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Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Consumer Behavior
Artificial Intelligence
Data Quality
Ethnography
Technology In Research
Storytelling
Innovation
AI In Market Research
Flavorfinders
Data Analytics
Behavioral Science
Generative AI
Survey Fraud
Data Analysis
AI Technology
UX Research
Diversity In the Workplace
Career Development

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes63Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

Alec Levin, Co-Founder and CEO of Learners, joins the podcast to explore the shifting landscape of user research and professional education. Alec shares his unconventional journey from a biology student to a community builder and reflects on how earl... more

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In this episode of The Curiosity Current, consumer insights expert Deborah Mendez explains how to unlock growth by looking beneath surface level consumer claims. She argues that the common gap between what people say and what they actually buy is not... more

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In this episode of The Curiosity Current, host Stephanie Vance is joined by Marin Mrsa, Founder and CEO of Peakator. Marin details his unconventional path into the insights world, which began after he sold his car to launch a research startup in Croa... more

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In this episode of The Curiosity Current, Stephanie and Molly are joined by Brooke Reavey, Professor of Marketing at Dominican University and founder of the Marketing Research Competition. They discuss the growing disconnect between academic training... more

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Recent Guests

Alec Levin
Co-founder and CEO of Learners, UX research and design learning platform
Learners
Episode: The cheese factory theory of research with Alec Levin
Deb Mendez
Consumer insights leader with experience at Kenview, Mars, Kraft Heinz, and PharmaBite
Independent/Consultant (-industries in CPG)
Episode: The coming qualitative renaissance with Deborah Mendez
Marin Mrsa
Founder and CEO of Peakador
Peakador
Episode: An outsider's case for why surveys will outlast every trend with Marin Mrsa
Brooke Reavey
Professor of Marketing, Dominican University; Founder and President of the Marketing Research Competition
Dominican University; Marketing Research Competition
Episode: The bystander problem in market research with Brooke Reavey
Howard Fienberg
Senior Vice President of Advocacy at the Insights Association
Insights Association
Episode: Why transparency is the real AI challenge in market research with Howard Fienberg
Oksana Sobol
Vice President of Consumer Insights at The Clorox Company
The Clorox Company
Episode: What cleaning habits reveal about consumer psychology with Oksana Sobol
Kate O'Keeffe
CEO and co-founder of Heatseeker
Heatseeker
Episode: Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe
Gloria Reardon
Brand marketing leader with deep roots in the food and beverage industry
Captain D's, Taco Bell, Pizza Hut, The Fresh Market
Episode: The menu adoption curve: what food brands get wrong about trends
Sarah Haftings
Insights Manager at Shurtape Technologies
Shurtape Technologies
Episode: The future of qualitative insights in an AI driven research world with Sarah Haftings

Hosts

Molly
Host of The Curiosity Current, frequently co-hosts; appears across most episodes with a focus on market research and insights.
Stephanie
Co-host and frequent co-presenter; partners with Molly to guide conversations and guest lineups.

Reviews

5.0 out of 5 stars from 33 ratings
  • Finally found the right podcast for our profession

    Really enjoyed this podcast. It gets to a level of depth and thought I’d been looking for in a business podcast particularly tailored toward insights professionals and leaders.

    Apple Podcasts
    5
    amonduulii
    United States3 months ago
  • Curiosity is the heart and soul of Innovation

    I learn something new with each listen, garnering different and new points of view keeps our minds challenging our inner, curious, research child

    Apple Podcasts
    5
    Madukes-NC
    United States4 months ago
  • Entire series

    I usually learn as much from these episodes as from most of the best conferences in our space. Less selling, more substance, philosophical discussions and practical advices so much needed in the age of rapid transformation we live in.

    Apple Podcasts
    5
    Levasha
    United States4 months ago
  • A must listen for marketers of all kinds!

    Molly and Stephanie bring genuine curiosity to every episode and make market research feel accessible for marketers. Even when a topic isn't directly in my wheelhouse, I always find something helpful for how I work and grow professionally. Can't recommend it enough! 👏🏻

    Apple Podcasts
    5
    Kimtrovert
    United States4 months ago
  • Great listen

    Love getting to sit in on these conversations about topics in market research. The hosts and guests are super thoughtful and informative. I learn something every time!

    Apple Podcasts
    5
    EJ78901
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring genuine curiosity and make market research accessible for marketers and researchers alike.
Thoughtful, in-depth discussions with practical takeaways for insights work.
High-quality guests and a focus on real-world application set this apart from conference-style content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#186
France/Business/Marketing
Apple Podcasts
#61
Philippines/Business/Marketing
Apple Podcasts
#155
India/Business/Marketing
Apple Podcasts
#191
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe
Q: How does Heatseeker generate usable synthetics and how quickly can they inform a launch?
Heatseeker trains synthetics from live market experiments, often five to six experiments around a launch, taking about four to five days to produce statistically reliable synthetic insights that can be used to guide real-time decisions and creative testing.
Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe
Q: What is the say-do gap and why does it matter for research methods?
The say-do gap is the discrepancy between what people say they will do in surveys or interviews and what they actually do when exposed to real-world stimuli; it's the primary inaccuracy that surveys tend to have, which live experiments and synthetics can help close by testing actual behavior in market conditions.
Why food consumers say one thing and do another with Laurie Demeritt
Q: How can researchers present findings to boards in a way that resonates and still tells the truth about consumer behavior?
Speak in consumer voices, use bite-sized clips, and enroll stakeholders in the process. Show the journey and the lived experience behind the data, rather than just dashboards, so leadership understands the consumer's reality and the right actions flow from that empathy.
Why food consumers say one thing and do another with Laurie Demeritt
Q: Laurie, what's one insight from your career that genuinely surprised you, challenging assumptions about rational consumer behavior?
We learned early on that consumers are not simply rational decision-makers, and we should not pigeonhole people into fixed health or value profiles. Instead, behavior changes by occasion and emotion, so research needs to capture that variability to explain the gap between what people say they value and what they actually purchase.
Measuring what matters in a world of short attention spans with Aarti Bhaskaran
Q: What are the differences studying consumer behavior in AR environments compared to traditional environments, and where can AR be applied most impactfully?
Differences include redefining measurement endpoints, handling extended engagement possibilities, and accounting for AR-specific factors like eye tracking limitations and the need to interpret a camera-based experience as part of the product.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A thoughtful show that centers on market research, insights operations, and the evolving role of human judgment in the age of AI. Episodes frequently feature senior researchers, industry leaders, and practitioners discussing data quality, actionable insights, ethics, and how to translate findings into strategy. A standout aspect is the mix of rigorous methodological dialogue with practical, real-world applications, plus a willingness to explore innovative methodologies and cross-industry perspectives. Potential listeners—especially insights pros, marketers, and product teams—will likely find the conversations actionable, with a healthy emphasis on storytelling, collaboration with executives, and staying people-centered in a data-driven worl... more

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1. The AI Daily Brief: Artificial Intelligence News and Analysis
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this podcast launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Alec Levin
2. Deb Mendez
3. Marin Mrsa
4. Brooke Reavey
5. Howard Fienberg
6. Oksana Sobol
7. Kate O'Keeffe
8. Gloria Reardon

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