Greenbook Podcast
The Greenbook Podcast NetworkImmerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.
| Publishes | Twice monthly | Episodes | 157 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingCareersBusiness | |||
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Latest Episodes
Survey fraud is having a moment—and not the good kind. Karen Lynch sits down with Steven Snell, PhD, Head of Research at Rep Data, to unpack findings from the forthcoming State of Fraud 2025 initiative, which analyzed 4.1B+ survey attempts.
Steven e... more
Conveo co-founder & CPO Hendrik Van Hove joins Lenny Murphy to unpack how AI is reshaping market research—from the rapid normalization of AI moderation to new agency business models and always-on consumer access. Hendrik traces Conveo’s origin (McKin... more
Visa’s Paula Guarín, Head of Consumer Insights & Marketing Analytics for Latin America & the Caribbean (LAC), joins Karen Lynch to unpack how a 13-person team blends primary research with transactional data to drive brand and business results. Paula ... more
In this episode of the Greenbook Podcast, host Karen Lynch sits down with Matt O’Mara, President of Cranbrook Search Consultants, to discuss the state of hiring and career development in the insights industry. With more than 30 years of experience sp... more
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- Enjoy the conversations
I enjoy the variety of conversations and guests and always learn something new.
Apple Podcasts5christophtrappe
United States2 years ago - I highly recommend this podcast
Lenny is a beacon for the market research industry. His podcast is always insightful and actionable.
Apple Podcasts5ninja steth jelly 7655United States3 years ago I love these conversations! Each episode delivers something I hadn't thought about before, or hadn't heard before ... let's face it, any new way of thinking about data, insights and analytics makes us better researchers and stronger industry professionals.
Podchaser53 years agoSusan3456
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Chart Rankings
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Apple Podcasts | #119 |  Canada/Business/Marketing |
Apple Podcasts | #130 |  United Kingdom/Business/Marketing |
Apple Podcasts | #73 |  South Africa/Business/Marketing |
Apple Podcasts | #249 |  Belgium/Business/Marketing |
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Frequently Asked Questions About Greenbook Podcast
What is Greenbook Podcast about and what kind of topics does it cover?
Offering insights into the dynamic field of market research, the content features discussions on innovations, methodologies, and trends shaping the industry. Frequent conversations with experienced professionals cover a range of topics, including AI impacts, consumer behaviors, and strategic planning initiatives. The podcast uniquely highlights the intersection of technology and human insights, appealing to listeners interested in the evolving landscape of market research and analytics.
Where can I find podcast stats for Greenbook Podcast?
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How many listeners does Greenbook Podcast get?
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What are the audience demographics for Greenbook Podcast?
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How many subscribers and views does Greenbook Podcast have?
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Which podcasts are similar to Greenbook Podcast?
These podcasts share a similar audience with Greenbook Podcast:
1. Freakonomics Radio
2. People I (Mostly) Admire
3. Hard Fork
4. Planet Money
5. Hidden Brain
How many episodes of Greenbook Podcast are there?
Greenbook Podcast launched 4 years ago and published 157 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Greenbook Podcast?
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Where can I see ratings and reviews for Greenbook Podcast?
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What guests have appeared on Greenbook Podcast?
Recent guests on Greenbook Podcast include:
1. Ali Henriques
2. Katie O'Connor
3. Aeton Lim
4. Paul Thomas
5. Samuel Cohen
6. Dilek Ozler
7. Jonathan Deitch
8. Bob Moran
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.