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Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Flavorfinders
Data Analytics
Innovation
Data Quality
Survey Fraud
Consumer Behavior
Artificial Intelligence Agents
Customer Experience
Food and Beverage Industry
Generative AI
Questionnaire Design
Ethnography
Givaudan
Customer Loyalty
Pharmaceutical Research
Inclusive Marketing
UX Research
Branding

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

In this milestone 50th episode, Shanon and Lev take a step back to reflect on the journey so far: what it has taken to build the podcast, what they’ve learned from their guests, and why the project has become one of the most meaningful initiatives th... more

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Ernest Baskin has built his career across academia and industry, teaching market research while applying it in real business settings. In this episode of The Curiosity Current, he explains why market research continues to fail organizations, even whe... more

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Christopher Khoury has built his career at the intersection of healthcare, technology, and policy, a perspective that shapes how he approaches strategy and insight. He began in electrical engineering and medical device development, but exposure to ph... more

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Kylee Lessard did not come up through a traditional research path, and that shapes how she approaches insights today. After roles in content, product marketing, and an interim chief of staff position, she stepped into leading insights and strategy fo... more

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Key Facts

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Recent Guests

Ernest Baskin
Department Chair and Associate Professor of Food Marketing at St. Joseph's University
St. Joseph's University
Episode: When the data is right but the decision is wrong with Ernest Baskin
Christopher Khoury
Vice President of Strategic Insights at the American Medical Association
American Medical Association
Episode: Earning trust as a strategic insights function with Christopher Khoury
Kylee Lessard
Group Product Marketing Manager for Insights and Strategy at LinkedIn
LinkedIn
Episode: From scattered research to shared reality with Kylee Lessard
Dr. Brittne Kakulla
Senior Consumer Insights Manager at AARP and expert in technology adoption among older adults
AARP
Episode: Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla
Garret Westlake
Vice Provost for Innovation and Strategic Design at Virginia Commonwealth University
Virginia Commonwealth University
Episode: Why LEGO belongs in market research with Garret Westlake
Charitie Dantis-Gayo
Corporate Vice President at the Center for Consumer Insights at New York Life Insurance
New York Life Insurance
Episode: The researchers you need aren't looking for research jobs with Charitie Dantis-Gayo
Nancee Halpin
Researcher and insight specialist with a career in influential tech-enabled research companies
Strella and other tech platforms
Episode: The human context AI can’t replicate with Nancee Halpin
Ed Kahn
Senior Principal of CX Research and Insights at Mutual of America
Mutual of America
Episode: Earning a seat at the table: risk, value, and the power of insight with Ed Kahn
David Evans
Director of Market Research at Microsoft and author of the book Bottlenecks
Microsoft
Episode: The psychology of human-centered AI with David Evans

Hosts

Molly
Host of The Curiosity Current, known for her expertise in engaging discussions about market research and consumer insights.
Stephanie
Host of The Curiosity Current, recognized for her insightful contributions and lively conversations on the latest trends in market research.

Reviews

5.0 out of 5 stars from 28 ratings
  • Curiosity is the heart and soul of Innovation

    I learn something new with each listen, garnering different and new points of view keeps our minds challenging our inner, curious, research child

    Apple Podcasts
    5
    Madukes-NC
    United Statesa month ago
  • Entire series

    I usually learn as much from these episodes as from most of the best conferences in our space. Less selling, more substance, philosophical discussions and practical advices so much needed in the age of rapid transformation we live in.

    Apple Podcasts
    5
    Levasha
    United Statesa month ago
  • A must listen for marketers of all kinds!

    Molly and Stephanie bring genuine curiosity to every episode and make market research feel accessible for marketers. Even when a topic isn't directly in my wheelhouse, I always find something helpful for how I work and grow professionally. Can't recommend it enough! 👏🏻

    Apple Podcasts
    5
    Kimtrovert
    United Statesa month ago
  • Great listen

    Love getting to sit in on these conversations about topics in market research. The hosts and guests are super thoughtful and informative. I learn something every time!

    Apple Podcasts
    5
    EJ78901
    United Statesa month ago
  • Great insights and ideas

    Much more real, helpful and in-depth as compared with what you can catch at conferences. Well-designed interviews by research professionals who recognize the challenges our field requires us to navigate every day.

    Apple Podcasts
    5
    CorpTourist
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful and engaging conversations that connect market research with real-world applications.
Many find the episodes to provide valuable, actionable insights that enhance their professional knowledge and skill set.
The hosts are praised for their genuine curiosity and ability to make complex topics accessible and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#198
France/Business/Marketing
Apple Podcasts
#44
Ukraine/Business/Marketing
Apple Podcasts
#83
India/Business/Marketing
Apple Podcasts
#196
Ukraine/Business
Apple Podcasts
#243
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Earning trust as a strategic insights function with Christopher Khoury
Q: What is something that is perhaps an outdated strategy that you would like to see stop?
Assuming that technological implementations can be a panacea for productivity without considering the impact on people.
Earning trust as a strategic insights function with Christopher Khoury
Q: What advice would you give to a young professional trying to carve out their path in strategic insights?
Patience is important in developing insights and navigating your career trajectory. Use dwell time to pick a skill or interest area to practice.
Building an Insight-Driven Culture with Leyla Doany
Q: What does it take to embed insights into a company culture?
Leyla emphasizes that focusing on storytelling, rather than just data, is key to gaining respect and becoming a fundamental part of decision-making.
Building an Insight-Driven Culture with Leyla Doany
Q: What sparked your interests in Consumer Insights?
Leyla shares that she stumbled into market research by chance during an internship, discovering that it creatively combines her analytical strengths with storytelling.
The art and science of innovation: Why mixed methods drive better results
Q: What do you think are the biggest opportunities when it comes to combining qualitative and quantitative approaches?
Louisea emphasizes that aligning the research objective with the appropriate methodology enhances insight generation, especially for new-to-world products.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast explores the evolving landscape of market research, providing a platform for discussions around insights, technology, and consumer behavior. It features conversations with industry professionals who share knowledge on how to effectively interpret data and apply insights to influence business strategies. Noteworthy topics include the integration of AI in research, the importance of understanding diverse consumer segments, and innovative research methodologies that promote inclusivity and creativity. The dual-host format lends a dynamic conversational tone, making complex subjects accessible and engaging for listeners seeking to enhance their understanding of market trends and consumer insights.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Daily

How many episodes of this podcast are there?

this podcast launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Ernest Baskin
2. Christopher Khoury
3. Kylee Lessard
4. Dr. Brittne Kakulla
5. Garret Westlake
6. Charitie Dantis-Gayo
7. Nancee Halpin
8. Ed Kahn

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