Rephonic
Artwork for The CPG Guys
Consumer Packaged Goods
Walmart
CPG Guys Omnichannel Hall Of Fame
Retail Media Networks
Target
Sustainability
E-Commerce
First-Party Data
Retail Media
Nielseniq
Albertsons Media Collective
Sephora
Kroger
Amazon
Pepsico
Mars Wrigley
Wellness Merchandising
Health and Wellness
Amazon Accelerate
CPG Industry Events

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. cpgguys.com

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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.

Follow Wain on LinkedIn at: www.linkedin.com/in/wainwrightyu/

Follow Amazon on LinkedIn at: www.linkedin.com/co... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• Omincom closes IPG acquisition

• DOJ Google case reaches end of remedies phase

• Katseye "Better in Denim" campaign elevates Gap In... more

The CPG Guys are joined in this episode by Mike Westgate, Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok

Follow Mike on LinkedIn at: www.linkedin.com/in/mikewestgate/

Follow TikTok on LinkedIn at: www.... more

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber.

Follow Kristi on LinkedIn at: www.linkedin.com/in/kristiargyilan/

Follow Uber on LinkedIn at: www.linkedin.com/company/uber-advertising/ more

Key Facts

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Recent Guests

Mike McCune
Senior Director of Integrated Commercial Analytics
Kellanova
Episode: Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
Maggie Gilliam Hoy
Senior Director and Omni Channel Center of Excellence Lead
Kellanova
Episode: Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
Tracey Warner Halama
Dynamic leader and entrepreneur, currently the CEO of Supergut and formerly CEO of Vital Proteins
Supergut
Episode: Daily Gut Health Done Better with Supergut’s Tracey Halama
Mike Zhu
Chairman and Chief Executive Officer of Kimberly Clark
Kimberly Clark
Episode: Commerce Riff with Sri & PVSB - November 11, 2025
Mike Del Pozzo
President of North America Business at PepsiCo
PepsiCo
Episode: A Culture of Innovation with PepsiCo's Mike Del Pozzo
Austin Leonard
VP General Manager with over 20 years of advertising experience
Dollar General Media Network
Episode: Scaled National Growth with Dollar General Media Network's GM Austin Leonard
Brian Monahan
Senior Vice President of Albertsons Media Collective
Albertsons Media Collective
Episode: Collective Growth with Albertsons Media Collective’s Brian Monahan
Harvey Ma
Leader of the Member Access Platform at Sam's Club
Sam's Club
Episode: Retail Experience Network with Sam's Club's Harvey Ma
Zach Dennett
Vice President of Merchandising for Consumer Health & Wellness at CVS Health
CVS Health
Episode: Omnichannel Merchandising in the Digital Age with CVS Health's Zach Dennett

Hosts

Sri Rajagopalan
Co-host and Chief Revenue Officer of Think Blue Consulting, co-founder of the CPG Guys, with a focus on consumer engagement strategies and retail media.
Peter V.S. Bond
Co-host and head of industry engagement at Flywheel, co-founder of the CPG Guys, specializing in marketing and advertising strategies for consumer brands.

Reviews

4.7 out of 5 stars from 216 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States8 months ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States10 months ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States2 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful content and expert guests, noting that it provides essential information for professionals in the CPG and retail sectors.
Some feedback mentions a tendency for self-promotion, suggesting a more balanced approach could enhance the listening experience.
Many commend the hosts for their knowledge and charisma, often highlighting the engaging discussions on marketing and consumer behavior.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Daily Gut Health Done Better with Supergut’s Tracey Halama
Q: What advice do you have for CPG founders in the wellness space?
Product market fit is essential, and retailers are looking for unique stories to differentiate products on shelf.
Daily Gut Health Done Better with Supergut’s Tracey Halama
Q: What needs to transpire to truly cross that chasm in retail markets?
Success involves ensuring product availability and creating consumer awareness and education about the benefits of fiber.
Daily Gut Health Done Better with Supergut’s Tracey Halama
Q: How do you balance science-backed ingredients with consumer-friendly messaging?
We focus on clear messaging that communicates the benefits without overwhelming consumers with too much complex science.
Daily Gut Health Done Better with Supergut’s Tracey Halama
Q: What inspired you to join Supergut and then lead its next phase of growth, given your background coming from Vital Proteins?
After spending nearly a decade at Vital Proteins, I wanted to be part of a brand addressing gut health with GLP-1 in a personal and significant way due to my own health issues.
Analyzing Omnichannel Success with Kellanova's Mike McCune & Maggie Gilliam Hoy
Q: What analytics do you see as essential for growth in e-commerce?
We're focusing on optimizing retail media investments and ensuring our digital shelf is ready to convert.

Audience Metrics

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

Focused on the intersection of consumer packaged goods and eCommerce, engaging conversations explore the ways brands and retailers interact with consumers in both physical and digital spaces. Topics frequently covered include marketing strategies, consumer behavior trends, retail media, and the evolution of brand experiences in an increasingly digital landscape. The hosts leverage their extensive industry experience to provide insights that are both practical and innovative, appealing to professionals seeking to adapt to rapidly changing market dynamics. What sets the content apart is its blend of expert guest interviews and real-world applications, making it a useful resource for anyone in the business.

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How many listeners does The CPG Guys get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The CPG Guys, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The CPG Guys?

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To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. How I Built This with Guy Raz
2. The CMO Podcast
3. Masters of Scale
4. WSJ What’s News
5. Uncensored CMO

How many episodes of The CPG Guys are there?

The CPG Guys launched 5 years ago and published 560 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The CPG Guys?

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Mike McCune
2. Maggie Gilliam Hoy
3. Tracey Warner Halama
4. Mike Zhu
5. Mike Del Pozzo
6. Austin Leonard
7. Brian Monahan
8. Harvey Ma

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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