Rephonic
Artwork for The CPG Guys
Retail Media
E-Commerce
Consumer Behavior
Retail Media Networks
Amazon
Consumer Packaged Goods
Artificial Intelligence
Walmart
Consumer Engagement
Advertising
Cornell University
Nielseniq
Customer Experience
Dollar General
Kroger
Target
Inflation
Cannes Lions International Festival Of Creativity
Consumer Insights
Tiktok

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore the intersection of commerce and technology, understanding how brands and retailers engage with consumers in-store, online and everywhere in between. cpgguys.com

PublishesDailyEpisodes636Founded6 years ago
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Artwork for The CPG Guys

Latest Episodes

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• America 250

• Macy’s Q1 results

• Zellers is back!

• The Preference Economy

CPG Guys Website: CPGguys.com

FMCG Guys Website... more

The CPG Guys are joined in this episode by Matt Gregory, EVP & Chief Customer Officer North America at Unilever.

Follow Matt on LinkedIn at: www.linkedin.com/in/matt-gregory-b702567

Follow Unilever online at: unilever.com

Matt answe... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• Kroger leadership changes

• The magnitude of SNAP benefit changes

• Expansion of <30 minute delivery services

• Costco selling more... more

The CPG Guys are joined in this  episode by Mike Wysong, CEO of CARE Pharmacies, Inc., a growing pharmacy network having served communities like your own for more than 64 years. 

CARE Pharmacies combines the quality of a trusted local pharmacy with ... more

Key Facts

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Recent Guests

Matt Gregory
Chief Customer Officer, Unilever
Unilever
Episode: Unilever CCO Matt Gregory: Omnichannel Customer Growth Strategy
Mike Wysong
CEO of CARE Pharmacies, board member of NACDS
CARE Pharmacies
Episode: Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong
Bob Nolan
SVP of Growth Science, Conagra Brands
Conagra Brands
Episode: Avoiding the Validation Trap with Conagra Brands' Bob Nolan
Sammi Zola
US Commercial Media Director, Haleon
Haleon
Episode: Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
Pete Fox
Category Strategy Manager, Haleon
Haleon
Episode: Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
Andrew Butz
Director of Client Success and Partnerships, Kroger Precision Marketing
Kroger Precision Marketing
Episode: Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz
Barbara Connors
VP of Strategy and Activation at Kroger Precision Marketing
Kroger Precision Marketing (KPM)
Episode: Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
Brian Dowey
Senior Director at Kroger Precision Marketing
Kroger Precision Marketing
Episode: Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
Oprah Winfrey
Media mogul; announced Oprah Podcast on Amazon
Oprah Winfrey Network / OWN
Episode: Amazon Upfront 2026 Recap

Hosts

Sri Rajagopalan
Co-host, co-founder ThinkBlue Consulting; CRO ThinkBlue Consulting; host of The CPG Guys
Peter V.S. Bond
Co-host, co-founder of The CPG Guys; Head of Industry and Client Engagement at Flywheel (Omnicom)

Reviews

4.7 out of 5 stars from 228 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United Statesa year ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United Statesa year ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States3 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences value industry-wide expertise spanning brands, retailers, and platforms.
Listeners praise practical, actionable insights and strong guest rosters.
Some feedback notes hosts' self-promotion but acknowledge high-quality content and connections.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Thriving Independence in Challenging Retail Times with Care Pharmacies' Mike Wysong
Q: What was the first fundamental shift you had to make at CARE to reverse profitability headwinds?
The first shift was recognizing the critical importance of cash flow and using that strength to redeploy assets into proactive, customer-facing programs, which laid the groundwork for CARE's transformation into a more forward-looking, wellness-driven provider.
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
Q: What tangible steps can a CPG marketer take this quarter to modernize the partnership?
Develop one integrated total plan that covers digital and in-store, align on KPIs and success metrics, and keep the presentation concise and discussion-focused rather than slide-heavy.
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
Q: How should brands approach alignment with Kroger to avoid the pitfalls of traditional JBPs?
Brian and Barbara emphasize starting with a consumer- and shopper-centric view, focusing on trips and baskets, and anchoring conversations in Kroger's strategy and data to create ownable, winnable propositions.
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
Q: Tell us about the newly unified Kroger Precision Marketing portfolio and what it means for brand marketers.
Barbara explains that unifying insights, media, and loyalty under KPM breaks down silos and enables brands to move from insight to activation with a shared tech stack and culture, which helps brands thrive with Kroger.
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
Q: What advice would you give others looking to move from big brands to a purpose-driven, scrappy brand like MadTree?
John emphasizes due diligence on mission alignment, understanding where operating dollars go, validating the real mission beyond surface branding, and choosing a role where personal values align with the company's community-oriented purpose.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

A commercially focused, data-driven deep-dive into the consumer packaged goods ecosystem, with an emphasis on omnichannel retail, retail media, e-commerce, and brand-building strategies. Episodes frequently feature senior brand marketers, retailers, and platform experts who discuss first-party data utilization, AI-enabled workflows, measurement, and the evolving role of retailers in shaping marketing and trade strategies. Notable strengths include access to high-profile guests from Kroger Precision Marketing, Haleon, PepsiCo, TikTok, streaming platforms, and CPG brand leaders, plus practical frameworks for integration across insights, media, and loyalty. The format tends to pair practical case examples with forward-looking trends (AI, disco... more

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Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The CMO Podcast
2. Invest Like the Best with Patrick O'Shaughnessy
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Journal.
5. Prof G Markets

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 636 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Matt Gregory
2. Mike Wysong
3. Bob Nolan
4. Sammi Zola
5. Pete Fox
6. Andrew Butz
7. Barbara Connors
8. Brian Dowey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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