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Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
CPG Guys Omnichannel Hall Of Fame
Retail Media Networks
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Nielseniq
Sephora
Albertsons Media Collective
Pepsico
Kroger
Mars Wrigley
Amazon
Wellness Merchandising
Health and Wellness
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesTwice weeklyEpisodes534Founded5 years ago
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Artwork for The CPG Guys

Latest Episodes

The CPGGUYS are joined in this episode by Fuad Hannon, VP of New Business Verticals at Doordash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform... more

The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Canne... more

The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavi... more

The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our i... more

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Recent Guests

Jordan Rost
Head of ad marketing for Roku
Roku
Episode: Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
Lesley Conway
Head of Walmart Connect Canada
Walmart Connect Canada
Episode: Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway
Ben Johnson
Senior Vice President of Marketing at Red's All Natural
Red's All Natural
Episode: Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson
Claudia Johnson
Technical Advisor to the CEO at Flywheel Commerce Group
Omnicom
Episode: Commerce Acceleration with Flywheel’s Claudia Johnson
Toby Espinosa
Vice President of Ads and Growth Services at DoorDash
DoorDash
Episode: Incremental Growth for CPG Brands with DoorDash Ads' Toby Espinosa
Tim Castelli
Vice President of Global Advertising Sales at Instacart, with a strong background in media and leadership roles in other companies.
Instacart
Episode: Enabling Immersive Brand Experiences with Instacart's Ali Miller & Tim Castelli
Ali Miller
General Manager of Advertising at Instacart, driving the strategy and innovation behind Instacart's advertising ecosystem, previously worked in leadership roles at Google.
Instacart
Episode: Enabling Immersive Brand Experiences with Instacart's Ali Miller & Tim Castelli
Sean Summers
Head of Mercado Ads and CMO at Mercado Libre
Mercado Libre
Episode: Paranoia Breeds Innovation with Mercado Libre's Sean Summers
Molly Hjelm
Corporate Vice President and Head of Retail Media at Ace Hardware
Ace Hardware
Episode: DIY Retail Media with Ace Hardware's Molly Hjelm

Hosts

Sri Rajagopalan
Co-host and Chief Revenue Officer of Think Blue Consulting, co-founder of the CPG Guys, with a focus on consumer engagement strategies and retail media.
Peter V.S. Bond
Co-host and head of industry engagement at Flywheel, co-founder of the CPG Guys, specializing in marketing and advertising strategies for consumer brands.

Reviews

4.8 out of 5 stars from 215 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States6 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States8 months ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United Statesa year ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and expert guests, noting that it provides essential information for professionals in the CPG and retail sectors.
Some feedback mentions a tendency for self-promotion, suggesting a more balanced approach could enhance the listening experience.
Many commend the hosts for their knowledge and charisma, often highlighting the engaging discussions on marketing and consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Full View Omnichannel Measurement with NielsenIQ's Kim Cox
Q: What's the primary difference in the offering between a lot of others in the marketplace and what NielsenIQ has to offer?
NielsenIQ offers item-level granularity and can merge retail sales data with digital causal data, unlike most competitors who provide only high-level share data.
Full View Omnichannel Measurement with NielsenIQ's Kim Cox
Q: How has this vision of full view measurement evolved over the years? What makes NielsenIQ's approach uniquely robust in today's omni-channel environment?
NielsenIQ has invested extensively in gathering consumer signals and advanced data science techniques to create synthetic POS data and enhance measurement capabilities.
Full View Omnichannel Measurement with NielsenIQ's Kim Cox
Q: Could you walk us through your framework of what is the NielsenIQ Full View measurement, what does it encompass, and what, if anything, is still a work in progress?
The Full View measurement is designed to provide a broad and granular measurement universe that captures consumer buying behavior and shopper insights beyond just retail POS data.
Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway
Q: What KPIs are you prioritizing to measure campaign success?
The primary KPIs include incrementality, sales lift, and return on ad spend, with flexibility to establish different metrics based on specific business goals.
Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway
Q: How have you guys up in Canada started thinking about leveraging artificial intelligence and data analytics to refine ad targeting?
Walmart is integrating AI across the business to make shopping faster and smarter, particularly in advertising for consumer analytics and real-time campaign optimization.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the intersection of consumer packaged goods and eCommerce, engaging conversations explore the ways brands and retailers interact with consumers in both physical and digital spaces. Topics frequently covered include marketing strategies, consumer behavior trends, retail media, and the evolution of brand experiences in an increasingly digital landscape. The hosts leverage their extensive industry experience to provide insights that are both practical and innovative, appealing to professionals seeking to adapt to rapidly changing market dynamics. What sets the content apart is its blend of expert guest interviews and real-world applications, making it a useful resource for anyone in the business.

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Rephonic provides a wide range of podcast stats for The CPG Guys. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CPG Guys and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The Journal.
2. Masters of Scale
3. ACQ2 by Acquired
4. The Best One Yet
5. WSJ What’s News

How many episodes of The CPG Guys are there?

The CPG Guys launched 5 years ago and published 534 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Jordan Rost
2. Lesley Conway
3. Ben Johnson
4. Claudia Johnson
5. Toby Espinosa
6. Tim Castelli
7. Ali Miller
8. Sean Summers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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