Rephonic
Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
Retail Media Networks
CPG Guys Omnichannel Hall Of Fame
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Albertsons Media Collective
Mars Wrigley
Amazon
Nielseniq
Pepsico
Kroger
Sephora
Wellness Merchandising
Health and Wellness
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by David Gottlieb, Chief Revenue officer and Jeff Wrona, VP Product, Image Recognition for FORM, the makers of the award-winning market execution software GoSpotCheck and FORM OpX, and Trax, the industry-recogn... more

The CPGGUYS hosts Sri Rajagopalan & Peter VS Bond discuss the emerging themes that dominated the first quarter of 2026 in the CPG and retail industry. From their iconic visit to CAGNY summarizing the presentations of 21 CEO's of some of the largest b... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• McKinsey AI Breach

• Ulta Beauty Results

• Target price reductions

• Kroger Growth Priorities

CPG Guys Website: CPGguys.com... more

The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, 

Follow Oksana on LinkedIn at: www.linkedin.com/in/oksanasobol/

Follow The Clorox Company online at: https://... more

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Recent Guests

Oksana Sobol
Vice President of Insights and Decision Intelligence at The Clorox Company
The Clorox Company
Episode: Home Care Redefined with The Clorox Company's Oksana Sobol
Craig Slavtcheff
Chief R&D Officer, Kimberly-Clark
Kimberly-Clark
Episode: Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slavtcheff
Patricia Corsi
Chief Growth Officer, Kimberly-Clark
Kimberly-Clark
Episode: Innovation & Growth with Kimberly-Clark's Patricia Corsi & Craig Slavtcheff
Jeff Hendrix
Chief Customer Officer at Bimbo Bakeries USA
Bimbo Bakeries USA
Episode: Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
Joshua Gebhardt
CEO and co-founder of Ampd
Ampd
Episode: Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Justin Honaman
Head of Worldwide CPG Retail and Restaurant Go-to-Market Business Development at AWS.
Amazon Web Services
Episode: Live from FMI Midwinter 2026 with AWS's Justin Honaman
Andreas Reiffen
CEO and co-founder of Pentaleap
Pentaleap
Episode: Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen
Michael Krans
VP of Retail Media at Macy's Inc.
Macy's Inc.
Episode: Real Time Bidding in Retail Media with Macy’s Michael Krans and Pentaleap’s Andreas Reiffen
Sarah Iooss
Director of Global Agency and Global Twitch at Amazon Ads
Amazon Ads
Episode: Live from CES 2026 with Amazon’s Sarah Iooss

Hosts

Sri Rajagopalan
Co-host of The CPG Guys; multiple roles including CRO and advisory positions across consulting and think tanks.
Peter V.S. Bond
Co-host of The CPG Guys; co-host and industry expert with roles across Flywheel and Omnicom's commerce divisions.

Reviews

4.7 out of 5 stars from 221 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United Statesa year ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United Statesa year ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States3 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the hosts' breadth of experience and network, with occasional notes on self-promotion.
Shows strong industry insight and practical guidance for omnichannel and retail media.
Guests are high-caliber and well-connected, bringing valuable perspectives.
Listeners praise the depth of topics, especially on ecommerce and advertising strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
Q: What are the hardest organizational barriers to convergence between stakeholders when bringing products to a consumer?
Culture and a leader-led organization are key; aligning purpose, mission, and cross-functional processes is essential before investing in tools or systems.
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
Q: With AI being a hot topic, where do you see AI actually helping guide algorithms, and where must frontline judgment remain?
AI is a tool to activate human decisions and should augment frontline judgment, especially in areas like category management and end-to-end supply chain decisions, while frontline staff provide the local context and execution insight.
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
Q: Jeff, as Chief Customer Officer at Bimbo Bakeries USA, how are you evolving the customer organization to drive both top line growth and profitability in today's omni-channel retail environment?
He describes a cross-functional, scan-based, data-driven approach that integrates marketing signals with on-the-ground execution, emphasizes end-to-end planning, and aims to convert data into actionable decisions that improve in-store availability and lift.
Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Q: Where do you see the media world most ripe for disruption?
National brand media needs transformation as it's disconnected and clunky, resulting in a poor customer experience and wasted ad spend.
Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter
Q: What can brands do first to improve their results with paid social?
Brands should simplify their path to purchase by reducing clicks and ensuring customers reach their preferred retailers directly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

The show centers on how consumer-packaged goods brands, retailers, and media platforms align around the consumer journey across in-store and digital touchpoints. Conversations repeatedly explore omnichannel strategy, retail media, data-driven decisions, and how AI and technology are shaping go-to-market, pricing, and storytelling in the CPG space. Notable is the mix of veteran industry hosts sharing practical frameworks with guest leaders from major brands, retailers, and agencies, often anchoring discussions in real-world case studies and cross-functional collaboration. This combination of hands-on insights, forward-looking technology talk, and access to senior executives makes it a strong resource for listeners aiming to improve growth, e... more

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How many listeners does The CPG Guys get?

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Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. How I Built This with Guy Raz
2. The Tim Ferriss Show
3. Worklife with Adam Grant
4. The Prof G Pod with Scott Galloway
5. Up First from NPR

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 605 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Oksana Sobol
2. Craig Slavtcheff
3. Patricia Corsi
4. Jeff Hendrix
5. Joshua Gebhardt
6. Justin Honaman
7. Andreas Reiffen
8. Michael Krans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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