The CPG Guys
Peter V.S. Bond & Sri RajagopalanCPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com
| Publishes | Daily | Episodes | 591 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessBusiness NewsMarketingNews | |||
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Latest Episodes
In this episode, the CPG Guys review all of the television ads that played in Super Bowl 60, February 8, 2026.
CPG Guys Website: CPGguys.com
FMCG Guys Website: FMCGguys.com
SheCOMMERCE Website: shecommercepodcast.com/
DISCLAIM... more
The CPG Guys are joined in this episode by Michael Krans, Vice President of Retail Media at Macy’s Inc. and Andreas Reiffen, Founder and CEO of Pentaleap, a best-in-class ad-serving platform focused on relevance, transparency, and performance.
Follo... more
The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.
This episode was recorded at CES 2026 in Las Vegas Nevada.
Find Sarah on Linkedin at: www.... more
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.
This week’s topics:
• TikTok Shop announces all sellers must use their fulfillment services
• Pinterest cutting 15% of workforce, blaming it on AI
• Amaz... more
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Reviews
- Great InsightfulContent, hosts are overly self promotional though.
Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.
My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.
Keep up the good work and practice some humility 🙂
Apple Podcasts4Joe_Russell
United Statesa year ago - Super Bowl
Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!
Apple Podcasts5fan of all things disneyUnited Statesa year ago - Love these Guys!!
Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..
Apple Podcasts5MeherPatelUnited States2 years ago - Sri and Team Are Changing The Corporate Game
So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!
Apple Podcasts5StevenHCarrollUnited States3 years ago - Entertaining, insightful, and actionable!
If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥
Apple Podcasts5ASoberingUnited States3 years ago
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Chart Rankings
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Apple Podcasts | #74 | United States/Business/Marketing |
Apple Podcasts | #91 |  Mexico/Business/Marketing |
Apple Podcasts | #102 |  South Africa/Business/Marketing |
Apple Podcasts | #141 |  China/Business/Marketing |
Apple Podcasts | #158 |  Chile/Business/Marketing |
Apple Podcasts | #171 |  Ireland/Business/Marketing |
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Frequently Asked Questions About The CPG Guys
What is The CPG Guys about and what kind of topics does it cover?
Focused on the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors, this podcast examines the ways brands and retailers adjust to evolving consumer behavior and market dynamics. Episodes frequently feature insights from industry experts discussing trends in eCommerce, digital advertising, and shopper engagement, particularly in light of recent technological advancements and shifts in consumer preferences post-COVID. Unique in its approach, the discussion balances practical strategies and innovative ideas aimed at enhancing customer experiences and driving brand loyalty.
Regularly featuring high-profile guests from leading organizations, the topics span a wide range of relevant themes such as omnichannel strategies, ... more
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Which podcasts are similar to The CPG Guys?
These podcasts share a similar audience with The CPG Guys:
1. Prof G Markets
2. All-In with Chamath, Jason, Sacks & Friedberg
3. The Prof G Pod with Scott Galloway
4. Pivot
5. Odd Lots
How many episodes of The CPG Guys are there?
The CPG Guys launched 6 years ago and published 591 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The CPG Guys?
Recent guests on The CPG Guys include:
1. Curt Munk
2. John Frost
3. Khurrum Malik
4. Sarah Marzano
5. Sarah Cunningham
6. Chris Riegel
7. Chris Jones
8. Allen Warch
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