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Artwork for Greenbook Podcast
Market Research
Artificial Intelligence
Innovation
Consumer Insights
Qualitative Research
Consumer Behavior
Data Quality
Political Polling
Behavioral Science
User Experience
Public Opinion
Luggage
Product Design
Polling Methodologies
Data Analytics
AI Research
Synthetic Data
Insights
Startup Culture
Anti-Establishment Sentiment

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

PublishesTwice monthlyEpisodes171Founded4 years ago
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Artwork for Greenbook Podcast

Latest Episodes

In this episode of the Greenbook Podcast, Karen Lynch sits down with Future List Honoree Dan Parker-Smith to explore how documentary filmmaking techniques can transform the way insights are communicated. As the co-founder of EXPLNERS, Dan shares how ... more

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In this episode of the Greenbook Podcast, Leonard Murphy sits down with Samuel Cohen, co-founder and CEO of Fairgen, to explore the rapidly evolving world of synthetic data and AI-powered digital twins. Samuel shares how Fairgen has evolved from synt... more

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In this episode of the Greenbook Podcast, Karen Lynch sits down with Haley Kiernan, Insights Manager at Mars Petcare and a 2026 Greenbook Future List honoree, to explore the evolving realities of modern research. Haley shares how behavioral science s... more

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What does it take to turn millions of fan interactions into meaningful insight? In this episode, host Karen Lynch sits down with Craig Swaisgood, VP of Data, Analytics & Business Intelligence for the New York Mets, to explore the intersection of data... more

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Recent Guests

Dan Parker-Smith
Creative director and filmmaker, co-founder and video specialist at Explainers
Explainers
Episode: 172 - Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Tucker Mitchell
Senior Manager Innovation Insights and Strategy at Pernod Ricard
Pernod Ricard
Episode: 168 - Innovation Isn’t Linear: Inside Pernod Ricard’s Strategy
Haley Kiernan
Insights Manager at Mars Pet Care
Mars Pet Care
Episode: 167 - CMB’s Morgan Williams on Qual Research, Ops, and AI
Nikki Quast
Senior Market Research Manager at Microsoft
Microsoft
Episode: 166 - Nikki Quast of Microsoft on AI’s Future in Market Research
Feranmi Muraina
Global Lead Digital and Communities Insights AI Transformation at Magnum Ice Cream Company
Magnum Ice Cream Company
Episode: 165 - Feranmi Muraina on AI in Consumer Insights & Foresight
Bridget Dalton
Head of Truth Futures at Truth Consulting, cultural analyst and semiotician
Truth Consulting
Episode: 164 - Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen McFarlane
Founder of Kaye Media; fractional CMO; board director candidate
Kaye Media; AMA New York (board involvement)
Episode: 163 - How to Serve on a Board with Karen McFarlane (Kaye Media)
Emma LaPorte
Group Insights and Strategy Manager at Crown Resorts
Crown Resorts
Episode: 162 - Emma LaPorte on the Future of Insights at Crown Resorts
Joanna Byerley
Founder of Talent Pools AI
Talent Pools AI
Episode: 161 - How AI Is Changing Hiring in Insights & ResTech

Host

Karen Lynch
Host of the GreenBook Podcast.

Reviews

5.0 out of 5 stars from 25 ratings
  • Enjoy the conversations

    I enjoy the variety of conversations and guests and always learn something new.

    Apple Podcasts
    5
    christophtrappe
    United States2 years ago
  • I highly recommend this podcast

    Lenny is a beacon for the market research industry. His podcast is always insightful and actionable.

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • I love these conversations! Each episode delivers something I hadn't thought about before, or hadn't heard before ... let's face it, any new way of thinking about data, insights and analytics makes us better researchers and stronger industry professionals.

    Podchaser
    5
    Susan3456
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners enjoy the variety of conversations and learning something new with each episode.
Hosts are praised for their insightful and actionable content that resonates with professionals in the market research industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

148 - Cultural Relevance in Branding with Kira Greenberg
Q: So tell me now, building on that, how does trend work? How do global and local trends factor into your work?
Kira explains that trends are felt both macro and micro, and that the goal is to connect overarching trends to specific, actionable insights for stakeholders without overwhelming them with every nuance; she highlights the need to balance long-term thinking with agile responses and to translate trends into clear, useful guidance for brand teams.
148 - Cultural Relevance in Branding with Kira Greenberg
Q: Kira, let's talk about your journey to this position and milestones along the way.
Kira describes her background in anthropology, her shift from Warner Bros. Discovery to Pernod Ricard, and how she evolved from agency-side insights to brand-side thought partnership, emphasizing the move to more cross-functional collaboration and storytelling that translates insights into actionable brand strategy.
149 - Megan Ruxton on Mixed Methods in Market Research
Q: How do you define mixed methods and decide which methods to use when balancing options?
Megan defines mixed methods as fit-for-purpose, combining quantitative trends with qualitative depth, and outlines sequential vs parallel designs to gather both big-picture views and deeper insights, while stressing adaptability and stakeholder collaboration.
149 - Megan Ruxton on Mixed Methods in Market Research
Q: Tell me the appeal of moving from theory to application and what triggered that shift?
She explains that theory alone felt incomplete and that translating insights into actionable impact required a more applied approach, using frameworks like five whys and logic models to translate ambiguous findings into concrete actions for brands or institutions.
149 - Megan Ruxton on Mixed Methods in Market Research
Q: Tell us a little bit more about yourself and your background and how we got here today?
Megan describes her path from political science to applied mixed methods work, including roles in an applied research center, independent consulting, digital health survey method, and the FDA, with a pivot back toward behavioral research using mixed methods to reveal the unpredictable in human behavior.

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Frequently Asked Questions About Greenbook Podcast

What is Greenbook Podcast about and what kind of topics does it cover?

Focused on market research, insights, and analytics, this podcast features engaging conversations with industry professionals about the latest trends and challenges affecting the field. Recent episodes highlight discussions on innovative strategies, the impacts of technology, and the evolving landscape of insights in various sectors, including pharmaceuticals and spirits. Unique topics such as synthetic data, diversity in research practices, and mentorship strategies are intertwined with broader discussions about consumer behaviors and the importance of understanding market dynamics. This podcast is likely to appeal to professionals looking to stay informed about industry advancements and to gather actionable insights to apply in their work... more

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These podcasts share a similar audience with Greenbook Podcast:

1. The Exchange
2. The Ezra Klein Show
3. Happy Market Research Podcast
4. The Daily
5. Hard Fork

How many episodes of Greenbook Podcast are there?

Greenbook Podcast launched 4 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Greenbook Podcast?

Recent guests on Greenbook Podcast include:

1. Dan Parker-Smith
2. Tucker Mitchell
3. Haley Kiernan
4. Nikki Quast
5. Feranmi Muraina
6. Bridget Dalton
7. Karen McFarlane
8. Emma LaPorte

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