Rephonic
Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
CPG Guys Omnichannel Hall Of Fame
Retail Media Networks
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Albertsons Media Collective
Kroger
Pepsico
Amazon
Mars Wrigley
Nielseniq
Sephora
Health and Wellness
Wellness Merchandising
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesDailyEpisodes542Founded5 years ago
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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division.

Follow Harvey on LinkedIn at: www.linkedin.com/in/harveyma8/

Follow Sam's Club MAP on LinkedIn at: www.linkedin.c... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: CPGguys.com

FMCG Guys Website: FMCGguys.com

Rhea Raj’s Website: http:... more

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.

Daniel Torres Dwyer o... more

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.

Follow Robin on LinkedIn at: www.linkedin.com/in/robinktriplett/

Follow Coca-Cola on LinkedIn at: www... more

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Recent Guests

Zach Dennett
Vice President of Merchandising for Consumer Health & Wellness at CVS Health
CVS Health
Episode: Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Fintan Gillespie
Global Director, Ad Partnerships Group at Snap Inc.
Snap Inc.
Episode: Global Ads Partnerships with Snap Inc.'s Fintan Gillespie
Fuad Hannon
Vice President of New Verticals at DoorDash
DoorDash
Episode: Winning In Grocery & New Verticals with DoorDash’s Fuad Hannon
Jeff Bustos
Senior Vice President of Retail Media and Analytics at Merkle
Merkle
Episode: Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
Jordan Rost
Head of ad marketing for Roku
Roku
Episode: Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
Lesley Conway
Head of Walmart Connect Canada
Walmart Connect Canada
Episode: Full Funnel Retail Media in Canada with Walmart Connect's Lesley Conway
Ben Johnson
Senior Vice President of Marketing at Red's All Natural
Red's All Natural
Episode: Better Cooked Food On-The-Go with Red's All Natural's Ben Johnson
Claudia Johnson
Technical Advisor to the CEO at Flywheel Commerce Group
Omnicom
Episode: Commerce Acceleration with Flywheel’s Claudia Johnson
Toby Espinosa
Vice President of Ads and Growth Services at DoorDash
DoorDash
Episode: Incremental Growth for CPG Brands with DoorDash Ads' Toby Espinosa

Hosts

Sri Rajagopalan
Co-host and Chief Revenue Officer of Think Blue Consulting, co-founder of the CPG Guys, with a focus on consumer engagement strategies and retail media.
Peter V.S. Bond
Co-host and head of industry engagement at Flywheel, co-founder of the CPG Guys, specializing in marketing and advertising strategies for consumer brands.

Reviews

4.8 out of 5 stars from 215 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States7 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States8 months ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United Statesa year ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and expert guests, noting that it provides essential information for professionals in the CPG and retail sectors.
Some feedback mentions a tendency for self-promotion, suggesting a more balanced approach could enhance the listening experience.
Many commend the hosts for their knowledge and charisma, often highlighting the engaging discussions on marketing and consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: What role does the influence of social media and faster trends play in your product strategy?
The speed of trends is influencing CVS to adopt quicker response strategies to remain relevant with consumer demand.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: How does loyalty data influence your merchandising strategies?
Loyalty insights inform personalized marketing, planogram decisions, and local customer needs to optimize assortments in stores.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: What qualities do you look for in emerging brands seeking merchandising partnerships with CVS Health?
Zach seeks clear differentiation, existing community support, readiness for scale, and innovative product offerings.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: What milestones have you seen in merging in-store and digital merchandising for a seamless omnichannel experience?
Key milestones include scaling buy online pick up in store (BOPUS) and enhancing same-day delivery options with CVS.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: What's been your primary focus within Consumer Health & Wellness front of store merchandising at CVS Health?
Zach focuses on team support, localization of products, pricing simplification, and on-shelf availability to enhance customer experience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the intersection of consumer packaged goods and eCommerce, engaging conversations explore the ways brands and retailers interact with consumers in both physical and digital spaces. Topics frequently covered include marketing strategies, consumer behavior trends, retail media, and the evolution of brand experiences in an increasingly digital landscape. The hosts leverage their extensive industry experience to provide insights that are both practical and innovative, appealing to professionals seeking to adapt to rapidly changing market dynamics. What sets the content apart is its blend of expert guest interviews and real-world applications, making it a useful resource for anyone in the business.

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Rephonic provides a wide range of podcast stats for The CPG Guys. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The CPG Guys and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The Prof G Pod with Scott Galloway
2. The CMO Podcast
3. Pivot
4. Raging Moderates with Scott Galloway and Jessica Tarlov
5. Prof G Markets

How many episodes of The CPG Guys are there?

The CPG Guys launched 5 years ago and published 542 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Zach Dennett
2. Fintan Gillespie
3. Fuad Hannon
4. Jeff Bustos
5. Jordan Rost
6. Lesley Conway
7. Ben Johnson
8. Claudia Johnson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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