Rephonic
Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Consumer Behavior
Artificial Intelligence
Data Quality
Ethnography
Technology In Research
Storytelling
Innovation
Data Analytics
AYTM
AI In Market Research
Flavorfinders
UX Research
Behavioral Science
Generative AI
Survey Fraud
Qualitative Research
Data Analysis
Technology

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes77Founded2 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down with Preeti Talwai to dive into the world of human-led anticipatory research. Being an advisor to technology development companies, Preeti’s love for research... more

Sasha Mitts joins Stephanie Vance and Molly Strawn-Carreño to explore how AI is changing research and why researchers need to be careful about what they hand over to machines. As an independent researcher, Sasha has seen firsthand how AI can accelera... more

YouTube

In this episode of The Curiosity Current, Stephanie Vance and Molly Strawn-Carreño sit down with David Glaza to nerd out on the rapid rise of retail media. David is the founder and CEO of Digits Agency and he has been right at the center of this evol... more

YouTube

Tom Rich has spent nearly thirty years conducting thousands of focus groups and interviews. In this conversation with Stephanie Vance and Molly Strawn-Carreño, he shares his view on how technology is impacting knowledge workers and why he calls himse... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Insights & Innovators Podcast from MRII
Insights & Innovators Podcast from MRIIThe Greenbook Podcast Network
The Ezra Klein Show
The Ezra Klein ShowNew York Times Opinion
Hard Fork
Hard ForkThe New York Times
Strict Scrutiny
Strict ScrutinyStrict Scrutiny

Recent Guests

Preeti Talwai
Product researcher and strategy leader
Episode: Research the needs, not the roadmap with Preeti Talwai
Sasha Mitts
Independent researcher who studies human-centered AI
Independent researcher; former UX researcher at FAIR
Episode: The skill of what's worth knowing with Sasha Mitts
Tom Rich
Past president of the Qualitative Research Consultants Association and founder of Thomas M. Rich and Associates
Thomas M. Rich and Associates
Episode: AI cannot replicate the research journey with Tom Rich
Andrew Embry
Senior Director of Insights Innovation and Capabilities for Global Core Market Research at Eli Lilly & Company
Eli Lilly & Company
Episode: Why business constraints spark the most exciting innovation with Andrew Embry
Martin Eichholz
Managing partner, US Consumer Practice at Basis Research
Basis Research
Episode: Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley
Katie Buckley
Managing partner, US Consumer Practice at Basis Research
Basis Research
Episode: Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley
Sarah Kling
Senior UX Researcher and Global Insights Lead for Amazon Devices
Amazon
Episode: Why your research needs a “thinking cave” with Sarah Kling
Bill Salokar
Director of Business Development at Gazelle Global
Gazelle Global
Episode: Why trust is the ultimate metric in market research with Bill Salokar
Elle Park
Research and CI Lead at Arcutis Biotherapeutics
Arcutis Biotherapeutics
Episode: Human in the decision loop with Elle Park

Hosts

Molly
Co-host and host of the show, focused on market research, AI adoption, and practitioner-focused discussions.
Stephanie
Co-host and host of the show, guiding conversations on insights, regulation, and tech-enabled research.

Reviews

5.0 out of 5 stars from 37 ratings
  • Great industry insights

    The Curiosity Current is like going to grad school for market research, and you only have awesome professors. Real industry pros sharing their wisdom and experience. Should be required listening for anyone new to the field and provides new learnings for experienced researchers, too. Highly recommended.

    Apple Podcasts
    5
    InsightsGuru
    United States23 days ago
  • Perfect for commuting!

    Curiosity Current hits that sweet spot between intellectual and lighthearted.

    Apple Podcasts
    5
    DebMendez
    United States3 months ago
  • Finally found the right podcast for our profession

    Really enjoyed this podcast. It gets to a level of depth and thought I’d been looking for in a business podcast particularly tailored toward insights professionals and leaders.

    Apple Podcasts
    5
    amonduulii
    United States6 months ago
  • Curiosity is the heart and soul of Innovation

    I learn something new with each listen, garnering different and new points of view keeps our minds challenging our inner, curious, research child

    Apple Podcasts
    5
    Madukes-NC
    United States7 months ago
  • Entire series

    I usually learn as much from these episodes as from most of the best conferences in our space. Less selling, more substance, philosophical discussions and practical advices so much needed in the age of rapid transformation we live in.

    Apple Podcasts
    5
    Levasha
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality conversations with depth beyond typical conference talks.
Guests are top-tier and topics stay relevant to modern insights work.
Hosts deliver thoughtful, practical insights that are easy to apply.
Listeners praise access to industry-leading perspectives and actionable frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#180
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The skill of what's worth knowing with Sasha Mitts
Q: What's one soft skill or uniquely human skill professionals should continuously work on mastering when navigating an AI-driven future?
The key soft skill is building and maintaining real relationships with people who influence decisions, coupled with social, interpersonal, and emotional intelligence. These human capabilities help ensure research remains contextually grounded, ethically guided, and capable of guiding AI toward meaningful, human-centered outcomes.
The skill of what's worth knowing with Sasha Mitts
Q: In your experience, what is one trend or practice in UX research that you would like to see stop, and what is one thing that you would like to see more of?
Sasha emphasizes reducing fatigue from low-effort AI-generated content and calls for more substantive tooling discussions, including end-to-end methods and shareable tools that support rigorous research rather than superficial prompts. He also notes a desire for more open conversations about implementing tools that actually aid research in a transparent, reproducible way.
AI cannot replicate the research journey with Tom Rich
Q: How do probabilistic reasoning in AI differ from human meaning-making when interpreting behavior?
AI provides probabilistic analysis rather than true understanding; humans interpret meaning by connecting disparate concepts through empathy, morality, and context, which AI cannot fully replicate.
AI cannot replicate the research journey with Tom Rich
Q: What feels genuinely different, if anything, about the AI moment, and what do you think people are misunderstanding?
The pace of AI change is rapid, but AI fundamentally remains a tool that excels at pattern recognition while missing the human capacity for meaning-making; the journey and context of insights are critical and irreplaceable.
Why business constraints spark the most exciting innovation with Andrew Embry
Q: What makes AI adoption stick in a highly regulated environment like pharma?
Long-term adoption hinges on solving real, tangible problems with AI, backed by leadership that sets clear, measurable expectations (exhaust AI tools for secondary research before new primary work), and a governance playbook that clarifies tool-to-problem mappings so trust in the results remains high across the organization.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Two leading market research experts explore how curiosity and practical frameworks drive insightful decisions in a fast-changing tech-enabled research landscape. Episodes frequently cover AI adoption in enterprise research, data quality, governance, and the evolving collaboration between humans and tools, with real-world anecdotes from large brands and research platforms. Listeners are likely researchers, insights leaders, and marketers who want actionable methods, vendor perspectives, and a thoughtful take on ethics, regulation, and talent development. A notable strength is a balanced mix of strategic guidance and pragmatic case studies, often featuring prominent industry guests and sponsorships that underline the show's industry connectio... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Insights & Innovators Podcast from MRII
2. The Ezra Klein Show
3. Hard Fork
4. The Mel Robbins Podcast
5. Strict Scrutiny

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Preeti Talwai
2. Sasha Mitts
3. Tom Rich
4. Andrew Embry
5. Martin Eichholz
6. Katie Buckley
7. Sarah Kling
8. Bill Salokar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days