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Greenbook Podcast

Greenbook
Market Research
Qualitative Research
Political Polling
User Experience
Consumer Behavior
Consumer Insights
Polling Methodologies
Luggage
Product Design
Behavioral Science
Public Opinion
AI Research
Strategic Insights
Anti-Establishment Sentiment
Startup Culture
Artificial Intelligence
Innovation
Unconventional Decision-Making
Healthcare
Pfizer

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

PublishesTwice monthlyEpisodes154Founded4 years ago
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Artwork for Greenbook Podcast

Latest Episodes

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Matt O’Mara, President of Cranbrook Search Consultants, to discuss the state of hiring and career development in the insights industry. With more than 30 years of experience sp... more

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In this episode of the Greenbook Podcast, host Karen Lynch sits down with Bethan Blakeley, Research & CX Manager at SimpliSafe UK, to discuss her journey from agency-side researcher to client-side insights leader. Bethan shares what it’s like to be a... more

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In this episode of the Greenbook Podcast, host Karen Lynch sits down with longtime friend and industry veteran Michelle Finzel, Senior Manager of Consumer Insights at DAP Global. Michelle shares her unique career journey — from growing up in her moth... more

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In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Tamanna Dhamija, Co-founder and CEO of Convosight and ConvoTrack, to explore the power of AI-driven video intelligence in modern brand building. From her investment banking ro... more

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Recent Guests

Ali Henriques
Global Director of Edge at Qualtrics
Qualtrics
Episode: 144 - Inside Qualtrics Edge: Ali Henriques on AI, Insights & Innovation
Katie O'Connor
Senior Vice President of Key Accounts at Behaviorally
Behaviorally
Episode: 143 - Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
Aeton Lim
Innovation Consulting Manager at Nielsen IQ
Nielsen IQ
Episode: 140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Paul Thomas
International Insight Director and Global Head of Shopper Insight at Suntory Global Spirits
Suntory Global Spirits
Episode: 138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Samuel Cohen
CEO and co-founder of FairGen
FairGen
Episode: 137 - Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Dilek Ozler
Global Strategic Insights and Analytics Director
Colgate-Palmolive
Episode: 136 - Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections
Jonathan Deitch
20-year veteran in the market research industry, focusing on programmatic sampling and participant experience.
Episode: 134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research
Bob Moran
Market research and public opinion research expert.
Brunswick Group
Episode: 130 — Wealth & Purpose: The Transformation of the American Dream with Robert Moran
Rafa Cespedes
An expert in insights and the host of IIEX LATAM events.
Provokers
Episode: 129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights

Hosts

Karen Lynch
Host of the GreenBook Podcast, actively engaging with industry experts on a variety of topics related to market research and analytics.
Lenny Murphy
Host with a rich background in market research, facilitating conversations on innovative insights and industry developments.

Reviews

5.0 out of 5 stars from 25 ratings
  • Enjoy the conversations

    I enjoy the variety of conversations and guests and always learn something new.

    Apple Podcasts
    5
    christophtrappe
    United States2 years ago
  • I highly recommend this podcast

    Lenny is a beacon for the market research industry. His podcast is always insightful and actionable.

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • I love these conversations! Each episode delivers something I hadn't thought about before, or hadn't heard before ... let's face it, any new way of thinking about data, insights and analytics makes us better researchers and stronger industry professionals.

    Podchaser
    5
    Susan3456
    3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights Lenny Murphy as a prominent figure in the market research sector, whose insights and actionable advice resonate well with audiences.
Listeners appreciate the variety of conversations and the wealth of knowledge shared by the hosts and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Q: What makes a really good insights professional or agency partner?
Strong collaboration, genuine interest in the business, analytical skills, and effective communication are critical qualities.
138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas
Q: How do you demonstrate the value of insights across your work?
Value is demonstrated by ensuring research directly informs business strategies and is presented to key decision-makers.
141 - Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Q: Can you explain future back research?
It involves imagining scenarios of the future and working back to understand what needs to be done now to prepare for it.
141 - Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research
Q: What advice can you give to those looking to progress to a global role in Consumer Insights?
You must genuinely want to move up not only for prestige but also for the meaningful content of the role, which can keep you motivated.
116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez
Q: What career advice would you give to someone at smaller firms without clear options?
Even if you're in a small team, think about your network beyond just your direct colleagues; industry forums and networks can provide additional support.

Audience Metrics

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Frequently Asked Questions About Greenbook Podcast

What is Greenbook Podcast about and what kind of topics does it cover?

This podcast explores the dynamic and evolving landscape of market research and analytics through engaging conversations with industry leaders and practitioners. It covers a broad range of topics that include advancements in technology, innovative methodologies, and strategies that shape the future of insights. Tuning in offers listeners access to unique perspectives on the challenges and opportunities within the market research industry, as well as discussions about diversity, equity, and inclusion, which are increasingly relevant in today's business climate. The engaging format encourages curiosity and learning, making it a valuable resource for professionals looking to stay ahead in the field.

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Rephonic provides a wide range of podcast stats for Greenbook Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Greenbook Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Greenbook Podcast get?

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Which podcasts are similar to Greenbook Podcast?

These podcasts share a similar audience with Greenbook Podcast:

1. The Daily
2. The CMO Podcast
3. Up First from NPR
4. Planet Money
5. Hidden Brain

How many episodes of Greenbook Podcast are there?

Greenbook Podcast launched 4 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Greenbook Podcast?

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Where can I see ratings and reviews for Greenbook Podcast?

Rephonic pulls ratings and reviews for Greenbook Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Greenbook Podcast?

Recent guests on Greenbook Podcast include:

1. Ali Henriques
2. Katie O'Connor
3. Aeton Lim
4. Paul Thomas
5. Samuel Cohen
6. Dilek Ozler
7. Jonathan Deitch
8. Bob Moran

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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