The CPG Guys

Peter V.S. Bond & Sri Rajagopalan

Retail Media

E-Commerce

Consumer Behavior

Retail Media Networks

Amazon

Consumer Packaged Goods

Consumer Engagement

Artificial Intelligence

Walmart

Advertising

Cornell University

Customer Experience

Nielseniq

Dollar General

Inflation

Digital Marketing

Omnichannel Marketing

Cannes Lions International Festival Of Creativity

Consumer Insights

Target

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

223 ratings

Publishes	Daily	Episodes	620	Founded	6 years ago
Number of Listeners		Categories	MarketingNewsBusiness NewsBusiness

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

Commerce Riff with Sri & PVSB - April 28, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• KDP Quarterly earnings

• Gen Z pre-games drinking before heading out

• Microsoft Voluntary Retirements

• TikTok Measurement

CPG Gu... more

28 Apr 2026 • 13 min

Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

The CPG Guys are joined in this episode by Shelley Zalis, Founder & CEO of The Female Quotient. Founded in 2007, The Female Quotient (The FQ) is an equality services company that provides thought leadership platforms for women and develops solutions ... more

25 Apr 2026 • 43 min

Discovery-Led Commerce with TikTok's Patrick Nommensen

The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok.

This episode was record in Las Vegas at Shoptalk 2026.

Follow Patrick on LinkedIn at: www.linkedin.com/in/pnommens... more

22 Apr 2026 • 42 min

Commerce Riff with Sri & PVSB - April 21, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Uber Invests More in Delivery Hero

• DGMN introduces in-store audio

• Conagra's new CEO

• Goop Kitchen

CPG Guys Website: CP... more

21 Apr 2026 • 15 min

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Recent Guests

Shelley Zalis

Founder and CEO of The Female Quotient, advocate for gender equality in business

The Female Quotient

Episode: Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

Patrick Nommensen

Head strategic initiatives for AMS in Europe, e-commerce at TikTok

TikTok

Episode: Discovery-Led Commerce with TikTok's Patrick Nommensen

Benoit Vatere

Chief Media Officer, Liquid Death

Liquid Death

Episode: Phygital Commerce Media with Liquid Death's Benoit Vatere

Christian Hassold

From Resilient Edge Advisory and host of the Inorganic Podcast

Resilient Edge Advisory

Episode: The State of Venture Capital & Private Equity with In/Organic Podcast's Christian Hassold

Jason O'Toole

Head of Connected Commerce & Media at Gildan; former work with Spanx, Zegna, Hanes

Gildan

Episode: Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

Katie Tripodi

Director of US Digital Merchandising and eCommerce Expansion for Gildan

Gildan

Episode: Winning in Social Commerce with Gildan's Jason O'Toole & Katie Tripodi

Greg Brown

Senior Vice President of Innovation, Omnicom's DAS Group of Agencies

Omnicom

Episode: Key Themes at SXSW 2026 with Omnicom's Greg Brown

Kim Lefko

SVP, Chief Marketing Officer at Ace Hardware

Ace Hardware

Episode: Local Brand Building at Scale with Ace Hardware's Kim Lefko

Doug Baker

Vice President of Industry Relations at FMI

FMI (Food Marketing Institute)

Episode: The Future of Grocery: Introducing GroceryLab with FMI's Doug Baker

Hosts

Sri Rajagopalan

Co-host of The CPG Guys; multiple roles including CRO and advisory positions across consulting and think tanks.

Peter V.S. Bond

Co-host of The CPG Guys; co-host and industry expert with roles across Flywheel and Omnicom's commerce divisions.

Reviews

4.7 out of 5 stars from 223 ratings

Great InsightfulContent, hosts are overly self promotional though.
Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.
My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.
Keep up the good work and practice some humility 🙂
Apple Podcasts
4
Joe_Russell
United Statesa year ago
Super Bowl
Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!
Apple Podcasts
5
fan of all things disney
United Statesa year ago
Love these Guys!!
Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..
Apple Podcasts
5
MeherPatel
United States2 years ago
Sri and Team Are Changing The Corporate Game
So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!
Apple Podcasts
5
StevenHCarroll
United States3 years ago
Entertaining, insightful, and actionable!
If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥
Apple Podcasts
5
ASobering
United States3 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the hosts' breadth of experience and network, with occasional notes on self-promotion.

Shows strong industry insight and practical guidance for omnichannel and retail media.

Guests are high-caliber and well-connected, bringing valuable perspectives.

Listeners praise the depth of topics, especially on ecommerce and advertising strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#72	United States/Business/Marketing
Apple Podcasts	#189	Canada/Business/Marketing
Apple Podcasts	#62	Germany/Business/Marketing
Apple Podcasts	#198	France/Business/Marketing
Apple Podcasts	#27	Russia/Business/Marketing
Apple Podcasts	#96	Mexico/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

Q: How can male executives show up differently in the equality conversation to drive real change?

Men should actively participate in conversations, share caregiving realities, and advocate for systemic changes like inclusive policies and mentor programs, turning allyship into tangible leadership action.

Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

Q: What metrics should CPG companies track to measure equality outcomes, and how do you hold leadership accountable when the numbers don't move?

Track both representation and opportunity metrics across hiring, promotion, and compensation; tie incentives to progress, ensure the metrics are intrinsic to company strategy, and avoid treating DEI as a side initiative.

Closing the CPG Gender Gap with The Female Quotient's Shelley Zalis

Q: What is the most compelling ROI data you've seen from CPG companies that have closed their internal gender gaps, and what are they doing differently?

Companies that close their gaps see leadership representation reflect their customer base, apply flexible, purpose-driven policies, and measure both financial ROI and social impact, creating a double ROI where diversity drives business growth.

Phygital Commerce Media with Liquid Death's Benoit Vatere

Q: How do you approach AI in creative and media, if at all?

AI isn't central to our creative process today; we use it for media buying optimization and data analysis, but our creative remains human-driven and largely independent of AI in the content itself.

Phygital Commerce Media with Liquid Death's Benoit Vatere

Q: How important is retail media in your marketing mix and how should brands allocate spend?

Retail media is essential for its first-party signals and end-cap opportunities, and a healthy brand should allocate a substantial portion of the budget to retail media, not just relying on top-of-funnel channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

The show centers on how consumer-packaged goods brands, retailers, and media platforms align around the consumer journey across in-store and digital touchpoints. Conversations repeatedly explore omnichannel strategy, retail media, data-driven decisions, and how AI and technology are shaping go-to-market, pricing, and storytelling in the CPG space. Notable is the mix of veteran industry hosts sharing practical frameworks with guest leaders from major brands, retailers, and agencies, often anchoring discussions in real-world case studies and cross-functional collaboration. This combination of hands-on insights, forward-looking technology talk, and access to senior executives makes it a strong resource for listeners aiming to improve growth, e... more

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Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The Headlines
2. How I Built This with Guy Raz
3. Up First from NPR
4. The Best One Yet
5. The Daily

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 620 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Shelley Zalis
2. Patrick Nommensen
3. Benoit Vatere
4. Christian Hassold
5. Jason O'Toole
6. Katie Tripodi
7. Greg Brown
8. Kim Lefko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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