Rephonic
Artwork for Intellicast
Artificial Intelligence
Data Quality
Synthetic Data
Rep Data
Market Research
Insights Association
Artificial Intelligence In the Workplace
Qualtrics
Artificial Intelligence In Research
Privacy Legislation
Healthcare
Fraud
Cost Of Living and Affordability
Job Security and Labor Market Dynamics
REDEM
Research Defender
IIEX
Linara
Samplecon
Verisoul

Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.

PublishesTwice monthlyEpisodes311Founded9 years ago
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Artwork for Intellicast

Latest Episodes

Welcome back to Intellicast! On today's episode, Brian sits down with Matt Valle, host of the Rock ‘n Roll Research Podcast, for a wide-ranging conversation about the forces shaping today’s market research industry. From data quality and artificial i... more

Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to discuss the latest news from around the insights industry, including people on the move, synthetic data evaluation frameworks, and the release of the latest Global Da... more

Welcome back to Intellicast! We have another MR news-centric episode today, with Matthew Alexander joining Brian Peterson to discuss the latest happenings.

Starting off, Brian and Matthew discuss Rep Data’s third acquisition in the last two months. ... more

Welcome back to Intellicast! On today’s episode, Brian and Gabby dive into the latest news from around the insights industry. They also spend some time examining an issue impacting all of research, but it is not as prevalent as AI or data quality: fe... more

Key Facts

Accepts Guests
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Matt Valle
Host of Rock n Roll Research Podcast
Rock n Roll Research Podcast
Episode: The Top Trends Impacting MRX with Matt Valle of the Rock n’ Roll Research Podcast
Mary Draper
Data quality expert, Ignite Data Quality speaker
Episode: Spring Conference Recap
Eric Corliss
Innovation Manager at The Directions Group
The Directions Group
Episode: Amplifying Human Intelligence: A Conversation with Eric Corliss and Jennifer Coleman of The Directions Group
Jennifer Coleman
Director of Communications at The Directions Group
The Directions Group
Episode: Amplifying Human Intelligence: A Conversation with Eric Corliss and Jennifer Coleman of The Directions Group
Tal Rosenberg
CEO of Konovo
Konovo
Episode: A Perfect Match in Healthcare Market Research
Wes Michael
President and Founder
Rare Patient Voice (a Konovo company)
Episode: A Perfect Match in Healthcare Market Research
Kathleen Hock
Return guest on the show
Episode: Kathleen Went Down to Georgia
Vignesh Krishnan
Founder of Research Defender and EVP of products for Rep Data
Rep Data / Research Defender
Episode: Defender Gets Backup: Inside the ReDem Acquisition with Vignesh Krishnan of Rep Data
Lilah Raynor
CEO of Logica Research
Logica Research
Episode: Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research

Hosts

Brian Peterson
Host of Intellicast, discusses the research industry from a vendor perspective; engages with guests on data quality, market trends, and industry news
Gabby Blados
Co-host and recurring contributor with industry-specific insights and guest commentary on market research topics

Reviews

5.0 out of 5 stars from 11 ratings
  • Outstanding for market researchers!

    Part market research and sampling news and part morning radio show this is the best market research podcast out there and a must listen for those in sampling. Adam and Brian do an outstanding job covering recent news and conferences and tackle other issues in the industry.

    Apple Podcasts
    5
    Bobo Otis
    United States8 years ago
  • Very informative and fun!

    The podcast is a great look into the market research industry while keeping it light and fun.

    Apple Podcasts
    5
    PMB 11
    United States9 years ago
  • Smart and Fun!

    Outer goal is to make the podcast educational and personal!

    Apple Podcasts
    5
    joelay16
    United States9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on data quality and governance.
Hosts make industry topics engaging with a practical slant.
Informative and accessible coverage of market research news and trends.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Kathleen Went Down to Georgia
Q: What were the main themes at SampleCon this year?
The main themes centered on data quality, AI and synthetic data, with a push for more case studies, benchmarks, and practical proofs over theoretical discussions.
Spring Conference Recap
Q: How is AI influencing the research process according to the discussions?
The guests emphasized starting from the problem and using AI to augment, not replace, human input—maintaining human oversight in key decision points and focusing on governance, respondent quality, and value delivery rather than just AI adoption.
Spring Conference Recap
Q: What was the general reception to back-to-back conferences in DC?
Hosts noted that while the back-to-back format offered deeper exposure to content, it also caused fatigue and made networking harder, suggesting future events could benefit from more breakout debriefs and varied session formats.
Evolution of Data Quality: Inside the Largest Fraud Study Ever Conducted with Henry LeGard of Verisoul
Q: So can you give a high-level overview of how you built this report and conducted the study?
The team built a new technology to determine respondent origin, analyzed 3,700 mobile apps across 50 million sessions in three months, and collaborated with major market research players to collect pervasive traffic data, all to produce what they believe is the largest data-quality study to date.
Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research
Q: What are some of the notable changes you've observed over the past year in spending, saving, and attitudes toward AI?
There's heightened concern about the economy, a steady but nuanced split in expectations for the year ahead, rising use of AI at work with generally positive attitudes among some groups and worry about job security among others, and continued shifts in payment methods and debt management.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Intellicast

What is Intellicast about and what kind of topics does it cover?

A market-research focused show that centers on data quality, AI in research, vendor dynamics, and industry events. Episodes frequently dissect industry moves (mergers, new tools, regulatory developments), debate respondent experience and data integrity, and feature practitioners and researchers from leading firms sharing actionable insights, case studies, and conference takeaways. Notable strengths include practical governance discussions, in-depth interviews with product and data-quality leaders, and a consistent emphasis on balancing automation with human expertise. The format tends to mix news-style analysis with deep dives and guest perspectives, making it a solid resource for listeners who shape or sponsor market research programs and ... more

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Which podcasts are similar to Intellicast?

These podcasts share a similar audience with Intellicast:

1. Signal and Noise
2. Greenbook Podcast
3. Insights & Innovators Podcast from MRII
4. The Curiosity Current: A Market Research Podcast

How many episodes of Intellicast are there?

Intellicast launched 9 years ago and published 311 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Intellicast?

Recent guests on Intellicast include:

1. Matt Valle
2. Mary Draper
3. Eric Corliss
4. Jennifer Coleman
5. Tal Rosenberg
6. Wes Michael
7. Kathleen Hock
8. Vignesh Krishnan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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