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Artwork for Insights & Innovators Podcast from MRII

Insights & Innovators Podcast from MRII

The Greenbook Podcast Network
Artificial Intelligence
Market Research
Insights Function
Generative AI
Synthetic Data
Data Storytelling
Digital Twins
Decision Making
Chime Financial
MRII
Burke
The Insight Edge
Multicultural Research
Disguess
Unilever
Delivery In Presentations
Walmart
Data Analytics
Market Research Institute International
Business Decision Making

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innov... more

PublishesWeeklyEpisodes71Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Insights & Innovators Podcast from MRII

Latest Episodes

In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how market research organizations are approaching AI, why many fail to rigorously vali... more

Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham, Founder of Vertemis, speaks with Pankaj Chopra, VP & head of Data, Analytics & AI at Edgewell... more

“If we can’t demonstrate our value, we may not deserve to exist.” Paul Griffiths, Founder, Client Advocates, joins host Nick Graham, Founder, Vertemis, to unpack what insights agencies must do to grow in a disrupted market. They discuss why agencies ... more

Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham, Founder, Vertemis, speaks with Roger Jackson, CEO, Shopper Intelligence and Dr. Tim Holmes, Neuros... more

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Recent Guests

Paul Griffiths
Client Advocates; focuses on helping agencies demonstrate value and win business
Client Advocates
Episode: How Can Insights Agencies Grow and Become Indispensable with Paul Griffiths
Roger Jackson
Author, Shopper Intelligence founder with decades of consumer and shopper marketing experience
Shopper Intelligence
Episode: How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes
Dr. Tim Holmes
Independent neuroscientist, researcher and educator
Independent
Episode: How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes
Tara Marotti
CEO of Burke
Burke
Episode: How to Manage Culture with Tara Marotti
Jing Mertoglu
Global Vice President of Insights and Analytics, Marketing Excellence and Innovation at Suntory Global Spirits
Suntory Global Spirits
Episode: Burning Bright Without Burning Out with Jing Mertoglu
Carol Haney
Head of Research and Data Science at Qualtrics
Qualtrics
Episode: The New Research Architecture with Carol Haney
Elizabeth Oates
Vice President of Consumer Insights at Molson Coors Beverage Company
Molson Coors Beverage Company
Episode: How To Turn Insights Into Real Business Impact with Elizabeth Oates
Vineet Mehra
CMO at Chime Financial
Chime Financial
Episode: How Insights Drive Disruption with Vineet Mehra
Vivek Banerji
Author of The Insight Edge, founder of Insights Dojo
Insights Dojo
Episode: How to Build the Insight Edge with Vivek Banerji

Hosts

Jon Last
Host of Insights & Innovators
Nick Graham
Host of Insights & Innovators Podcast
Niels Schillewaert
Host of Insights & Innovators

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Cracking the Code of Modern Media with Helen Katz, Publicis
Q: What would you change in the ecosystem of media measurement and research?
I'd shift away from the assumption of a single answer to every question and recognize that multiple valid approaches can exist, even with AI assistance.
Cracking the Code of Modern Media with Helen Katz, Publicis
Q: What critical skills should media researchers focus on to stay ahead?
Curiosity, passion, and a solid grasp of fundamentals like reach, frequency, and the distinction between measurement and currency are essential.
Cracking the Code of Modern Media with Helen Katz, Publicis
Q: How do you determine which measurement providers are trustworthy amid a crowded market?
We assess providers by transparency of methodology, evidence of real-world impact, and whether they can be independently evaluated or tested in client pilots.
Cracking the Code of Modern Media with Helen Katz, Publicis
Q: What do you see as the most profound changes over the last five years?
The rise of identity solutions and greater use of first-party data have redefined targeting and measurement, enabling more precise reach and measurement across a fragmented landscape.
The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
Q: What are the immutable skills and perspectives that can make an Insights professional really effective?
Ravi emphasizes blending soft skills (influence, end-to-end thinking, curiosity, humility) with hard skills, and continually reinventing oneself every few years while actively learning and applying new skills.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About Insights & Innovators Podcast from MRII

What is Insights & Innovators Podcast from MRII about and what kind of topics does it cover?

This show centers on how data and insights drive business impact, with a strong emphasis on the evolving role of researchers in fast-moving organizations. Episodes frequently explore AI and advanced analytics in practice, the shift from traditional reporting to decision-focused partnerships, and how to operationalize insights across large, matrixed teams. Guests tend to be senior practitioners or thought leaders in market research, analytics, and consumer insights, sharing concrete frameworks, leadership tips, and real-world case studies from consumer goods, fintech, hospitality, and beyond. A standout thread is the emphasis on turning data and insights into actionable decisions, with attention to culture, collaboration, and ethical use of ... more

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Which podcasts are similar to Insights & Innovators Podcast from MRII?

These podcasts share a similar audience with Insights & Innovators Podcast from MRII:

1. Uncensored CMO
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How many episodes of Insights & Innovators Podcast from MRII are there?

Insights & Innovators Podcast from MRII launched 2 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Insights & Innovators Podcast from MRII?

Recent guests on Insights & Innovators Podcast from MRII include:

1. Paul Griffiths
2. Roger Jackson
3. Dr. Tim Holmes
4. Tara Marotti
5. Jing Mertoglu
6. Carol Haney
7. Elizabeth Oates
8. Vineet Mehra

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