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Artwork for Key In The Lake Whiskey Podcast

Key In The Lake Whiskey Podcast

Jake Hukee
Whiskey
Chicago
Whiskey Industry
Bourbon
Starward
Pinhook
Consumer Behavior
Single Barrel Bourbon
Stauning Whisky
Whiskey Education
Japanese Whiskey
Mossburn Distillers
Macallan
Castle & Key Distillery
Cocktails
Tequila
Slightly Toasted
Torabhaig
Single Barrels
Whiskey Market Trends

Two Chicagoans dedicated to everything whiskey. Join Jake Hukee and Wilson Torres as they thread the current identity of the whiskey industry to the principles of the past through conversations and interviews with industry leaders.

PublishesWeeklyEpisodes300Founded7 years ago
Number of ListenersCategories
Places & TravelArtsSociety & CultureFood

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Artwork for Key In The Lake Whiskey Podcast

Latest Episodes

John Chesney and Matt Brown join me for a recap of 300 episodes. We look back on the landscape of whiskey when I first began the podcast seven years ago and to where whiskey and consumer are heading now.Hosts: Jake Hukee, Matt Brown and John ChesneyL... more

After 298 episodes, we drop whiskey and talk tequila with Suerte… kind of. Our good buddies are here to hang to talk about the successes and failures in hospitality; the plethora of great stock of whiskey sitting in American distilleries and now hitt... more

Eric Mersch and Sam Bergren of Still Austin are back. Eric hasn’t been on in couple years and the last time Sam appeared on the show he was representing Mississippi River Distilling Co. Now, the duo kills it in the Illinois market for this great, eme... more

Wilson Returns! The man who started the podcast with me seven years ago. Wilson Torres is back to tell us about everything Whistle Pig. Wilson shares the purpose behind this exceptional Rye Whiskey brand and how they’ve grown into one the major playe... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Graham Crickshank
Master distiller at Abelard
Abelard
Episode: 300. The 300th
Peter Kim
Cocktail/wine program influence, bartender
Franklin Room
Episode: 300. The 300th
Nancy Fraley
Whiskey blender/nose expert
Episode: 300. The 300th
Taylor Cope
Whiskey writer
malt.com
Episode: 300. The 300th
Sam Bergren
Brand team member appearing as a guest on the episode
Still Austin Distillery
Episode: 298. Still Austin
Wilson Torres
Whistle Pig team member, Chicago market lead
Whistle Pig
Episode: 297. Whistle Pig | Wilson Torres
Stephen Kurpinsky
Founder of As Is Productions, former Mr. Black brand ambassador
As Is Productions
Episode: 296. Stephen Kurpinsky | As Is Productions
Chris Blatner
Urban Bourbonist
Urban Bourbonist (Instagram)
Episode: 293. Chris Blatner | Urbanbourbonist
Sean Scully
Co-founder and part of the founding family of Clonakilty Irish Whiskey
Clonakilty Irish Whiskey
Episode: 290. Clonakilty Irish Whiskey

Hosts

Jake Hukee
Host of the show; central figure in conversations and episode hosting.
Wilson Torres
Co-host; active in driving discussions and guest interactions.
John Chesney
Co-host/guest on mic; regular contributor in conversations.

Reviews

4.8 out of 5 stars from 35 ratings
  • Getting good!

    The Greg Metze show might be your best show yet. That was like music to these whiskey-nerd ears. Well done!

    Apple Podcasts
    5
    Hossinpheffer
    United States3 years ago
  • Good juice 🥃

    Jake and the rotating co-hosts and guests give a great perspective of what is currently happening in the industry.

    Apple Podcasts
    5
    TateAustinDesigns
    United States4 years ago
  • A non-traditional Whiskey Podcast

    I really enjoy the work Jake is doing with this podcast. Industry insights from a brand ambassador who is pioneering a new segment of whiskey into the United States market are truly a look into the nuts and bolts of marketing. But it’s also equally likely they'll be talking about culture, sports, or general rambling. As a novice to New World Whisky these insights are key to identifying my path forward.

    Apple Podcasts
    5
    Jhughes42071
    United States5 years ago
  • Modern Day Whiskey Gentleman

    I’m a big fan of whiskey and a big fan of Wilson & Jake. Luckily this podcast combines all of my fandoms into one easily digestible nugget I can carry around in my pocket.

    Apple Podcasts
    5
    Begyle Caitlin
    United States7 years ago
  • ❤️💕💕

    The best and sexiest podcast about brown liquor, brown men, and Liverpool Football Club

    Apple Podcasts
    5
    Carl Tart's Party Farts
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host duo balances humor with sharp industry commentary, making complex topics approachable.
The show is praised for its warmth, authenticity, and cross-cultural viewpoints in whiskey.
Listeners appreciate the candid, practical insights on distribution and on-premise programs.
A fan-favorite for industry insiders and enthusiasts alike, thanks to insightful takes on branding and culture.
Guests bring fresh perspectives across brands, bartending, and retail that widen the show's scope.

Top Food Podcasts

Talking Points

Recent interactions between the hosts and their guests.

287. Ken's Bar & Mugen Spirits
Q: Where did your relationship begin? How did you two connect?
Kojin explains how a Kentucky-based colleague introduced him to Ken, leading to translations and a strong working relationship. From there, their shared love of bourbon and long conversations over pours cemented a mentor-like bond that evolved into collaboration on multiple projects.
290. Clonakilty Irish Whiskey
Q: How does the brand manage its farm-to-glass production and what makes their process unique?
They control almost all steps—growing barley on their farm, distilling on site, maturing in ocean-adjacent warehouses, and bottling in-house—emphasizing terroir (maritime influence) and a hands-on approach that they believe sets their whiskey apart.
290. Clonakilty Irish Whiskey
Q: When did Single Pot Still whiskey become the goal for the brand, and why?
Single Pot Still was always the goal from the start, rooted in a family history and Irish tradition; it represents the crème de la crème of Irish whiskey and a distinctive identity the founders wanted to champion as they built the distillery.
279. Torabhaig & Mossburn | Neil Macleod Mathieson
Q: What is your approach to blending whiskey?
Neil values experimentation, flavor balance, and continuous learning as key components in the blending process.
279. Torabhaig & Mossburn | Neil Macleod Mathieson
Q: What is the significance of mentorship in your journey?
Mentorship played a crucial role in Neil's career, providing guidance and opportunities in the whiskey industry.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Key In The Lake Whiskey Podcast

What is Key In The Lake Whiskey Podcast about and what kind of topics does it cover?

A whiskey-focused show built around candid conversations with industry insiders, brand storymakers, and hospitality professionals. Across episodes, the discussion often centers on brand strategy, storytelling, distribution dynamics, and evolving consumer preferences, with frequent pivots into bar culture, cross-cultural influences (US-Japan-Ireland), and innovative aging or blending approaches. The format blends long-form chats with practical takeaways for listeners who work in branding, marketing, distribution, or on-premise programs, and it frequently surfaces real-world lessons from Brand Ambassadors, distillers, retailers, and bartenders. A standout vibe is the mix of street-level industry insight, personal career stories, and practical... more

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Which podcasts are similar to Key In The Lake Whiskey Podcast?

These podcasts share a similar audience with Key In The Lake Whiskey Podcast:

1. The Mash Up
2. Barrel to Bottle, The Binny's Podcast
3. Bourbon Matters
4. Bourbon Pursuit
5. Bourbon Podcast

How many episodes of Key In The Lake Whiskey Podcast are there?

Key In The Lake Whiskey Podcast launched 7 years ago and published 300 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Key In The Lake Whiskey Podcast?

Recent guests on Key In The Lake Whiskey Podcast include:

1. Graham Crickshank
2. Peter Kim
3. Nancy Fraley
4. Taylor Cope
5. Sam Bergren
6. Wilson Torres
7. Stephen Kurpinsky
8. Chris Blatner

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