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Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
Retail Media Networks
CPG Guys Omnichannel Hall Of Fame
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Nielseniq
Kroger
Albertsons Media Collective
Pepsico
Amazon
Sephora
Mars Wrigley
Wellness Merchandising
Health and Wellness
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesDailyEpisodes551Founded5 years ago
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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai.

Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025.

Follow Jeff on LinkedIn at: www.linkedin.com/in/jeffreycohen

Follow ... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate.

CPG Guys Website: CPGguys.com

FMCG Guys Website: FMCGguys.com

SheCOMMERCE Website: http... more

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.

Find Mike on Linke... more

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.

Find Austin on Li... more

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Recent Guests

Brian Monahan
Senior Vice President of Albertsons Media Collective
Albertsons Media Collective
Episode: Collective Growth with Albertsons Media Collective’s Brian Monahan
Harvey Ma
Leader of the Member Access Platform at Sam's Club
Sam's Club
Episode: Retail Experience Network with Sam's Club's Harvey Ma
Rick Swinkels
CEO of TCC Global
TCC Global
Episode: LIVE from Groceryshop '25 with tcc's Rick Swinkels
Zach Dennett
Vice President of Merchandising for Consumer Health & Wellness at CVS Health
CVS Health
Episode: Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Fintan Gillespie
Global Director, Ad Partnerships Group at Snap Inc.
Snap Inc.
Episode: Global Ads Partnerships with Snap Inc.'s Fintan Gillespie
Fuad Hannon
Vice President of New Verticals at DoorDash
DoorDash
Episode: Winning In Grocery & New Verticals with DoorDash’s Fuad Hannon
Kim Cox
Managing Director of North America E-Commerce and Global Snapshots at NielsenIQ
NielsenIQ
Episode: Full View Omnichannel Measurement with NielsenIQ's Kim Cox
Jordan Rost
Head of ad marketing for Roku
Roku
Episode: Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos
Jeff Bustos
Senior Vice President of Retail Media and Analytics at Merkle
Merkle
Episode: Retail Media & CTV with Roku's Jordan Rost & Merkle's Jeff Bustos

Hosts

Sri Rajagopalan
Co-host and Chief Revenue Officer of Think Blue Consulting, co-founder of the CPG Guys, with a focus on consumer engagement strategies and retail media.
Peter V.S. Bond
Co-host and head of industry engagement at Flywheel, co-founder of the CPG Guys, specializing in marketing and advertising strategies for consumer brands.

Reviews

4.7 out of 5 stars from 216 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States8 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States9 months ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and expert guests, noting that it provides essential information for professionals in the CPG and retail sectors.
Some feedback mentions a tendency for self-promotion, suggesting a more balanced approach could enhance the listening experience.
Many commend the hosts for their knowledge and charisma, often highlighting the engaging discussions on marketing and consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Collective Growth with Albertsons Media Collective’s Brian Monahan
Q: How do you define success for Albertsons Retail Media beyond growing revenue?
Brian emphasizes category growth as the main metric, indicating that it is essential to grow the entire market rather than just shifting share among existing customers.
Collective Growth with Albertsons Media Collective’s Brian Monahan
Q: What led you to join Albertsons Media Collective?
Brian's affinity for the Albertsons brand and his extensive prior experience in retail media influenced his decision to join, seeing it as an opportunity to build a scaled media platform focusing on collective growth.
Retail Experience Network with Sam's Club's Harvey Ma
Q: Can you explain what MMM and MTA mean for those in sales?
MMM shows which channels engage customers the most, while MTA helps to analyze the multi-touch approach to channel effectiveness over time.
Retail Experience Network with Sam's Club's Harvey Ma
Q: How are you seeking for MAP to evolve under your leadership?
We are focusing on enhancing the full retail experience by measuring not just visual elements but also those that engage other senses and emotions.
Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett
Q: What role does the influence of social media and faster trends play in your product strategy?
The speed of trends is influencing CVS to adopt quicker response strategies to remain relevant with consumer demand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the intersection of consumer packaged goods and eCommerce, engaging conversations explore the ways brands and retailers interact with consumers in both physical and digital spaces. Topics frequently covered include marketing strategies, consumer behavior trends, retail media, and the evolution of brand experiences in an increasingly digital landscape. The hosts leverage their extensive industry experience to provide insights that are both practical and innovative, appealing to professionals seeking to adapt to rapidly changing market dynamics. What sets the content apart is its blend of expert guest interviews and real-world applications, making it a useful resource for anyone in the business.

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How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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How many subscribers and views does The CPG Guys have?

To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The Prof G Pod with Scott Galloway
2. Masters of Scale
3. Prof G Markets
4. The Knowledge Project
5. Worklife with Adam Grant

How many episodes of The CPG Guys are there?

The CPG Guys launched 5 years ago and published 551 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Brian Monahan
2. Harvey Ma
3. Rick Swinkels
4. Zach Dennett
5. Fintan Gillespie
6. Fuad Hannon
7. Kim Cox
8. Jordan Rost

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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