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Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Artificial Intelligence
Consumer Behavior
Data Quality
AYTM
Ethnography
Technology In Research
Qualitative Research
Storytelling
Innovation
Generative AI
Data Analytics
AI In Market Research
Flavorfinders
UX Research
Career Development
Behavioral Science
Survey Fraud
Data Analysis

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes85Founded2 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down with Lucio Lamberti, Full Professor at Politecnico di Milano, to explore the relationship between neuroscience, consumer behavior, marketing, and artificial i... more

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In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down with Kelli Rempel, Principal and Founder of Hana Worldwide, to explore the value of human understanding in market research and how researchers can navigate th... more

YouTube

In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down with Alisa Hamilton, founder of Harvest Insights and a researcher with more than 20 years of experience across qualitative and quantitative research, to discu... more

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In this episode of The Curiosity Current, Stephanie Vance sits down with Aksel Bedikyan, Founder and CEO of OhGee Insights, to explore how research can become more useful when teams start with the business question rather than a preferred methodology... more

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Recent Guests

Kelli Rempel
Research consultant with more than 30 years of client-side and agency experience
Hana Worldwide
Episode: Stop assuming humans are rational with Kelli Rempel
Alisa Hamilton
Founder of Harvest Insights and qualitative and quantitative research strategist with more than 20 years of experience
Harvest Insights
Episode: Why AI is the high school intern of market research with Alisa Hamilton
Aksel Bedikyan
Founder and CEO of OhGee Insights, experienced in quant, qual, data science, and AI
OhGee Insights
Episode: The tension is where the insight lives with Aksel Bedikyan
David Yin
Fractional research and marketing leader who has built insights functions at Fitbit, Ancestry, Eventbrite and Poshmark
Poshmark, Fitbit, Ancestry, Eventbrite
Episode: Building the case for research before anyone asks for it with David Yin
Will Leach
Founder and CEO of Mindstate Group
Mindstate Group
Episode: Quantifying the gut with Will Leach
Karine Pepin
Co-founder of Research Heads, Qualcomm agency
Research Heads
Episode: Fixing the neighborhood: what's actually broken in data quality with Karine Pepin
Jonathan Goodbred
AYTM's head of data quality
AYTM
Episode: Fixing the neighborhood: what's actually broken in data quality with Karine Pepin
Mina McBride
Foresight practitioner and researcher
Episode: The signal in the noise: how researchers can futureproof their own careers with Mina McBride
Preeti Talwai
Product researcher and strategy leader
Episode: Research the needs, not the roadmap with Preeti Talwai

Hosts

Molly Strawn-Carreño
Market research and consumer insights professional.
Stephanie Vance
Market research and consumer insights professional.

Reviews

5.0 out of 5 stars from 39 ratings
  • Fantastic Pod!

    I love listening to The Curiosity Current. The guests are relevant to my work. Every show, I either learn something new or hear about an approach that makes me reflect on the way our team is thinking. Great hosts that ask good questions. Recommended!

    Apple Podcasts
    5
    FashionintheSuburbs
    United Statesa month ago
  • Informative Conversations

    Really enjoy listening and learning from the host’s questions and guests perspective. Always glad to tune in and hear what is being discussed.

    Apple Podcasts
    5
    _AdAstra_
    United States2 months ago
  • Favorite MR podcast

    The Curiosity Current is one of my favorite market research podcasts, because of the range of guests and topics they cover In an age of technology, they keep the human front and center exploring how a little grit, curiosity, and a well defined problem can go a long way

    Apple Podcasts
    5
    Market Research Spider-man
    United States2 months ago
  • Great industry insights

    The Curiosity Current is like going to grad school for market research, and you only have awesome professors. Real industry pros sharing their wisdom and experience. Should be required listening for anyone new to the field and provides new learnings for experienced researchers, too. Highly recommended.

    Apple Podcasts
    5
    InsightsGuru
    United States3 months ago
  • Perfect for commuting!

    Curiosity Current hits that sweet spot between intellectual and lighthearted.

    Apple Podcasts
    5
    DebMendez
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the hosts' thoughtful questions and relevant guests, with conversations that offer practical ideas and prompt reflection.
The range of topics and perspectives keeps research professionals learning while keeping human judgment and curiosity in view.
The content is praised as useful for newcomers and experienced researchers, with practical guidance beyond conference-style overviews.
Listeners describe the discussions as both substantive and accessible, with a balance of intellectual depth and a lighter tone.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Stop assuming humans are rational with Kelli Rempel
Q: Does AI at this point in time know enough about human nuance to be able to do that and to catch on to it, and then to report on it? And if not, what still needs improvement to get us there?
Rempel says AI has improved at tracing themes to source material, but still struggles to connect complex concepts into new insights and to interpret subtle differences in wording, frustration, or other human cues.
Stop assuming humans are rational with Kelli Rempel
Q: What is something that you can learn from somebody from sitting across from them directly and drilling down into their unique story and experiences that you might struggle to get from a dataset, no matter how sophisticated or detailed it becomes?
Direct conversations and observation reveal the gap between what people say and do, including workarounds, hesitation, pauses, body language, and group dynamics that can signal unspoken needs or motivations.
Why AI is the high school intern of market research with Alisa Hamilton
Q: What parts of the role of the researcher, the human, become more valuable, maybe, than less in this world?
Hamilton says researchers add value by selecting the right questions and methods at the start, then bringing nuance, curiosity, and continued questioning to the interpretation of results.
Why AI is the high school intern of market research with Alisa Hamilton
Q: Of all the changes that you've seen in that time, I'm curious to kind of kick us off here. What feels genuinely different about the moment that we're in right now?
Hamilton says researchers are facing many changes across methodologies simultaneously, creating challenges and chaos as well as opportunities.
Quantifying the gut with Will Leach
Q: What is one trend or practice in market research that you would like to see stop, and what is one thing you would like to see more of?
I'd like us to stop saying we own the insights and instead own behavioral change, because the top-line growth comes from changing behavior. I'd like to see more of a shift toward researchers acting as behavioral designers who guide not just what people think but how to influence action through concrete creative and strategic guidelines.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Conversations with market research and consumer insights professionals about how to turn evidence into useful decisions. Regular hosts Molly Strawn-Carreño and Stephanie Vance interview practitioners and senior leaders across research agencies, technology companies, retail, healthcare and marketing. Topics include AI in research, qualitative and quantitative methods, data quality, behavioral science, foresight, retail media and the relationships that help insights influence business decisions.

The discussions pair practical guidance with wider questions about research's changing role, such as where human judgment matters, how teams can preserve rigor while moving faster, and how to make findings actionable. The mix of hands-on methods and ... more

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1. TED Radio Hour
2. Stuff You Should Know
3. The Daily
4. On with Kara Swisher
5. Acquired

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this podcast launched 2 years ago and published 85 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kelli Rempel
2. Alisa Hamilton
3. Aksel Bedikyan
4. David Yin
5. Will Leach
6. Karine Pepin
7. Jonathan Goodbred
8. Mina McBride

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