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Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
Retail Media Networks
CPG Guys Omnichannel Hall Of Fame
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Kroger
Nielseniq
Amazon
Sephora
Pepsico
Albertsons Media Collective
Mars Wrigley
Health and Wellness
Wellness Merchandising
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a 2025 retrospective and 2026 preview.

Follow Nik Modi on LinkedIn at: www.linkedin.com/in/nik-modi-... more

The CPG Guys are joined in this episode by Jerry Tsai and Phillip Guerra, co-founders of The Happy Start, manufacturer of award-winning baby products are designed to support your infant's early development. Created with pediatric experts and trusted ... more

The CPG Guys are joined in this episode by Chris Jones, Founder & CEO of Plant Therapy, your shortcut to wellness, transforming ordinary rituals into mood-enhancing practices. This way, you can experience more of those blissful 'ahhhhh' moments from ... more

The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.

Follow Neil on LinkedIn at: www.linkedin.com/in/neilretail/

Follow GlobalData Retail on LinkedIn at: www.linkedin.com/c... more

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Recent Guests

Justin Bajan
Co-founder and creative director of Familiar Creatures, a creative agency
Familiar Creatures
Episode: Fitness Marketing with Crunch Fitness’ Chad Waetzig
Chad Waetzig
CMO of Crunch Fitness, overseeing global marketing and communications
Crunch Fitness
Episode: Fitness Marketing with Crunch Fitness’ Chad Waetzig
Angela Martin
Vice President of Customer Insights and Branding at Dollar General
Dollar General
Episode: Culture of Values with Dollar General's Angela Martin
Bryan Leach
Founder and CEO of Ibotta
Ibotta
Episode: Best in Class Performance Marketing with Ibotta’s Bryan Leach
Joe Mueller
VP of Industry and Customer Engagement
Kellanova
Episode: Exceptional Customer Engagement with Kellanova’s Joe Mueller
Chris Costagli
Vice President of Thought Leadership for Food and Beverage Insights at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Sherry Frey
Vice President of Total Wellness at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Anna Mayo
Vice President for the Beauty Vertical at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder
Andrea Binder
Vice President of Pet Category Insights at NielsenIQ
NielsenIQ
Episode: 2025 Review and 2026 Predictions with NielsenIQ's Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder

Hosts

Sri Rajagopalan
Co-Host and CRO at Think Blue Consulting, dynamic figure in CPG and consumer engagement, known for his insights into market and retail transformation.
Peter V.S. Bond
Co-Host and Head of Industry and Client Engagement at Flywheel, recognized for his expertise in consumer loyalty and market strategies in CPG.

Reviews

4.7 out of 5 stars from 216 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States9 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United Statesa year ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts provide great industry insights and engaging content for those working in CPG and eCommerce, making it a must-listen for professionals.
The combination of expert discussions with actionable tips is frequently praised, making the podcast a valuable resource for industry updates.
Listeners appreciate the diverse and knowledgeable guests, although some find the hosts occasionally self-promotional.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fitness Marketing with Crunch Fitness’ Chad Waetzig
Q: What is the biggest challenge you faced when coming out of the pandemic regarding Crunch's marketing?
The challenge was crafting a campaign that reassured consumers about returning to gyms safely during the pandemic, and Justin's agency provided creative solutions to address these concerns.
Fitness Marketing with Crunch Fitness’ Chad Waetzig
Q: How have your diverse experiences in brand marketing informed your leadership at Crunch?
Chad Waetzig reflects that his experiences at top companies like P&G and Disney have instilled strong marketing fundamentals, emphasizing authenticity and the importance of a positive consumer experience.
Exceptional Customer Engagement with Kellanova’s Joe Mueller
Q: What's the next step the industry needs to take to meet changing consumer demands?
The industry needs to reframe how they engage with retailers, focusing on creating experiences rather than just pursuing short-term sales objectives.
Live from unBoxed 2025 with Amazon’s Wayne Purboo
Q: How should CPG brands move from video as a upper funnel to a full funnel approach?
Wayne suggests brands need to create intentional videos that connect with customer problems and convey emotional storytelling.
Live from unBoxed 2025 with Amazon’s Wayne Purboo
Q: What common mistakes are brands and agencies making in the video advertising space?
Wayne highlights that many brand videos do not address customer problems effectively, often focusing solely on features instead.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors, this podcast examines the ways brands and retailers adjust to evolving consumer behavior and market dynamics. Episodes frequently feature insights from industry experts discussing trends in eCommerce, digital advertising, and shopper engagement, particularly in light of recent technological advancements and shifts in consumer preferences post-COVID. Unique in its approach, the discussion balances practical strategies and innovative ideas aimed at enhancing customer experiences and driving brand loyalty.

Regularly featuring high-profile guests from leading organizations, the topics span a wide range of relevant themes such as omnichannel strategies, ... more

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How many listeners does The CPG Guys get?

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Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The AI Daily Brief: Artificial Intelligence News and Analysis
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Morning Brew Daily
4. The Knowledge Project
5. The Journal.

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 574 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Justin Bajan
2. Chad Waetzig
3. Angela Martin
4. Bryan Leach
5. Joe Mueller
6. Chris Costagli
7. Sherry Frey
8. Anna Mayo

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