Rephonic
Artwork for The CPG Guys
Retail Media
E-Commerce
Consumer Behavior
Retail Media Networks
Amazon
Artificial Intelligence
Walmart
Consumer Packaged Goods
Cornell University
Advertising
Dollar General
Nielseniq
Consumer Engagement
Kroger
Target
Customer Experience
Cannes Lions International Festival Of Creativity
Ace Hardware
Consumer Insights
Pepsico

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is transforming fast with technologies like Artificial Intelligence and a social media engaged consumer. Our guests are CMO, CCO, CEO, founders, Martech, Retail merchants, Retail media networks. Join the discussion... more

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Artwork for The CPG Guys

Latest Episodes

The CPG Guys are joined in this episode by Scott Needham, CEO and Founder at SmartScout, The most extensive Amazon brand and product finder ever made!

A tool built for Amazon sellers, by Amazon sellers. SmartScout is a tool for Amazon sellers to use ... more

The CPG Guys are joined in this episode by Benoit Vatere, Chief Media & Digital Commerce Officer at Liquid Death, one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 5... more

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. 

This week’s topics:

• Costco reports higher fourth-quarter profit on resilient consumer spending

• Grocery inflation is primed to rise

• Kroger details i... more

The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results... more

Key Facts

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Recent Guests

Rick Shuman
Customer Director of Omnichannel Activation
Mondelēz International
Episode: Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
Stan Turek
GM of Measurement, InMarket
InMarket
Episode: Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning
Sarp Tuncay
e-commerce and retail media leader who has led retail media strategy across Amazon and Walmart and the broader omnichannel ecosystem
Amazon; Walmart
Episode: Sarp Tuncay - Moving from Operators to Orchestrators of AI in Retail Media
Kim Lefko
Marketing Officer, Ace Hardware
Ace Hardware
Episode: Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
Molly Hjelm
VP and Head of Retail Media, Ace Hardware
Ace Hardware
Episode: Ace Hardware's Kim Lefko & Molly Hjelm - RedVest Media 2027 Upfront
Sam Bevan
Senior leader at Spotify, at the intersection of culture, audio and commerce
Spotify
Episode: Spotify's Sam Bevan - Performance Marketing Through Cultural Connections
Allyson Gill
Business leader at Flywheel, partner to Hershey on omni-channel activation
Flywheel (Omnicom)
Episode: Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
Jessica DuQuesne
Brand Manager of International Commercial Growth, The Hershey Company
The Hershey Company
Episode: Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
Lauren Livak Gilbert
Executive Director, Digital Shelf Institute
Digital Shelf Institute (DSI)
Episode: The Digital Shelf Institute’s Lauren Livak Gilbert - Impact of AI in Winning On The Digital Shelf

Hosts

Sri Rajagopalan
Co-host; CRO and co-founder of ThinkBlue Consulting; long-time CPG veteran
Peter V.S. Bond
Co-host; consumer loyalty expert; co-founder of The CPG Guys; collaboration with The CPG Guys network

Reviews

4.7 out of 5 stars from 230 ratings
  • Great InsightfulContent, hosts are overly self promotional though.

    Really love the interviews and the guests that the CPG guys bring on. It’s amazing what connections they have and how they’re able to get them on the show. They’ve built a solid platform.

    My only criticism is that the guys are wayyyy too self promotional (especially ay at the top of the show). They’re allowed to be proud of their work and their families, but it’s too much sometimes.

    Keep up the good work and practice some humility 🙂

    Apple Podcasts
    4
    Joe_Russell
    United States2 years ago
  • Super Bowl

    Great Super Bowl analysis. You guys, I mean, CPG Guys, are the best!

    Apple Podcasts
    5
    fan of all things disney
    United States2 years ago
  • Love these Guys!!

    Everything I know about Retail Media Network is from CPC Guys and their conversation with the leading people from the industry is so real..

    Apple Podcasts
    5
    MeherPatel
    United States2 years ago
  • Sri and Team Are Changing The Corporate Game

    So much corporate information has been not available to the outside world unless you were on the inside. This podcast is bringing info to the masses about careers and challenges in the CPG and retail space to elevate everyone access to knowledge. I love what The CPG Guys are doing!!

    Apple Podcasts
    5
    StevenHCarroll
    United States3 years ago
  • Entertaining, insightful, and actionable!

    If you’re looking to stay informed on the latest in an ever-evolving CPG landscape, you’ve come to the right place! Engaging conversations, actionable tips, and insights into the industry abound - I truly cannot recommend The CPG Guys enough! 🔥

    Apple Podcasts
    5
    ASobering
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback notes a touch of self-promotion by hosts but overall positive about content quality and guests.
Audience appreciates data-driven discussions and actionable takeaways for omnichannel and retail media.
Listeners praise the show's practical, industry-specific insights and high-caliber guest lineups.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Instacart’s Adam Silverblatt & Media Ads & Commerce’s Andrew Lipsman - Live from Cannes Lions 2026
Q: What is the state of off‑platform retail media and why is it important now?
The guests explain that off‑platform retail media enables brands to activate first‑party, deterministic data across the open web, providing self‑service tools, better reach, and tighter attribution, which can improve efficiency and scale beyond retailer sites.
The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development
Q: What drew you to the Insights Association at this particular moment in the industry's evolution?
She joined because of the industry's rapid change, a desire to serve the broader community beyond a single firm, and a belief in preserving truth, ethics, and scientific rigor in insights as AI becomes more prevalent.
Hershey's Jessica DuQuesne & Flywheel's Allyson Gill - Building a Winning Global Omnichannel "Scream for Reese's" Campaign
Q: My question is, how do you actually influence product placement in markets where the retail relationships are not as established as they are in the US? Is there a playbook for commerce infrastructure in markets like Mexico or Puerto Rico?
The approach is similar to the US: come with a compelling growth strategy, present clear consumer and retailer insights, and demonstrate how the partnership will grow the category. Even without being number one in the category yet, a strong story and co-created activation can win shelf space when it aligns with retailer goals and consumer demand.
Flywheel's Phil Camarota - Running a Jury at Cannes Lions
Q: How did you judge fairly across such different formats and markets, bringing cohesion to a global panel?
We used subcategories to judge each case on its own merits, such as customer acquisition, retention, cultural engagement, and social/influencer work, treating each entry like a dog show where the best example of each subcategory rises to the top.
Flywheel's Phil Camarota - Running a Jury at Cannes Lions
Q: Phil, what does it mean to be a jury president and what does a day in the life look like?
It means orchestrating the judging process, balancing debate, and ensuring all voices are heard while managing time, with duties extending to press conferences and the awards show.

Audience Metrics

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Frequently Asked Questions About The CPG Guys

What is The CPG Guys about and what kind of topics does it cover?

A practical, executive-focused show examining how consumer-packaged goods brands win in an AI-enabled, omnichannel world. Episodes routinely explore retail media, data-driven marketing, and cross-functional partnerships with retailers and agencies, plus real-world examples of omnichannel growth, loyalty programs, and innovative brand collaborations. Noteworthy strengths include access to top CPG leaders and retail marketers, a strong emphasis on actionable tactics, and a willingness to discuss both strategic shifts and the operational details behind big campaigns. The format often blends data insights with industry trends, making it useful for brand marketers, retailers, and agency teams looking to stay ahead in a fast-evolving landscape.

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How many listeners does The CPG Guys get?

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How many subscribers and views does The CPG Guys have?

To see how many followers or subscribers The CPG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The CPG Guys?

These podcasts share a similar audience with The CPG Guys:

1. The CMO Podcast
2. Founders
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. Pivot
5. On with Kara Swisher

How many episodes of The CPG Guys are there?

The CPG Guys launched 6 years ago and published 680 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The CPG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The CPG Guys?

Recent guests on The CPG Guys include:

1. Rick Shuman
2. Stan Turek
3. Sarp Tuncay
4. Kim Lefko
5. Molly Hjelm
6. Sam Bevan
7. Allyson Gill
8. Jessica DuQuesne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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