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Artwork for Insights & Innovators Podcast from MRII

Insights & Innovators Podcast from MRII

The Greenbook Podcast Network
Artificial Intelligence
Market Research
Insights Function
Generative AI
Synthetic Data
Data Storytelling
Digital Twins
Market Research Institute International
Decision Making
Chime Financial
MRII
Burke
The Insight Edge
Insights
Multicultural Research
Disguess
Unilever
Walmart
Delivery In Presentations
Consumer Centricity

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innov... more

PublishesWeeklyEpisodes74Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Insights & Innovators Podcast from MRII

Latest Episodes

Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-Founder of Listen Labs, about how AI is reshaping qualitative research from anal... more

A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo Cera, CEO, Glaut, about independent studies testing AI-moderated interviews aga... more

If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks with Stacy Taffet, Chief Growth Officer at The Hershey Company, about keeping m... more

In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how market research organizations are approaching AI, why many fail to rigorously vali... more

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Recent Guests

Matteo Cera
Founder/representative of Glaut, discussing AI-moderated research
Glaut
Episode: Beyond the Hype: Real Evidence from AI-Moderated Research with Matteo Cera
Stacy Taffet
Chief Growth Officer at Hershey Company
Hershey Company
Episode: Building Human Connections in the Era of AI with Stacy Taffet
Christopher Barnes
AI and insights expert, affiliated with Escalent
Escalent
Episode: Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes
Pankaj Chopra
Vice President and Head of Data Analytics and AI at Edgewell Personal Care; former leader at Mondalies International, J&J, Procter & Gamble; Rutgers Executive in Residence
Edgewell Personal Care
Episode: Beyond the Hype: Making AI Work in Insights with Pankaj Chopra
Paul Griffiths
Client Advocates; focuses on helping agencies demonstrate value and win business
Client Advocates
Episode: How Can Insights Agencies Grow and Become Indispensable with Paul Griffiths
Roger Jackson
Author, Shopper Intelligence founder with decades of consumer and shopper marketing experience
Shopper Intelligence
Episode: How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes
Dr. Tim Holmes
Independent neuroscientist, researcher and educator
Independent
Episode: How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes
Tara Marotti
CEO of Burke
Burke
Episode: How to Manage Culture with Tara Marotti
Jing Mertoglu
Global Vice President of Insights and Analytics, Marketing Excellence and Innovation at Suntory Global Spirits
Suntory Global Spirits
Episode: Burning Bright Without Burning Out with Jing Mertoglu

Hosts

Jon Last
Host of Insights & Innovators
Nick Graham
Host of Insights & Innovators Podcast
Niels Schillewaert
Host of Insights & Innovators

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#193
Singapore/Business/Marketing
Apple Podcasts
#203
Taiwan/Business/Marketing
Apple Podcasts
#209
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Building Human Connections in the Era of AI with Stacy Taffet
Q: What changes do you see in the role of Insights teams at Hershey?
Insights teams are moving from a reporting-focused function to a partner that shapes decisions. They should synthesize signals, embed foresight into daily activities, and help various departments apply insights to strategy and execution, rather than producing more dashboards.
Building Human Connections in the Era of AI with Stacy Taffet
Q: How do you balance AI-driven precision with human creativity and emotion in marketing?
The guest explains that AI enhances efficiency and scale but cannot replace human responses like joy, nostalgia, and surprise. The emphasis is on using AI to handle data and optimization while preserving creativity, brand meaning, and emotionally resonant storytelling that connect with people. The balance is achieved by integrating AI where it adds value and letting human insight drive distinctive, culturally resonant work.
Beyond the Hype: Making AI Work in Insights with Pankaj Chopra
Q: Should we think about AI as a competitor, a colleague, or both?
AI should be treated as an enabler and a colleague; when used properly, it can become a competitive advantage by augmenting human judgment and embedding into workflows, rather than replacing people or being a standalone tool.
Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes
Q: What does good validation look like for insights teams using AI?
Start with basics like data quality and variable construction, ensure proper testing with real human data, and maintain a human-in-the-loop to catch errors, continuously feeding results back into models for improvement.
Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes
Q: What are the three levels of organizations when it comes to AI adoption, and what drives them to embrace AI?
Some organizations adopt broadly to improve speed and efficiency, others are driven by top-down mandates to use AI, and a middle group seeks real business impact by tying AI to profitability and growth rather than merely cutting costs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Insights & Innovators Podcast from MRII

What is Insights & Innovators Podcast from MRII about and what kind of topics does it cover?

This show centers on how data and insights drive business impact, with a strong emphasis on the evolving role of researchers in fast-moving organizations. Episodes frequently explore AI and advanced analytics in practice, the shift from traditional reporting to decision-focused partnerships, and how to operationalize insights across large, matrixed teams. Guests tend to be senior practitioners or thought leaders in market research, analytics, and consumer insights, sharing concrete frameworks, leadership tips, and real-world case studies from consumer goods, fintech, hospitality, and beyond. A standout thread is the emphasis on turning data and insights into actionable decisions, with attention to culture, collaboration, and ethical use of ... more

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Which podcasts are similar to Insights & Innovators Podcast from MRII?

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1. Greenbook Podcast
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4. Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
5. Uncensored CMO

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Insights & Innovators Podcast from MRII launched 2 years ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Insights & Innovators Podcast from MRII?

Recent guests on Insights & Innovators Podcast from MRII include:

1. Matteo Cera
2. Stacy Taffet
3. Christopher Barnes
4. Pankaj Chopra
5. Paul Griffiths
6. Roger Jackson
7. Dr. Tim Holmes
8. Tara Marotti

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