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Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Consumer Behavior
Artificial Intelligence
Data Quality
Ethnography
Technology In Research
Storytelling
Innovation
Data Analytics
AYTM
AI In Market Research
Flavorfinders
Behavioral Science
Generative AI
Survey Fraud
Data Analysis
AI Technology
Technology
UX Research

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes73Founded2 years ago
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MarketingBusinessManagement

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Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

Andrew Embry, Senior Director of Insights Innovation and Capabilities at Eli Lilly, brings a storyteller’s perspective to the complex world of pharmaceutical research. He describes himself as a poetry spitting nerd who uses his creative background to... more

YouTube

Martin Eichholz and Katie Buckley join Stephanie Vance and Molly Strawn-Carreño to share their perspectives on the role of custom research in an AI-heavy world. As Managing Partners of the US consumer practice at Basis Research, they represent a yin ... more

YouTube

Sarah Kling recounts her first encounter with internal AI tools that transformed days of analysis into seconds of work. She says this efficiency allows her team to scale research across international markets like Fire TV and tablets at a fraction of ... more

YouTube

Every research vendor claims their data is clean, but few can actually measure it. Stephanie Vance and Molly Strawn-Carreño have a host-only conversation about the real business issues behind data quality. Bad data leads to more than just a cleaning ... more

YouTube

Key Facts

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Recent Guests

Martin Eichholz
Managing partner, US Consumer Practice at Basis Research
Basis Research
Episode: Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley
Katie Buckley
Managing partner, US Consumer Practice at Basis Research
Basis Research
Episode: Re-learning the audience in an age of distrust with Martin Eichholz and Katie Buckley
Sarah Kling
Senior UX Researcher and Global Insights Lead for Amazon Devices
Amazon
Episode: Why your research needs a “thinking cave” with Sarah Kling
Bill Salokar
Director of Business Development at Gazelle Global
Gazelle Global
Episode: Why trust is the ultimate metric in market research with Bill Salokar
Elle Park
Research and CI Lead at Arcutis Biotherapeutics
Arcutis Biotherapeutics
Episode: Human in the decision loop with Elle Park
Vladimir Botsvadze
Global digital transformation and marketing thought leader, keynote speaker and startup mentor
Episode: Social media is your new decision engine with Vladimer Botsvadze
Byron Reeves
Chaired professor at Stanford University with appointments in communication, symbolic systems in the Graduate School of Education
Stanford University
Episode: What second by second phone data reveals about human attention with Byron Reeves
Kerry-Ellen Schwartz
Senior Director of Global Foods at PepsiCo
PepsiCo
Episode: From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz
Zontziry Johnson
Head of Learning and Research at the Insights Career Network; Founder of MRX Explorer
Insights Career Network; MRX Explorer
Episode: Your tools aren't broken, your processes are with Zontziry Johnson

Hosts

Molly
Co-host and host of the show, focused on market research, AI adoption, and practitioner-focused discussions.
Stephanie
Co-host and host of the show, guiding conversations on insights, regulation, and tech-enabled research.

Reviews

5.0 out of 5 stars from 34 ratings
  • Perfect for commuting!

    Curiosity Current hits that sweet spot between intellectual and lighthearted.

    Apple Podcasts
    5
    DebMendez
    United States2 months ago
  • Finally found the right podcast for our profession

    Really enjoyed this podcast. It gets to a level of depth and thought I’d been looking for in a business podcast particularly tailored toward insights professionals and leaders.

    Apple Podcasts
    5
    amonduulii
    United States5 months ago
  • Curiosity is the heart and soul of Innovation

    I learn something new with each listen, garnering different and new points of view keeps our minds challenging our inner, curious, research child

    Apple Podcasts
    5
    Madukes-NC
    United States6 months ago
  • Entire series

    I usually learn as much from these episodes as from most of the best conferences in our space. Less selling, more substance, philosophical discussions and practical advices so much needed in the age of rapid transformation we live in.

    Apple Podcasts
    5
    Levasha
    United States7 months ago
  • A must listen for marketers of all kinds!

    Molly and Stephanie bring genuine curiosity to every episode and make market research feel accessible for marketers. Even when a topic isn't directly in my wheelhouse, I always find something helpful for how I work and grow professionally. Can't recommend it enough! 👏🏻

    Apple Podcasts
    5
    Kimtrovert
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality conversations with depth beyond typical conference talks.
Guests are top-tier and topics stay relevant to modern insights work.
Hosts deliver thoughtful, practical insights that are easy to apply.
Listeners praise access to industry-leading perspectives and actionable frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#222
France/Business/Marketing
Apple Podcasts
#214
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why trust is the ultimate metric in market research with Bill Salokar
Q: Bill, welcome to the show.
Bill shares his background, emphasizing the shift from a purely technical statistician to embracing relationship-building and business development, which eventually led him to Gazelle Global.
Social media is your new decision engine with Vladimer Botsvadze
Q: What is something Vlad would like to see stop completely?
He would like brands to stop treating social as a one-way megaphone and stop relying solely on polished, inauthentic messaging; instead, they should embrace transparency, real user voices, and community-driven storytelling.
Social media is your new decision engine with Vladimer Botsvadze
Q: What is something in Vlad's space that he would like to see more of?
Vlad would like to see more emphasis on human-centric metrics and strategies that prioritize listening to real consumer conversations, building authentic communities, and using always-on content to reflect culture and real user needs.
Your tools aren't broken, your processes are with Zontziry Johnson
Q: What are researchers most anxious about right now given the AI acceleration and shrinking teams?
They're unsure which skills to prioritize—whether to focus on AI-enabled tools, storytelling, or business knowledge—and there is a gap between job descriptions and what hiring managers actually seek.
Your tools aren't broken, your processes are with Zontziry Johnson
Q: What is one small change that an organization can make that will yield a big impact for them?
Listen for what is not being said, look for underlying blockers beyond what people overtly mention, and address those deeper constraints to align teams and processes more effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Two leading market research experts explore how curiosity and practical frameworks drive insightful decisions in a fast-changing tech-enabled research landscape. Episodes frequently cover AI adoption in enterprise research, data quality, governance, and the evolving collaboration between humans and tools, with real-world anecdotes from large brands and research platforms. Listeners are likely researchers, insights leaders, and marketers who want actionable methods, vendor perspectives, and a thoughtful take on ethics, regulation, and talent development. A notable strength is a balanced mix of strategic guidance and pragmatic case studies, often featuring prominent industry guests and sponsorships that underline the show's industry connectio... more

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These podcasts share a similar audience with this podcast:

1. Insights & Innovators Podcast from MRII
2. Hard Fork
3. The Ezra Klein Show
4. The Mel Robbins Podcast
5. Strict Scrutiny

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this podcast launched 2 years ago and published 73 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Martin Eichholz
2. Katie Buckley
3. Sarah Kling
4. Bill Salokar
5. Elle Park
6. Vladimir Botsvadze
7. Byron Reeves
8. Kerry-Ellen Schwartz

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