Rephonic
Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
CPG Guys Omnichannel Hall Of Fame
Retail Media Networks
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Pepsico
Albertsons Media Collective
Nielseniq
Amazon
Kroger
Sephora
Mars Wrigley
Health and Wellness
Wellness Merchandising
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesDailyEpisodes597Founded6 years ago
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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets for a CAGNY 2026 post-mortem conversation.

Follow Nik Modi on LinkedIn at: www.linkedin.com/in/nik-modi-... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• CAGNY Recap

• Bath & Body Works

• Walmart Connect Q4 results

• Walgreens Layoffs

CPG Guys Website: CPGguys.com

FMCG Guys We... more

In this episode, Sri & PVSB recap the highlights from the 2026 Consumer Analysts Group of New York (CAGNY) annual conference.

Read our recaps at Mass Market Retailers here: massmarketretailers.com/tag/cagny-2026/

To learn more about CAGNY, ... more

The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands t... more

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Recent Guests

Brandon Nutter
Co-founder and CTO of Ampd
Ampd
Episode: Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Joshua Gebhardt
CEO and co-founder of Ampd
Ampd
Episode: Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Justin Honaman
Head of Worldwide CPG Retail and Restaurant Go-to-Market Business Development at AWS.
Amazon Web Services
Episode: Live from FMI Midwinter 2026 with AWS's Justin Honaman
Andreas Reiffen
CEO and co-founder of Pentaleap
Pentaleap
Episode: Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen
Michael Krans
VP of Retail Media at Macy's Inc.
Macy's Inc.
Episode: Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen
Sarah Iooss
Director of Global Agency and Global Twitch at Amazon Ads
Amazon Ads
Episode: Live from CES 2026 with Amazon’s Sarah Iooss
Curt Munk
Head of sales and strategy at Tracy Locke.
Tracy Locke
Episode: Live from CES 2026 with Tracy Locke’s Curt Munk
John Frost
Chief Customer Officer of Chobani, alumnus of Virginia Tech
Chobani
Episode: Growth-Oriented Category Disruption with Chobani's John Frost
Khurrum Malik
VP of Business and Product Marketing at Walmart Connect
Walmart Connect
Episode: Live from CES 2026 with Walmart Connect's Khurrum Malik

Hosts

Sri Rajagopalan
Co-Host and CRO at Think Blue Consulting, dynamic figure in CPG and consumer engagement, known for his insights into market and retail transformation.
Peter V.S. Bond
Co-Host and Head of Industry and Client Engagement at Flywheel, recognized for his expertise in consumer loyalty and market strategies in CPG.

Reviews

4.7 out of 5 stars from 220 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United Statesa year ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United Statesa year ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States3 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts provide great industry insights and engaging content for those working in CPG and eCommerce, making it a must-listen for professionals.
The combination of expert discussions with actionable tips is frequently praised, making the podcast a valuable resource for industry updates.
Listeners appreciate the diverse and knowledgeable guests, although some find the hosts occasionally self-promotional.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Q: Where do you see the media world most ripe for disruption?
National brand media needs transformation as it's disconnected and clunky, resulting in a poor customer experience and wasted ad spend.
Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Q: What can brands do first to improve their results with paid social?
Brands should simplify their path to purchase by reducing clicks and ensuring customers reach their preferred retailers directly.
Live from CES 2026 with Amazon’s Sarah Iooss
Q: How is Amazon ads helping with education about advertising?
Amazon Ads is focusing on reimagining their learning initiatives to aid agencies alongside their advanced ad tech.
Live from CES 2026 with Amazon’s Sarah Iooss
Q: What are some of the most common misconceptions agencies may have about advertising on Amazon?
Agencies often think Amazon only provides tools and has a narrow relationship with brands, but Amazon Ads also fosters vital cultural connections that are paramount for advertising.
Live from CES 2026 with Amazon’s Sarah Iooss
Q: What does global agency development at Amazon ads mean to you?
It means finding a way to connect deeply to the roots of advertising, which is to engage consumers authentically and effectively through partnerships with agencies.

Audience Metrics

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors, this podcast examines the ways brands and retailers adjust to evolving consumer behavior and market dynamics. Episodes frequently feature insights from industry experts discussing trends in eCommerce, digital advertising, and shopper engagement, particularly in light of recent technological advancements and shifts in consumer preferences post-COVID. Unique in its approach, the discussion balances practical strategies and innovative ideas aimed at enhancing customer experiences and driving brand loyalty.

Regularly featuring high-profile guests from leading organizations, the topics span a wide range of relevant themes such as omnichannel strategies, ... more

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How many listeners does The CPG Guys get?

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To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The Ezra Klein Show
2. Pivot
3. The Daily
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. The Journal.

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 597 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Brandon Nutter
2. Joshua Gebhardt
3. Justin Honaman
4. Andreas Reiffen
5. Michael Krans
6. Sarah Iooss
7. Curt Munk
8. John Frost

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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