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Artwork for Signal and Noise
Artificial Intelligence
Market Research
Synthetic Data
Data Quality
Fairgen
Verisoul
Fraud
Qualtrics
Samplecon
Aggknowledge
Market Once
Independents
Political Polarization
Synthetic Respondents
The Link Group
ROI Rocket
AI (artificial Intelligence)
Qualitative Research
IIEX
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Marketing Research veterans Brian Lamar and Andrew DeCilles bring you the honest conversations that the research industry needs. From trends to breaking news to ugly conversations others won’t touch; no subject is off limits. Join us for an unfiltered take on mrx with storied guests speaking their minds, expert takes on the hottest topics, and tales from those who’ve been in the trenches. Marketin... more

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Artwork for Signal and Noise

Latest Episodes

No guest, no agenda, no notes. Brian and Andrew just riffed for an hour on one of the biggest questions in the industry right now: what does sampling look like in 5 years?

Brian is presenting on the future of sampling at the Future of Insights Summi... more

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Andrew flies solo and sits down with Joey Maddox and Sebastian Babis from Verisoul, fresh off a $9M Series A and the most creative go-to-market run market research has seen in years.

Times Square billboards. A Reds game with hundreds of attendees. B... more

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Brian and Andrew sit down with Karine Pepin of The Research Heads and Andrew Gordon of Prolific to break down one of the most important data quality studies the industry has produced. They analyzed 5,200 respondents across 10 platforms and the findin... more

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Brian and Andrew sit down with Angela Chavez, Insights Manager at Dig Insights and UGA MMR graduate, ahead of her first-ever conference presentation at the Future of Insights Summit in Athens this August.

Angela's talk is called "Learning Research i... more

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Andrew is back from his honeymoon, and Brian is very glad to have him. This one is part reunion, part rant, and entirely worth listening to.

First, the honeymoon stories. American Airlines lost three out of four bags for six days. The Vatican Specia... more

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Brian sits down with Samuel Cohen, CEO of Fairgen, for a no-fluff conversation about what is actually happening in synthetic data and who is positioned to win as the space matures.

Samuel cuts through the vendor noise fast: most companies claiming t... more

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Andrew is in Italy on his honeymoon, a guest backed out, and Brian decided to go solo for the first time in 10 years of podcasting. No co-host, no guardrails, no agenda. Just 30 years of experience and a list of questions he has been sitting on for a... more

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In this episode, Brian and Andrew sit down with Dan Entrup, co-founder of AggKnowledge, to talk about one of the most overlooked drivers of the data quality crisis: the respondent experience nobody is actually fixing.

Dan tracked every research outr... more

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Recent Guests

Sebastian Babis
Verisoul team member, former Morning Consult strategist
Verisoul
Episode: “Goofy Marketing" or Genius Strategy? Verisoul Says Why Not Both? | Signal & Noise Ep 42
Andrew Gordon
Staff Researcher at Prolific
Prolific
Episode: Are AI Agents Actually Infiltrating Your Surveys? We Have the Data. | Signal & Noise Ep 41
Angela Chavez-Rueda
Manager of Insights at Dig Insights
Dig Insights
Episode: From MMR to Manager in the Middle of an AI Explosion | Signal & Noise Ep 40
Samuel Cohen
Founder/CEO of Fairgen
Fairgen
Episode: Digital Twins, Synthetic Data, and Fairgen’s Transparency | Signal & Noise Ep 38
Dan Entrup
Co-founder of AggKnowledge
AggKnowledge
Episode: The Research Industry's Self-Inflicted Wound | Signal & Noise Ep 36
Mike Courtney
Founder and principal of Aperio Insights
Aperio Insights
Episode: Lowering the Floor Doesn’t Raise the Ceiling | Signal & Noise Ep 32
Jase Bumgardner
Partner at The Link Group, AI strategy lead in healthcare-focused MR
The Link Group
Episode: The Case for AI Pragmatism | Signal & Noise Ep 31
Erin Sowell
Owner, Thoughtful Research
Thoughtful Research
Episode: Thoughtful Research featuring Erin Sowell | Signal & Noise Ep 30
Lenny Murphy
Industry thought leader; on boards; formerly associated with GreenBook, IIEX, Gen2 Advisors
GreenBook, IIEX, Gen2 Advisors
Episode: Industry Reckoning or Restructuring? Starring Lenny Murphy | Signal & Noise Ep 27

Hosts

Brian Lamar
Host of Signal and Noise podcast; co-host; experienced marketing research veteran
Andrew DeCilles
Co-host of Signal and Noise; marketing research veteran

Talking Points

Recent interactions between the hosts and their guests.

Data Privacy, Census Challenges & AI Regulation with Howard Fienberg | Signal & Noise Ep 7
Q: What about AI regulation and transparency—where do we stand and what should listeners watch for in the next few years?
The discussion highlights that several states have introduced or adjusted AI-related rules focusing on transparency in consumer interactions and research, with Colorado and Utah as examples, and that federal regulation remains a key topic with cautious movement toward clearer standards. IA regulators and lawmakers are prioritizing transparency and responsible AI practices, and Howard suggests that industry alignment around ethical codes and practical governance will shape how AI is used in market research going forward.
Data Privacy, Census Challenges & AI Regulation with Howard Fienberg | Signal & Noise Ep 7
Q: Awesome. Are there other IA policy issues that we should be aware of beyond data privacy?
Howard explains that while privacy remains a persistent and evolving priority, there is ongoing legislative activity and committee work at both state and federal levels on data security, AI transparency, and the practical implications for research subjects. He emphasizes staying engaged with policy developments, and notes that IA is actively working with Congress and state groups to maintain protections and clarity, not just for privacy but for the responsible use of AI in research.
Independents, Polarization & the Future of U.S. Politics with Jeremy Zogby | Signal & Noise Ep 8
Q: What historical analogies or cycles do you see that explain the current polarization and potential turning points for the U.S.?
Historical patterns suggest cycles of conflict and renewal rather than direct repetition. The fourth turning framework highlights recurring periods of crisis that reshape institutions and political alignment, with the current era potentially culminating in a major realignment or reform if economic and security concerns cohere across demographics.
Independents, Polarization & the Future of U.S. Politics with Jeremy Zogby | Signal & Noise Ep 8
Q: How do independents factor into future elections, and what are you polling to understand this group better?
Independents are being segmented into multiple voting patterns; the key is to distinguish those who identify with neither party from those who lean or swing. The research aims to map how issues like crime, economy, and immigration influence independent coalitions and whether a viable centrist or third-party option could emerge.
Independents, Polarization & the Future of U.S. Politics with Jeremy Zogby | Signal & Noise Ep 8
Q: Do you think that political events like the recent violence will affect short or long term voting habits on either side, and could this shift the direction of the country?
The immediate impact is uncertain, but there is concern that violence and traumatic events can mobilize or demobilize constituencies. The data suggests independents and moderates may be drawn toward messages of stability and safety, while intense rhetoric from both sides risks driving polarization deeper.

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Frequently Asked Questions About Signal and Noise

What is Signal and Noise about and what kind of topics does it cover?

The show centers conversations among marketing research veterans who openly dissect industry-shaking trends, from artificial intelligence and synthetic data to data quality and industry consolidation. Episodes frequently feature practitioners and leaders from research firms, technology-enabled firms, and AI-driven analytics shops, offering practical insights, war stories, and strategic perspectives on how AI, data governance, and new methodologies influence client work, recruiting, and agency offerings. Noteworthy are candid debates about the limits and opportunities of AI in research, the push for higher data integrity, and the emergence of new roles and workflows (e.g., orchestrators of agents, AI-enabled tooling) that signal a broader tr... more

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1. Greenbook Podcast
2. Insights & Innovators Podcast from MRII
3. Camp Gagnon

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Signal and Noise launched a year ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Signal and Noise?

Recent guests on Signal and Noise include:

1. Sebastian Babis
2. Andrew Gordon
3. Angela Chavez-Rueda
4. Samuel Cohen
5. Dan Entrup
6. Mike Courtney
7. Jase Bumgardner
8. Erin Sowell

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