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Artwork for The Curiosity Current: A Market Research Podcast

The Curiosity Current: A Market Research Podcast

AYTM
Market Research
Consumer Insights
Consumer Behavior
Artificial Intelligence
Data Quality
Ethnography
Technology In Research
Storytelling
Innovation
Data Analytics
AI In Market Research
Flavorfinders
Behavioral Science
AYTM
Generative AI
Survey Fraud
Data Analysis
Technology
AI Technology
UX Research

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring co... more

PublishesWeeklyEpisodes70Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for The Curiosity Current: A Market Research Podcast

Latest Episodes

Every research vendor claims their data is clean, but few can actually measure it. Stephanie Vance and Molly Strawn-Carreño have a host-only conversation about the real business issues behind data quality. Bad data leads to more than just a cleaning ... more

In this episode of The Curiosity Current, hosts Molly Strawn-Carreño and Stephanie Vance are joined by Bill Salokar, Director of Business Development at Gazelle Global. With a career spanning both the technical side of statistics and the interpersona... more

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In this episode of the Curiosity Current, hosts Molly Strawn-Carreño and Stephanie Vance welcome Elle Park, the research and CI lead at Arcutis Biotherapeutics. Elle describes herself as a Swiss army knife of data. She built a career across business ... more

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Vladimer Botsvadze, a global digital transformation and marketing thought leader with over fifteen years of experience, joins this episode. The conversation centers on the radical shift in how consumers interact with social platforms. Vladimer Botsva... more

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Recent Guests

Elle Park
Research and CI Lead at Arcutis Biotherapeutics
Arcutis Biotherapeutics
Episode: Human in the decision loop with Elle Park
Vladimir Botsvadze
Global digital transformation and marketing thought leader, keynote speaker and startup mentor
Episode: Social media is your new decision engine with Vladimer Botsvadze
Byron Reeves
Chaired professor at Stanford University with appointments in communication, symbolic systems in the Graduate School of Education
Stanford University
Episode: What second by second phone data reveals about human attention with Byron Reeves
Kerry-Ellen Schwartz
Senior Director of Global Foods at PepsiCo
PepsiCo
Episode: From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz
Zontziry Johnson
Head of Learning and Research at the Insights Career Network; Founder of MRX Explorer
Insights Career Network; MRX Explorer
Episode: Your tools aren't broken, your processes are with Zontziry Johnson
Alec Levin
Co-founder and CEO of Learners, UX research and design learning platform
Learners
Episode: The cheese factory theory of research with Alec Levin
Deb Mendez
Consumer insights leader with experience at Kenview, Mars, Kraft Heinz, and PharmaBite
Independent/Consultant (-industries in CPG)
Episode: The coming qualitative renaissance with Deborah Mendez
Marin Mrsa
Founder and CEO of Peakador
Peakador
Episode: An outsider's case for why surveys will outlast every trend with Marin Mrsa
Brooke Reavey
Professor of Marketing, Dominican University; Founder and President of the Marketing Research Competition
Dominican University; Marketing Research Competition
Episode: The bystander problem in market research with Brooke Reavey

Hosts

Molly
Host of The Curiosity Current, frequently co-hosts; appears across most episodes with a focus on market research and insights.
Stephanie
Co-host and frequent co-presenter; partners with Molly to guide conversations and guest lineups.

Reviews

5.0 out of 5 stars from 34 ratings
  • Perfect for commuting!

    Curiosity Current hits that sweet spot between intellectual and lighthearted.

    Apple Podcasts
    5
    DebMendez
    United Statesa month ago
  • Finally found the right podcast for our profession

    Really enjoyed this podcast. It gets to a level of depth and thought I’d been looking for in a business podcast particularly tailored toward insights professionals and leaders.

    Apple Podcasts
    5
    amonduulii
    United States5 months ago
  • Curiosity is the heart and soul of Innovation

    I learn something new with each listen, garnering different and new points of view keeps our minds challenging our inner, curious, research child

    Apple Podcasts
    5
    Madukes-NC
    United States6 months ago
  • Entire series

    I usually learn as much from these episodes as from most of the best conferences in our space. Less selling, more substance, philosophical discussions and practical advices so much needed in the age of rapid transformation we live in.

    Apple Podcasts
    5
    Levasha
    United States6 months ago
  • A must listen for marketers of all kinds!

    Molly and Stephanie bring genuine curiosity to every episode and make market research feel accessible for marketers. Even when a topic isn't directly in my wheelhouse, I always find something helpful for how I work and grow professionally. Can't recommend it enough! 👏🏻

    Apple Podcasts
    5
    Kimtrovert
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring genuine curiosity and make market research accessible for marketers and researchers alike.
Thoughtful, in-depth discussions with practical takeaways for insights work.
High-quality guests and a focus on real-world application set this apart from conference-style content.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#188
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Social media is your new decision engine with Vladimer Botsvadze
Q: What is something Vlad would like to see stop completely?
He would like brands to stop treating social as a one-way megaphone and stop relying solely on polished, inauthentic messaging; instead, they should embrace transparency, real user voices, and community-driven storytelling.
Social media is your new decision engine with Vladimer Botsvadze
Q: What is something in Vlad's space that he would like to see more of?
Vlad would like to see more emphasis on human-centric metrics and strategies that prioritize listening to real consumer conversations, building authentic communities, and using always-on content to reflect culture and real user needs.
Your tools aren't broken, your processes are with Zontziry Johnson
Q: What are researchers most anxious about right now given the AI acceleration and shrinking teams?
They're unsure which skills to prioritize—whether to focus on AI-enabled tools, storytelling, or business knowledge—and there is a gap between job descriptions and what hiring managers actually seek.
Your tools aren't broken, your processes are with Zontziry Johnson
Q: What is one small change that an organization can make that will yield a big impact for them?
Listen for what is not being said, look for underlying blockers beyond what people overtly mention, and address those deeper constraints to align teams and processes more effectively.
Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe
Q: How does Heatseeker generate usable synthetics and how quickly can they inform a launch?
Heatseeker trains synthetics from live market experiments, often five to six experiments around a launch, taking about four to five days to produce statistically reliable synthetic insights that can be used to guide real-time decisions and creative testing.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A thoughtful show that centers on market research, insights operations, and the evolving role of human judgment in the age of AI. Episodes frequently feature senior researchers, industry leaders, and practitioners discussing data quality, actionable insights, ethics, and how to translate findings into strategy. A standout aspect is the mix of rigorous methodological dialogue with practical, real-world applications, plus a willingness to explore innovative methodologies and cross-industry perspectives. Potential listeners—especially insights pros, marketers, and product teams—will likely find the conversations actionable, with a healthy emphasis on storytelling, collaboration with executives, and staying people-centered in a data-driven worl... more

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this podcast launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Elle Park
2. Vladimir Botsvadze
3. Byron Reeves
4. Kerry-Ellen Schwartz
5. Zontziry Johnson
6. Alec Levin
7. Deb Mendez
8. Marin Mrsa

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