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Market Research
Qualitative Research
Political Polling
User Experience
Consumer Behavior
Consumer Insights
Polling Methodologies
Product Design
Luggage
Behavioral Science
Public Opinion
AI Research
Strategic Insights
Anti-Establishment Sentiment
Startup Culture
Artificial Intelligence
Innovation
Unconventional Decision-Making
Finish Line Insights
Sanofi

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

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Latest Episodes

In this episode of the Greenbook Podcast, Karen Lynch sits down with Tucker Mitchell, Senior Manager of Innovation Insights & Strategy at Pernod Ricard and 2026 Greenbook Future List Honoree. Tucker shares how innovation actually happens inside a glo... more

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In this episode of the Greenbook Podcast, Karen Lynch sits down with Morgan Williams, Director of Qualitative Insights and Strategy Operations at CMB and a 2026 GreenBook Future List honoree. Morgan shares her career journey from advertising and quan... more

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Karen Lynch sits down with Nikki Quast, Senior Market Research Manager at Microsoft and the creator behind “Data Driven Nikki,” to explore how research, content creation, and AI are reshaping the insights profession. Nikki shares career milestones fr... more

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2026 Future List Honoree Feranmi Muraina joins Karen Lynch to explore what it really means to lead AI transformation inside a global brand. With a background in engineering and brand management, Feranmi brings a scientific mindset to insights, demand... more

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Recent Guests

Haley Kiernan
Insights Manager at Mars Pet Care
Mars Pet Care
Episode: 167 - CMB’s Morgan Williams on Qual Research, Ops, and AI
Nikki Quast
Senior Market Research Manager at Microsoft
Microsoft
Episode: 166 - Nikki Quast of Microsoft on AI’s Future in Market Research
Feranmi Muraina
Global Lead Digital and Communities Insights AI Transformation at Magnum Ice Cream Company
Magnum Ice Cream Company
Episode: 165 - Feranmi Muraina on AI in Consumer Insights & Foresight
Bridget Dalton
Head of Truth Futures at Truth Consulting, cultural analyst and semiotician
Truth Consulting
Episode: 164 - Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen McFarlane
Founder of Kaye Media; fractional CMO; board director candidate
Kaye Media; AMA New York (board involvement)
Episode: 163 - How to Serve on a Board with Karen McFarlane (Kaye Media)
Emma LaPorte
Group Insights and Strategy Manager at Crown Resorts
Crown Resorts
Episode: 162 - Emma LaPorte on the Future of Insights at Crown Resorts
Joanna Byerley
Founder of Talent Pools AI
Talent Pools AI
Episode: 161 - How AI Is Changing Hiring in Insights & ResTech
Hakan Yurdakul
CEO of Bolt Insight
Bolt Insight
Episode: 160 - Bolt Insight’s Human-in-the-Loop AI Research
Jairus Lofton
Senior Manager, Strategic Insights at Panera Bread
Panera Bread
Episode: 159 - Rebuilding the Burger: How Panera Bread Elevates Menu Insights

Host

Karen Lynch
Host of the GreenBook Podcast.

Reviews

5.0 out of 5 stars from 26 ratings
  • Enjoy the conversations

    I enjoy the variety of conversations and guests and always learn something new.

    Apple Podcasts
    5
    christophtrappe
    United States2 years ago
  • I highly recommend this podcast

    Lenny is a beacon for the market research industry. His podcast is always insightful and actionable.

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • I love these conversations! Each episode delivers something I hadn't thought about before, or hadn't heard before ... let's face it, any new way of thinking about data, insights and analytics makes us better researchers and stronger industry professionals.

    Podchaser
    5
    Susan3456
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy the variety of conversations and learning something new with each episode.
Hosts are praised for their insightful and actionable content that resonates with professionals in the market research industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
Singapore/Business/Marketing
Apple Podcasts
#216
Sweden/Business/Marketing
Apple Podcasts
#218
Singapore/Business
Apple Podcasts
#229
Austria/Business/Marketing
Apple Podcasts
#250
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

161 - How AI Is Changing Hiring in Insights & ResTech
Q: What is talent intelligence and how does it differ from traditional search?
Talent intelligence integrates market research, data, and strategic insights to map talent, pipeline candidates, benchmark salaries, and embed insights into enterprise workflows beyond a simple mandate-based recruitment.
161 - How AI Is Changing Hiring in Insights & ResTech
Q: Tell us a little about yourself and what you started building at Talent Pools AI.
Joanna describes her background in traditional search and market research, the pivot to AI-enabled hiring, and how Talent Pools AI blends executive search with talent intelligence to build leadership teams for rest tech and AI-driven firms.
165 - Feranmi Muraina on AI in Consumer Insights & Foresight
Q: What are practical steps organizations can take to embed AI responsibly in insights work?
Codify standards and protocols, foster curiosity and problem-solving, train people to probe AI responses, and ensure human moderation to verify AI outputs and prevent overreliance on first results.
165 - Feranmi Muraina on AI in Consumer Insights & Foresight
Q: How do you balance brand identity with community signals when advising teams on AI-driven insights?
Identify the core brand values and map them to the authentic identity of the communities we want to engage; the sweet spot is where these identities intersect, guiding how the brand should show up in conversation.
165 - Feranmi Muraina on AI in Consumer Insights & Foresight
Q: Tell us about your transition from brand management to insights and AI transformation, and what motivated that shift.
The move was natural, driven by a passion for understanding people and a belief that AI could scale qualitative insights beyond traditional limits, while still requiring rigorous methodology and human judgment.

Audience Metrics

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Frequently Asked Questions About Greenbook Podcast

What is Greenbook Podcast about and what kind of topics does it cover?

Focused on market research, insights, and analytics, this podcast features engaging conversations with industry professionals about the latest trends and challenges affecting the field. Recent episodes highlight discussions on innovative strategies, the impacts of technology, and the evolving landscape of insights in various sectors, including pharmaceuticals and spirits. Unique topics such as synthetic data, diversity in research practices, and mentorship strategies are intertwined with broader discussions about consumer behaviors and the importance of understanding market dynamics. This podcast is likely to appeal to professionals looking to stay informed about industry advancements and to gather actionable insights to apply in their work... more

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Which podcasts are similar to Greenbook Podcast?

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1. The Curiosity Current: A Market Research Podcast
2. Marketing Against The Grain
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. Hard Fork

How many episodes of Greenbook Podcast are there?

Greenbook Podcast launched 4 years ago and published 167 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Greenbook Podcast?

Recent guests on Greenbook Podcast include:

1. Haley Kiernan
2. Nikki Quast
3. Feranmi Muraina
4. Bridget Dalton
5. Karen McFarlane
6. Emma LaPorte
7. Joanna Byerley
8. Hakan Yurdakul

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