Rephonic
Artwork for The CPG Guys
Retail Media
E-Commerce
Consumer Behavior
Retail Media Networks
Amazon
Artificial Intelligence
Walmart
Consumer Packaged Goods
Dollar General
Advertising
Cornell University
Kroger
Nielseniq
Target
Consumer Engagement
Customer Experience
Cannes Lions International Festival Of Creativity
Ace Hardware
Consumer Insights
Instacart

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion... more

PublishesDailyEpisodes688Founded6 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

Listen to this Podcast

Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Retail Accounts & Agencies at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer bu... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• Coca-Cola Selects Omnicom for NA Media Agency

• Kroger's Plan for "America's favorite Grocer"

• Salesforce to Purchase Braze for $5... more

The CPG Guys are joined in this episode by Dora Cortinas, Enterprise Data & Analytics Expert & Neda Nia, Chief Product & Growth officer at Stibo Systems which empowers data-led businesses to create and deliver data transparency to their customers and... more

The CPG Guys are joined in this episode by Devin Kunysz, Senior Director of Physical Goods Industries, Retail, Consumer Goods, and Manufacturing at Salesforce, the #1 AI CRM—where humans with agents drive customer success together with AI, data, and ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The CMO Podcast
The CMO PodcastvYve & Jim Stengel
Acquired
AcquiredBen Gilbert and David Rosenthal
Prof G Markets
Prof G MarketsVox Media Podcast Network

Recent Guests

Sean Tinnelly
Head of ad sales for Dollar General Media Network
Dollar General Media Network
Episode: DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
Arthur Leopold
CEO and co-founder of Agentio
Agentio
Episode: Agentio's Arthur Leopold - Enabling Creator-Led Advertising at Scale
Scott Needham
CEO and founder of SmartScout
SmartScout
Episode: SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
Benoit Vatere
Chief Media Officer at Liquid Death
Liquid Death
Episode: Liquid Death's Benoit Vatere - Brand Disruption in the Agentic Age
Rick Shuman
Customer Director of Omnichannel Activation
Mondelēz International
Episode: Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
Stan Turek
GM of Measurement, InMarket
InMarket
Episode: Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
Sarp Tuncay
e-commerce and retail media leader who has led retail media strategy across Amazon and Walmart and the broader omnichannel ecosystem
Amazon; Walmart
Episode: Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
Kim Lefko
Marketing Officer, Ace Hardware
Ace Hardware
Episode: Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
Molly Hjelm
VP and Head of Retail Media, Ace Hardware
Ace Hardware
Episode: Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront

Hosts

Sri Rajagopalan
Co-host; CRO and co-founder of ThinkBlue Consulting; long-time CPG veteran
Peter V.S. Bond
Co-host; consumer loyalty expert; co-founder of The CPG Guys; collaboration with The CPG Guys network

Reviews

4.7 out of 5 stars from 230 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States2 years ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States2 years ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States3 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States3 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes a touch of self-promotion by hosts but overall positive about content quality and guests.
Audience appreciates data-driven discussions and actionable takeaways for omnichannel and retail media.
Listeners praise the show's practical, industry-specific insights and high-caliber guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
Q: Sean, what's the roadmap for Dollar General Media Network as it scales offsite, onsite, and in-store capabilities, and how should advertisers think about allocating budget across these areas?
Advertisers should start with the merchant plan—understand JVPs, end caps, seasonal moments, and innovations—then align media to support those business goals across all touchpoints, including in-store radio, on-site and off-site, so the plan drives the total business.
DG Media Network's Sean Tinnelly - National Scale, Unique Reach, High Frequency
Q: Sean, for a lot of consumer goods manufacturers, rural and small town shoppers are honestly hard to reach with traditional digital marketing. What does DGMN unlock for a brand if they simply can't get anywhere else in their media mix?
DGMN provides access to a broad, diverse customer base across rural, suburban, and urban markets, including first-party data that enables targeting beyond traditional datasets. It's about meeting customers where they shop and layering media across on-site, off-site, and in-store channels to drive real business outcomes like new buyers, incremental trips, and increased penetration.
SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
Q: What does good data-led marketplace decision making look like at scale, and what's a common mistake brands make treating Amazon as just another sales channel?
Good practice involves using data to identify where to invest, which categories or brands are growing, and how to optimize messaging and product offers for Amazon. A common mistake is not integrating data into decision making and treating Amazon like a separate silo instead of a core strategic channel.
SmartScout's Scott Needham - Understanding Categories Worth Pursuing on Amazon Marketplace
Q: Scott, what was the recurring frustration in your own data that made you build SmartScout?
The frustration was that pulling and organizing account-level data was time-consuming and slow, making it hard to derive fast, actionable insights; brands needed a way to see opportunities, growth, and competitive threats quickly in a structured way.
Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
Q: What is the state of off‑platform retail media and why is it important now?
The guests explain that off‑platform retail media enables brands to activate first‑party, deterministic data across the open web, providing self‑service tools, better reach, and tighter attribution, which can improve efficiency and scale beyond retailer sites.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

A practical, executive-focused show examining how consumer-packaged goods brands win in an AI-enabled, omnichannel world. Episodes routinely explore retail media, data-driven marketing, and cross-functional partnerships with retailers and agencies, plus real-world examples of omnichannel growth, loyalty programs, and innovative brand collaborations. Noteworthy strengths include access to top CPG leaders and retail marketers, a strong emphasis on actionable tactics, and a willingness to discuss both strategic shifts and the operational details behind big campaigns. The format often blends data insights with industry trends, making it useful for brand marketers, retailers, and agency teams looking to stay ahead in a fast-evolving landscape.

Where can I find podcast stats for The CPG Guys?

Rephonic provides a wide range of podcast stats for The CPG Guys. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CPG Guys and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CPG Guys?

Rephonic provides comprehensive predictive audience data for The CPG Guys, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The CPG Guys have?

To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The CMO Podcast
2. Acquired
3. Prof G Markets
4. Masters of Scale
5. The Knowledge Project

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 688 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

Rephonic pulls ratings and reviews for The CPG Guys from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The CPG Guys?

Rephonic provides full transcripts for episodes of The CPG Guys. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Sean Tinnelly
2. Arthur Leopold
3. Scott Needham
4. Benoit Vatere
5. Rick Shuman
6. Stan Turek
7. Sarp Tuncay
8. Kim Lefko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days