The CPG Guys
Peter V.S. Bond & Sri RajagopalanCPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion... more
| Publishes | Daily | Episodes | 651 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsBusinessNewsMarketing | |||
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Latest Episodes
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
• Kroger & Cola-Cola to launch exclusive LTO
• Big food running out of moves
• Costco opening stand-alone gas stations
• More Walmart... more
This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity and features a panel called “How Retail Media Becomes a Growth Engine” which was produced by EMarketer and sponsored by Sensor Tower, featuring Albertso... more
The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits.
Follow Deepak on LinkedIn at: www.linkedin.com/in/deepak-maini-49... more
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
• PepsiCo Q2 Results
• Smucker’s Twinkies Problem
• Walmart Summer Rollbacks
• Wakefern is SN’s retailer of the Year
CPG Guys Websit... more
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Reviews
- Great InsightfulContent, hosts are overly self promotional though.
Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.
My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.
Keep up the good work and practice some humility 🙂
Apple Podcasts4Joe_Russell
United Statesa year ago - Super Bowl
Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!
Apple Podcasts5fan of all things disneyUnited Statesa year ago - Love these Guys!!
Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..
Apple Podcasts5MeherPatelUnited States2 years ago - Sri and Team Are Changing The Corporate Game
So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!
Apple Podcasts5StevenHCarrollUnited States3 years ago - Entertaining, insightful, and actionable!
If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥
Apple Podcasts5ASoberingUnited States4 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #47 | United States/Business/Marketing |
Apple Podcasts | #173 |  United Kingdom/Business/Marketing |
Apple Podcasts | #228 |  Canada/Business/Marketing |
Apple Podcasts | #139 |  Germany/Business/Marketing |
Apple Podcasts | #141 |  Australia/Business/Marketing |
Apple Podcasts | #46 |  Spain/Business/Marketing |
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Frequently Asked Questions About The CPG Guys
What is The CPG Guys about and what kind of topics does it cover?
A commercially focused, data-driven deep-dive into the consumer packaged goods ecosystem, with an emphasis on omnichannel retail, retail media, e-commerce, and brand-building strategies. Episodes frequently feature senior brand marketers, retailers, and platform experts who discuss first-party data utilization, AI-enabled workflows, measurement, and the evolving role of retailers in shaping marketing and trade strategies. Notable strengths include access to high-profile guests from Kroger Precision Marketing, Haleon, PepsiCo, TikTok, streaming platforms, and CPG brand leaders, plus practical frameworks for integration across insights, media, and loyalty. The format tends to pair practical case examples with forward-looking trends (AI, disco... more
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How many listeners does The CPG Guys get?
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Which podcasts are similar to The CPG Guys?
These podcasts share a similar audience with The CPG Guys:
1. My First Million
2. Founders
3. Prof G Markets
4. The Tim Ferriss Show
5. Operators
How many episodes of The CPG Guys are there?
The CPG Guys launched 6 years ago and published 651 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The CPG Guys?
Recent guests on The CPG Guys include:
1. Matt Foley
2. Tony Rogers
3. Chris Peterson
4. Doug VandeVelde
5. Matt Gregory
6. Mike Wysong
7. Bob Nolan
8. Pete Fox
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