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Artwork for skucast

skucast

commonsku
Commonsku
Promotional Products
Customer Experience
Sustainability
Promotional Products Industry
Tariffs
E-Commerce
Mergers and Acquisitions
Branded Merchandise
Supply Chain
Leadership
Commonskew
Emotion Economy
Skucon
Product Development
AI Connected Plus
Presentation Tools
Imprint Engine
Sales
Financial Literacy

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

PublishesTwice monthlyEpisodes396Founded10 years ago
Number of ListenersCategory
Business

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Artwork for skucast

Latest Episodes

On this episode of skucast, Bobby and Bella Chamoun-Ko run through the mid-year update: Q2 releases, the new AI suite, and a look at what's coming next quarter.

On this episode of skucast, we pull the highlights from a webinar with three PPAI Top 100 distributors — Sandy Gonzalez (MadeToOrder), Michael Wolaver (Magellan Promotions), and Robert Fiveash (Brand Fuel) — on what unlocked their growth, why culture... more

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On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, an... more

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On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsk... more

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On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promo... more

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On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

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On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

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Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Sandy Gonzalez
CEO of Made to Order
Made to Order
Episode: Episode 367: A Masterclass in Making the PPAI Top 100
Michael Wolaver
Founder of Magellan Promotions
Magellan Promotions
Episode: Episode 367: A Masterclass in Making the PPAI Top 100
Robert Fiveash
President and Co-founder of Brand Fuel
Brand Fuel
Episode: Episode 367: A Masterclass in Making the PPAI Top 100
Kara Parkinson
Senior Vice President of Marketing at CommonsQ
CommonsQ
Episode: Episode 366: How to Sell Merch as High Impact with Kara Parkinson
Erika Athanas
Founder of Elevate Gifting, expert in overseas sourcing and gifting
Elevate Gifting
Episode: Episode 365: Why It's Gifting, Not Promo with Erika Athanas
Maria Acquarola
Director of outside sales at CommonsQ; Co-founder of SalesGals
CommonsQ; SalesGals
Episode: Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Bobby Lehew
Chief AI Officer, ComminsCube
ComminsCube
Episode: Episode 363: AI as Team, Not Tools with Bobby Lehew
Stephanie Friedman
CEO of City Paper Company
City Paper Company
Episode: Episode 362: From $13M to $32M with City Paper's Stephanie Friedman
Todd Henry
Speaker and author of multiple books; keynote at SKUcamp
Independent/Consultant
Episode: Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)

Host

Bobby Lehew
Host of skucast, guiding conversations with industry leaders and practitioners; frequently frames interviews around leadership, growth, and technology adoption in promo/print.

Talking Points

Recent interactions between the hosts and their guests.

Episode 366: How to Sell Merch as High Impact with Kara Parkinson
Q: What is the one thing a distributor should be doing about AI search right now, practically?
Create one real ICP and publish a sharp expert answer to a real question on their site, rather than broad category pages, to show up in AI search.
Episode 367: A Masterclass in Making the PPAI Top 100
Q: What were the big unlocks or investments that fueled growth?
Each founder highlights a mix of specialization, targeted campus partnerships, and leveraging a centralized operating platform to create scalable, repeatable processes that scale with the company and maintain culture.
Episode 365: Why It's Gifting, Not Promo with Erika Athanas
Q: You came up through retail, buying, and product development. What did that whole retail experience teach you and get you ready for promo?
Erika explains that hands-on manufacturing knowledge, including learning the ins and outs of production, supply chains, and quality control, prepared her to tackle promo with a practical, production-savvy perspective.
Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Q: What do you wish you knew when you first started in this industry?
Understanding the industry's unique dynamics and building a broad, trusted network early on is crucial; relationships with a wide group of suppliers and buyers accelerate growth far more than focusing solely on immediate product wins.
Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola
Q: What did you learn through the process of rethinking how you communicate with customers and shifting to a platform like CommonsQ?
I learned that meeting customers where they are—combining human relationship-building with streamlined, scalable tools—drives faster growth. The platform enables consistent value delivery and helps distributors work more efficiently, which in turn makes sales more effective.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About skucast

What is skucast about and what kind of topics does it cover?

Skucast features leaders and practitioners from the print and promotional products industries, with a focus on entrepreneurship, growth, leadership, technology, and industry transformation. Recent episodes center on elevating gifting, multi-channel sales, AI leadership in distributors, family-owned business evolution, and global supply chain dynamics. A recurring thread is practical, actionable guidance—ranging from sales cadences and platform playbooks to human-centered leadership and sustainable practices. The show often spotlights how traditional promo and print businesses adapt to tech-enabled workflows, cross-border fulfillment, and data-driven decision making, making it valuable for owners, executives, and senior managers seeking conc... more

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How many listeners does skucast get?

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To see how many followers or subscribers skucast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to skucast?

These podcasts share a similar audience with skucast:

1. Between 2 Brands Podcast
2. Delivering Marketing Joy
3. Kings of Swag with Jeremy Parker
4. The Diary Of A CEO with Steven Bartlett
5. BNI & The Power of One

How many episodes of skucast are there?

skucast launched 10 years ago and published 396 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact skucast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for skucast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on skucast?

Recent guests on skucast include:

1. Sandy Gonzalez
2. Michael Wolaver
3. Robert Fiveash
4. Kara Parkinson
5. Erika Athanas
6. Maria Acquarola
7. Bobby Lehew
8. Stephanie Friedman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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