormack)
Q: What would you tell a young Mark?
Have fun and make it fun while chasing sizable deals, focussing on larger accounts rather than small ones.
Episode 357: Finding Million-Dollar Accounts in Plain Sight (with Mark McCormack)
Q: How do you diversify that portfolio? How do you even begin that step?
Network and learn how to sell different products and services that complement your offerings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

Focusing on the promotional products and printing industries, this series explores the latest trends, challenges, and innovations facing entrepreneurs and business leaders. Episodes cover a broad range of topics, including marketing strategies, technology integration (especially AI), sustainability efforts, and the evolving customer landscape. With interviews from industry veterans and emerging leaders, the series provides practical insights into overcoming obstacles and discovering opportunities in a competitive market, making it particularly valuable for those looking to establish or grow their presence in these sectors. Its unique blend of expert opinions and real-world applications allows listeners to gain a comprehensive understanding ... more

Where can I find podcast stats for skucast?

Rephonic provides a wide range of podcast stats for skucast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to skucast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does skucast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for skucast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for skucast?

Rephonic provides comprehensive predictive audience data for skucast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does skucast have?

To see how many followers or subscribers skucast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Between 2 Brands Podcast
2. Delivering Marketing Joy
3. The Tim Ferriss Show
4. How I Built This with Guy Raz
5. My First Million

How many episodes of skucast are there?

skucast launched 10 years ago and published 389 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for skucast?

Rephonic pulls ratings and reviews for skucast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of skucast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on skucast?

Recent guests on skucast include:

1. Todd Henry
2. Anna Angelik
3. Dileshni Jayasinghe
4. Danny Rosin
5. Scott Alterman
6. Dickron Kherlopian
7. Shayna Cohen
8. Drew Holmgreen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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