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Artwork for Influence Lab with Tailify

Influence Lab with Tailify

Tailify

Welcome to the Influence Lab. Get the full experience at learn.tailify.com.

As a company Tailify believes that most mistakes made in influencer marketing are made because of a lack of understanding – which is why most influencer marketing campaigns fail. People don’t understand influence well enough: where to find it, how it moves, how to get an influencer to drive a certain behaviour or how to qu... more

PublishesDailyEpisodes12Founded5 years ago
Categories
Self-ImprovementEducationBusinessMarketing

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Artwork for Influence Lab with Tailify

Latest Episodes

This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman. Rob is the former Global Chief Digital Officer and CEO of Group M and is an irrefutable icon of the media industry. We discuss... more

Welcome to 'what is the influence economy?', a series where we explain how consumer attention has shifted in the digital age to give way to a new method of communicating. Consumers aren't seeking out your brand ads anymore, they are choosing to liste... more

Katie McKane introduces us to some of the hottest trends on TikTok as she discusses the self-realised influencer of 2021.

Hosted on Acast. See acast.com/privacy for more information.

Episode 1 of the How to Become a Category Leader series, with Luca Tornese, introduces the three stages of how brands can become category leaders using influence. This episode provides context and structure for the rest of the episodes.

Hosted on ... more

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Reviews

5.0 out of 5 stars from 14 ratings
  • Useful

    Insightful industry podcast to really make you think about the approaches you’re already taking and how to make them more effective. It’s also from a fab little agency!

    Apple Podcasts
    5
    LavenderKate89
    United Kingdom5 years ago
  • Fab!

    Super informative podcast on all things influencer marketing. Love the set up of 10 min clips, makes it so easy to listen in bursts and get through it so quickly! Highly recommend.

    Apple Podcasts
    5
    Laurenreeves xx
    United Kingdom5 years ago
  • amazing insight

    I loved the podcast, a lot of new theories about influence being discussed!

    Apple Podcasts
    5
    troyce47
    United Kingdom5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Influence Lab with Tailify launched 5 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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